Resource link-building is a proven SEO strategy that involves acquiring valuable backlinks from authoritative websites by providing high-quality, relevant content f their resource pages. This approach not only boosts search engine rankings but also drives organic traffic and brand visibility.
Resource link-building is crucial for SEOs as it can lead to a 15% increase in search traffic (Ahrefs, 2021).
This article will provide an in-depth guide on leveraging the Resource Link Building tactic effectively, covering key benefits, pitfalls to avoid, and successful execution strategies.
Short Summary
- Resource page link building is a strategy to obtain links that can boost search engine ranking and website conversion rate.
- It offers increased visibility, brand credibility, targeted traffic, domain authority, and improved SEO.
- It requires knowledge of Google search operators and backlink analysis, vetting of resource pages, crafting the perfect pitch, personalizing messages, and utilizing outreach strategies.
- Investing in helpful tools for analyzing (like Ahrefs) and monitoring links (such as BacklinkManager) can save time and money for successful link building.
What Is Resource Page Link Building?
Resource page link building is a link building strategy that involves obtaining links from pages that curate and link out to useful niche resources. Resource page link building is an effective way to acquire backlinks.
By finding relevant resource pages, link builders can create a list of potential websites from which to acquire backlinks.
When looking for resource pages, you can use Google search operators, backlink analysis, and listicle resource pages to find good resources for their website. Once you’ve identified potential resource pages, they should vet the pages to ensure they meet the requirements for a quality backlink. This includes checking the domain authority, analyzing content quality, and evaluating anchor texts. After vetting the resource pages, you or your link builder can craft the perfect pitch to reach out to the website owner and request a link.
Benefits of Resource page link building
Resource page link building offers numerous advantages, including scalability, increased visibility, improved brand credibility, and more targeted traffic.
High Scalability – Win-Win
Resource page authors want to keep their resource pages up to date and add new valuable resources to them. So this tactic is a win win for both the resource page authors and
Increased Visibility:
By acquiring links from resource pages, your website’s search engine ranking can improve, resulting in higher visibility on search engine results pages. This leads to more organic and referral traffic, as well as better brand recognition.
Improved Brand Credibility:
Building high-quality backlinks from credible and relevant websites enhances your brand’s authority and reputation. These respected and authoritative backlinks bolster trust and credibility, further improving visibility and attracting targeted traffic.
More Targeted Traffic:
As an effective SEO tactic, resource page link building drives targeted traffic to your website by generating backlinks from pages curating useful industry resources. By producing high-quality, relevant content, you can capture the interest of visitors within your niche.
By understanding and leveraging the benefits of resource page link building, you can harness this powerful SEO strategy to optimize your website’s performance.
How To Find Resource Pages
Finding the right resource pages to target for your resource page link building can be a daunting task, but with the right approach, it’s definitely not difficult.
When looking for resource pages, one should begin by using Google search operators like “inurl:” to find pages that feature their target keyword in the URL. Next, backlink analysis can also help locate quality links that can be used to build a strong backlink portfolio.
Google Search Operators
Google search operators are a great way to quickly find resource pages for link building. Using keywords related to the resource, one can type in phrases like “[niche] + “resources” or inurl:[niche] + resources” into the search bar, which will bring up relevant webpages in the niche. From the Featured Pages drop down menu, you can select the “Resource” option to filter the results. This is an effective way to refine your search and find what you’re looking for.
By using the right search operators and filters, you can quickly find hundreds of resource pages to target for link building.
Backlink Analysis
Backlink analysis is a process of evaluating the volume and quality of links pointing to a website from other sites.
It helps to understand the link gap between a website and its competitors, and to build a good backlink portfolio for SEO. Search engines use links that point to a website as a measure of its quality.
Ahrefs users can speed up the search for listicle resource pages by using Content Explorer, running an “In title” search, and filtering for pages that match criteria such as DR 30+.
To use Ahrefs’ Content Explorer for resource page link building effectively, follow these steps:
- Access Content Explorer: Log in to your Ahrefs account and navigate to the Content Explorer tool.
- Conduct an “In title” search: In the search bar, type in “intitle:” followed by your target keyword or topic. For example, if you’re looking for resource pages about digital marketing, type “intitle:digital marketing” and hit “Enter” or click the “Search” button. This query helps you find pages with your target keyword in the title, which often indicates that they are resource pages or listicles.
- Filter by Domain Rating (DR): On the left side of the Content Explorer results page, locate the “Domain Rating” filter. Click on it and set the minimum DR value to 30 (or any other value you prefer). This ensures that you’re only looking at resource pages hosted on websites with a decent authority level, which can help you obtain high-quality backlinks.
