Why Links Die and How to Fix Them10 min read

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Have you ever clicked on a link and found out it’s dead? You’re not alone. Links can die for different reasons, like website updates or server problems.

But don’t worry! There are simple solutions to revive them. In this article, we’ll discuss why links die and how to fix them easily. Let’s make sure those links stay alive and kicking for a smooth browsing experience!

Link rot can harm SEO for websites. It affects user experience and search engine indexing. Some causes are URL changes, removed pages, or coding mistakes. Regularly checking for broken links is important. Tools like Ahrefs, WPMU DEV, and Google Search Console can help. They identify errors and suggest fixes. Strategies like updating internal links and removing broken ones help prevent link rot. Addressing broken links improves SEO and user experience.

Measuring the prevalence of broken links on websites can be done through various methods. Tools like Ahrefs, WPMU DEV, or Google Search Console can be used to scan and check the link status of a site. These tools identify both internal and external broken links and offer a detailed error report.

Trends or patterns in broken links occurrence show that pages with more backlinks may face more broken links over time. Broken links can harm user experience and website credibility, leading to user frustration in site navigation.

Fixing broken links manually or using plugins like the Broken Link Checker for WordPress can enhance site performance, indexing, and overall user experience. Removing broken links is crucial for maintaining site credibility and ensuring a smooth user experience.

Websites often have broken links due to various reasons:

  • Outdated URLs

  • Changes in website structure

  • Third-party websites changing content or removing pages

To fix broken links, site owners should:

  • Regularly check link status using tools like Ahrefs, WPMU DEV, or Google Search Console

  • Implement proper redirects for outdated URLs or website migrations

  • Remove broken links manually for better user experience and page indexing

External factors like changes in third-party sites or website structure can affect link building. To prevent link issues, strategies such as internal linking and using URL checkers are helpful.

Using Website Audit Tools like Ahrefs and Sitechecker

Sitechecker websiteAhrefs website

Using the Site Explorer feature in Ahrefs makes it easy to find and fix broken links on websites.

By crawling the site, Ahrefs identifies broken links and provides a detailed report on each link’s status, helping site owners locate and fix any issues efficiently.

Tools like Sitechecker also help find broken links by scanning the website’s pages and checking each URL’s status.

Addressing broken links promptly is important for maintaining a healthy website and user experience.

These broken links can harm link building strategies and affect the performance and indexing of web pages on search engines like Google.

Fixing broken links improves a site’s SEO, enhances user experience, and ensures proper linking of internal and external sites for better performance.

Site Explorer feature in Ahrefs

The Site Explorer tool in Ahrefs helps find and fix broken links on a website.

Users can check the link status of pages, URLs, and backlinks, identifying issues that can affect SEO and user experience.

Ahrefs’ Site Explorer offers a detailed scan of both internal and external sites, including links, images, and hyperlinks.

It generates a report on errors, allowing for quick removal of broken links manually or via a plugin.

To maintain website links and user experience, users can use this tool to regularly scan for issues, prioritize fixing important pages, and ensure proper page indexing.

Implementing these strategies can boost site performance and SEO.

Users can find broken links in Sitechecker by following a few simple steps. First, run a website check using the tool and focus on the link status report provided. This report helps users easily pinpoint any broken links on their site. Sitechecker offers specific features like a broken links checker that scans for issues with URLs, images, or external sites, making the process more efficient.

Once broken links are identified, users can take necessary actions to fix them, such as removing or updating the links manually. This process is important for optimizing SEO performance and enhancing user experience because broken links can negatively impact a site’s indexing and overall performance.

By using Sitechecker’s link building strategies and link rot prevention tools, users can ensure their web pages maintain a high level of quality and functionality.

Manually reviewing outgoing links and anchor texts on a website is important for a good link building strategy. Checking link status regularly helps identify and fix any broken links that could hurt the site’s performance. Tools like Ahrefs or plugins such as WPMU DEV for WordPress can help find and fix broken links.

This practice not only boosts SEO by ensuring all pages get properly indexed but also improves user experience by fixing any issues caused by broken links.

Manual review lets website administrators make sure outgoing links are relevant and high quality. By inspecting URLs, anchor texts, and target pages, admins can confirm that links go to reputable sites that offer value. This step helps maintain a good relationship with search engines like Google and builds trust with users looking for accurate information on the site.

Google Search Console website

Google Search Console is a helpful tool for website owners. It helps detect and fix broken links easily through the link status report. This report identifies any broken links that could affect user experience and SEO.

