Ninja Outreach Alternatives and Competitors16 min read

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Ninja Outreach Alternatives and Competitors

Ninja Outreach is an influencer marketing and outreach platform, known for its suite of tools and services that assist businesses in building relationships with key influencers and bloggers within their respective industries. This, in turn, enhances their reach, brand awareness, and, ultimately, conversions.

But while Ninja Outreach has earned its place in the toolbox of many marketers, it’s not the only player on the field. The market is brimming with alternative platforms offering their own unique benefits to businesses, one of them being In this article, we’ll explore Ninja Outreach’s main features and also discuss why Backlink Manager might be the superior choice for your specific needs.


  • Ninja Outreach is an outreach tool that helps businesses of all sizes with social media outreach, influencer marketing and lead generation.
  • Ninja Outreach offers an array of features, from an automated outreach system and a robust CRM to advanced link-building capabilities and comprehensive influencer marketing system.
  • The main benefit of using Ninja Outreach is the sheer amount of time you can save from not doing outreach manually. The main drawback is that it will only let you do 50 influencer searches per hour.
  • There are a few tools that could be used as Ninja Outreach alternatives:
    • Ahrefs – for research and finding outreach opportunities
    • Pitchbox, Buzzstream and Respona – for sending out outreach campaigns
    • BacklinkManager – for monitoring the links built in the outreach process, and generating reports for SEO agency clients (if your outreach is part of client campaigns).<

      Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting


What is Ninja Outreach?

Ninja Outreach

Ninja Outreach is a powerful outreach tool used by bloggers and businesses to find guest post and review opportunities and influencers in their industry. It’s an effective way to get noticed and make more sales. Ninja Outreach can help you find giveaways, guest posts, interviews, product reviews, sponsored posts, and even resource pages. It makes influencer outreach less of a hassle, giving you all the tools to connect with influencers in one spot.

You can pinpoint leads with the biggest followings and the most social reach by setting the ideal number of followers on Instagram, Facebook, Pinterest, Twitter, or YouTube. Finding the right Instagram influencers is easy with Ninja Outreach, since you can narrow down your search by selecting keywords for the industry or niche, country, region, and even city if needed.

Who Can Benefit from Ninja Outreach?

Since outreach is a critical part of most businesses, many types of organization, both large and small, can benefit from using this type of tool. Some specific examples include:

E-commerce Businesses: These businesses can use Ninja Outreach to connect with influencers who can help promote their products to their target audience.

Startups: New businesses can utilize Ninja Outreach to gain visibility, engage with influential figures in their industry, and thus fast-track their growth.

Digital Marketing Agencies: These agencies can harness the capabilities of Ninja Outreach to run diverse influencer marketing campaigns for multiple projects simultaneously.

Content Creators: Bloggers, YouTubers, and podcasters can use the platform to collaborate with influencers and grow their audiences.

Non-profit Organizations: Charitable institutions can leverage the platform to reach out to influencers who can help raise money and awareness for their cause.

SaaS Companies: SaaS teams can use Ninja Outreach to find and connect with influential software reviewers and tech bloggers for their product review and promotion.

PR Firms: These firms can utilize Ninja Outreach to streamline their outreach process when launching a new product or service.

Educational Institutions: Universities, online learning platforms, and educational service providers can use Ninja Outreach to reach out to social media influencers in the education space, helping to increase program enrollments and brand visibility.

Features of Ninja Outreach toolNinja Outreach is a multifunctional platform offering features such as an automated outreach system, CRM, link building tools, and influencer marketing agency software, all aimed at optimizing users’ outreach campaigns.

The Automated Outreach System allows users to send personalized emails directly from the platform, with the ability to customize fields like the recipient person’s name or website URL. Its robust CRM feature simplifies the tracking of conversations and interactions with leads and influencers, and enables users to categorize and manage contacts efficiently using tags and notes.

Ninja Outreach also streamlines the process of link building by automating the identification of opportunities based on factors like industry, niche, and location, and organizing these leads by SEO metrics and domain authority.

In addition, Ninja Outreach offers a suite of features tailored for agencies managing multiple clients, including unlimited searches, email scheduling, enhanced export data quota, extensive data storage, and the ability to track campaign data for performance measurement and strategy adjustment.

