MOZ vs Majestic – which one is better for your SEO agency?15 min read

Thinking whether to go for MOZ vs Majestic? Choosing the right link audit software is critical for SEO agencies these days.

This article is going to dive into the MOZ vs Majestic debate and try to answer a key question.

Which is the better tool for link audit, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?

Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of MOZ and Majestic – as well as compared it to an alternative solution that may be better in some situations.

TL;DR:

• MOZ and Majestic are both popular link audit tools used by SEO agencies. While they have similar features, the execution of these features may vary, leading to differences in functionality.
• MOZ offers a step-by-step guide for conducting a link audit, including analyzing backlinks, identifying harmful links, and generating disavow files.
• Majestic provides insights into backlink profiles, Trust Flow, and Citation Flow, enabling users to evaluate link quality and perform outreach.
• As an alternative, BacklinkManager offers efficient link monitoring, custom reports, and link audit features for maintaining link quality.
• BacklinkManager’s CRM capabilities allow for managing client and vendor relationships, link partnerships, and link monitoring.
• When comparing MOZ and Majestic for link building, both offer tools for keyword research, on-page optimization, and broken link building.
• BacklinkManager provides additional features such as link exchanges, guest posting, and comprehensive link monitoring for effective link building.
• For broken link building, MOZ and Majestic provide step-by-step guides to find and replace broken links.
• BacklinkManager offers continuous link monitoring, real-time notifications, and link goals tracking for efficient broken link building.
• Overall, BacklinkManager provides better value for money and comprehensive features for mid-market SEO agencies compared to MOZ and Majestic.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Try BacklinkManager for free

MOZ vs Majestic – similarities and differences

MOZ and Majestic are both applications for link audit, link building, and broken link building with several areas of overlap. Both MOZ and Majestic are popular SEO tools used mostly for link audit in SEO agencies. Both products have several similar features.

However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.

They also have very different pricing plans. Let’s look at the details.

MOZ vs Majestic for link audit – differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – MOZ or Majestic – is the best option depending on your use case.

MOZ for link audit

Continuing our discussion on leveraging Moz for SEO, let’s dive into how to conduct a link audit using Moz’s powerful tools. Regular link audits are essential for maintaining a healthy backlink profile and ensuring your website’s search engine ranking remains strong. Here’s a step-by-step guide that even a beginner SEO can follow:

• Step 1: Log in to your Moz dashboard and navigate to the “Link Explorer” tool, which can be found under the “SEO” tab in the top menu.
• Step 2: Enter your website’s domain in the search bar, then click “Analyze Domain.” This will provide you with an overview of your backlink profile, including Domain Authority (DA), number of backlinks, and referring domains.
• Step 3: Click on the “Inbound Links” tab to view a comprehensive list of all the backlinks pointing to your website.
• Step 4: Analyze your backlinks, paying close attention to the quality and relevance of each link. Use Moz’s Spam Score metric to help identify potentially harmful or low-quality links.
• Step 5: Export your backlink data to a spreadsheet for further analysis and organization. In the spreadsheet, create columns for the website name, URL, DA, Spam Score, and any relevant notes.
• Step 6: Review your spreadsheet and identify any links that need to be removed or disavowed due to low quality, high Spam Score, or irrelevance to your niche. Highlight these links for easy reference.
• Step 7: Reach out to the website owners or editors hosting the harmful links, politely requesting link removal. Keep track of your communications in your spreadsheet.
• Step 8: If link removal is unsuccessful or not possible, create a disavow file using Moz’s Disavow Tool. Upload this file to Google Search Console to inform Google that you do not want these links to impact your website’s ranking.
• Step 9: Regularly monitor your backlink profile using Moz’s “Link Explorer” tool to ensure your link audit efforts are effective and to identify any new links that may require attention.

By following these actionable steps, you can effectively use Moz to perform a link audit and maintain a healthy backlink profile for your website, ultimately improving your search engine ranking.