By using Google Search Console, site owners can make sure that all links on their website are working correctly. They can check internal links, external sites, and images for broken URLs.

A good strategy is to regularly review the Crawl Errors report in Google Search Console. This helps find and fix any broken links. The URL Inspection tool can also be used to check for indexing problems and remove broken links manually.

Best Practices for Prevention and User Experience

Regularly Conducting Website Audits

Website audits should be done regularly. This helps to quickly find and fix broken links. A good way to do this is by using tools like Ahrefs. These tools scan the site for broken links and check link status.

By checking each URL and fixing broken links, the site’s performance improves. It also enhances user experience. Strategies like using plugins on platforms like WordPress (e.g., WPMU DEV) make it easier to find and fix broken links.

It’s also helpful to manually check internal and external sites, images, and backlinks. This helps target and remove broken links. Google Search Console can provide a detailed report on errors that need fixing.

Regular website audits and fixing broken links improve the site’s indexing and crawlability. This, in turn, benefits the site’s SEO and user experience.

To implement proper link redirects on a website, website admins should follow these steps:

  • Find and check for broken links using tools like Ahrefs, WPMU Dev, or Google Search Console.

  • Once broken links are identified, update the URLs or remove them.

  • Implement a plugin or tool to automatically scan for broken links regularly.

  • Ensure internal and outgoing links are working correctly to enhance the user experience and SEO performance.

  • Redirecting broken links to the correct pages can improve a site’s performance and ranking in search results.

  • Regularly scan for errors and fix broken links to maintain a seamless browsing experience and enhance overall SEO efforts.

Website owners should enhance the user experience by providing a user-friendly 404 page for broken links. This can be done by including elements such as a clear error message, navigation links back to the homepage, a search bar, and possibly related links or a sitemap. When users encounter a broken link, these features make it easier for them to navigate the site.

Addressing broken links reported by users promptly is key to improving the overall user experience. This approach helps prevent frustration and ensures seamless navigation. Tools like Ahrefs, Google Search Console, or plugins such as WPMU DEV for WordPress can assist in identifying and efficiently fixing broken links.

Understanding the importance of link maintenance, especially for SEO, is essential for website admins. Broken links can harm a site’s performance by affecting indexing and user experience. Regularly checking internal and external links can prevent these issues. Tools like Ahrefs and Sitechecker can be used to identify and fix broken links efficiently. Ahrefs scans websites for broken links, while Sitechecker generates error reports.

Maintaining internal links and linking to relevant pages can improve site performance. Removing broken links manually or using plugins like WPMU Dev or WordPress can enhance the user experience. Proactive link maintenance not only helps SEO but also boosts a website’s overall success.

Addressing broken links reported by users is essential. The team should prioritize and categorize them based on their impact on the site’s performance. Tools like Ahrefs or Google Search Console can help check the link status and target affected pages.

Communication processes need to be established to escalate and address these broken links promptly. This ensures a seamless user experience. Monitoring the resolution of broken links can be done through regular scans and crawls using tools like WPMU DEV or WordPress plugins. This helps in tracking the progress of error correction.

By removing or fixing broken links manually or with the help of automated scanning tools, the team can prevent link rot and maintain strong link building strategies. This ensures that internal and external sites remain error-free, enhancing the site’s indexing and ensuring a positive user experience.

Key takeaways

Links can stop working for different reasons. For example, URLs can change, domains can expire, or content can be removed.

To fix broken links:

  • Use tools to check for broken links often.

  • Update URLs if needed.

  • Create redirects for broken links to make sure users have a smooth experience.


Links can die over time due to factors like website restructuring, expired domains, or content removal. Regularly monitoring and updating links can help prevent this issue. For example, setting up link monitoring tools or implementing redirects for outdated URLs can maintain link integrity.

Common reasons for link rot include pages being moved or deleted, domains expiring, and websites shutting down. It is essential to regularly update and maintain links to prevent link rot.

Regularly monitor your links using online tools like Link Checker or Broken Link Checker. Set up automatic alerts for any broken links and promptly replace them with updated URLs. Update internal links whenever you update or move content on your website.

Some strategies for fixing broken links include using a broken link checker tool, redirecting the broken link to a working one, updating the URL, contacting the website owner, and removing the broken link.

There are various tools you can use to identify and repair dead links on your website, such as Google Search Console, Screaming Frog SEO Spider, and Broken Link Checker. These tools can detect broken links so you can fix them promptly.