6 Proven Link Building Report Templates and Tools for SEO Agencies14 min read

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6 Proven Link Building Report Templates and Tools for SEO Agencies

Link-building report templates are documents or tools used to track, analyze, and present the progress and effectiveness of a link-building campaign.

In this blog post, we’ll explore

  • the importance of using report templates,
  • the top platforms available,
  • essential elements to include,
  • tips for customization, and
  • common challenges.


  • Link-building report templates are pivotal for consistent and efficient SEO reporting, standardizing the process, saving time, and ensuring accurate metric tracking while making data accessible and understandable.
  • BacklinkManager.io is a dedicated link-building platform that excels in real-time reporting, link tracking, and custom report generation, ideal for agencies and freelancers.
  • SEMrush offers comprehensive backlink analytics, audit tools, and customizable reporting.
  • Ahrefs is renowned for its detailed backlink analysis and competitor insights.
  • Moz specializes in competitor-based reporting with unique metrics.
  • AgencyAnalytics serves agencies with integrated reporting tools and client-specific features.
  • Looker Data Studio, formerly Google Data Studio, provides flexible, real-time SEO reporting capabilities.
  • Effective link-building reports should encompass link acquisition overviews, quality metrics, ranking improvements, and traffic conversion data.
  • Customizing SEO reports involves aligning with client needs, incorporating branding, and focusing on actionable insights, while best practices for presentation include using clear visuals, providing context, and maintaining open client communication.
  • Book the demo to learn more about BacklinkManager’s features and how it can help you improve the link-building reporting process.

The Importance of Link Building Report Templates

Link-building report templates. Source: CoAct
Link building report templates. Source: CoAct

Link-building report templates provide a framework for consistently and efficiently tracking and presenting link-building efforts.

First, templates standardize the reporting process. This means that every report follows the same format, making it easier to compare data over time and across different campaigns.

Second, by having a pre-defined structure, an SEO audit report template saves time. SEO professionals don’t need to start from scratch every time they need to create a report. This allows more time to be spent on analysis and strategy rather than on report creation.

Next, templates ensure that all relevant metrics are consistently tracked. This includes data like the number of links acquired, the authority of linking domains, and the type of links obtained. Consistent tracking is essential for accurate analysis.

Moreover, SEO report templates make the data more accessible and understandable, not just for SEO experts, but also for clients or other team members who might not be as familiar with SEO metrics. A well-designed template can present complex data in a more digestible format.

Finally, they help in communicating the results and value of link-building efforts more effectively. A well-structured report template can showcase the impact of these efforts on SEO performance.

Top Link Building Report Template Platforms

Several platforms stand out for delivering top-notch link-building report templates that elevate your SEO efforts.

BacklinkManager.io: Real time client reporting

BacklinkManager.io is a dedicated link-building tool designed for streamlining and automating backlink monitoring and partnership management.

Link-building report templates and tools: BacklinkManager
Link building report templates and tools: BacklinkManager

Its features include:

  • Link crawler and tracker for 24/7 link monitoring – for tracking links with status updates and goal progress. This helps you stay on top of all the links that you’ve built for your clients or an agency has built for you, and potentially save you thousands of $$$ on links lost to link rot.

    Link-building report templates and tools: BacklinkManager Link Tracker
    Link building report templates and tools: BacklinkManager Link Tracker
  • Backlink monitoring by status – you can easily switch between do-follow and no-follow links.
  • Link-status notifications – instantly notify you in-app or via e-mail when a link gets removed. This can help you prevent your clients’ links from rotting (and your reputation from getting damaged).
  • Custom Reports – it’s easy to generate detailed shareable reports on the backlinks you’ve built for your clients in a specific period.

    Link-building report templates and tools: BacklinkManager Custom Reports
    Link building report templates and tools: BacklinkManager Custom Reports

These features make BacklinkManager.io a comprehensive solution for managing and reporting on link-building operations, especially useful for link-building agencies, marketing teams, and freelance link builders.

Want to know the best part?

You can use it for free to track up to 250 backlinks.

Semrush: Comprehensive SEO Reporting

SEMrush is a comprehensive digital marketing tool that provides a wide array of features for search engine optimization (SEO), including robust capabilities for link-building analysis and reporting.

It’s popular among SEO professionals and digital marketers for its extensive database and user-friendly interface.

