Updating Backlinks After Domain Migration9 min read

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Updating backlinks -> Gardening shears , photo

When you move your website to a new domain, updating backlinks is crucial for maintaining search engine rankings and visibility.

This step may take time, but it’s essential to keep attracting traffic and performing well in search results.

We’ll explain why updating backlinks after a domain change is important and share useful tips to make this process easier.

Preparing for Domain Migration

Creating a SEO Migration Plan

When planning a site migration, focus on link building for a smooth transition.

  1. Start by auditing the current backlink profile.
  2. Identify high-domain authority linking sites.
  3. Preserve valuable links using 301 redirects.

After migration:

  1. Actively work on link reclamation.
  2. Use Google Search Console to monitor lost or broken links.
  3. Implement proper redirection to maintain link juice and organic traffic.

To maintain SEO value:

  1. Preserve internal links.
  2. Optimize URL structures for better brand identity and search traffic.


  • Using press releases for link building.
  • Using WordPress plugins for redirection.
  • Utilizing tools like SEMrush for link analysis.

Following these steps ensures a successful site migration with minimal technical issues and maintained authority.

Prioritize Link Building Before Migration

Prioritizing link building before migration is crucial for a successful SEO strategy before, during, and after the process.

By focusing on quality backlinks early on, the website can keep its valuable link juice and maintain its backlink profile when moving to a new domain.

Steps like auditing backlinks, setting up 301 redirects, and fixing technical issues can help preserve existing backlinks during migration.

This proactive approach not only safeguards organic traffic and domain authority but also prevents negative impacts on SEO post-migration.

Developing a strong backlink profile ahead of the domain change can also boost brand identity and attract more branded search traffic.

Migration Process

Updating Backlinks After Domain Migration

Failing to update backlinks after moving a site can reduce organic traffic and lower domain authority.

To effectively redirect backlinks, use 301 redirects from the old domain to the new one, and check Google Search Console for any issues.

To maintain and improve backlink SEO value post-migration:

  • Reclaim lost links
  • Audit the backlink profile
  • Keep internal links from the old site

By checking the site’s backlinks, find linking companies and plan link building that fits the new domain and brand.

A well-thought-out site migration plan is crucial:

  • Address technical problems
  • Consider rebranding
  • Manage URL structure

This helps retain link value, authority, and boost domain and brand search traffic.

Redirecting Old URLs to New Domain

When dealing with site migration or domain name changes, it’s important to redirect old URLs to the new domain properly. This helps maintain SEO value and link building efforts.

Implementing 301 redirects informs search engines of the permanent move from old URLs to new ones. This transfer of link juice boosts the domain authority of the new site and prevents a drop in organic traffic.

Conducting a thorough audit of the backlink profile using tools like SEMrush or Google Search Console is crucial. This helps identify valuable backlinks that need to be updated through link reclamation efforts.

Checking and updating internal links during the redirection process is essential. It’s crucial to inspect the site for any technical issues that may arise.

Managing client expectations and communicating URL changes, especially for branded search traffic, is vital to maintain brand identity.

By carefully planning a site migration and following best practices for URL structure, webmasters can redirect old URLs to a new domain successfully. This helps preserve the site’s authority and avoids penalties from search engines.

Updating Internal Links

During a domain migration process, it is important to update internal links. This maintains the SEO value of the website.

One crucial step is to implement 301 redirects from the old URLs to the new ones. This preserves link juice and ensures users reach the correct page on the new domain.

Conducting a thorough backlink profile audit using tools like SEMrush or Google Search Console is helpful. This helps identify any broken links that need redirection.

By updating the URL structure and ensuring all internal links point to the secure HTTPS version of the site, you can maintain brand identity and organic traffic.

Monitoring the site’s domain authority and addressing technical issues promptly is necessary to prevent a drop in rankings.

When migrating a site, it’s beneficial to adopt a strong link building strategy. This includes link reclamation and linking to reputable websites to maintain the site’s authority post-domain change.

Maintaining SEO Value

During a domain migration process, it’s important to focus on link building for SEO value. Here’s a simplified approach:

  1. Conduct a thorough audit of the backlink profile before migration to identify high-quality links.
  2. This helps preserve valuable link juice and maintain the new domain’s authority.
  3. After migration, implement 301 redirects for all URLs and update internal links to point to the new domain to keep organic traffic.
  4. Use Google Search Console to monitor technical issues and look for SEO improvements.
  5. Reach out to linking companies for link reclamation to boost the new domain’s authority.
  6. Check the website regularly for unsecured links and ensure a secure site with HTTPS for brand identity.
  7. By following these steps, you can update backlinks, drive organic traffic, and protect the domain’s authority during migration.

Post-Migration Strategies

Monitoring Rankings and Traffic

Monitoring rankings and traffic after a domain migration is important. It helps ensure the transition’s success.