Let’s look at the different use cases of Ninja outreach in more detail:

  1. Prospecting

    Ninja Outreach provides a robust prospecting tool that allows users to search for influencers and bloggers. A variety of filters can be used to narrow down the search, such as the number of social media shares, domain authority, page authority, and Klout score, among others. The search results provide detailed information including the title of the page, contact information, social shares, and SEO metrics. Users can further filter the search results based on these factors. The prospecting tool provides more targeted results with long-tail, detailed searches as compared to generic ones. Once the list of results is generated, users can add them to a list for future reference.​

  2. CRM

    Ninja Outreach facilitates list management where users can create new lists or edit existing ones. It is possible to export the people within the list to an Excel spreadsheet for further analysis or use. This function can be particularly useful in organizing prospects lists and managing outreach emails.

  3. Prospects Outreach

    The ‘Your Prospects’ section in Ninja Outreach provides a comprehensive overview of all the prospects a user has in any given list. Users have the ability to edit the prospects and contact them via email. When the email icon is clicked, a screen pops up allowing users to create a message from scratch or use a preset template. This feature streamlines the process of reaching out to prospects via email.​

  4. Outreach Campaign Templates

    The ‘Manage Templates’ section in Ninja Outreach allows users to create and save email templates for repeated use. These templates can be personalized with different fields like names, emails, page URLs, etc., which Ninja Outreach automatically populates to match the prospect. This feature facilitates the creation of personalized emails without the need for manual copying and pasting, thereby streamlining the outreach process​

Benefits of Using Ninja Outreach

Ninja Outreach's dashboard

Ninja Outreach offers numerous benefits to its users, particularly those interested in boosting their marketing efforts through influencer outreach. Here are some of the main ones:

  1. Influencer Discovery: Users can access millions of influencers in a comprehensive database, facilitating quick and efficient identification of relevant influencers and bloggers within any industry.
  2. Time Efficiency: Ninja Outreach’s automated email outreach tool can significantly reduce the time spent on contacting potential influencers, leading to improved operational efficiency.
  3. Relationship Management: The integrated CRM allows users to manage their relationships with influencers, tracking correspondence and engagement in one central location.
  4. Campaign Analytics: Ninja Outreach provides detailed reports and analytics, giving users insights into the performance of their campaigns and allowing them to tweak strategies for better results.
  5. Scalability: Whether you’re a small business or a larger corporation, Ninja Outreach can be scaled to meet your needs, making it a versatile tool for influencer marketing campaigns of any size.
  6. Global Reach: The platform grants businesses the opportunity to connect with influencers and bloggers from around the world, expanding their potential audience and market reach.
  7. Improved Brand Awareness: By enabling businesses to partner with influential figures, Ninja Outreach can help significantly increase brand visibility and recognition.

Pros & Cons of Ninja Outreach

Like any marketing tool, Ninja Outreach is strong in some areas and weak in others. Let’s explore its main strengths and weaknesses.


The biggest advantage to using Ninja Outreach is the sheer amount of time you can save. With features designed to find the right prospects for social media ads and influencer outreach, it eliminates the arduous task of manual searching.

The UI is also fairly intuitive, making the learning curve rather straightforward for marketers of all levels of technical ability.


Unfortunately, there are a few downsides to using Ninja Outreach. For one, you’re only able to do 50 influencer searches per hour. If you want to do more searches than that, you might want to consider looking for influencers manually.

Additionally, the pricing plans aren’t the most affordable, so if you’re on a tight budget, you may have to look elsewhere.

Ninja Outreach Pricing

Ninja Outreach’s pricing structure is designed to cater to a wide range of users, from solo marketers to large advertising agencies. They offer several pricing tiers with varying features to match different business needs.

As of the time of writing, their plans start with the Flex plan, which is most suitable for small businesses and solo marketers, followed by the Silver plan, which is tailored for growing businesses. For large agencies and teams, they offer a more feature-rich Silver Plus plan.

Ninja Outreach pricing

Alternatives to Ninja Outreach

While Ninja Outreach has made its mark in the influencer marketing and outreach domain, it’s not the only tool available.

In the following section, we’ll explore these alternatives to Ninja Outreach in greater depth, allowing you to make a more informed decision about the best tool to meet your specific needs.