- Analyze the results: Browse through the filtered results to identify potential resource pages for your link-building campaign. Pay attention to the number of referring domains, organic traffic, and social shares to gauge the popularity and authority of each page.
- Investigate further: Click on the desired result to access more information about the page, such as top keywords, organic traffic, and backlink profile. This data can help you assess whether the resource page is relevant to your niche and worth pursuing for a backlink.
Additionally, competitors’ backlinks can be used to locate listicle resource pages – simply plug the competitor into Site Explorer, go to the Backlinks report, and search for referring pages with “best thing]” in titles.
By using backlink analysis, you can quickly find and vet resource page links to build your link portfolio.
Listicle Resource Pages
Listicle resource pages are a type of content that can go viral and are a great resource for quick research on popular topics. Finding listicle resource pages is quite simple – just search Google for “best [thing]”. To filter these results, one can use criteria such as DR 30+.
Once found, it is important to ensure that resources fit in organically, as this will make the listicle more credible and attractive for link building. Additionally, one can conduct a social media search for various names on the resource page, and use Ahrefs’ SEO Toolbar to extract listicle resource pages to a CSV file.
By following the steps outlined in this guide, you can easily find, vet, and extract listicle resource pages to a CSV file.
How To Vet Resource Pages
Vetting resource pages is an important step in the resource page link building process.This process involves evaluating the authority, content quality, and anchor texts of a resource page in order to determine if it is a good fit for your link building strategy. Authority can be assessed by verifying who is responsible for the contents of the page, the legitimacy of the organization, group, company or individual, and the author’s qualifications for writing on a particular topic.
Content quality should be evaluated to ensure that it is informative, well-written, relevant, and engaging. Finally, the anchor texts used on the resource page should be evaluated to make sure that the link will be placed in the right context.
By following these steps, you can ensure that the resource pages you choose to link to are of high quality and relevant to your resource page.
Check Domain Authority
Domain Authority is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). It is calculated by evaluating multiple factors, including linking root domains and number of total links, into a single DA score. When vetting resource pages, it is important to check the domain authority of the website in order to determine the quality of the link and the value it can bring. A higher domain rating means that the website is more likely to rank higher in search engine results, which can help your link building efforts. Additionally, higher domain ratings can also increase the conversion rate of your link building campaign.
In order to find relevant resource pages, you can use Google search operators such as [site:example.com], [inurl:example.com], or [intitle:example.com] to find pages where adding your link can add value. Additionally, you can also use backlink checks to provide value to your prospects. By running a backlink check of their site, you can point out broken links and offer to replace them with a link to your resource page.
When evaluating prospects, it is also important to consider SEO metrics such as frequency of website updates, domain rating, number of visitors per month, and length of time on the web. The Analysis tab in Moz can also be used to evaluate the readability, Fundamental Score, and content areas to work on of a given website. By evaluating the domain authority of a resource page, you can determine if it is worth linking to and if it will help your SEO efforts.
Analyze Content Quality
Content quality is subjective and can be defined as content that delivers value, solves a problem, consists of great writing, and tells a story. It should be informative, well-written, relevant, and engaging. Ultimately, it is defined by the audience and their expectations.
When vetting resource pages, it is important to verify the content quality of the website in order to determine its relevance and authority. The site owner should be able to provide evidence of high quality content and backlinks from other websites.
Additionally, it is also important to filter out low-quality resources when link building. By verifying the content quality of a website, you can ensure that you are building links from reputable and authoritative sources.
Evaluate Anchor Texts
Anchor text is the visible, clickable text in a hyperlink that takes users to a new destination URL on the internet. It is designed to stand out from the rest of the text so that users know it can be clicked. Anchor text is important for both users and search engines as it provides context and helps to index and rank webpages.
When vetting resource pages, it is important to evaluate the anchor texts used in the resource page in order to make sure that the link will be placed in the right context. Prospects should be able to provide evidence that they are using high quality anchor texts that are relevant to the target keyword. Additionally, it is important to make sure that the website does not fall into the scammy/shady category.
By evaluating the anchor texts used in the resource page, you can ensure that your link will be placed in the right context.
Crafting The Perfect Pitch – Outreach to Resource page authors
Crafting the perfect pitch is an essential step in the resource page link building process.Crafting the perfect pitch requires understanding your audience, being clear and concise in your message, and focusing on the value proposition. It’s important to keep it short and sweet, and to know the pain points of your audience.
Finally, a successful pitch should grab the attention of your audience, take them on a clear and logical journey, and leave them with a compelling call to action.
