Must-Have Tools for Building Quality Backlinks10 min read

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Do you want to improve your website’s online presence? One way is to build quality backlinks. It can feel daunting with the array of tools out there.

In this article, we’ll discuss essential tools to create effective backlinks. These tools can boost traffic and enhance your website’s ranking.

Whether you’re new to this or have experience, these tools will simplify and speed up the process for you.

Link Building Tools


Google’s SEO toolbar offers valuable metrics directly in the browser.

It includes insights on backlink research, anchor text analysis, and keyword data.

Combining Google search operators with the toolbar helps uncover dead links, internal linking opportunities, and resource pages.

The Google Sheets Add-On integrates with link building tools such as Ahrefs, SEMrush, and Moz Link Explorer.

This integration streamlines managing link prospects and outreach campaigns.

Google Sheets allows customization of fields like author names, email outreach, and contact info.

This enhances link prospecting efficiency, preferred by industry experts and SEO professionals.

SEO Toolbar

The SEO Toolbar has many features to help improve website performance. These include tools for keyword research and backlink tracking.

Efficiently tracking backlink status is important for successful link-building campaigns. The toolbar uses Google Sheets, Google Search Operators, and email outreach to find link prospects and industry experts for outreach emails.

It also integrates with Gmail, making email verification and contact info gathering easier. The interface is user-friendly, with custom fields for data puller and resource pages information.


Ahrefs offers several features for link building, such as backlink status, link prospecting, and email verification.

Compared to other SEO tools like SEMrush and Moz Link Explorer, Ahrefs is known for its thorough backlink research, search operators, and anchor text analysis.

One advantage of using Ahrefs is its Content Explorer tool, which helps in identifying link prospects and industry experts for outreach campaigns.

Ahrefs also provides tools like URL Profiler and Respona for email outreach and locating contact information.

With its easy-to-use interface, customizable fields, and compatibility with Google Sheets and Gmail, Ahrefs makes link prospecting and outreach simpler.

Content Explorer

Ahrefs’ Content Explorer has powerful features for link building and SEO. Users can analyze backlinks, find link prospects, and check pricing options.

BuzzStream’s Search Operators work seamlessly with Content Explorer. This integration improves contact scraping and outreach for efficient link prospecting.

Google Sheets Add-On is a cost-effective solution for free link building tools. It helps in managing campaigns, tracking outreach emails, and storing contact info conveniently.

Compared to paid tools like BuzzMarker, Google Sheets Add-On offers customizable fields for detailed outreach emails and organizing link-building campaigns easily.

With email verification, SEO metrics, and anchor text analysis, Ahrefs, BuzzStream, and Google Sheets Add-On help in effective link building. They leverage industry experts, journalist contacts, and opportunities on resource pages.


BuzzStream is a helpful platform for link prospecting and outreach. It offers tools like email verification, contact info management, and outreach emails for managing link-building. Users can customize fields to organize prospects and campaigns, integrating with SEO tools like Ahrefs and SEMrush. A favorite feature is tracking backlink status, anchor text analysis, and prospecting progress easily. The browser extension pulls data from websites to simplify prospecting.

With its user-friendly interface and integration with industry tools, BuzzStream is valuable for SEO professionals enhancing link building strategies.

Search Operators

Search operators help improve search capabilities in link-building tools. Google search has specific commands like “site:”, “intitle:”, or “inurl:” that users can use to narrow down results efficiently.

By combining search operators with tools like Ahrefs or Moz Link Explorer, users can conduct thorough backlink research on domains or analyze anchor text.

These operators can also help find dead links, internal link opportunities, or resource page prospects for link-building campaigns.

Tools like BuzzStream or Respona integrate search operators to streamline outreach emails and locate contact info for industry experts or journalists.

Advanced users can customize search queries using Google Sheets or browser extensions such as Moz’s SEO toolbar.


NeverBounce improves email verification accuracy using advanced algorithms and proprietary technology.

The platform offers features for contact scraping, such as custom fields and data puller, to gather contact info effectively.

