Submitting to HARO Made Easy13 min read

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What is a HARO specialist? -> Expert source , photo

Have you ever wanted to get your company featured in major publications but didn’t know where to start? Submitting to HARO (Help a Reporter Out) can be a game-changer for your PR strategy.

HARO connects journalists with expert sources. This gives you the chance to showcase your expertise and get valuable media coverage.

In this article, we’ll walk you through the process of submitting to HARO. We’ll also share some tips to make it easy and effective. Let’s get started!

Getting Started with HARO

Signing Up for HARO

To sign up for HARO, follow these simple steps:

  • Visit the HARO website.
  • Create an account by providing your name, email address, and password.
  • Once your account is created, log in with your credentials to access the platform for free.

HARO, short for Help A Reporter Out, connects journalists with sources. It allows experts in different industries to respond to media queries. Users receive email notifications containing specific queries from journalists seeking expert sources. To respond, pitch your expertise clearly and concisely. Journalists review these responses and may use them in their publications, providing valuable media coverage and backlinks to your website.

By building relationships with journalists through HARO, you can unlock future promotional opportunities and reach a wider audience. This platform is a useful tool for link building, SEO, and showcasing industry expertise. It offers quality backlinks and visibility for businesses and individuals looking to expand their online presence.

Understanding the HARO Platform

HARO specialists get media requests from journalists, bloggers, and reporters. They cover various topics and industries. This allows users to showcase their expertise and possibly get media coverage.

Users can respond to HARO queries for free. They must follow a specific format in the platform’s guidelines. To manage their submissions efficiently, specialists can use tools like Google Sheets. This helps them keep track of their pitches, deadlines, and response status.

Specialists can label their pitches with unique subject lines. They can filter queries based on their industry expertise. This increases their chances of getting quality backlinks and building relationships with journalists.

This strategic approach helps users stand out and catch the attention of media professionals. It can lead to valuable backlinks and promotional opportunities for their website and content.

How to Submit to HARO Effectively

Crafting a Compelling Pitch

Crafting a compelling pitch when submitting to HARO involves creating a unique subject line and a concise email format to grab the attention of journalists.

It is essential to mention industry expertise and provide valuable insights in response to journalist queries. Quality backlinks and no-follow links should be included appropriately in the pitch to add value to the journalist’s content.

HARO specialists should filter queries based on their business requirements and expertise, ensuring that only relevant source requests are responded to.

Following HARO’s guidelines is pivotal to building relationships with journalists, as it shows professionalism and respect for their time. By meeting deadlines and providing quality sources, HARO specialists can increase their chances of media coverage and link building for their website.

Building a strong template for pitches that meets the requirements of journalists can lead to promotional mentions and valuable leads in the industry.

Following HARO Guidelines

When submitting responses to media requests on HARO, it’s important to follow specific guidelines to improve your chances of getting your pitch accepted.

One key rule is to always use the “no-follow” tag for any links in your pitches. This follows Google’s quality backlink guidelines.

Using Google Sheets to organize your pitches and responses can make the process smoother, ensuring all necessary details are included.

Tailoring your responses to the journalist’s query is crucial. Showcasing your expertise and providing value to their audience is vital.

By adhering to these guidelines, you can boost your chances of connecting with journalists, getting media coverage, and securing quality backlinks for your website.

Submitting Valuable Responses

To make responses to HARO requests valuable and relevant:

  • Focus on providing no-follow links in pitch emails.
  • Offer insights in a clear and concise format through Google Sheets or templates.
  • Craft unique subject lines mentioning the source request.
  • Label responses as “expert” or “business” sources.
  • Filter queries based on relevance to business or industry expertise.
  • Provide valuable content promptly meeting journalists’ requirements.
  • Secure quality backlinks and generate leads for link building and SEO.
  • Build relationships with reporters for more media coverage and visibility.

What is a HARO Specialist?

Key Responsibilities of a HARO Specialist

A HARO specialist helps manage and respond to journalist queries effectively. They use Google Sheets to filter and label quality sources. The specialist provides timely responses by pitching expert insights through email.

This process helps secure quality backlinks for the website, enhancing its SEO value. The HARO specialist needs industry expertise to pitch unique content that captures journalists’ attention and meets publication requirements.

Building relationships with reporters, bloggers, and journalists is crucial for media coverage and generating leads. Mentioning the business in subject lines and providing pitching templates adds value to the PR and link-building strategy.

Meeting deadlines and maintaining a professional relationship with journalists are important for a successful link-building service and effective business promotion through media coverage.

Qualities of a Successful HARO Specialist

A successful HARO Specialist should have certain important qualities. These include attention to detail, effective communication skills, and industry expertise.

