Tracking Backlinks: The Best Reporting Tools12 min read

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Reporting , photo

Backlinks are like digital breadcrumbs that lead users to your website.

But, how do you know who’s linking back to you?

Tracking backlinks is important for understanding your online presence.

There are tools available to help you keep tabs on this area of your website’s performance.

We’ll take a look at some of the best reporting tools to help you stay on top of your backlinks.

Tracking Backlinks

Some effective tools for tracking backlinks include:

  • Ahrefs
  • SEMrush
  • Moz Link Explorer
  • Majestic
  • BuzzStream

These tools offer features like backlink discovery, anchor text analysis, and Google search operators. They help users find valuable backlinks.

Analyzing backlink data allows clients to:

  • Track the effectiveness of their link building campaigns
  • Identify prospects for outreach
  • Monitor competitor’s backlinks

Tracking backlinks can improve SEO and link building strategies. It provides insights into the quality and quantity of backlinks pointing to a website.

By monitoring backlinks, clients can:

  • Find opportunities to build new backlinks from influential bloggers
  • Enhance content marketing efforts
  • Improve overall link building outreach

These tools also offer automation features, metrics filters, and customized fields to streamline outreach campaigns. They help organize relationships with prospects.

Best Backlink Reporting Tools


SEMrush website

SEMrush has many features for tracking backlinks. These include backlink building, clients, do-follow links, and custom fields.

Compared to other tools, SEMrush stands out for its pricing, favorite feature, clean interface, and advanced metrics filters.

SEMrush is excellent at backlink discovery, outreach tools, and automated contact finder. This makes it a top choice for advanced link builders.

Businesses can improve their SEO performance using SEMrush. They can utilize tools like content explorer, Moz link explorer, anchor text analysis, and Google search operators.

SEMrush also offers powerful outreach campaigns, relationship stage tracking, and an outreach CRM. This helps in connecting with prospects, influential bloggers, and building relationships for link building outreach.

With SEMrush’s index of websites and competitor’s backlinks, businesses can get insights into their market and enhance their content marketing efforts.


Respona website

Respona has many features for tracking backlinks, such as custom fields, content explorer, Moz Link Explorer integration, anchor text analysis, and Google search operators.

Compared to platforms like Pitchbox and Buzzstream, Respona shines in automation with features like automated contact finder and outreach campaign management, making it popular among advanced link builders.

When it comes to link building outreach campaigns, Respona offers advantages over tools like HARO and Hunter with metrics filters, an outreach CRM, and the BuzzMarker Chrome extension for efficient outreach to prospects and influential bloggers.

Respona also has a relationship stage feature for tracking ongoing interactions with contacts, ensuring a smooth and organized outreach process.

Its flagship feature, the index of websites, enhances link building efforts by providing access to competitor’s backlinks and valuable contact info for successful outreach campaigns.


Pitchbox website

Pitchbox is known for its easy-to-use interface and automation capabilities.

Compared to tools like BuzzStream or BuzzSumo, Pitchbox offers custom fields and metric filters for advanced link building.

The Buzzmarker Chrome extension is a standout feature, helping users find prospects and influential bloggers effortlessly.

For backlink reporting, Pitchbox integrates seamlessly with major tools like SEMrush, Moz, Ahrefs, and Majestic.

It’s a top choice for clients looking for quick backlink tracking and a clean outreach CRM system.

With automated contact finding and Google search operators, managing outreach campaigns becomes more efficient.

Pitchbox excels in indexing websites and tracking competitors’ backlinks, making it a go-to solution for successful link building.


Buzzstream website

Buzzstream is a top choice for link building professionals. It offers a wide array of features that are beneficial.

One standout feature is backlink discovery capabilities. It integrates with tools like Ahrefs and Moz Link Explorer, allowing users to track their backlink building efforts effectively.

Buzzstream enables users to create custom fields and utilize Google search operators for prospecting.

The platform streamlines outreach campaigns with automated contact finders and relationship stage tracking.

Additionally, the Buzzmarker Chrome extension facilitates quick outreach to influential bloggers and websites.

Buzzstream offers competitive pricing, making it cost-effective for beginners and advanced link builders.


Hunter website

Hunter is unique among backlink reporting tools for its accuracy and efficiency. It has a simple interface that is easy to use, allowing clients to find information quickly. With features like custom fields, metrics filters, and anchor text analysis, Hunter empowers link builders to run effective backlink campaigns.

A standout feature of Hunter is its contact finder, which speeds up outreach efforts by locating contact information swiftly. Users also benefit from the relationship stage feature, helping them track interactions and manage outreach efficiently. Compared to platforms like SEMrush or Ahrefs, Hunter excels in fast backlink discovery and a wide website index, making it a valuable tool for link building and content marketing.

