How to Make a Plan for Building Links12 min read

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Do you want more people to visit your website? Link building can help. It’s all about getting other websites to link to yours.

To build links effectively, you need a good plan. By following a solid strategy, you can get more quality backlinks for your site.

In this article, we’ll show you how to create a plan for building links that will make your website more credible and authoritative online. Let’s get started on creating a successful link-building strategy!

Understanding Link Building

What is link building?

Link building is getting links from other websites to your own. These links act as votes of confidence, boosting your site’s authority and helping with SEO. Quality backlinks from trusted sources can enhance your site’s reputation in Google’s eyes. This improves your page rankings and brings more search traffic to your site.

To create a link building strategy, start by researching your industry and competitors. Develop linkable content like blogs or informative pages that others would want to link to. Techniques like fixing broken links or responding to HARO queries can also help without spending a lot of money. Use different anchor texts and include both follow and nofollow links for a well-rounded backlink profile.

Over time, building links through social media and other websites will enhance your site’s authority and boost its search engine ranking.

Importance of link building in SEO

Link building is important for SEO. It helps websites earn authority and trust from Google. By creating valuable backlinks from reliable websites, a website can improve its ranking in search results.

Impact on search engine rankings is significant. Google values quality links to a website’s pages. Incorporating link building strategies can benefit a business:

  • Attract more search traffic
  • Increase website visibility
  • Establish a strong online presence

Creating a diverse range of backlinks from different websites and using techniques like broken link building and guest blogging can improve a website’s Pagerank and ranking over time.

Focusing on creating linkable assets such as informative blogs or infographics can earn links from prospects and industry competitors. Link building is an important aspect of SEO for growing an online presence effectively.

How do I create a link building plan?

Setting Goals for Link Building

Setting goals for link building should focus on specific objectives. These objectives can include acquiring high-quality backlinks from authoritative websites, improving the overall authority of your website, and increasing organic search traffic. It’s essential that these goals align with your SEO strategy.

To achieve these goals, concentrate on relevant and industry-specific link-building tactics. This can involve targeting competitors’ backlinks, creating new linkable assets, and using various types of anchor text.

To monitor progress, use reliable link crawlers like Ahrefs. Keep track of the number of new backlinks acquired each month and analyze the authority of linking pages. Also, pay attention to Google’s PageRank algorithm.

Measuring the impact of your link-building efforts on metrics like website ranking, referral traffic, and the number of nofollow links obtained is crucial. This analysis can offer valuable insights into the success of your link-building strategy.

Conducting a Link Building Strategy Audit

When conducting a link building strategy audit, it’s important to consider a few key components:

  • Analyze the types of backlinks.
  • Assess the authority of websites linking to your page.
  • Evaluate the anchor text used in the links.

To diagnose the current link profile effectively, start by:

  • Checking for broken pages.
  • Identifying any nofollow links that may not benefit your ranking.

Using tools like Ahrefs, a reliable link crawler, can help in conducting a comprehensive audit. It provides insights on the quality and quantity of backlinks and offers competitor research to understand industry trends.

Creating linkable assets, like valuable content or a business blog, is a good tactic to earn new backlinks over time.

Utilize social media and HARO (Help a Reporter Out) to attract prospects for building links.

A well-thought-out link building plan requires:

  • Research.
  • Time.
  • Employing a variety of techniques to improve search traffic and increase the website’s authority in Google’s eyes.

Identifying Assets for Link Building

Identifying assets for link building involves considering various factors.

One can use a reliable link crawler like Ahrefs to spot backlinks from competitors’ websites or relevant industry blogs.

By analyzing the content that earns backlinks, one can plan by creating similar linkable assets.

It’s important to assess the linking website’s authority, the anchor text, and whether the link is nofollow or dofollow.

Broken pages on high-ranking sites can be great for link building.

Using social media, HARO (Help a Reporter Out), or creating valuable content can attract links over time.

Different techniques like guest blogging, resource page link building, or industry-specific directories can improve search traffic and rankings.

Focusing on creating linkable assets can help businesses develop a cost-effective link building strategy.

Diagnosis of Current Link Profile

Analyzing a website’s link profile is important for SEO. Tools like Ahrefs or link crawlers can help with this. By looking at backlink quality and relevance, you can understand the link profile’s health. Factors like linking site authority, diverse anchor text, and follow/nofollow links are key. Finding broken links, social media links, and studying competitors’ strategies can offer insights for link building.