Compared to other tools, NeverBounce stands out with its reliable backlink checks and integration with SEO tools like Ahrefs and Majestic.

Its interface simplifies email outreach, aiding in link prospecting and connecting with industry experts easily.

With dead links detection and URL Profiler integration, NeverBounce is a comprehensive solution for link-building campaigns.

Moreover, its email verification ensures outreach emails reach the right recipients, boosting the success of link-building efforts.

Contact Scraping

Contact scraping in link building tools involves collecting contact information for outreach campaigns.

Techniques like using Google search operators, email address finders, and browser extensions can help find contact info for link prospects.

Contact scraping benefits link building efforts by making it easier to reach out to potential link prospects, journalists, industry experts, and authors.

Tools like Ahrefs, SEMrush, and Moz Link Explorer help automate the collection of contact information, saving time and effort in outreach campaigns.

Common tools for contact scraping in link building include BuzzStream, Pitchbox, and Respona.

These tools offer features like custom fields, email verification, and managing outreach emails and campaigns.

Contact scraping, along with tools like Majestic and BuzzSumo, is crucial for identifying link prospects, dead links, and resource page opportunities.

Free Link Building Tools

Google Sheets Add-On

The Google Sheets Add-On is great for managing link building campaigns. It tracks backlink status, verifies emails, and allows for custom fields organization.

It integrates with Ahrefs, SEMrush, and Moz Link Explorer to streamline data extraction and analysis. Google Sheets has a user-friendly interface and enables real-time collaboration with team members, setting it apart from other tools.

This Add-On works well with Gmail and browser extensions, making outreach emails and contact info management easier.

It offers functions like anchor text analysis, dead link identification, and search operators to help SEO professionals boost their backlink research and find new link opportunities from resource pages, journalists, and industry experts.

Paid Link Building Tools

Paid link building tools are commonly used in SEO for acquiring backlinks. Examples include Ahrefs and BuzzStream which offer features like backlink status, email verification, and link prospecting. Free tools like Google Sheets and Google’s SEO Toolbar provide basic insights, whereas paid options like SEMrush and Moz Link Explorer offer detailed backlink analysis. Paid tools also include email outreach features, contact info for experts/journalists, and custom fields for campaign organization.

Tools like NeverBounce and BuzzMarker help to identify dead links, internal links, and resource page opportunities, boosting SEO performance. The range of features and pricing options in paid link building tools make them valuable for any SEO strategy.


BuzzMarker is a link-building tool that offers various features. It integrates with tools like Google Sheets, Ahrefs, SEMrush, and BuzzStream. Users can track backlink status, find link prospects, and conduct link prospecting easily.

One key benefit of BuzzMarker is its competitive pricing, making it a top choice for many SEO professionals. Compared to other tools like Moz Link Explorer or Majestic, BuzzMarker’s user-friendly interface and customizable fields for outreach emails stand out.

BuzzMarker also excels in providing in-depth backlink research, SEO metrics, dead link identification, and internal linking opportunities. Additionally, it offers an email address finder, URL profiler, and resource page analysis for comprehensive content research and outreach solutions.

URL Profiler

URL Profiler is a helpful tool for internal link building. It allows users to research backlinks and check for dead links on websites.

For contact scraping, the tool can extract email addresses and contact information.

It also works well with other tools like Zapier, making it easier for users to organize email outreach campaigns and link-building activities.

This integration helps to improve workflow efficiency and ensures smooth data transfer between different platforms.

URL Profiler is known for its functionality in gathering data for resource page opportunities and anchor text analysis, making it popular among industry experts.

It has a user-friendly interface and customizable fields that simplify the link prospecting process and improve overall SEO metrics.

Internal Link Building

Internal link building is important for optimizing SEO on a website.

By strategically adding internal links within website content, Google can easily crawl and index pages, improving overall search visibility.

Tools like Google Sheets and Ahrefs can help monitor internal backlink status to ensure a strong internal linking structure.