Attention to detail is key. It’s important for reviewing journalist queries and crafting pitches. This ensures that the information provided meets the journalist’s needs.

Effective communication skills are also crucial. They help in clearly conveying expertise and value in responses to source requests.

Using a template format can be helpful for a HARO Specialist. This can streamline their pitches while also personalizing them to each journalist. Over time, this can help in building a strong relationship.

Providing quality sources and backlinks is valuable. This adds value to journalists’ content, which in turn can lead to media coverage for businesses.

Having expertise in their industry is also important for a HARO Specialist. This allows them to offer unique insights and perspectives to journalists. This increases the likelihood of getting mentions and backlinks in publications.

To master the art of HARO, one needs a combination of quality responses, attention to detail, and strong communication skills. This blend is essential for success in link building and SEO strategies.

Maximizing PR Link Building with HARO

Building Backlinks through HARO

A HARO specialist connects with journalists to pitch their expertise for media coverage.

They respond to queries with unique pitches, building backlinks to their website.

One strategy is to filter queries on HARO to find relevant sources in their industry.

Engaging with journalists through personalized emails can increase chances of backlink success.

By providing value and building relationships, they showcase expertise and gain media coverage.

This helps in building backlinks, generating leads, and reaching a wider audience.

Using Google Sheets to organize responses can efficiently manage HARO queries.

Engaging with Journalists on HARO

Content marketers engage with journalists on HARO by crafting pitches that stand out. Using a no-follow link adds value without violating Google’s rules. Organizing responses in Google Sheets helps track pitches and build relationships. Providing quality sources and industry expertise boosts the chance of being featured. A unique subject line is crucial to grab the journalist’s attention. Meeting requirements and deadlines establishes reliability and builds strong relations.

This may lead to more media coverage and promotional opportunities. Engaging on HARO needs time, experience, and understanding of industry and journalists.

Expert Tips for Content Marketers Using HARO

Utilizing HARO for Content Creation

A HARO specialist connects with journalists on the platform.

They respond to journalist queries with well-crafted pitches via email.

This can secure media coverage for businesses or clients.

Adhering to journalist requirements is crucial.

Providing value in responses is important.

Labeling pitches correctly grabs their attention.

Building relationships with reporters over time is beneficial.

Consistent quality responses can lead to mentions in top publications.

This helps drive traffic to the website and generate quality backlinks for SEO.

Using Google Sheets to track responses, deadlines, and links ensures a streamlined process.

Content marketers can measure success using metrics like media coverage, backlinks acquired, and audience reach.

HARO allows industry experts to showcase their expertise and establish authority.

It helps drive promotional leads through quality content and media coverage.

Measuring Success from HARO Efforts

Measuring success from HARO efforts involves various key steps.

First, no-follow links in responses can impact SEO value. Utilizing Google Sheets to track the quality backlinks gained from HARO can help monitor progress.

Crafting quality pitches tailored to journalist queries can lead to valuable media coverage.

Filtering sources based on industry expertise and timely responses can enhance credibility.

Labeling pitches in a unique format with attention-grabbing subject lines is crucial for engagement.

Building relationships with reporters and bloggers through valuable content can generate promotional leads.

Evaluating the number of mentions and backlinks obtained from HARO submissions provides data on impact.

Calculating the ROI of time and resources invested in HARO can aid in future decision-making for marketing strategies.


A HARO specialist helps websites get quality backlinks. They do this by filtering journalist queries and sending unique pitches via email.

By organizing responses in Google Sheets and labeling pitches, HARO specialists ensure timely responses to journalist queries.

Expertise in the industry and creating engaging subject lines are important for catching journalists’ attention and building relationships.

Content marketers can maximize success with HARO by building relationships, using templates for pitching, and meeting deadlines.

A HARO specialist’s expertise in link building and PR is valuable for enhancing online presence and SEO efforts.


How do I sign up for HARO?

To sign up for HARO, individuals need to visit the platform’s website. They should fill out a registration form. There are no specific requirements or qualifications needed to register, making it accessible to all.

During the registration process, users typically provide basic information such as name, email, and industry expertise. Once registered, users will start receiving source requests from journalists via email. These requests will include specific queries and deadlines for responses.

Users can then pitch their expertise and unique value in response to relevant queries. It is important to craft a catchy subject line and provide valuable insights to grab the journalist’s attention.

HARO is a valuable platform for link building and gaining media coverage. By providing quality sources to journalists, users have the opportunity to earn quality backlinks and mentions in top publications.

