LinkChecker.Pro vs RankTracker – which one is better for your SEO agency?12 min read

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LinkChecker.Pro vs RankTracker - which one is better for your SEO agency?

Thinking whether to go for LinkChecker.Pro vs RankTracker? Choosing the right link building software is critical for SEO agencies these days.

This article is going to dive into the LinkChecker.Pro vs RankTracker debate and try to answer a key question.

Which is the better tool for link building, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?

Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of LinkChecker.Pro and RankTracker – as well as compared it to an alternative solution that may be better in some situations.


  • LinkChecker.Pro offers tools for building high-quality backlinks, backlink monitoring, outreach planning, and quality link tracking.
  • RankTracker provides features like backlink analysis, backlink monitoring, competitor analysis, and link quality assessment for link building.
  • BacklinkManager is a versatile tool that offers link exchanges, broken link building, guest posting, link partnerships, link audits, link building CRM, and comprehensive link monitoring.
  • For link monitoring, LinkChecker.Pro offers features like backlink monitoring, link status identification, Google index checking, and more.
  • RankTracker’s link monitoring capabilities include backlink analysis, backlink monitoring, competitor analysis, link quality assessment, historical data tracking, and email alerts.
  • BacklinkManager offers 24/7 link monitoring, reliable link crawling, link status notifications, link-building target management, and search functionality for efficient link monitoring.
  • LinkChecker.Pro and RankTracker have limited CRM functionalities, while BacklinkManager provides a complete link-building CRM solution with features like client and vendor partnership management, chat and comments, and a partnership scorecard.
  • BacklinkManager is a better alternative for link building, link monitoring, and link building CRM, providing comprehensive tools and features for efficient link-building operations.
  • Consider booking a demo with the BacklinkManager team to explore its capabilities and enhance your link-building strategy.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

LinkChecker.Pro vs RankTracker – similarities and differences

LinkChecker.Pro and RankTracker are both applications for link building, link monitoring, and link building CRM with several areas of overlap. Both LinkChecker.Pro and RankTracker are popular SEO tools used mostly for link building in SEO agencies. Both products have several similar features.

However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.

They also have very different pricing plans. Let’s look at the details.

LinkChecker.Pro vs RankTracker for link building – differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – LinkChecker.Pro or RankTracker – is the best option depending on your use case.

LinkChecker.Pro for link building

Linkchecker pro dashboard

LinkChecker Pro offers a set of tools that can assist users in the process of building high-quality backlinks:

  • Building High-Quality Backlinks: With LinkChecker Pro, link builders can effectively build high-quality backlinks, recover lost links, and achieve their KPIs.
  • Backlink Monitoring: Regular monitoring of your backlinks ensures that you don’t lose any valuable links that contribute to your SEO rankings.
  • Outreach Planning: You can plan your link-building outreach by keeping track of your backlinks, identifying websites linking to you, and reaching out to them for more links.
  • Quality Links: The tool helps keep track of quality backlinks, assisting in improving the ranking of your website.

RankTracker for link building

When it comes to link building, RankTracker provides a range of features and functionalities to support your efforts. Here’s how RankTracker can be used for link building:

  • Backlink Checker: RankTracker’s Backlink Checker allows you to analyze the backlinks of your website or your competitors’ sites. You can get insights into linking pages, domain ratings, dofollow/nofollow links, and more. This information helps you identify potential link building opportunities.
  • Backlink Monitor: With RankTracker’s Backlink Monitor, you can track the backlinks to your website in real-time. You can see details of every backlink you gain or lose, including the linking domains and their domain ratings. This helps you monitor the effectiveness of your link building campaigns.
  • Competitor Analysis: By using RankTracker’s tools like the Backlink Checker and Backlink Monitor, you can analyze the backlink profiles of your competitors. This enables you to identify their link building strategies and potentially replicate their successful approaches.
  • Link Outreach: RankTracker doesn’t directly support link outreach, as it primarily focuses on tracking and analyzing backlinks. However, you can leverage the insights gained from RankTracker’s backlink analysis to inform your link outreach efforts and target relevant websites for link building.

While RankTracker offers valuable features for backlink analysis and competitor research, it’s important to note that dedicated link building tools may provide more extensive functionalities for outreach and managing link building campaigns.

Overall, RankTracker’s link building capabilities can assist you in gaining insights into backlinks, monitoring their impact, and conducting competitor analysis, which are essential aspects of successful link building strategies.