Identifying linkable assets in the site’s content, like blogs or resources, is a goodstart. Techniques like guest blogging and earning links from reputable sites can boost search traffic. Building relevant, high-quality links following Google’s guidelines is crucial for success.

Developing a Guiding Policy

Defining Target Audience for Link Building

Websites and businesses wanting to boost their online presence are the main audience for link building. Tailoring link building strategies based on the target audience’s interests and behaviors is key to attracting relevant backlinks. Here are some tips:

  • Research competitors’ backlink profiles to identify potential linking websites.
  • Use techniques like broken link building and creating appealing content to earn quality backlinks.
  • Utilize guest blogging, engage with industry influencers, and promote content on social media.

Understanding the target audience’s interests is crucial for an effective link building strategy. This approach can enhance a website’s authority and Google ranking over time.

Identifying Coherent Actions for Link Building

When creating a link building plan, it’s important to identify actions that can help make it effective.

One step is researching competitors and industry trends to find the best tactics to use.

Understanding good backlinks for a website’s authority and Google ranking is crucial.

Building reliable linkable assets like informative blog posts or useful tools can attract more links.

Using the right anchor text and avoiding spammy techniques such as buying links is vital.

Consider time, cost, and earning high-quality backlinks through strategies like HARO.

Link building actions must align with the goal of increasing search traffic and visibility.

With a well-thought-out plan, a business can establish a sustainable link building strategy for long-term results.

Implementing the Link Building Plan

Choosing Cost-effective Link Building Strategies

When creating a cost-effective link building plan, there are several factors to consider:

  • The type of website
  • Target audience
  • Industry competition
  • The goal of improving SEO rankings

To start, researching competitors’ websites is crucial to identify successful link building tactics. A reliable link crawler like Ahrefs can help analyze competitors’ backlink profiles for effective techniques.

Creating engaging blog content or informative industry guides as linkable assets can attract natural backlinks. Promoting these assets on social media platforms can also help earn backlinks.

Reaching out to industry influencers or websites through platforms like HARO (Help a Reporter Out) can secure high-quality backlinks. Analyzing broken pages on authoritative websites and offering to fix them in exchange for backlinks is another effective strategy.

By focusing on these approaches, one can ensure a good return on investment for their link building efforts in the long term.

Exploring Different Types of Links

Building a link building plan involves exploring different types of links. These can benefit a website’s SEO strategy. The links include:

  • Backlinks from high-authority websites
  • Social media links
  • Links from industry-specific websites or blogs

Using a reliable link crawler like Ahrefs can help find new link building prospects. Diversifying the types of links used can improve a website’s ranking on Google. This is done by increasing its authority and earning more search traffic.

Moreover, using different types of links, like follow, nofollow, and links from linkable assets or broken pages can enhance the overall link building strategy. By incorporating various link tactics such as guest blogging, resource page links, and HARO (Help a Reporter Out) links, a business can strengthen its online presence and boost its website’s performance.

It’s also essential to include variations in anchor text, build links over time, and research competitors’ link strategies when creating a link building plan.

Planning Content Auditing and Optimization

When creating a link building plan, start by planning content auditing for optimization. This involves assessing your website’s content and finding areas for improvement to attract more backlinks.

One tactic is to do competitor research to see what content earns links in your industry. Tools like Ahrefs can analyze competitors’ backlinks and identify assets for your website.

Using a reliable link crawler can help find broken pages on your website that could be repurposed for more backlinks.

Create high-quality content like blog posts, guides, or infographics to earn backlinks.

Consider the quality of websites linking to yours, as links from high-authority sites can boost your website’s authority and Google ranking.

Implement effective link building strategies to attract search traffic and increase online visibility.

Creating Pages with Link-worthy Content

Creating web pages with link-worthy content is important for a successful link building strategy. To attract backlinks from other websites, focus on producing valuable and relevant content related to your industry. Here are some tips to help you achieve this:

  • Research the type of content your competitors are linking to.
  • Use tools like Ahrefs to find linkable assets.
  • Implement strong on-page SEO practices.
  • Regularly update and optimize your content for relevance and authority.
  • Google values fresh and high-quality content, so create various content formats like blog posts, infographics, or case studies.
  • Experiment with techniques like fixing broken pages and promoting content on social media to build links and increase search traffic.