Building relationships with reporters and bloggers through HARO can lead to promotional opportunities and industry recognition. HARO offers a great opportunity for businesses to showcase their expertise and gain valuable backlinks for SEO purposes.

What types of media requests can I expect to receive through HARO?

You might get different media requests via HARO. These can include requests for expert sources, quotes, opinions, and insights.

Journalists might ask for info related to your industry knowledge for their articles, blog posts, or news segments.

To boost your chances of having your submission accepted, carefully read and follow the specific requirements in each query. Crafting a well-structured pitch in the email subject line and body is crucial.

Using a no-follow format in providing value to journalists is important.

Offering unique and valuable content that fits the journalist’s needs can grab their attention and result in media coverage for your business.

By building relationships with reporters through consistent quality responses to source requests, you could also get chances for promotional mentions and quality backlinks to your website.

Using Google Sheets to filter through queries and organize your pitches efficiently can save time and streamline the pitching process.

This increases your chances of success in getting media coverage and valuable backlinks for SEO goals.

Can I submit to HARO for free?

Submitting to HARO for free is a great way to connect with journalists and get quality backlinks for your website.

To increase the chances of your submission being accepted, be sure to provide valuable and unique content that aligns with the journalist’s query.

Organizing your submissions using Google Sheets can help you keep track of their status and follow up in a timely manner.

Crafting a well-structured pitch with a clear subject line and relevant expertise can grab journalists’ attention.

Remember to format your responses in a clear and concise manner, labeling each pitch appropriately.

Building relationships with reporters and bloggers in your industry can lead to more media coverage and valuable backlinks.

By providing value and not being overly promotional, you can establish yourself as a reliable source for journalists seeking industry expertise.

Meeting deadlines, following the platform’s requirements, and mentioning relevant publications, all contribute to your success in using HARO effectively for link building and marketing purposes.

What are some tips for increasing my chances of getting my submission accepted through HARO?

Crafting a compelling pitch for HARO submissions involves following specific guidelines. This increases acceptance rates.

When submitting responses through HARO, focus on creating valuable content. This showcases expertise in the relevant subject.

Journalists look for unique insights and high-quality sources. Therefore, responses should be well-written, informative, and directly address the journalist’s query.

Properly formatting the email pitch, using a clear subject line, and labeling responses as per the source request are also key elements.

Building a good relationship with journalists over time is important. Consistently providing valuable information and meeting their requirements can lead to more media coverage and promotional opportunities.

Offering genuine industry expertise and value in responses can attract attention, generate leads, and secure quality backlinks for SEO purposes. Tracking and managing these links efficiently using tools like Google Sheets is recommended.

Prioritizing deadlines, understanding journalists’ needs, and mentioning relevant publications, websites, or audience demographics can enhance the chances of getting submissions accepted through HARO.

How can I effectively manage my HARO submissions to keep track of their status?

To effectively manage HARO submissions and keep track of their status, individuals can create a system using Google Sheets.

Label each submission with categories such as “Pending”, “Responded”, or “Followed Up” to easily track their progress.

Implementing filters can help prioritize responses that require immediate attention.

When pitching to journalists, having a clear and concise email format is key.

Tailoring pitches to each journalist’s query and including unique subject lines can increase the chances of being selected as a relevant source.

Showcasing industry expertise and providing valuable insights can attract journalists looking for expert sources.

Building relationships with reporters and bloggers can mention their business or industry expertise, leading to media coverage and quality backlinks.

Submitting to HARO is simple when you follow these steps:

  • Sign up for a free account.
  • Choose relevant categories.
  • Respond promptly and concisely.
  • Follow HARO guidelines.
  • Keep track of your responses.
  • Follow up when needed.
  • Increase your chances of getting featured.


What is HARO?

HARO, or Help a Reporter Out, is a platform where journalists can connect with expert sources for their stories. Users receive daily email alerts with media opportunities in various industries to provide expert commentary and gain media exposure.

How can I submit to HARO?

To submit to HARO, sign up as a source on their website, choose relevant categories, and wait for queries matching your expertise. Respond promptly with your pitch or expertise to be considered for inclusion in a journalist’s story.

Is there a fee for submitting to HARO?

No, there is no fee for submitting to HARO. It is free to sign up as a source or a journalist and receive or respond to queries.

What types of pitches are accepted on HARO?

HARO accepts pitches in various categories such as lifestyle, tech, health, and finance. Examples include expert quotes, product reviews, case studies, and interviews.

Are there any tips for making my HARO submission stand out?

To make your HARO submission stand out, be concise, relevant, and timely in your response. Provide a unique perspective or personal story related to the query. Use bullet points or numbered lists for easy reading. Avoid jargon and keep your pitch clear and compelling.