Establish Rapport
Establishing rapport is an important step when crafting the perfect pitch for resource page link building. To establish rapport when crafting the perfect pitch, it is important to listen actively, understand the needs of the person you are pitching to, pay attention to the whole person, match and mirror their communication style, show respect, personalize your customer service, align with the customer goals and needs, obtain customer feedback, and speak like a human being.
Additionally, building relationships with site owners before making a pitch is also essential. A good way to do this is to help in some way before pitching. It is also important to write custom emails for each prospect, use positive language, and include their name.
By following these tips, you can ensure that your outreach efforts are successful and you can build strong relationships with resource page owners.
Personalize Your Message
Personalizing your message when crafting the perfect pitch is an important step in the link building process. To personalize your message when crafting the perfect pitch, research the recipient’s background and personality, use their name, and provide a solution to their problem. Additionally, adding personal details to your script and keeping track of contact history with each lead can also help.
Furthermore, using the right search operators and other websites such as lists to find resource pages, along with identifying the person responsible for the resource page, can help make the message more meaningful.
Acknowledge Their Work
Acknowledging someone’s work is an important part of the resource page link building process. Acknowledging someone’s work can be done by including a call-to-action at the end of the pitch that tells the recipient the next steps they can take to move forward. Additionally, expressing gratitude and appreciation for their hard work can also be done through a follow-up email or note.
Furthermore, establishing a prior relationship with the person you are pitching to can also help in acknowledging their work. Finally, thanking them for their hard work, mentioning that a link isn’t working, and telling them how much you appreciate their hard work is also a good way to acknowledge their work.
By following these steps, you can ensure that you are properly acknowledging the hard work of others and building strong relationships in the process.
Pros & Cons of Resource Page Link Building
Resource page link building is a great way to build backlinks to your website or content, but it is important to understand the pros and cons before beginning.One of the main benefits of resource page link building is that you can acquire high quality backlinks from relevant and authoritative sites. This can help improve your website’s visibility and credibility in search engine results pages, leading to increased organic traffic. Another benefit is that it is relatively easy to find and vet resource pages, as there are a variety of search operators and backlink analysis tools available to help you find relevant resource pages.
However, there are potential drawbacks to resource page link building. It can be time-consuming and competitive, as you will need to craft a unique pitch for each page owner and many other websites may be vying for the same link. Additionally, if done in a manipulative or spammy way, you risk being penalized by search engines, which could impact your website’s ranking.
By understanding the pros and cons of resource page link building, you can ensure you are taking the right steps to create quality backlinks. This includes finding relevant and authoritative sites, vetting the resource pages, and crafting an effective pitch that resonates with the site owner. With the right approach, resource page link building can be a powerful tool in your link building arsenal.
Things To Avoid When Building Resource Page Links
When building resource page links, there are certain things to avoid in order to ensure that your link building efforts are successful. One of the most important tips is to avoid link schemes. A link scheme is where someone pays money to have links added to a page, or someone adds a bunch of random links with seemingly no connection. This kind of link building is not only frowned upon by search engines, but it’s also ineffective, as the links may not be relevant to the content, and are usually low quality.
It is also important to avoid linking to low authority websites, non-relevant sites, and poor/plagiarized/duplicate content. Duplicate content can confuse search engines and force them to choose which page to rank in the top results, so it’s important to specify which of the duplicates is the “correct” one. Additionally, it’s important to note that pages which sell links are typically low quality or spammy, so you should avoid paying money in order to submit your site, as this is punishable by Google.
Lastly, you should make sure that you are finding the most relevant and helpful links for your readers. This means that the resource page link builder should be sure to take the time to find relevant resource pages, analyze the content quality and evaluate the anchor texts. If the link builder takes shortcuts in this process, they may be sacrificing quality for quantity, and the links may be less helpful to the end user.
By avoiding these pitfalls, you can ensure that your link building efforts are effective and that you are getting the most out of your resource page link building. Through careful research and a well thought-out plan, you can ensure that you are providing the most helpful links to your readers.
Helpful Tools
Having the right tools can make the process of building resource page links much easier.There are a variety of tools available to help marketers with the task. Some of the most popular tools are SEMrush Backlink Gap Tool, Ahrefs, BuzzSumo, and Netpeak Spider. These tools can help with research, outreach, and reporting, making it easier to find, win, and manage links from a single platform.
With SEMrush Backlink Gap Tool, marketers can compare their website’s links to those of their competitors to identify link opportunities. Ahrefs is also a great tool for analyzing competitor backlinks and identifying link opportunities. It also provides insights into the quality of the links.
BuzzSumo is a great tool for finding lists and other resource pages. It has a search bar that allows users to search for relevant resources. It also gives users the opportunity to find the best content to link to.