  1. Backlink Manager

    Backlink Manager

Backlink Manager is a great tool for monitoring and analyzing a website’s backlinks. It acts as a robust assistant in identifying the quality of these backlinks, and tracking the hard-earned links from outreach campaigns to prevent link rot. It sends you notifications whenever a link goes missing or the page is not found:

You can use it to generate detailed reports on how many backlinks you’ve built in a specific campaign or timeframe (a great alternative to Ninjaoutreach CRM, esp for SEO agencies!)

In terms of pricing, Backlink Manager offers three plans to suit a range of needs. The Free plan allows monitoring and managing up to 250 backlinks, while the Pro plan—at $49/month billed annually—extends this limit to 2,500 backlinks. The Enterprise plan, at $500/month billed annually, offers the highest capacity, with up to 50,000 backlinks.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

  1. Ahrefs


Ahrefs allows users to analyze their website’s backlinks, delve into their competitors’ backlink profiles, and keep tabs on their website’s standing in search engine rankings. Beyond this, Ahrefs can be utilized to scrutinize a site and HTML code and pinpoint potential SEO issues, identify broken links, analyze keyword performance, and much more.

One of the standout features of Ahrefs is its comprehensive backlink analysis capability, giving you detailed insights into your website’s backlink profile. Additionally, the platform is equipped with competitive research tools, allowing businesses to study their competitors’ strategies and adapt accordingly. Ahrefs also offers features for keyword research and analysis, content gap analysis, and robust reporting capabilities. The platform integrates with other SEO tools, ensuring a seamless workflow, and boasts an easy-to-use interface that makes it user-friendly.

On the other hand, the platform’s subscription plans can be expensive, potentially making it less accessible for some users. Free users may find the data limitations restrictive, and beginners might find the tool a bit challenging to navigate initially. A noteworthy point of concern is the absence of a dedicated keyword research tool, and the lack of social media analytics could be a drawback for businesses with a strong social media focus.

As far as pricing goes, Ahrefs presents a variety of plans to cater to different needs. Starting from the Lite plan at £79/month for small businesses and hobby projects, Ahrefs offers a range of options. Each plan is equipped with various feature and data allowances.

  1. Pitchbox


Pitchbox offers marketers and content creators a comprehensive suite of tools designed to not only find and connect with influencers, but also track and measure the success of their campaigns, and effectively manage influencer relationships. The tool comes equipped with an array of analytics and reporting tools, providing users with clear insights into the impact and effectiveness of their campaigns.

Pitchbox’s main benefit is its ability to automate outreach processes, saving businesses time and resources, and facilitating a more efficient workflow. The platform can seamlessly integrate with multiple other platforms, making it a versatile tool in any digital marketing toolkit. Detailed analytics offered by Pitchbox shed light on campaign performance, while its team collaboration feature enhances productivity by enabling team members to work together seamlessly. Another standout feature of Pitchbox is its personalized outreach capability, which allows users to craft tailored, engaging messages for their outreach efforts.

While Pitchbox does offer a wealth of beneficial features, there are a few downsides to be aware of. The subscription fees can be considered expensive compared to some other tools in the market, potentially making it less accessible to smaller businesses or startups. Additionally, the platform offers limited customization options, which might pose a challenge for businesses with very specific needs. Customer support has also been flagged as an area of improvement, with some users citing a lack of support. For beginners, Pitchbox might present a steeper learning curve, and the limited integrations with other tools could be a setback for those who rely on a variety of tools for their marketing endeavors.

When it comes to pricing, Pitchbox offers two main plans. The Professional plan, priced at $495 per month (billed annually), provides essential tools for a successful outreach team, including a quota of 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. The Enterprise plan, priced at $1350 per month (billed annually), is tailored to suit larger teams, offering everything in the Professional plan along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training.

  1. Buzzstream


Buzzstream is designed to aid marketers in forging and managing relationships with influencers, efficiently executing campaigns, and measuring their outcomes. Equipped with tools for prospecting, outreach, and relationship management, Buzzstream also offers analytics and reporting capabilities, as well as a suite of tools targeted at content promotion, link building, and SEO.