Better alternative for link building – BacklinkManager

BacklinkManager is a versatile tool designed to cater to all your link-building needs.

  • Link Exchanges: Users can set their niches and Domain Rating (DR) expectations to find and connect with like-minded link exchange partners automatically.
  • Broken Link Building: With 24/7 link monitoring, BacklinkManager notifies users instantly when a link’s status changes, aiding in efficient broken link building.
  • Guest Posting: BacklinkManager enables users to keep track of guest post opportunities and monitor the links obtained from these efforts.
  • Link Partnerships: This tool facilitates the management of link partnerships, tracking who has built more links, and maintaining clear communication with partners through live chat and comments.
  • Link Audits: With BacklinkManager’s custom reports, users can conduct thorough link audits to ensure the quality of their backlinks.
  • Link Building CRM: BacklinkManager serves as a dedicated CRM for link-building operations, managing relationships with clients, freelance link builders, and vendors.
  • Link Monitoring: BacklinkManager offers comprehensive link monitoring services, including a reliable link crawler, link status notifications, and management of link-building targets, goals, and target groups.

BacklinkManager is more than a CRM—it’s a complete solution for your link-building operation. With its powerful features and tools, you can monitor links, create reports, set goals, and share interactive dashboards to streamline your SEO efforts.

Try BacklinkManager today and elevate your link-building strategy to new heights!

LinkChecker.Pro vs RankTracker for link monitoring – similarities and differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for link monitoring. That way, we’ll be able to figure out which tool – LinkChecker.Pro or RankTracker – is the best option depending on your use case.

LinkChecker.Pro for link monitoring

Linkchecker pro dashboard

LinkChecker Pro offers a comprehensive set of features that help users monitor their backlinks effectively:

  • Backlink Monitoring: LinkChecker Pro checks your backlinks daily and the presence of referring pages in Google’s index every five days. If there’s a problem with important links, you get notified and can recover or replace them in time.
  • Link Status: The tool identifies whether a backlink is found or not found.
  • Google Index: It checks if a page with your backlink is indexed by Google or not.
  • Rel Attributes: It identifies the rel attributes of the backlinks such as “nofollow”, “sponsored”, “ugc”.
  • Robots Meta Tags, X-robots Tags: The tool checks for ‘noindex’, ‘nofollow’, ‘none’ tags.
  • Robots.txt: It identifies if a page is blocked for Googlebot.
  • DMCA: It identifies if a page has been removed from Google search results due to complaints.
  • Different anchor, Different href: Alerts if a backlink has a different anchor or URL.
  • Сanonical: Identifies if the backlink is from a canonical URL.
  • External Links Count: Notifies if someone added new links to your articles.

RankTracker for link monitoring

RankTracker dashboard

When it comes to link monitoring, RankTracker offers several features and functionalities to help you keep track of your website’s backlinks. Here’s how RankTracker can be used for link monitoring:

  • Backlink Checker: RankTracker’s Backlink Checker allows you to analyze the backlinks pointing to your website. You can monitor the number of backlinks, the quality of the linking domains, and the distribution of dofollow and nofollow links. This helps you assess the health and authority of your backlink profile.
  • Backlink Monitor: With RankTracker’s Backlink Monitor, you can keep an eye on the status of your backlinks in real-time. It allows you to track and monitor the backlinks you gain or lose over time. You can see the details of each backlink, such as the linking domains, domain ratings, and anchor text used.
  • Competitor Analysis: RankTracker enables you to analyze the backlink profiles of your competitors. By monitoring their backlinks, you can identify new link opportunities, track their link building activities, and gain insights into their overall link strategy.
  • Link Quality Assessment: RankTracker helps you assess the quality of your backlinks by providing information about the domain ratings, trust scores, and other relevant metrics of the linking domains. This allows you to identify low-quality or spammy links that may harm your website’s SEO performance.
  • Historical Data: RankTracker keeps a record of your backlinks, allowing you to access historical data and track changes in your backlink profile over time. This helps you identify trends, patterns, and any potential issues with your backlinks.
  • Email Alerts: RankTracker can send you email alerts and notifications whenever there are changes in your backlink profile. This helps you stay informed about new backlinks, lost backlinks, or any suspicious activity related to your link profile.

While RankTracker offers valuable features for link monitoring, it’s important to note that it may not provide the same level of depth and automation as dedicated backlink monitoring tools. However, for basic link monitoring needs and keeping track of your backlink profile, RankTracker can be a useful tool.