By blending automated outreach tools with detailed backlink analysis, Hunter positions itself as a top player in the link building software industry.


HARO website

HARO, or Help a Reporter Out, connects journalists with expert sources. It helps with backlink building strategies by earning high-quality backlinks from reputable websites. Clients can establish authority in their niche by providing expertise on relevant topics and securing do-follow links from authoritative sources, boosting their website’s SEO.

HARO’s pricing is competitive compared to tools like Ahrefs or Moz Link Explorer. It has a comprehensive database of journalists and bloggers, making it easy to identify prospects for outreach campaigns. With features like custom fields, automated contact finding, metrics filters, and an outreach CRM, HARO is preferred by advanced link builders.

The BuzzMarker Chrome extension is a standout feature, expediting the process of identifying and connecting with prospects. HARO is a reliable and effective solution for those looking to enhance their link building efforts.


Buzzsumo website

Buzzsumo has many features for tracking backlinks. These include backlink building, analyzing anchor text, and discovering backlinks.

Users can analyze their competitors’ backlinks, find influential bloggers, and create custom fields to organize prospects.

Compared to other tools like Semrush, Ahrefs, and Majestic, Buzzsumo has a clean interface, fast backlink indexing, and automation for outreach campaigns.

Advanced link builders love Buzzsumo’s Buzzmarker Chrome extension and link building outreach tools.

Buzzsumo’s relationship stage metrics filters and outreach CRM improve the efficiency of link building campaigns.

With its website index and Google search operators integration, users can easily find contact info for prospects.

Buzzsumo’s content explorer feature complements link building software, making it valuable for SEO and content marketing.


Ahrefs website

Ahrefs is a top backlink reporting tool.

It offers comprehensive backlink building capabilities, a user-friendly interface, and a wide array of metrics filters.

Unlike SEMrush and Moz Link Explorer, Ahrefs provides advanced link building outreach and automation features.

Clients who value efficiency in their outreach campaigns often prefer Ahrefs.

Tools like Content Explorer and Anchor Text Analysis allow users to analyze link building strategies and competitor’s backlinks easily.

Ahrefs has the fastest backlink discovery compared to its competitors.

It is a popular choice for quick and clean link building outreach.

For influential bloggers and prospects, the automated contact finder and relationship stage features streamline the outreach process.

The BuzzMarker Chrome Extension enables seamless tracking of campaigns.

Ahrefs’ index of websites and custom fields ensures users have all necessary data to enhance their link building efforts effectively.

Moz Link Explorer

Moz Link Explorer website

Moz Link Explorer is a top backlink reporting tool. It offers a wide range of features for both beginners and advanced link builders. The tool’s easy-to-use interface and unique capabilities, such as anchor text analysis, Google search operators, and backlink discovery, make it popular among users looking to improve their link building efforts.

For advanced link builders, Moz Link Explorer provides metrics filters, custom fields, and an outreach CRM for efficient outreach campaigns. The tool includes automated contact finders and automation features to simplify connecting with prospects and influential bloggers. It also has a relationship stage and a clean index of websites to help users track their outreach efforts, analyze competitors’ backlinks, and discover new link building opportunities.

With its flagship feature of fast backlink reporting, Moz Link Explorer stands out in the SEO industry among other top tools like Ahrefs, Majestic, and SEMrush.


Majestic website

Majestic is a top backlink reporting tool. It is known for its user-friendly interface and comprehensive metrics. Compared to Ahrefs and Moz Link Explorer, Majestic excels in fast backlink discovery, automated contact finder, and outreach campaign automation features.

A standout feature of Majestic is its website index, allowing detailed analysis of competitors’ backlinks and industry bloggers. Custom fields, metric filters, and outreach CRM serve advanced link builders.

Majestic’s content explorer provides insights into anchor text analysis and effective link building strategies using Google search operators. Its backlink reporting and outreach tools make it a top choice for SEO professionals and digital marketers wanting to boost their link building efforts.

Google Search Console

Google Search Console website

Google Search Console is a helpful tool for website owners. It helps to improve website performance and visibility. With Google Search Console, you can track and analyze backlinks easily. You can see the quality of backlinks and anchor text. The platform also provides filters and custom fields for metrics. These help to find link building opportunities and influential bloggers. Google Search Console has tools for finding contacts and reaching out to potential clients or key influencers.

Best Outreach Platforms


Respona simplifies backlink reporting with an easy-to-use interface. Clients can track different kinds of links, analyze anchor text, and discover backlinks.

The tool includes an automated contact finder and custom fields that make outreach campaigns smoother and faster. It integrates with popular tools like SEMrush and Ahrefs, enhancing its capabilities for advanced link builders.

Users appreciate Respona’s BuzzMarker Chrome extension, which helps them connect with prospects and influential bloggers effortlessly.

