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Best MOZ alternatives

Looking for a good MOZ alternative for your company?

There are plenty of MOZ alternatives on review sites, but they don’t make the choice any easier.

The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help!

In this post, we’ll discuss exactly that – which MOZ competitor is best depending on the different criteria that different SEO agencies, content agencies or in-house link building specialists may have.

Let’s dive in!


  • Moz is a well-known digital marketing and SEO software suite offering tools for keyword research, competitor analysis, site audits, and on-page optimization, catering to both beginners and professionals.
  • For link building, Moz provides features like Link Explorer, Keyword Explorer, Broken Link Building guide, and a library of link-building resources.
  • Moz also offers tools for link monitoring, such as tracking backlinks, identifying new and lost links, analyzing anchor texts, and setting up alerts.
  • A detailed step-by-step guide is provided for conducting a link audit using Moz’s tools to maintain a healthy backlink profile.
  • Moz pricing ranges from $99/month to $599/month, with different levels of access to various features, depending on the plan.
  • The pros of Moz include comprehensive SEO tools and robust link-building capabilities, while the cons include expensive subscription plans and limited features for free users.
  • Alternatives to Moz include Ahrefs, SEMrush, Majestic, and BacklinkManager, each with different features and pricing to suit various needs and preferences.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

What is MOZ?

Moz link explorer

Moz is a renowned digital marketing and SEO software suite that offers a wide array of tools and resources to help businesses and marketers improve their online presence. With a focus on search engine optimization (SEO), Moz provides users with essential insights into keyword research, competitor analysis, site audits, and on-page optimization. Its intuitive interface and powerful features make it an ideal choice for both beginners and experienced professionals in the digital marketing space. By leveraging Moz’s industry-leading expertise and cutting-edge tools, users can effectively optimize their websites, enhance their search engine rankings, and drive organic traffic to achieve lasting success in the competitive online landscape.

MOZ for link building

moz broken link building

MOZ offers a range of tools and features to help users effectively implement link building strategies for their websites. Here are some actionable steps for beginners to use MOZ for link building:

  • Link Explorer: Utilize MOZ’s Link Explorer tool to analyze your website’s backlink profile and discover valuable link opportunities. You can also research your competitors’ backlinks to identify potential link sources.
  • Keyword Research: Use the Keyword Explorer to find relevant and high-traffic keywords that will help you create valuable content, making it more likely for others to link to your site.
  • On-Page Optimization: Take advantage of MOZ’s on-page optimization guidelines to improve your content’s quality and relevance, increasing the chances of earning organic backlinks.
  • Broken Link Building: Find broken links on relevant websites using MOZ’s Broken Link Building guide, and offer your content as a replacement, thereby creating valuable backlinks.
  • Link Building Resources: Access MOZ’s extensive library of link building resources to learn more about effective strategies, best practices, and outreach techniques to help you build a strong backlink profile.

MOZ for link monitoring

Monitoring your website’s backlinks is crucial for maintaining a healthy backlink profile and improving search engine rankings. MOZ offers several tools and features to help you effectively monitor your link profile. Here are some actionable steps beginners can follow to monitor their links using MOZ:

  • Link Explorer: Use MOZ’s Link Explorer to track your website’s backlink profile, including the number of backlinks, domain authority, and spam score. Regularly monitor this data to identify any changes or issues in your backlink profile.
  • New and Lost Links: Keep an eye on new and lost backlinks in Link Explorer’s “Just Discovered” and “Lost Links” sections. This helps you identify link opportunities and monitor the stability of your existing backlinks.
  • Link Intersect: Leverage the Link Intersect feature in Link Explorer to compare your backlink profile with competitors, identifying websites that link to them but not to you. This information can help you find potential link-building opportunities.
  • Anchor Text Analysis: Analyze the anchor texts of your backlinks using MOZ’s Anchor Text Analysis feature. This helps you understand how other websites are linking to your content and make any necessary adjustments to your link-building strategy.