Leveraging Promotion Channels for Link Building

Companies can improve their link building strategies by using social media, outreach, and blogging.

Creating engaging content on websites or blogs can attract backlinks from other sites. This helps increase authority and ranking on Google.

Researching competitors and industry trends is important. It helps identify linkable assets for a strong link building plan.

Quality backlinks can be earned through guest blogging, broken pages, and tools like Ahrefs. These tools help discover new link opportunities.

Strategies such as HARO (Help a Reporter Out) can also help. They connect businesses with journalists seeking expert insights, leading to valuable backlinks.

Successful link building takes time and effort. With a good plan and the right techniques, companies can improve their website’s search traffic. This ultimately enhances their online presence and business opportunities.

Utilizing Blogging, Outreach, and Social Media

Effective strategies:

  • Create high-quality content that is linkable, shareable, and valuable.

Regularly publish informative posts on relevant industry topics.

Attract links from websites looking to reference authoritative content.


  • Reach out to industry influencers or similar niche websites for backlinks or guest post opportunities.

Social media:

  • Promote blog posts and engage with followers to drive traffic and earn links.


  • Identify linkable assets like infographics, case studies, or interactive tools.

Use tools like Ahrefs:

  • Conduct competitor research.
  • Identify broken pages for outreach.
  • Analyze backlink quality.

Consistent implementation:

  • Build a solid link building plan over time.

Improve search traffic, rankings, and online visibility.

Monitoring and Adjusting the Plan

Tracking Link Building Progress

Tracking link building progress is important for website success. Monitoring backlink development and impact on rankings is key. A tool like Ahrefs can help analyze backlinks for quality and relevance.

Monitoring link authority and their source websites is vital for assessing the link building strategy. Success metrics include backlink growth, organic search traffic increase, and keyword ranking improvements.

Adjustments based on data can improve tactics. For instance, fixing broken pages can enhance link building results. Consistent progress tracking helps earn quality backlinks and strengthen the SEO strategy.

Making Adjustments for Better SEO Results

To improve SEO results in link building strategies, adjustments can be made by focusing on creating quality backlinks from reliable websites.

Monitoring the performance of these links using a reliable link crawler tool can help in identifying which links are driving traffic and which ones need improvement.

Factors to consider when adjusting a link building plan for better SEO outcomes include:

  • Analyzing competitor’s strategies
  • Researching the best types of content to create linkable assets
  • Ensuring a good mix of anchor text

It is also important to regularly update and refresh content on the website to keep it relevant and engaging for users.

By utilizing various tactics such as broken link building, guest blogging, and reaching out to industry influencers or prospects through social media, a successful link building plan can be implemented to earn high-quality backlinks and improve website authority.

Additionally, utilizing tools like Ahrefs to analyze competitor backlink profiles, researching new link building techniques, and creating a diverse range of linkable assets can greatly impact search traffic and improve rankings on Google.


Building links involves several steps:

  • Define goals
  • Analyze competitors
  • Identify target audiences
  • Choose link building strategies
  • Set a budget
  • Measure success using metrics like domain authority and referral traffic.

Link building is crucial for increasing online visibility and driving traffic to your website.


What are the key steps in making a plan for building links?

The key steps in making a plan for building links include conducting competitor analysis, identifying relevant websites for outreach, creating valuable content, and reaching out to webmasters for link placements.

How do you identify potential websites for link building?

Identify potential websites for link building by searching for relevant sites in your industry, looking for sites that have linked to similar content in the past, and using tools like Ahrefs or Moz to find authoritative sites with high domain authority.

What tools can help with researching and monitoring link building opportunities?

Some tools that can help with researching and monitoring link building opportunities are Ahrefs, Moz, SEMrush, and Majestic.

How do you determine which types of content are most likely to attract inbound links?

Research popular topics in your industry, analyze competitors’ backlink profiles, create high-quality content such as infographics, case studies, and guides, and promote it through outreach and social media. Use tools like Ahrefs or SEMrush to identify potential link-building opportunities.

What strategies can be used to build high-quality and diverse links for a website?

Some strategies to build high-quality and diverse links for a website include creating shareable content, reaching out to industry influencers for collaborations, guest posting on reputable websites, and utilizing social media to share and promote content.