Regularly audit the backlink profile, internal links, and site structure to keep SEO efforts intact.

Use tools like Google Search Console, SEMrush, and other SEO software for insights.

By monitoring consistently, you can identify technical issues, redirection errors, or URL structure problems that may affect performance.

This proactive approach helps resolve issues quickly, maintain brand identity, and ensure a smooth transition for search engines and users.

Tracking can also measure the impact of implementing 301 redirects, HTTPS security, and regaining lost backlinks.

Regularly inspecting backlinks helps manage clients, invoices, and contracts during site launch, rebranding, or name changes.

Implementing New Link Building Tactics

When changing your website’s domain name to HTTPs, here’s how to implement new link building tactics effectively:

  • Audit the existing backlink profile.
  • Keep valuable links through 301 redirects.
  • Check backlinks in Google Search Console (GSC).
  • Use link reclamation strategies to maintain link juice and authority.
  • Update internal links for smooth redirection.

After the migration:

  • Monitor changes in domain authority, branded search traffic, and website visibility.
  • Evaluate the effectiveness of new link building tactics.
  • Use tools like SEMrush for insights on SEO performance.
  • Collaborate with other sites to strengthen backlink profile and brand identity.

Dealing with Existing Backlinks

Identifying and Fixing Broken Backlinks

To effectively find broken backlinks on a website, follow these steps:

Conduct a thorough audit of the site’s backlink profile using tools like Google Search Console or SEMrush.

Inspect the backlinks and check for any 301 redirects or changes in the URL structure due to site migration or domain name change.

Monitor internal links and ensure all links are secure (https) to prevent broken backlinks.

To fix broken backlinks and improve SEO, use proper redirection with 301 redirects. This maintains link juice and high domain authority.

Reach out to linking companies or use link reclamation strategies like press releases to recover lost backlinks.

To avoid broken backlinks in the future, establish a solid link building strategy during site launches, migrations, or rebranding.

Manage clients’ expectations, keep track of invoices, and update contracts to maintain the site’s brand identity and ensure uninterrupted organic traffic.

Requesting Link Updates

When updating backlinks after a domain migration, it’s important to contact relevant website owners for new domain updates. This maintains link building and SEO performance.

Identify specific anchor texts or URLs needing updates for a smooth transition. Create a follow-up plan to ensure prompt completion of link updates, preserving the backlink profile.

Use tools like Google Search Console for link reclamation. Audit the backlink profile to find missed opportunities for updates.

Implement 301 redirects and manage internal links for better SEO and organic traffic. A strong link building strategy in site migration is crucial for maintaining domain authority and brand identity, especially in rebranding or TLD changes.

Disavowing Toxic Backlinks

Identifying toxic backlinks is important. This involves looking at the backlink profile after a domain migration. By examining the link building tactics used, you can find links from unsecured sites that may harm SEO.

Disavowing these toxic backlinks is crucial for SEO improvement. It requires a thorough audit using tools like SEMrush or Google Search Console. This helps locate harmful links that need to be disavowed.

Implementing 301 redirects to new URLs and reclaiming valuable links through link reclamation strategies is key. Utilizing resources like SEMrush and NameHero helps in preserving link juice and maintaining domain authority.

When managing clients after a site migration, it’s important to redirect internal links properly and check for any technical issues on the website.

In the case of a domain name change or rebranding, having a seamless redirection plan is essential. This ensures the preservation of organic traffic and brand identity.

Over to you

When moving a domain, make sure to update backlinks. This ensures they keep sending traffic correctly.

Track all current backlinks and contact the sites to switch them to the new domain URL.

Forgetting to update backlinks can lead to lost traffic and harm search engine rankings.


What is a domain migration?

A domain migration is the process of moving a website from one domain to another. This involves transferring content, SEO settings, and ensuring proper redirection. Examples include changing from oldsite.com to newsite.com or switching from HTTP to HTTPS.

Why is it important to update backlinks after a domain migration?

It is important to update backlinks after a domain migration to ensure that the traffic and authority your previous domain had can be redirected to your new domain, maintaining search engine rankings and traffic.

How can I find all the backlinks pointing to my old domain?

To find all backlinks pointing to your old domain, you can use tools like Ahrefs, Majestic, or SEMrush. Simply enter your old domain into the tool’s search bar to see all the backlinks leading to that domain.

Should I reach out to the websites linking to my old domain to update the backlinks?

Yes, reaching out to websites linking to your old domain to update the backlinks is recommended. Notify them of the domain change and request that they update the links to point to your new domain. This will help maintain your site’s SEO rankings and prevent broken links.

Is there a way to automate the process of updating backlinks after a domain migration?

Yes, you can use a tool like Ahrefs or Majestic to identify and update all backlinks pointing to your old domain with the new domain. Additionally, reaching out to website owners linking to your old domain and requesting them to update the backlinks can help automate the process.