Majestic for link audit

Next, let’s examine how Majestic can be used to conduct link audits. A thorough link audit helps you maintain a high-quality backlink profile, ensuring optimal search engine performance. Here’s an actionable, step-by-step guide for beginner SEOs:

• Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
• Step 2: Enter your website’s domain in the search bar and click “Explore” to access a wealth of information about your backlink profile, Trust Flow, and Citation Flow.
• Step 3: Review the “Backlinks” tab for a detailed list of all the backlinks pointing to your website. Look for any suspicious or low-quality links that may negatively impact your search engine ranking.
• Step 4: Use the Trust Flow and Citation Flow metrics to evaluate the quality and authority of your backlinks. Prioritize links with high scores for removal or disavowal.
• Step 5: Create a spreadsheet to document your link audit findings. Include columns for the website name, URL, Trust Flow, Citation Flow, and any relevant notes or actions to be taken.
• Step 6: Reach out to the website owners or editors hosting the low-quality or spammy links. Politely request link removal, providing a brief explanation of your concerns.
• Step 7: For unresponsive or uncooperative website owners, use Google’s Disavow Links tool to disavow the harmful links, preventing them from impacting your search engine ranking.
• Step 8: Monitor the results of your link audit efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to ensure a healthy link profile and continuous improvement in your search engine ranking.

By following these actionable steps, you can effectively use Majestic to perform comprehensive link audits, maintaining a high-quality backlink profile and optimizing your website’s search engine performance.

Better alternative for link audit – BacklinkManager

While BacklinkManager is not a typical link audit tool like ScreamingFrog, or even Ahrefs and SEMrush, it provides an efficient solution for monitoring and auditing the links that really matter to link building agencies and clients, rather than *all* links. By monitoring links built in specific campaigns and partnerships (or acquired from specific vendors), and notifying you when a link disappears or the page is 404, it ensures your hard-earned links don’t rot. It can also help with reporting to your clients on this via Custom Reports.

Here are some of BacklinkManager’s link-audit related features:

• Link Audit: BacklinkManager enables users to ensure their backlinks’ quality with its dedicated Link Audit feature. This feature allows users to maintain control over their link profile’s quality and integrity.
• Custom Reports: With BacklinkManager’s Custom Reports feature, users can generate and share detailed reports on the status of their backlinks. These reports assist in identifying and rectifying any backlink-related issues promptly, ensuring the effectiveness of their SEO strategies.
• Backlink Monitoring: In addition to audit and reporting tools, BacklinkManager provides constant backlink monitoring, which allows users to stay up-to-date with the status of their backlinks at any given time.

As a comprehensive solution for link-building operations, BacklinkManager goes beyond traditional CRM functionalities to offer powerful tools like link monitoring, custom report generation, and goal setting. By providing these resources, BacklinkManager supports SEO professionals and agencies in maintaining the quality of their backlinks and conducting efficient link audits.

MOZ vs Majestic for link building – similarities and differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for link building. That way, we’ll be able to figure out which tool – MOZ or Majestic – is the best option depending on your use case.

MOZ for link building

MOZ offers a range of tools and features to help users effectively implement link building strategies for their websites. Here are some actionable steps for beginners to use MOZ for link building:

• Link Explorer: Utilize MOZ’s Link Explorer tool to analyze your website’s backlink profile and discover valuable link opportunities. You can also research your competitors’ backlinks to identify potential link sources.
• Keyword Research: Use the Keyword Explorer to find relevant and high-traffic keywords that will help you create valuable content, making it more likely for others to link to your site.
• On-Page Optimization: Take advantage of MOZ’s on-page optimization guidelines to improve your content’s quality and relevance, increasing the chances of earning organic backlinks.
• Broken Link Building: Find broken links on relevant websites using MOZ’s Broken Link Building guide, and offer your content as a replacement, thereby creating valuable backlinks.
• Link Building Resources: Access MOZ’s extensive library of link building resources to learn more about effective strategies, best practices, and outreach techniques to help you build a strong backlink profile.

