You’ll find many SEO tools that help you make SEO content briefs, design content strategy, research keywords, fix technical SEO, etc.
But what if I tell you – now ChatGPT with its web search and deep research features can do it all for you and even more?
You just need the right prompts.
Let’s get straight into the various ways you can use ChatGPT for SEO!
Using ChatGPT for SEO in 2025: Summary
- One Prompt = Full SEO Brief: ChatGPT can analyze SERPs and generate detailed SEO content briefs with headings, meta descriptions, FAQs, word counts, and more.
- Smart Keyword Research: Use prompts to get subtopics, keyword clusters, and long-tail variations, and organize them by intent—all without staring at a blank sheet.
- Technical SEO Assistant: Generate schema markups, robots.txt, hreflang tags, XML sitemaps, and .htaccess rules using simple prompts. Validate with tools/devs afterwards.
- Multilingual SEO: Translate keywords and generate language-specific tags. Great for ideation, but always cross-check with native speakers or regional experts.
- Repurpose Content Like a Pro: Turn a single detailed post into multiple targeted posts, guest articles, video scripts, or social media content using smart prompts.
- Backlink CRM Magic with BacklinkManager.io: Monitor backlinks, manage link-building partners, track client work, analyze quality, and generate reports all in one tool.
- People Also Ask & Related Searches: Get SERP FAQs and use them to build featured-snippet-worthy content sections.
- Gap Analysis for Higher Rankings: Identify what’s missing in top-ranking content and fill it to stand out and rank better.
- Fast, Collaborative SEO: ChatGPT saves hours of research and helps build strategies faster when paired with good SEO instincts and tools.
What is ChatGPT?
ChatGPT is a natural language processing (NLP) chatbot developed by OpenAI.
It runs on GPT-4 and GPT-4.5, which are two of the most recent and powerful LLMs (large language models) available.
Also, with the new web search and deep research features, using ChatGPT has become more useful for SEO than ever before!
You just have to sign up and follow the type of prompts we have suggested in the article, and SEO will become much easier for you (sorry you still can’t rely completely on ChatGPT. Its an assistant only).
ChatGPT for On-Page SEO
ChatGPT for Keyword Research
Manual keyword research can feel like a rabbit hole. While tools like Ahrefs and Semrush are great for validation, ChatGPT is your secret weapon for speed and ideation.
Here’s how to use it smartly.
Discover Subtopics Related to the Main Topic
Instead of staring at a blank Google Sheet, prompt ChatGPT with:
“What are the top 5 subtopics related to [your main topic]?”
ChatGPT will instantly give you a breakdown.
Example:
You can then drill into each and prompt like this if you want only ideas and no explanation:
“What are 5 key subtopics under [one of the subtopics]? Only enlist the ideas in a comprehensive tree format”
This gives you a full topic tree in minutes—not hours.
Example:
Generate Keyword Lists at Scale
Once you have your subtopics, prompt the chat with “List without description the top 10 most popular keywords for [topic].”
Here’s how it looked for me:
Want long-tails?
A prompt like “List 10 long-tail keywords related to [keyword].” will help.
It’s a killer way to brainstorm dozens of ideas in a few prompts.
Cluster and Categorize
Feed your keyword list into ChatGPT and prompt:
“Organize these keywords into categories based on topic and search intent, and format them in a table.”
It’s not 100% accurate, but for small-to-medium lists, it’s shockingly efficient.
Translate & Localize
For multilingual SEO, you can run:
“Translate these keywords into French and show search intent next to each.”
Just remember: always validate volumes in a keyword tool. ChatGPT isn’t a volume oracle.
ChatGPT for Making SEO-Optimized Briefs by SERP Analysis
I have worked gigs where I was paid $100 or more for writing an SEO brief for a given keyword. It usually took me at least 3-4 hours to do this and a subscription to tools like Fraser, SurferSEO etc.
But now, with a single prompt and ChatGPT’s Deep Research, you can do it in 3-4 mins!
Here’s an example:
I was tasked to write an article on “LinkedIn ads HubSpot integration” at ZenABM.