MOZ for link audit

Continuing our discussion on leveraging Moz for SEO, let’s dive into how to conduct a link audit using Moz’s powerful tools. Regular link audits are essential for maintaining a healthy backlink profile and ensuring your website’s search engine ranking remains strong. Here’s a step-by-step guide that even a beginner SEO can follow:

  • Step 1: Log in to your Moz dashboard and navigate to the “Link Explorer” tool, which can be found under the “SEO” tab in the top menu.
  • Step 2: Enter your website’s domain in the search bar, then click “Analyze Domain.” This will provide you with an overview of your backlink profile, including Domain Authority (DA), number of backlinks, and referring domains.
  • Step 3: Click on the “Inbound Links” tab to view a comprehensive list of all the backlinks pointing to your website.
  • Step 4: Analyze your backlinks, paying close attention to the quality and relevance of each link. Use Moz’s Spam Score metric to help identify potentially harmful or low-quality links.
  • Step 5: Export your backlink data to a spreadsheet for further analysis and organization. In the spreadsheet, create columns for the website name, URL, DA, Spam Score, and any relevant notes.
  • Step 6: Review your spreadsheet and identify any links that need to be removed or disavowed due to low quality, high Spam Score, or irrelevance to your niche. Highlight these links for easy reference.
  • Step 7: Reach out to the website owners or editors hosting the harmful links, politely requesting link removal. Keep track of your communications in your spreadsheet.
  • Step 8: If link removal is unsuccessful or not possible, create a disavow file using Moz’s Disavow Tool. Upload this file to Google Search Console to inform Google that you do not want these links to impact your website’s ranking.
  • Step 9: Regularly monitor your backlink profile using Moz’s “Link Explorer” tool to ensure your link audit efforts are effective and to identify any new links that may require attention.

By following these actionable steps, you can effectively use Moz to perform a link audit and maintain a healthy backlink profile for your website, ultimately improving your search engine ranking.

MOZ pricing

If you’re considering Moz Pro as your SEO tool of choice, it’s essential to understand the different pricing plans available to you. All Moz Pro plans include 24-hour online support, and you can choose between monthly or yearly payment options, with a 20% discount for annual subscriptions:

  • Standard: $99/month ($79/month when billed yearly) – Perfect for beginners or those requiring basic SEO features.
  • Medium: $179/month ($143/month when billed yearly) – Most popular plan, with ample limits and full access to keyword research tools.
  • Large: $299/month ($239/month when billed yearly) – Ideal for businesses and agencies serious about search, offering more extensive limits and tools.
  • Premium: $599/month ($479/month when billed yearly) – Designed for large SEO-focused agencies and in-house marketing teams, providing the most comprehensive features.

Each plan offers different levels of access to features such as campaigns, keyword rankings, mobile rankings, pages crawled per week, performance metrics, keyword queries, backlink queries, link tracking lists, and more. By selecting the plan that best fits your needs and budget, you can optimize your SEO efforts and make the most of Moz Pro’s powerful tools. Click here to explore each plan’s features and find the one that’s best for you.

MOZ pricing

Pros of MOZ

  • Easy to use
  • Comprehensive SEO tools
  • Detailed keyword research
  • Robust link building capabilities
  • Competitive analysis
  • Content optimization
  • Real-time website monitoring

Cons of MOZ

  • Expensive subscription plans
  • Limited features for free users
  • Difficult to use for beginners
  • Lack of customer support

MOZ alternatives and competitors

There are many tools that might be a good alternative to MOZ:

  • Ahrefs
  • SEMrush
  • Majestic
  • BacklinkManager

In the next few paragraphs, we’ll look at how these tools can replace MOZ better for specific use cases.

MOZ vs Ahrefs

There are many ways how Ahrefs is different from MOZ. Let’s explore the features of Ahrefs, how it’s better than MOZ and how it may fall short too.

ahrefs dashboard

Pros of Ahrefs

  • Extensive data on backlinks and keyword research
  • User-friendly interface with powerful SEO tools
  • Competitive pricing plans suitable for various needs
  • Provides detailed analysis of competitors’ strategies
  • Offers unique features like Site Explorer, Keywords Explorer, Site Audit, Rank Tracker
  • Access to historical backlink data
  • Ability to analyze and visualize link profiles with tools like Link Graph and Link Map

Ahrefs pricing

ahrefs pricing

Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:

  • Lite: Starts at £79/month – Essential data for small businesses and hobby projects.
  • Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants.
  • Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams.
  • Enterprise: Starts at £799/month – Ideal for agencies and enterprises.

Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

SEMrush as a MOZ alternative

SEMrush dashboard

Let’s explore the features of SEMrush.