Majestic for link building

Let’s now focus on how to leverage Majestic’s robust features for effective link building. Link building is crucial for improving your website’s search engine rankings, and with Majestic’s extensive link data and unique metrics, you can craft a winning strategy. Here’s a step-by-step guide that even a beginner SEO can follow:

• Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
• Step 2: Enter a competitor’s domain or a website within your niche in the search bar, then click “Explore.” This will provide you with valuable insights into their backlink profile, Trust Flow, and Citation Flow.
• Step 3: Examine the Referring Domains tab to identify high-quality, relevant websites that you’d like to acquire backlinks from. Prioritize those with high Trust Flow and Citation Flow scores, as well as a relevant Topical Trust Flow.
• Step 4: Create a spreadsheet to manage your link building outreach efforts. Include columns for the website name, URL, contact information, outreach status, and any relevant notes or communications.
• Step 5: Research each target website to understand their content preferences, target audience, and submission guidelines. This will help you tailor your outreach and content accordingly.
• Step 6: Reach out to the website owners or editors with a personalized, professional email. Pitch your content or guest post idea, showcasing your expertise and explaining how your content will provide value to their audience.
• Step 7: Keep track of your communications and follow-ups in your link building spreadsheet. Update the status and notes as needed to maintain organization and ensure timely responses.
• Step 8: Monitor the results of your link building efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to measure progress, and refine your strategy as needed.

By following these actionable steps, you can effectively use Majestic to develop a successful link building strategy, boosting your website’s search engine ranking and increasing your online visibility.

Better alternative for link building: BacklinkManager.

BacklinkManager is a versatile tool designed to cater to all your link-building needs.

• Link Exchanges: Users can set their niches and Domain Rating (DR) expectations to find and connect with like-minded link exchange partners automatically.
• Broken Link Building: With 24/7 link monitoring, BacklinkManager notifies users instantly when a link’s status changes, aiding in efficient broken link building.
• Guest Posting: BacklinkManager enables users to keep track of guest post opportunities and monitor the links obtained from these efforts.
• Link Partnerships: This tool facilitates the management of link partnerships, tracking who has built more links, and maintaining clear communication with partners through live chat and comments.
• Link Audits: With BacklinkManager’s custom reports, users can conduct thorough link audits to ensure the quality of their backlinks.
• Link Building CRM: BacklinkManager serves as a dedicated CRM for link-building operations, managing relationships with clients, freelance link builders, and vendors.
• Link Monitoring: BacklinkManager offers comprehensive link monitoring services, including a reliable link crawler, link status notifications, and management of link-building targets, goals, and target groups.

BacklinkManager is more than a CRM—it’s a complete solution for your link-building operation. With its powerful features and tools, you can monitor links, create reports, set goals, and share interactive dashboards to streamline your SEO efforts.

Try BacklinkManager today and elevate your link-building strategy to new heights!

MOZ vs Majestic for broken link building – similarities and differences

Finally, most SEO agencies considering MOZ vs Majestic want to look at their functionality for broken link building. Let’s dive into it in more detail.

MOZ for broken link building

As we continue to explore Moz’s powerful SEO tools, let’s dive into how to use Moz for broken link building. Broken link building is a valuable SEO strategy that involves finding and replacing broken links on websites with your own relevant content. Here’s a step-by-step guide that even a beginner SEO can follow:

• Step 1: Log in to your Moz dashboard and navigate to the “Link Explorer” tool, which can be found under the “SEO” tab in the top menu.
• Step 2: Enter the domain of a competitor or a website within your niche in the search bar, then click “Analyze Domain.” This will provide you with valuable insights into their backlink profile.
• Step 3: Click on the “Inbound Links” tab to view a comprehensive list of all the backlinks pointing to the target website.
• Step 4: Filter the results to show only broken links by selecting “404 Not Found” from the “Status” dropdown menu.
• Step 5: Analyze the list of broken backlinks to find opportunities for your own content. Look for links related to your industry or niche that you can replace with high-quality content from your website.
• Step 6: Create a spreadsheet to manage your broken link building outreach efforts. Include columns for the website name, URL, contact information, outreach status, and any relevant notes or communications.
• Step 7: Reach out to the website owners or editors hosting the broken links. Inform them of the issue and offer your content as a suitable replacement. Make sure to keep your outreach email personalized, polite, and professional.
• Step 8: Track your progress and monitor the results of your broken link building campaign using Moz’s “Link Explorer” tool. Regularly review your backlink profile to measure success and identify new opportunities.

By following these actionable steps, you can effectively use Moz to implement a broken link building strategy and improve your website’s search engine ranking. Happy link building!

Majestic for broken link building

Let’s now delve into using Majestic for broken link building, a powerful SEO tactic that involves identifying and replacing broken links with your own relevant, high-quality content. This strategy can help you earn valuable backlinks and boost your search engine ranking. Here’s an actionable guide for beginner SEOs:

• Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
• Step 2: Enter a competitor’s domain or a website within your niche in the search bar, then click “Explore.” This will provide you with valuable insights into their backlink profile, Trust Flow, and Citation Flow.
• Step 3: Examine the “Backlinks” tab to identify broken links, which are indicated by a red “Deleted” status. Focus on high Trust Flow and Citation Flow scores, as well as relevant Topical Trust Flow.
• Step 4: Create a spreadsheet to manage your broken link building outreach efforts. Include columns for the website name, broken link URL, contact information, outreach status, and any relevant notes or communications.
• Step 5: Develop or identify relevant, high-quality content on your website that can serve as a replacement for the broken links you’ve discovered.
• Step 6: Reach out to the website owners or editors hosting the broken links with a personalized, professional email. Inform them of the broken link and offer your content as a suitable replacement, emphasizing its value for their audience.
• Step 7: Keep track of your communications and follow-ups in your broken link building spreadsheet. Update the status and notes as needed to maintain organization and ensure timely responses.
• Step 8: Monitor the results of your broken link building efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to measure progress, and refine your strategy as needed.

By following these actionable steps, you can effectively use Majestic to execute a successful broken link building campaign, earning valuable backlinks and improving your website’s search engine ranking.

Better alternative for broken link building – BacklinkManager

BacklinkManager offers an innovative approach to managing broken link building tasks. It provides users with constant link monitoring and real-time notifications in case of lost or no-followed links, which are essential for efficient broken link building in SEO.

• Backlink Monitoring: BacklinkManager comes with a reliable link crawler that keeps track of your backlinks’ status (do-follow, no-follow, 404) round the clock.
• Link Crawler & Linkbuilding Goals Tracker: The tool offers consistent monitoring of your clients’ backlinks, promptly notifying you whenever a purchased link is removed.
• Link Status Notifications: Users are immediately informed via in-app notifications or email when a link’s status changes, helping to safeguard your link building investments.
• Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows you to easily manage your link-building efforts by setting goals for target pages and grouping these pages based on projects, domains, or clients.
• Reliable link crawler: With a two-factor check system, BacklinkManager ensures accurate crawling of your links, providing trustworthy data about your link-building campaigns.

As a comprehensive solution for link-building operations, BacklinkManager provides more than just CRM functionalities. It enables users to monitor links, create insightful reports, set goals, and share interactive dashboards, contributing to more effective and streamlined link building strategies.

Conclusion – which tool is better for your SEO, MOZ or Majestic?

Hopefully, this post helped you decide whether Majestic or MOZ is more appropriate for your company. As you can see – both have many upsides and downsides.

Undeniably, BacklinkManager provides a better value for money and is a better choice for a mid-market SEO, especially when it comes to link audit and broken link building.

If you’re interested in finding more book a demo with our team here!