Now, for an article to be comprehensive and SEO optimized:
- The brief must have all topics and sub-topics discussed in the competitor blogs on SERP structured coherently.
- The brief must be aligned with the search intent.
- The brief must incorporate LSI keywords and NLP entities.
- It should answer all People Also Ask questions in its FAQs section or inside the main body of the article – so it makes it into a featured snippet. It must also cover “Peopel also search for” present on the SERP.
- It should analyze word count and content covered individually for the Top 10 SERP competitor blog posts.
- The brief must be sufficient to understand the intent of each article and heading.
- There must also be topics that are not discussed yet in the SERPS aka content gas that you can fill with your article.
So, this is the prompt I threw at ChatGPT (and didn’t forget to turn on the ‘Deep Research” button):
“Linkedin Ads Hubspot integration, deeply analyze the SERP for this keyword, analyze the top 10 posts for all SEO elements, NLP entities, content, content gaps that we can fill, FAQs, people also search for, people also ask, intent of the keyword, LSI keywords, average word count of the top posts, etc, and the overall content to create a phenomenal brief. A brief that is extremely comprehensive yet SEO optimized.”
Yes, you need not make ChatGPT an actor anymore with phrases like “act like…”.
GPT 4.5 is too intelligent for these tricks now 😉
The LLM took about 3 mins and responded with a lot in just one result:
Individual Analysis of Top 10 Ranking Pages
You can see how it analyzed the title, URLS, all headings, meta description and more.
Behold how thoroughly it analyzed the third-ranking blog post and gave the content summary of the article too:
NLP Entities, Content Themes and Pain Points
In the same result, ChatGPT analyzed all the top-ranking blog posts and aggregated their NLP entities and content themes:
It also gave me the main pain points discussed in the blog posts:
Analysis of Keyword Search Intent
ChatGPT analyzed what top blog posts have considered the intent of “LinkedIn ads HubSpot Integration’ and summarized it:
People Also Ask and Related Searches
The LLM listed out all the “People Also Ask” questions addressed in the blog posts and supplied their answers too:
Plus it listed the related searches and their broader context:
Wait, it also suggested a potential FAQs section based on all its research:
Content Gaps in Current Top Results
Here are the content gaps it identified for the keyword that can help make the blog stand out: 
Average Word Count
In the same result, ChatGPT also listed out the word count of all the top-ranking blog posts and suggested my article should be around 1800-2,200 words:
Linking Suggestions
The LLM scraped each blog post and analyzed what type of internal linking was prevalent and also what external pages were liked in the aertciles.
For example, it pointed out that HubSpot’s Knowledge Base page links to the other HubSpot docs (e.g. troubleshooting guide) which would help readers know the subject in more detail:
For external linking, it suggested that I must add links to HubSpot and LinkedIn sources to boost the credibility of my article on “LinkedIn ads HubSpot Integration” and pointed out SERP competitors that had done the same like HubLead.
SEO Optimized Detailed Brief
Finally, at the end of the same response, GPT provided me with a complete SEO brief that included Title, Meta Description, Headings with explanation, and more:
So, a single three-liner prompt for ChatGPT Deepresearch can scrape the SERPs and provide you with a comprehensive brief that includes headings, titles, meta-description, explanation of headings, search intent, optimal word count, content gaps, FAQs etc.
ChatGPT for Repurposing Content
If you have a phenomenal blog post that is very detailed and can be broken down into many posts for different keywords, ChatGPT can do that for you in seconds.
For example, while working for ZenABM, I was delegated 30 similar keywords on the Lines of LinkedIn ads and ABM.
For this, we decided to not write generic SEO content but actually talk about an ABM case study at Userpilot in all these blog posts. The case study was very comprehensive and talked about everything in ABM – from target account list building to finally reporting the attribution of ROI to individual LinkedIn ads.
Now, for an article for the keyword “LinkedIn ads ROI attribution”, here’s how I prompted GPT to create a repurposed version:
“Here is the URL for a comprehensive ABM case study by Userpilot which also talks about how ZenABM was used in their workflow to identify the impact of each LinkedIn ad on their pipeline: https://zenabm.com/blog/running-abm-on-linkedin-the-ultimate-guide/
Read the case study carefully and repurpose it for “LinkedIn ads ROI attribution” focusing on how ZenABM’s first-party data makes attribution accurate and effortless.”