Effective strategies for internal link building include:

  • Using link prospects from tools like Semrush and Buzzsumo
  • Leveraging content explorer features
  • Utilizing Buzzstream for outreach campaigns

Internal links not only enhance SEO but also improve user experience and website navigation.

Tools like Majestic and Moz Link Explorer assist in backlink research and anchor text analysis to create relevant internal links.

Using Google Search Operators can help discover dead links for internal linking opportunities.

By incorporating internal links effectively, using industry experts or author names, websites can boost user engagement and SEO performance.


HARO, or Help a Reporter Out, connects journalists with industry experts. This helps experts get featured in stories. By answering journalist queries on HARO, website owners and link builders can earn backlinks. These backlinks come from reputable sources.

Using HARO with tools like Google Sheets, Ahrefs, and SEMrush can make link-building more efficient. Also, HARO can work well with Buzzsumo for content research, Buzzstream for email outreach, and Moz Link Explorer for anchor text analysis.

Tools like NeverBounce for email verification and Respona for outreach emails can make the whole link-building process smoother. By using HARO and other tools together, website owners can get quality backlinks from journalists and experts.

Keyword Alerts

Keyword alerts help users stay updated on their favorite topics. This tool is valuable in link building. By setting alerts for specific keywords related to their industry, users can find new link prospects.

Users receive notifications when new content matching their interests is published. Tools like Ahrefs, SEMrush, and BuzzSumo offer keyword alert features. These tools notify users of new link prospecting opportunities and industry trends.

Email outreach tools like Pitchbox and Respona also allow users to set up alerts. This is for specific author names or industry experts. It makes it easier to reach out to relevant contacts for link-building campaigns.

These tools offer insights into backlink research and status. Users can track the success of link-building campaigns and identify dead links or internal linking opportunities.

By combining keyword alerts with link-building tools like Majestic, BuzzStream, and Moz Link Explorer, users can streamline outreach efforts. This helps maximize the effectiveness of their link-building strategies.

Zapier Integration

Zapier integration can make workflows easier and automate tasks for link-building tools.

By connecting tools like Google Sheets, Ahrefs, Semrush, and Moz Link Explorer, users can create workflows that update backlink status, track link prospects, and monitor campaigns all in one place.

This integration allows for smooth data exchange between tools, eliminating manual entry and saving time on repetitive tasks.

Also, users can set up automated outreach emails to journalists, industry experts, and authors with customized fields for personalization.

This not only boosts the efficiency of email outreach but also ensures accurate contact info using tools like NeverBounce for email verification.


Building quality backlinks helps improve a website’s search engine rankings. Some essential tools for this task are:

  • Ahrefs
  • SEMrush
  • Moz
  • Majestic
  • Buzzstream

These tools can:

  • Analyze competitors’ backlinks
  • Find relevant link-building opportunities
  • Monitor backlink profiles
  • Manage outreach campaigns effectively

Using these tools can enhance SEO efforts and drive more organic traffic to a site.


What are some must-have tools for building quality backlinks?

Some must-have tools for building quality backlinks include:

  1. Ahrefs – for analyzing competitors’ backlinks.
  2. BuzzStream – for outreach management.
  3. SEMrush – for tracking backlink opportunities.

How can tools help in the process of building backlinks?

Tools can automate outreach for guest posting, monitor backlink profiles, and find opportunities for link building. Examples include Ahrefs for backlink analysis, BuzzStream for outreach, and Moz for monitoring.

Which tools are recommended for tracking backlinks?

Some recommended tools for tracking backlinks include Ahrefs, SEMrush, Moz, and Majestic.

Are there any specific tools for researching backlink opportunities?

Yes, tools like Ahrefs, SEMrush, Moz, and Majestic are popular for researching backlink opportunities. These tools can help you analyze competitors’ backlinks, find potential referring domains, and track your own backlink profile.

Can tools assist in analyzing the quality of backlinks?

Yes, there are tools like Ahrefs, SEMrush, and Moz that can help analyze the quality of backlinks by providing metrics such as domain authority, anchor text, and spam score.