Unveiling Your Competitors’ Backlinks in SEMRush10 min read

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Do you want to outperform your competitors online? Uncover their backlinks with SEMRush. Analyzing these links can reveal insights into their SEO strategy and uncover opportunities for your site. Let’s explore how you can discover your competitors’ backlinks and enhance your online presence.

  • Uncover your competition’s backlinks using SEMRush.
  • Analyze their backlink profile for valuable insights.
  • Discover potential opportunities for your website.
  • Boost your online presence using this information.

How do I find my competitor backlinks in SEMRush?

Accessing the Backlink Gap Tool

SEMRush website

To access the Backlink Gap Tool in SEMrush:

  • Navigate to the “Gap Analysis” section within the “Link Building” category.
  • Select the “Backlink Gap” option.
  • Input your website and your competitor’s website.
  • The tool generates a report comparing unique backlinks, referring domains, and authority scores.
  • Analyze competitor backlinks to find link building opportunities.
  • Apply filters like follow/nofollow links and keyword research.
  • Identify the best backlink prospects for outreach.
  • Gain insights from competitor backlinks.
  • Identify weaknesses in your link profile.
  • Enhance your SEO strategy with quality backlinks and reputable sources.

Entering Your Website and Competitor’s Website

To access the Backlink Gap Tool in SEMRush for comparing your website with your competitor’s backlinks, follow these simple steps:

  • Navigate to the tool within the platform.
  • Enter the domain names of both your website and your competitor’s.

SEMRush will generate a report showing common backlinks, unique referring domains, and lost links between the two. This information gives you valuable insights into areas where your competitor may excel.

When analyzing your competitor’s backlinks, focus on:

  • The authority score of the referring domains.
  • The anchor text used.
  • Whether the links are follow or nofollow.

Identify linkable assets like infographics or industry reports that have earned backlinks for your competitor. Use this insight to create your unique content for outreach purposes.

By conducting a thorough competitor backlink analysis, you can:

  • Discover the best link building opportunities in your industry.
  • Strengthen your backlink profile.
  • Enhance your website’s SEO performance in the SERP features.

Viewing Competitor Backlinks

Analyzing competitor backlinks is important for improving your own backlink profile.

Tools like backlink checkers or analytics can help you understand your competitors’ link profiles.

This analysis uncovers link building opportunities and potential outreach targets.

Filtering competitor backlinks by quality, domain authority, and relevance reveals the best link-building prospects.

Identifying shared backlinks among competitors allows for a strategic approach to address link profile gaps.

Creating linkable assets like infographics or reports can attract quality backlinks.

A deeper competitor backlink analysis helps understand competition in SERP features and guides SEO strategies for better Google visibility.

Competitor Backlink Analysis

Identify High-Quality Backlinks

When evaluating backlink quality, it’s important to consider:

  • The authority score of the referring domain.
  • The relevance of the backlink to your industry.
  • Whether the backlink is a follow or nofollow link.

Analyzing competitor backlinks can help you find link building opportunities. Using tools like backlink checkers or analytics, you can study competitor backlinks to discover unique profiles and potential linkable assets.

This analysis can uncover best practices, identify weak points in competitor link profiles, and pinpoint reputable websites for outreach. Conducting a backlink gap analysis can also reveal shared backlinks and lost links that can be reclaimed.

Select Websites to Replicate Backlinks From

Identifying high-quality backlinks from competitors involves analyzing their backlink profiles. Tools like Google Sheets or backlink checker tools can help with this.

Look for unique and relevant referring domains with a high authority score to ensure quality backlinks. Consider factors like industry relevance, competition level, and common backlinks when selecting websites to replicate backlinks from.

To turn competitor backlink analysis into actionable link building strategies, focus on identifying the best opportunities for acquiring backlinks. This can involve outreach efforts to create linkable assets like infographics or industry reports that appeal to the target audience.

Filter out weak backlinks using filters and conducting keyword research to uncover opportunities for building strong, reputable backlinks. By doing this, you can improve the website’s SEO by enhancing the backlink profile and increasing the number of indexed pages.

Turning Insights into Actionable Steps

Users can find and utilize competitor backlinks for link building by conducting a competitor backlink analysis. Tools like SEMRush can help with this. By analyzing competitors’ backlink profiles, users can identify high-quality backlinks and opportunities for their own website. They can use filters and keyword research to find unique backlink opportunities in their industry. Once found, users can create a strategic link building campaign.

Monitoring success can be done by tracking metrics like backlink authority score, referring domains, and SERP features. Regular backlink audits and backlink analytics tools can help users assess the effectiveness of their strategies and make necessary adjustments. This process can help websites improve their link profile, increase organic visibility, and establish a reputable link profile for better SEO performance in Google.

Link Building Campaign

Create Your Own Backlink Strategy

Creating a successful backlink strategy involves steps like competitor backlink analysis with tools like SEMRush. Identify competitors’ best backlinks to find link building opportunities. Analyze their profiles and authority scores to spot areas for improvement. Use filters to find high-quality prospects for outreach. Focus on getting quality links from reputable sites to boost your own profile. Regular backlink audits can help find lost links and ways to improve.

Understanding industry competition and common backlinks helps build a strong link profile for organic traffic and better SEO rankings. Competitor backlink analysis is crucial for a strong strategy that drives traffic and boosts online visibility.

Improve Your Backlink Profile

To improve your backlink profile, start by identifying high-quality backlinks from competitors. You can use tools like Google Sheets or backlink checker tools for this.

Analyze competitor backlink profiles to uncover unique backlink opportunities and referring domains.

