Kevin Indig is the former Head of SEO at Shopify and a well-known expert in SEO and digital marketing.
He’s spent years helping companies—especially Venture and PE-backed ones—drive impressive organic growth as a Growth Advisor.
With a track record of boosting big-name brands and an active role in the digital marketing community, Kevin has become a go-to resource for startups and established businesses alike.
So, what makes him stand out? Let’s dive into his professional journey and the value he brings to the table!
P.S. And remember: tools like Backlink Manager can complement strategies Kevin advocates, ensuring that critical backlinks are tracked and maintained effectively!
Kevin Indig – all you need to know:
- Kevin Indig is a Growth Advisor specializing in organic growth for Venture and PE-backed companies.
- He has held leadership roles at Shopify, G2, and Atlassian, driving measurable SEO successes.
- Kevin offers advisory, coaching, and workshops to realign SEO strategies and unlock growth potential.
- He shares insights through his Growth Memo newsletter and the Contrarian Marketing podcast.
- Backlink Manager helps monitor and optimize backlinks, a key part of SEO success highlighted by Kevin.
- Kevin’s clients praise his strategic foresight and technical SEO expertise, which deliver sustainable growth.
- For collaboration, Kevin encourages direct outreach to tailor his services to unique business needs.
Who is Kevin Indig?
Kevin Indig is a seasoned Growth Advisor with a reputation for driving organic growth for Venture and Private Equity-backed companies. His unique blend of technical SEO expertise and strategic foresight has helped businesses navigate the complexities of digital marketing and achieve sustainable growth.
Whether through advising, coaching, or conducting workshops, Kevin’s focus remains on unlocking the full organic growth potential of his clients.
What does Kevin Indig do?
Kevin specializes in helping companies grow their reach without relying exclusively on paid advertising.
Through his advisory services, he works with businesses to:
- Realign their SEO strategies.
- Identify the bottlenecks causing stagnant growth.
- Implement actionable steps to kickstart effective SEO campaigns.
His coaching services include hands-on guidance for website audits, content experiments, and building in-house SEO leadership. Kevin’s holistic approach ensures companies don’t just improve rankings—they build a robust foundation for long-term success.
Kevin Indig’s work experience
Kevin’s background includes leadership roles at Shopify, G2, and Atlassian, where he spearheaded organic growth initiatives that delivered measurable results.

As a consultant, he has:
- Scaled SEO strategies for Nextdoor.
- Uncovered growth opportunities for EzLicence.
- Defined SEO frameworks for Ramp.
- Solved complex SEO challenges for Bounce.
His ability to combine technical expertise with a deep understanding of business needs has made him a sought-after advisor in the digital marketing world.
Specializations of Kevin Indig
Kevin’s skills extend across various facets of digital marketing, with a focus on:
- Technical SEO and growth strategy.
- Product-led growth and organic content optimization.
- Scaling SEO efforts for businesses at all stages of growth.

Beyond client work, Kevin is the author of the Growth Memo, a popular newsletter with over 14,900 subscribers, and co-hosts the Contrarian Marketing Podcast, where he explores unconventional marketing tactics. His regular speaking engagements further solidify his role as a thought leader in the field.
Kevin Indig’s pricing
While Kevin doesn’t publicly disclose specific pricing details, he encourages prospective clients to reach out directly.
This personalized approach ensures his services—whether advisory, coaching, or workshops—are tailored to meet each business’s unique challenges and objectives.
Kevin Indig’s Key Tips for SEO Success
Kevin’s approach to SEO is both practical and forward-thinking, emphasizing strategies that deliver sustainable results.

Here are some of his top tips for companies looking to level up their SEO game:
- Focus on Intent Matching
Ensure your content matches the search intent of your target audience. This means understanding whether users are looking for informational, transactional, or navigational content—and delivering exactly what they need. - Prioritize Technical SEO
A solid technical foundation is essential. Regularly audit your website to address crawl errors, optimize site speed, and ensure mobile responsiveness. - Create High-Quality, Evergreen Content
Invest in content that provides long-term value. Kevin emphasizes the importance of writing for your audience first and optimizing for search engines second. - Experiment with Content
Test different formats, headlines, and topics to identify what resonates most with your audience. Data-driven experimentation is key to finding your winning formula. - Invest in Backlinks
Build a robust backlink profile by securing links from authoritative and relevant sources. This enhances domain authority and boosts organic rankings.
By focusing on these foundational elements, Kevin helps companies not just rank higher but build sustainable organic growth strategies that deliver results over time.
How Backlink Manager Can Help
Building and managing backlinks is one of the most challenging yet impactful aspects of SEO. This is where Backlink Manager becomes an indispensable tool for marketers, teams, and businesses.

Backlink Manager streamlines the entire process of backlink acquisition and management, enabling you to:
- Track Backlink Campaigns: Monitor the status of your links to ensure they’re active and delivering value.
- Identify Opportunities: Spot high-potential link-building opportunities to strengthen your domain authority.
- Measure Impact: Get insights into how backlinks contribute to your rankings and overall SEO performance.

Whether you’re a beginner navigating the complexities of SEO or a seasoned professional like Kevin Indig, leveraging tools like Backlink Manager can save time and amplify your efforts. It’s all about working smarter, not harder, to achieve measurable results in your SEO strategy.
Opinions about Kevin Indig
Testimonials from clients like Damien Beard of Nextdoor, Amanda Butler of EzLicence, Sri Batchu of Ramp, and Nikita Frampton of Bounce highlight Kevin’s strategic impact, deep technical SEO knowledge, and ability to realign and kickstart effective growth strategies. His contributions have been pivotal in defining and executing growth strategies that translate into measurable success.
Kevin Indig stands out as a growth advisor who combines technical SEO expertise with strategic foresight, making him a sought-after partner for companies aiming to achieve sustainable organic growth. His contributions to the digital marketing community, through his newsletter, podcast, and speaking engagements, continue to inspire and educate marketers around the globe. For those looking to work with Kevin, reaching out directly is the best step forward to unlocking the potential of organic growth for your company.
Summary
Kevin Indig is a trusted partner for businesses seeking sustainable organic growth, blending technical SEO expertise with strategic insight.
His advisory work and contributions to the digital marketing community make him a valuable resource for companies and professionals alike.
FAQ
What types of companies does Kevin Indig work with?
Kevin primarily works with Venture and Private Equity-backed companies aiming to scale their organic growth.
What services does Kevin Indig offer?
He provides advisory, coaching, and workshops focused on SEO, growth strategies, and team leadership.
How does Backlink Manager relate to Kevin Indig’s strategies?
Backlink Manager complements Kevin’s approach by helping businesses track, optimize, and measure the impact of backlinks.
What resources does Kevin Indig share for free?
He authors the Growth Memo newsletter and co-hosts the Contrarian Marketing podcast, both offering valuable insights into SEO and growth strategies.
How can I work with Kevin Indig?
You can contact him directly to discuss tailored solutions for your business’s unique growth challenges.