Respona’s relationship stage and content explorer features allow users to take advantage of missed link building opportunities, analyze competitor backlinks, and explore website indexes for content strategies.


Pitchbox offers advanced tools for link building, such as backlink discovery and outreach tools. It differentiates itself with automated contact finding and automation features. This enhances the efficiency of outreach campaigns. Users can personalize fields and metric filters to adapt campaigns to their specific requirements.

Additionally, Pitchbox’s interface is intuitive and clean, delivering a seamless experience suitable for both beginners and experienced link builders.

In comparison to platforms like Buzzstream and Buzzsumo, Pitchbox excels in managing relationship stages and impactful blogger outreach. The Buzzmarker Chrome extension, its flagship feature, enables users to easily add prospects from websites they visit. Regarding competitor backlinks and anchor text analysis, Pitchbox competes with tools like SEMrush and Moz Link Explorer, offering detailed insights for effective link building strategies.


Buzzstream offers a variety of tools for tracking backlinks:

  • Custom fields
  • Content explorer
  • Moz Link Explorer
  • Anchor text analysis
  • Google Search Operators
  • Backlink discovery
  • Outreach tools

The platform has a user-friendly interface with advanced filters for metrics, making it ideal for link builders. It stands out in outreach campaigns with automated contact finder, automation features, and outreach CRM. Compared to Ahrefs and SEMrush, Buzzstream excels in clean and fast backlink outreach. They also provide a BuzzMarker Chrome extension for easy access to contact info and relationship tracking stage. For connecting with influential bloggers or analyzing competitor backlinks, Buzzstream’s website index feature offers valuable insights for effective link building outreach.

Reporter Out

Reporter Out offers a variety of features for tracking backlinks. These include:

  • Do-follow links
  • Anchor text analysis
  • Backlink discovery
  • Competitor’s backlinks

It sets itself apart from other backlink reporting tools like SEMrush, Moz Link Explorer, and Ahrefs. This is due to its:

  • Clean interface
  • Customized fields
  • Google search operators integration

Reporter Out is highly effective in:

  • Providing fast backlink indexing
  • Automated contact finding
  • Advanced metrics filters for link building campaigns

It is favored by advanced link builders and content marketers. They appreciate its automation features and outreach CRM. These help streamline outreach efforts.

When compared to platforms like BuzzStream, BuzzMarker, and Respona, Reporter Out stands out with its unique outreach tools and relationship stage tracking. This makes it easier to connect with influential bloggers and prospects.

Bonus Tips

Don’t Missed Opportunities

Building backlinks is important for SEO. To track and analyze performance, using the right tools is crucial. Missing valuable opportunities often stems from not having the proper tools for tracking and analyzing performance.

There are many link building tools available in the market. Clients risk missing out on key insights without features like discovering do-follow backlinks, analyzing anchor text, and exploring competitor backlinks. The investment in these tools is worth it compared to missing potential leads.

Tools like SEMrush, BuzzSumo, Ahrefs, and others are essential for streamlining link building campaigns. They offer automated contact finders, advanced metrics filters, outreach CRM, and relationship stage tracking. By actively seeking opportunities with Google search operators and custom fields, users can expand their outreach campaigns to reach influential bloggers and a wider range of websites.

Waiting for opportunities to come naturally can lead to missed chances. Utilizing fast backlink discovery, outreach tools, and automation features, like BuzzMarker Chrome Extension, helps users stay ahead in SEO. Actively engaging with prospects and analyzing data continuously ensures successful link building outreach.

Key takeaways

Discover the top reporting tools for tracking backlinks efficiently.

These tools provide valuable data on backlink sources, quality, and performance.

They help website owners enhance their link-building strategies.

Monitor and analyze backlinks with ease using these reliable tools.


What are some of the best tools for tracking backlinks?

Some of the best tools for tracking backlinks are Ahrefs, SEMrush, Moz, and Majestic. These tools provide comprehensive insights into backlink profiles, including the number, quality, and source of backlinks.

How can I generate a report on my backlink profile?

You can generate a report on your backlink profile using tools like Ahrefs, SEMrush, or Moz. These tools provide detailed analysis of your backlinks, including sources, anchor text, and quality metrics.

Are there any free options available for tracking backlinks?

Yes, there are free options available for tracking backlinks such as Google Search Console and tools like Ahrefs Backlink Checker and Moz Link Explorer which offer limited free access to backlink tracking features.

Can these reporting tools help me monitor the quality of my backlinks?

Yes, these reporting tools can help you monitor the quality of your backlinks by providing metrics such as domain authority, page authority, and spam score. Examples include tools like Moz, Ahrefs, and SEMrush.

Is it possible to track competitor backlinks using these tools?

Yes, tools like Ahrefs, SEMrush, and Moz allow users to track competitor backlinks and analyze their link-building strategies, helping you identify potential opportunities for your own website.