Evaluate the industry authority score and competition level of these backlinks to prioritize the best prospects for link building outreach.

Create a strategic plan based on the analysis. Focus on building links from reputable sites with a strong link profile.

Monitor the progress of your link building campaign by conducting regular backlink audits and competitor backlink analysis.

Use backlink analytics to track lost links, common backlinks, and keyword gap opportunities to optimize your SEO efforts.

Keep an eye on anchor text distribution, follow vs. nofollow links, and indexed pages. This ensures a diverse and effective link building strategy that aligns with your niche and target audience.

By following these steps and leveraging backlink checker tools, you can enhance your backlink profile and boost your website’s organic visibility in search engine results.

Identify Blog Posts for Backlink Opportunities

To identify blog posts for backlink opportunities:

  • Start by conducting competitor backlink analysis using tools like SEMRush.
  • Analyze competitors’ backlink profiles to uncover unique referring domains and industry-specific link profiles.
  • Use these insights to identify the best opportunities for link building within the niche.

When evaluating blog posts for potential backlinks:

  • Consider factors like the authority score of the backlink, content quality, and relevance to the target audience.
  • Utilize filters in SEMRush or Google Sheets to narrow down the search for high-quality backlink prospects.


  • Conduct keyword research to find common backlinks among competitors for valuable link building opportunities.
  • Analyze competition level, SERP features, and backlink analytics to ensure link building success.

In conclusion:

  • A thorough competitor analysis and backlink audit can uncover valuable linkable assets and backlink opportunities to enhance the website’s SEO performance.

Next Steps

Replicate Competitor Backlinks

To identify and access competitor backlinks in SEMRush, follow these steps:

  1. Enter the competitor’s domain name into the backlink analytics tool.
  2. Analyze their backlink profile.
  3. Uncover unique referring domains and best link building opportunities.
  4. Filter the results by industry, competition level, and authority score.
  5. Pinpoint the most reputable and high-quality links.
  6. Conduct a competitor backlink analysis.
  7. Discover common backlinks and lost links.
  8. Look for opportunities for link building.
  9. Use keyword research to find linkable assets like infographics or industry reports.
  10. Pay attention to anchor text and follow/nofollow tags for good quality links.
  11. Track and replicate the competitor’s backlinks using backlink checker tools, indexed pages, and Google Sheets.
  12. Turn insights into actionable steps for your SEO and link building strategies.

Create the Best Content for Backlinks

Creating great backlink content involves analyzing competitors. This helps find opportunities.

Use tools like Google Sheets to organize data.

Analyze competitors’ backlink profiles.

Find unique and common backlinks.

This uncovers link building chances in your industry.

Check the competition level and authority of these backlinks.

Focus on reputable and quality links.

Do a competitor backlink gap analysis.

This helps find weak spots in your link profile.

Monitor lost links and do backlink audits.

Create linkable assets like infographics.

Tailor these assets to your audience.

Conduct keyword research for anchor text optimization.

Attract high-quality links this way.

Regularly check backlink analytics and organic research data.

Make strategic adjustments to maximize backlink opportunities in SEO.

Monitor and Analyze the Results of Your Link Building Campaign

To monitor and analyze your link building campaign:

  • Start by using tools like Google Sheets to track backlink performance.
  • When checking the impact on search rankings, consider:
  • Authority score of referring domains.
  • Quality of backlink profiles.
  • Competition level for targeted keywords.
  • Look into competitor backlink analysis to find new link building opportunities.
  • Assess competitor backlinks for quality and relevance.
  • Use filters to identify promising outreach prospects.
  • Analyze backlink analytics for common backlinks and lost links to enhance the link profile.
  • Conduct a backlink audit with reliable tools to uncover potential issues like weak or nofollow links affecting SEO efforts.
  • Focus on high-quality links, relevant anchor text, and create linkable assets like infographics to boost the backlink profile and improve search rankings.


SEMRush lets users see their competitors’ backlinks. This helps users understand their link building strategies better. By studying these backlinks, businesses can find ways to boost their own SEO and stay ahead online.

Analyzing competitors’ backlinks with SEMRush is a helpful SEO strategy. It can reveal insights to enhance your own website performance in the online world.


What is the significance of unveiling your competitors’ backlinks in SEMRush?

Unveiling your competitors’ backlinks in SEMRush allows you to analyze their link building strategies, identify potential high-quality backlink opportunities, and gain insights to improve your own SEO efforts. For example, you can reach out to the same websites for backlinks or replicate successful tactics.

How can I use SEMRush to discover my competitors’ backlinks?

You can use SEMrush’s Backlink Analytics tool to discover your competitors’ backlinks. Enter their domain into the tool to see a list of their backlinks, including source, anchor text, and more. Analyze this data to strategize your own backlink building efforts.

What information can I gather about my competitors’ backlinks in SEMRush?

You can gather information about your competitors’ backlinks in SEMrush, such as the number of backlinks, referring domains, anchor texts, and the authority of the linking domains. This data helps you identify potential link building opportunities and strategies to improve your own backlink profile.

How can I leverage my competitors’ backlinks to improve my own SEO strategy?

One way to leverage your competitors’ backlinks is to identify high-quality backlinks they have and reach out to those same websites to request backlinks to your own site. You can also analyze their anchor text strategy and incorporate similar keywords into your own backlinking efforts.

Are there any specific tools or features in SEMRush that help with analyzing competitors’ backlinks?

Yes, SEMrush has a Backlink Analytics tool that allows users to analyze their competitors’ backlinks. Users can see which websites are linking to their competitors, review referring domains, and identify potential link building opportunities.