Better alternative for link monitoring: BacklinkManager.

lost links in backlinkmanager

BacklinkManager provides a powerful platform for seamless link monitoring, offering a range of features to ensure the effectiveness of link-building operations.

  • 24/7 Link Monitoring: BacklinkManager allows users to check the current status of their links (do-follow, no-follow, server not responding) at any time, enabling immediate action in case of mislabeled links.
  • Reliable Link Crawler: The platform uses a reliable crawler for tracking link statuses, eliminating the need for makeshift solutions. It performs a two-factor check on every link to ensure data accuracy.
  • Link Status Notifications: Users receive instant notifications in-app or via email when the status of a link changes, such as when a paid link is removed or a page goes 404. This helps to prevent vendors from unjustly removing links.
  • Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows users to manage their link-building efforts by setting link-building goals for target pages, grouping target pages by various parameters like projects, domains, or clients, and easily monitoring link-building progress and goal completion.
  • Backlink Monitoring by Status: Users can easily switch between their do-follow and no-follow links, and find specific links using the search bar.

As a comprehensive solution for link-building operations, BacklinkManager extends beyond CRM functionalities, offering powerful tools for link monitoring, report generation, goal setting, and interactive dashboard sharing. This complete package of features makes BacklinkManager an ideal choice for professionals seeking efficient link monitoring tools.

LinkChecker.Pro vs RankTracker for link building CRM – similarities and differences

Finally, most SEO agencies considering LinkChecker.Pro vs RankTracker want to look at their functionality for link building CRM. Let’s dive into it in more detail.

LinkChecker.Pro for link building CRM

While LinkChecker Pro does not offer specifically CRM (Customer Relationship Management) features, it does offer some capabilities that might support such tasks in a link building context:

    • Team Management: You can monitor the performance of your link builders and contractors, ensuring that everyone is on the same page and working effectively.
    • Performance Reviews: Project managers can use the tool for performance reviews of link builders and contractors.

Still – if you’re looking for a true CRM for link building and SEO agency client reporting, check out – it includes client and link vendor partnership management features, reporting and robust analytics.

RankTracker for link building CRM

RankTracker offers various features that can support your link building efforts, although it doesn’t have dedicated link partnership and client CRM functionalities. However, BacklinkManager can complement RankTracker as a tool specifically designed for link partnership and client CRM. Let’s explore how RankTracker and BacklinkManager can be used together:

Better alternative for link building CRM – BacklinkManager

Reporting clients - backlink manager

BacklinkManager pioneers as the first Link Building CRM on the market, providing an efficient platform for managing relationships with clients, freelance link builders, and vendors.

  • Linkbuilding Client Relationship Management: The tool allows users to monitor links built for a specific client and delegate client management to different team members, ensuring effective organization and tracking.
  • Link Vendor & Freelance Link Builder Relationship Management: BacklinkManager simplifies the management of link exchanges and guest posting partnerships, eliminating the need for multiple link exchange sheets and allowing goal setting for each party involved.
  • Chat and Comments: The tool includes a live chat and comments feature, allowing users to communicate directly with link-building partners and vendors on specific partnership and link-building target pages.
  • Link Partnership Scorecard: BacklinkManager’s partnership scorecard automatically tracks the status of link exchanges, providing a clear view of link contributions and enabling users to request owed links directly through the live chat.
  • Link Matchmaking Tool (Coming Soon): BacklinkManager plans to introduce a Link Matchmaking Tool, which will enable users to match with other link builders who offer link exchanges on domains related to their niches.

BacklinkManager, as a full solution for link-building operations, provides more than just CRM functionalities. It equips users with comprehensive tools to monitor links, generate reports, set goals, and share interactive dashboards, making it a powerful asset for effective link-building strategies.

Try BacklinkManager and see how it can help you efficiently manage your link-building relationships with its Link Building CRM feature. The Link Building CRM for Link Partnership Management enables you to keep track of all your link exchange and guest posting partnerships in one place, making it easier to communicate and manage link-building goals with your partners.

Conclusion – which tool is better for your SEO agency, LinkChecker.Pro or RankTracker?

Hopefully, this post helped you decide whether RankTracker or LinkChecker.Pro is more appropriate for your company. As you can see – both have many upsides and downsides.

Undeniably, BacklinkManager provides a better value for money and is a better choice for a mid-market SEO, especially when it comes to link building and link building CRM.

If you’re interested in finding more book a demo with our team here!