Pros of SEMrush

  • Comprehensive keyword research tool
  • Identify organic search opportunities
  • Analyze competitors’ organic search strategies
  • Track keyword rankings
  • Monitor backlinks
  • Identify technical SEO issues
  • Generate detailed SEO reports

SEMrush pricing

semrush pricing

Semrush offers three pricing plans tailored to meet the needs of different users, from newbies to large enterprises:

  • Pro: At $119.95 per month, this plan is suitable for newbies and small teams. It includes 5 projects, 500 keywords to track, 10,000 results per report, and a range of SEO, social, and PPC tools, such as competitor analysis, keyword research, website audit, advertising, and social media tools.
  • Guru: Priced at $229.95 per month, the Guru plan is designed for agencies and mid-size businesses. It offers 15 projects, 1,500 keywords to track, 30,000 results per report, and all the features included in the Pro plan. Additionally, it includes the Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.
  • Business: For $449.95 per month, the Business plan is tailored for large agencies and enterprises. It provides 40 projects, 5,000 keywords to track, 50,000 results per report, and all the features available in the Guru plan. Furthermore, it includes Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools.

Additional users can be added to each plan at an extra cost, allowing for secure and efficient teamwork within the platform.

Majestic as MOZ alternative

majestic dashboard


Majestic pros

  • Extensive link data: Majestic boasts one of the largest link databases in the industry, providing a wealth of information for backlink analysis and competitor research.
  • Trust Flow and Citation Flow metrics: Majestic’s proprietary metrics, Trust Flow and Citation Flow, help users evaluate the quality and authority of backlinks, making it easier to identify valuable link opportunities.
  • Topical Trust Flow: This unique feature allows users to analyze the topical relevance of backlinks, ensuring that they build a natural and diverse link profile.
  • Historical backlink data: Majestic offers access to historical backlink data, enabling users to analyze link profiles over time and monitor changes in their competitors’ strategies.
  • Link visualization tools: Majestic’s link visualization tools, such as Link Graph and Link Map, help users understand the structure of their link profile and identify patterns or anomalies.
  • Custom reports: Users can create custom reports tailored to their specific needs, making it easy to share insights and data with clients or team members.
  • Bulk backlink analysis: Majestic’s Bulk Backlink Checker tool allows users to analyze up to 400 URLs at once, saving time and effort when working on large-scale link analysis projects.
  • API access: For users with advanced needs, Majestic offers API access to their data, allowing for seamless integration with other tools and custom applications.
  • Competitive pricing: Compared to other industry-leading SEO tools, Majestic offers a variety of pricing plans that cater to different budgets and needs, making it accessible for businesses of all sizes.

Majestic pricing

majestic pricing

Please note that the pricing information can change frequently and is only valid as of the publishing date. For the most up-to-date pricing, please visit the Majestic Pricing Plans page.

  • Lite Plan: Designed for individual users or small businesses, the Lite Plan is priced at $49.99 per month. This plan includes 1 million analysis units, 60 detailed reports per month, and access to Fresh Index data.
  • Pro Plan: Targeted at professionals and agencies, the Pro Plan costs $99.99 per month. It includes 5 million analysis units, 300 detailed reports per month, and access to both Fresh Index and Historic Index data, along with additional features like Raw Data Exports and API access.
  • API Plan: For users with advanced data needs, the API Plan starts at $399.99 per month. This plan includes 100 million analysis units, 950 detailed reports per month, access to Fresh Index and Historic Index data, and extensive API access for custom applications.
  • Custom Plans: Majestic also offers custom plans tailored to specific business requirements. To inquire about custom plans, users can contact the Majestic sales team for a personalized quote.

MOZ vs BacklinkManager – is BacklinkManager a better to MOZ?

backlinkmanager dashboard

In a lot of ways, BacklinkManager is different (and better!) from MOZ.

Pros of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.

Conclusion – which of the MOZ alternatives is the best?

As you can see, there are many different competitors and alternatives to MOZ. We’ve discussed a few above – but which one is the best?
The answer is “it depends” – but we strongly believe that if you’re a mid-market SEO agency looking for a great user onboarding and product analytics tool, Backlink Manager is the best option for you. Let us know if you know any other good MOZ alternatives – and if you need any help with how is different, book a demo with us – we are always happy to talk! Or start for FREE – you can use the tool for free up to 250 backlinks.