Netpeak Spider is a great tool for finding broken links and dead links. It helps site owners identify and fix broken links on their site. This is an important step in any link building strategy as it helps create quality links that will improve the website’s ranking.
Finally, there are a variety of tools that can help with the link building process. Ninja Outreach, Hunter.io, BiQ’s Content Intelligence, and BuzzStream are all great tools for finding, vetting, and winning resource page links. Ninja Outreach provides template scripts for link requests, while Hunter.io can be used to scrape emails quickly. BiQ’s Content Intelligence provides detailed keyword analysis, while BuzzStream simplifies the process of creating and managing link building campaigns.
With the right tools, you can find, vet, and win resource page links with ease. Investing in the right tools can save time, effort, and money and provide the best results for your link building campaign.
How can BacklinkManager can be used for resource page link building?
BacklinkManager can be effectively used for resource page link building by following these steps:
- Research and identify resource pages: Use BacklinkManager’s search functionality to find relevant resource pages within your niche or industry. You can search using specific keywords, competitor backlinks, or other advanced search filters.
- Analyze the potential of resource pages: BacklinkManager can help you assess the authority and relevance of the identified resource pages by providing metrics like Domain Authority (DA), Page Authority (PA), and other useful data. Select high-quality pages that are relevant to your niche for outreach.
- Organize and manage outreach prospects: BacklinkManager’s CRM feature allows you to categorize and manage the list of potential resource page partners. You can create custom tags, add notes, and set reminders to help you stay organized throughout the outreach process.
- Craft personalized outreach emails: Use the information you’ve gathered on your prospects to create personalized and compelling outreach emails. Explain why your content would be a valuable addition to their resource page and how it will benefit their audience.
- Track and monitor responses: BacklinkManager helps you keep track of the responses you receive from your outreach efforts. You can monitor the status of each prospect, such as whether they’ve replied, agreed to add your link, or declined the request.
- Follow up on outreach: In case you don’t receive a response from a prospect, BacklinkManager’s CRM allows you to set reminders for follow-up emails. A gentle follow-up can sometimes turn a non-responsive prospect into a valuable link partner.
- Monitor and track new backlinks: Once your link has been added to a resource page, use BacklinkManager’s link monitoring feature to ensure that the backlink remains active. You’ll receive notifications if your link is removed or if there are any changes to the resource page.
- Measure the effectiveness of your efforts: Analyze the impact of your resource page link building campaign using BacklinkManager’s reporting features. Assess the performance of your new backlinks, the overall improvement in your backlink profile, and any changes in search rankings and organic traffic.
By leveraging BacklinkManager’s comprehensive features, you can streamline the resource page link building process, secure valuable backlinks, and improve your website’s search engine rankings.
Summary
Resource page link building is a powerful SEO strategy that has many benefits, such as increased visibility, brand credibility, targeted traffic, and domain authority. Finding quality resource pages for link building can be accomplished with the help of Google search operators and backlink analysis. Additionally, it is important to vet resource pages for their domain authority, content quality, and anchor texts before creating a pitch tailored to the audience.
Outreach strategies such as targeting pages, creating round-up posts, offering resources, setting up rapport, personalizing messages, and evaluating anchor texts are critical components as well. While this link building technique can be advantageous, it is important to remain aware of elements to avoid, such as link schemes, poor/plagiarized/duplicate content, selling links, etc.
When practising resource page link building, helpful tools can save time and energy, such as SEMrush Backlink Gap Tool, Ahrefs, BuzzSumo, and Netpeak Spider.
In conclusion, Resource page link building can be an effective strategy if done correctly and with the right tools.
Frequently Asked Questions
What is resource page link building?
Resource page link building is the process of getting backlinks from websites that curate and link out to useful industry resources. It is a great way to increase a website’s visibility in search engine rankings when done strategically and with high-quality links.
What is an example of resource link building?
Resource link building is a process of connecting your website to another as an inbound link. For example, a blog about medical advice and treatments could include links from legitimate authorities such as published studies and professional websites from medical institutions.
This not only adds value to the reader by providing additional resources, but it also helps raise the blog’s profile with search engines due to increased link authority.
What is a resource link website?
Resource link website is a website providing an access point to explore various web-based resources. It allows users to quickly locate, connect and explore relevant information from different websites conveniently on a single platform.
The website produces an organized directory of relevant content and information to help the user find what they are looking for quickly and efficiently.
What is web linking?
Web linking is the process of using hyperlinks to place a connection from one page on a website to another page, document or other online content. Hyperlinks effectively create paths between webpages and can enhance user experience, allowing for easier navigation between website pages.