The prompt went in and this came out:
The article hit the mark and emulated the style of the case study very well!
Just a bit of editing and fact check, and the article was published!
Also, you can repurpose your best blog posts into guest posts for backlinks, YouTube video scripts, social media posts, etc. using ChatGPT.
ChatGPT for Technical SEO
Generating and Validating Structured Data
Implementing structured data (schema markup) helps search engines better understand your website’s content, potentially leading to enhanced search visibility.
ChatGPT can assist by generating schema markup tailored to your content and validating existing structured data.
For example, you can prompt ChatGPT to create JSON-LD code for an article, product, or event.
Creating and Optimizing Robots.txt Files
The robots.txt file directs search engine crawlers on which pages to access or avoid. ChatGPT can help craft precise robots.txt directives to control crawler behaviour effectively. For instance, you might ask ChatGPT to generate a robots.txt file that disallows specific bots from accessing certain directories, ensuring sensitive or irrelevant content remains unindexed.
Developing XML Sitemaps
XML sitemaps facilitate search engines in discovering and indexing your website’s pages. ChatGPT can guide you in creating comprehensive XML sitemaps by listing essential URLs and structuring them appropriately. Additionally, ChatGPT can analyze existing sitemaps to identify issues or suggest improvements, ensuring optimal crawl efficiency.
Implementing Hreflang Tags for Multilingual Sites
For websites targeting multiple languages or regions, hreflang tags indicate the linguistic and geographical targeting of pages. ChatGPT can generate accurate hreflang annotations, helping prevent duplicate content issues and ensuring users are directed to the appropriate language version. By specifying your site’s language variations, ChatGPT can produce the necessary hreflang tags for seamless international SEO.
Analyzing and Enhancing Site Architecture
A well-structured site architecture improves user experience and aids search engines in understanding your content hierarchy. ChatGPT can provide insights into optimizing your site’s structure by suggesting logical content groupings, internal linking strategies, and navigation improvements. This guidance can lead to a more organized website, facilitating better crawlability and indexation.
Optimizing Page Speed and Performance
Page load speed is a critical ranking factor and impacts user satisfaction. ChatGPT can offer recommendations to enhance page performance, such as optimizing images, leveraging browser caching, and minimizing JavaScript. By implementing these suggestions, you can reduce load times and improve overall site performance.
Generating .htaccess Rewrite Rules
Managing URL redirections and access controls via the .htaccess file is essential for maintaining SEO integrity. ChatGPT can assist in writing accurate rewrite rules to implement 301 redirects, enforce HTTPS protocols, or restructure URLs, ensuring users and search engines are directed appropriately.
Crafting Meta Descriptions and Title Tags
Compelling meta descriptions and title tags can improve click-through rates from search engine results pages. ChatGPT can generate engaging and keyword-rich meta tags tailored to your content, aligning with SEO best practices to attract more organic traffic.
Conducting SEO Audits
Regular SEO audits help identify issues that may hinder your site’s performance. ChatGPT can guide you through the auditing process, suggesting areas to examine, such as broken links, duplicate content, or missing alt attributes, enabling you to maintain a healthy and optimized website.
Assisting with Backlink Analysis
Understanding your backlink profile is vital for SEO success. ChatGPT can help interpret backlink data, identify potentially harmful links, and suggest strategies for acquiring high-quality backlinks, contributing to improved domain authority and search rankings.
By integrating ChatGPT into these technical SEO tasks, you can streamline processes, enhance accuracy, and focus on strategic decision-making to improve your website’s search performance.
BacklinkManager.io for Off-Page SEO
We saw how ChatGPT can help you with On-Page and Technical SEO but what about Off-Page SEO or Backlinks?
For this use can rely on BacklinkMnanager.io.