Buzzstream stands out for its ability to automate tedious outreach tasks, making the process more efficient and less time-consuming for its users. The platform offers detailed analytics and reporting, providing valuable insights into campaign performance. The ability to integrate with popular CRM and email platforms makes it a versatile tool that can easily fit into an existing workflow. Its collaboration features are a boon for team-based projects, while its comprehensive database of influencers can prove instrumental in successful outreach initiatives.

On the flip-side, Buzzstream can be expensive for small businesses or startups with limited budgets. The platform also has limited customization options, which could be a drawback for those who want to tailor the tool to specific needs. Buzzstream lacks built-in analytics, requiring users to rely on external tools for in-depth analysis. Finally, the absence of a mobile app might make on-the-go access and management more challenging.

When it comes to pricing, Buzzstream offers four main plans. The Starter plan, priced at $24 per month, is ideal for up to two users and includes features such as contact info discovery, an email template builder, and tracking for opens, clicks, and replies. The Growth plan, at $124 per month, offers team template sharing, project performance reporting, Ahrefs integration, and supports up to three users. The Professional plan, priced at $299 per month, is designed for larger teams, offering advanced analytics, extensive customizability, API access, and support for up to six users. Finally, the Custom plan, starting at $999 per month, offers a complete solution for 15+ users and 300,000+ contacts. Each plan comes with a free trial, allowing potential users to evaluate the platform and its capabilities before committing.

  1. Respona


Respona blends the functionalities of a CRM, an email finder, and a content research tool, providing marketers with the resources necessary to manage relationships with influencers, publishers, and website owners. Whether your goals are securing guest posts, constructing high-quality backlinks, or collaborating on content projects, Respona comes equipped with a user-friendly interface and an array of advanced features to help you attain these objectives, boost your online visibility, and drive organic traffic to your website.

Respona is easy to use, with a lower learning curve compared to some of the other products in this article. Its robust infrastructure ensures secure and reliable operation, while its pricing model makes it a cost-effective solution for businesses of all sizes. Respona is also a scalable solution, growing with your needs and demands over time.

On the other hand, setting up and maintaining Respona can require a substantial investment of time, which may be a barrier for smaller teams or those with limited resources. Additionally, some users may require additional training to fully utilize Respona’s features, and it may present integration challenges with existing systems for some organizations. Lastly, for businesses dealing with large volumes of data, Respona may face difficulties in handling this scale of information efficiently.

In terms of pricing, Respona offers two primary plans. The Starter plan, priced at $99 per month, is ideal for in-house teams and small to medium-sized businesses. It includes 1 email account, 5,000 credits per month, and access to all features such as email sequences, pitch analyzer, article summarizer, and more. The Unlimited plan, priced at $399 per month (billed annually), is catered towards agencies and larger teams. It provides unlimited email accounts, 600,000 credits per year, and includes all the features present in the Starter plan, making it suitable for larger outreach campaigns.


Ninja Outreach is not a bad piece of software, but there are numerous other alternatives on the market that you should consider before committing to it. Tools like Ahrefs, Pitchbox, Buzzstream, and Respona each offer unique features and benefits, helping to streamline the process of building quality backlinks, executing effective outreach campaigns, and improving online visibility.

Backlink Manager stands out due to its ability to automate the process of building backlinks, saving significant time and effort compared to manual methods. Its impressive reporting capabilities and a broad array of backlink sources further enhance its efficacy. Backlink Manager also provides continuous support and updates, staying abreast of the ever-evolving digital landscape. These advantages, coupled with its ability to improve a website’s search engine rankings and its flexibility in customizing backlink building strategies, position Backlink Manager as an excellent Ninja Outreach alternative.

Book a Backlink Manager demo today and see for yourself!

Frequently Asked Questions

What does NinjaOutreach do?

NinjaOutreach is a search engine for influencers and businesses. It allows users to quickly find influencers related to their niche and access their email addresses, as well as get detailed analytics and details on various business profiles in any niche and location.

How does NinjaOutreach work?

NinjaOutreach is a comprehensive tool to help you reach and connect with influencers, bloggers, and media outlets to develop targeted campaigns that grow your business.

It streamlines the process of finding influencers, engaging them with email templates, building relationships, and monitoring performance.

Who is the founder of NinjaOutreach?

David Schneider is the co-founder of NinjaOutreach. With 15+ years of experience in digital marketing and SEO, David is well-qualified to lead a company of this nature.