BacklinkManager.io is a CRM built specifically for SEO agencies and freelance link-builders. The tool simplifies link-building, partnerships, and client relationships and is the perfect alternative for messy and outdated spreadsheets. Behold its fantastic features below:
24/7 Automated Backlink Monitoring + Instant Notifications
Get real-time updates on each backlink’s status (do-follow/no-follow/not found/not responding), domain authority (DA), page authority (PA), source and destination, and notifications for issues like 404 errors or missing backlinks.
Partnership and Vendor Management
See each other’s targets, track the backlinks built for each other, check quality and status of the links built, add notes, and chat directly within the platform—keeping everything in one place!. The CRM also helps you directly request backlinks from your partners through e-mail. All these unique features make it perfect for reciprocal link-building.
Client Management
BacklinkManager.io has an exhaustive CRM system for managing client relationships. The tool lets you organize clients into groups or labels, making them easy to search by name. It also provides a detailed overview of total backlinks built for each client within a given period, DA, DR, PA, anchor text, source, destination, and indexation status (do-follow, no-follow, not found, not responding). You can also add notes of client’s specific requirements, helping you deliver exactly what they need!
Backlink Analysis
Backlinkmanager.io evaluates the quality of backlinks using various SEO metrics (DA, DR, and PA) in real time to maintain both quality and quantity. The tool also has a dedicated backlink evaluator where you just put the URL and get relevant info (indexability, google indexation, ability to be followed, and crawled by search engines, and count of outbound links) of the potential backlink source. This helps focus on high-quality sources of backlinks that positively impact SEO. Hence, not only does the tool analyze your backlink profile after it is built, but also helps you gauge if a page/domain is worthy to get a backlink from.
Reporting
BacklinkManager.io provides detailed reports on backlink performance including missing backlinks, backlinks status (do-follow, no-follow, not found, not responding), total backlinks built in a period, individual and average DR, and ‘linking from (source) and linking to (destination)’ details. The reports are highly customizable with filters based on period, labels, team members, targets, partners, and clients. Reports are live and easily shareable with clients via links or snapshots.
Integrated Chat
Chat with your partners within the platform and build reciprocal links efficiently.
User Collaboration
Supports team collaboration by allowing multiple users to work together on the same profile.
Labeling
Label your targets, backlinks, clients, and partnerships and make sorting and retrieval super convenient.
Matchmaking
BacklinkManager.io has a smart matchmaking feature that connects you with like-minded link-building partners within its user community.
Transform your backlinking experience with BacklinkManager.io! Get a free demo now.
Conclusion
From keyword research and SEO briefs to technical audits and schema markups, ChatGPT is no longer just a conversational tool—it’s become a reliable assistant for every corner of your SEO workflow.
Of course, it’s not perfect. You’ll still need your instincts, tools like Ahrefs or GSC, and a solid strategy in place. But with the right prompts, ChatGPT can cut hours of grunt work, spark new content ideas, and make SEO a lot less intimidating.
So go ahead—experiment with the prompts, refine your flow, and let ChatGPT help you do smarter, faster, and more creative SEO.
The future of SEO isn’t just automated—it’s collaborative. And ChatGPT? It’s right there with you.
Frequently Asked Questions
Can ChatGPT completely replace SEO tools?
No, ChatGPT is a powerful assistant but not a replacement. Tools like Ahrefs, Semrush, or Google Search Console still provide critical data such as keyword volumes, backlinks, and indexing issues.
How accurate is ChatGPT’s keyword research?
ChatGPT is great for ideation and clustering, but its keyword data isn’t live. Always validate keyword volumes and difficulty with SEO tools before planning your content.
Can ChatGPT help with multilingual SEO?
Yes, you can prompt it to translate keywords and even generate hreflang tags. However, always have a native speaker review the output for accuracy and nuance.
Is it safe to use ChatGPT for technical SEO tasks?
Yes, for generating schema, .htaccess rules, robots.txt files, and even sitemaps, ChatGPT can be helpful. But always validate outputs with your dev team or through proper testing tools.
How do I get the most out of ChatGPT for SEO briefs?
Use detailed prompts that include keywords, context, and intent. Enable web browsing or deep research if available, and ask it to analyze SERP results, FAQs, headings, and content gaps.