Link-building report templates and tools: SEMrush dashboard
Link building report templates and tools: SEMrush dashboard

Here are some key features that SEMrush offers for link-building reporting:

  • Backlink Analytics allows users to analyze the backlink profile of any domain, including their own and their competitors’. It provides insights into the number of backlinks, referring domains, types of backlinks (dofollow, nofollow), and the authority of linking domains.
  • Backlink Audit Tool helps in evaluating the quality of your backlinks and identifying potentially harmful links that could lead to Google penalties.
  • Link Building Tool is a dedicated tool for link building that helps in finding new link-building opportunities. It suggests potential websites to reach out to for backlinks, based on your competitors’ backlink profiles and your own keyword strategy.
  • With Competitor Backlink Analysis you can analyze your competitors’ backlink strategies, understanding where their links are coming from, which can provide insights for your own link-building efforts.
  • Backlink Gap Analysis allows you to compare your backlink profile with those of your competitors, identifying “gaps” where your competitors have links but you don’t.
  • Reporting and Exporting Capabilities – with its templates, including a monthly SEO report template, you can create custom reports and export data in various formats, which is useful for sharing insights with clients or team members.

    Link-building report templates and tools: SEMrush reports
    Link building report templates and tools: SEMrush reports
  • Integration with Google Search Console and Google Analytics – SEMrush can integrate with these Google services for more comprehensive data, allowing you to see how your link building is impacting your overall site traffic and performance.

Ahrefs: In-Depth Backlink Analysis

Ahrefs is a comprehensive SEO tool widely used by digital marketers, SEO professionals, and businesses for its advanced capabilities in link analysis, keyword research, competitor analysis, and site audits.

It’s particularly renowned for its extensive backlink database and user-friendly interface.

Link-building report templates and tools: Ahrefs
Link building report templates and tools: Ahrefs

Here’s a closer look at the features Ahrefs offers for link-building reporting:

  • Site Explorer offers an in-depth look at a website’s backlink profile. It provides data on the number of backlinks, referring domains, the types of backlinks (dofollow or nofollow), and the anchor text used. It also allows you to see the most linked-to pages and the quality of linking domains.
  • Backlink Checker provides comprehensive data on a site’s backlinks, including new backlinks, lost backlinks, and broken backlinks.
  • Link Intersect helps identify websites that link to your competitors but not to you, offering potential new link-building opportunities.
  • Domain Comparison allows you to compare the backlink profiles of multiple domains side by side. This feature is particularly useful for benchmarking your website against competitors and understanding where your link-building strategy stands.
  • Broken Link Checker identifies broken links pointing to your website, which offers an opportunity to regain lost link value.
  • Alerts for New and Lost Backlinks sends alerts when your website gains or loses a backlink, helping you to stay updated on changes in your backlink profile.
  • Reports and Exports – Ahrefs allows you to generate detailed reports and export data, facilitating easy sharing and analysis.

Moz: Competitor-Focused Reporting

Moz is a widely recognized SEO software suite known for its comprehensive tools and resources that cater to various aspects of search engine optimization.

It offers several features specifically designed for link-building and backlink analysis, making it a popular choice among SEO professionals.

Link-building report templates and tools: Moz Link Explorer
Link building report templates and tools: Moz Link Explorer

Here are some key features Moz provides for link-building reporting:

  • Backlink Analysis – Moz’s Link Explorer provides an in-depth look at a site’s backlink profile, including the number of backlinks, referring domains, and anchor text distribution.
  • Domain Authority (DA) and Page Authority (PA) – Moz developed these metrics to estimate how well a website or a specific page is likely to rank on search engines. These scores are useful in evaluating the quality of potential backlink sources.
  • Spam Score – Moz’s Spam Score metric helps identify potentially spammy or low-quality backlinks that could negatively impact SEO performance.
  • Competitor Backlink Analysis enables you to find sites that link to your competitors but not to you, uncovering potential link-building opportunities.

    Link-building report templates and tools: Moz Link Intersect
    Link building report templates and tools: Moz Link Intersect
  • Personalized Reporting – Moz allows you to create custom reports, which can include data on your link-building efforts. These reports can be scheduled and automated, making regular tracking and analysis more convenient.
  • Track and Analyze Backlinks – Moz Pro Campaigns lets you track your site’s link profile over time, monitor your DA, and compare your profile with competitors.

AgencyAnalytics: Agency-Specific Solutions

Agency Analytics is a marketing analytics and reporting platform tailored for marketing agencies and professionals.

It offers a suite of tools designed to streamline reporting and provide insightful data across various digital marketing channels, including SEO and link building.

Link-building report templates and tools: AgencyAnalytics
Link building report templates and tools: AgencyAnalytics

Here are the key features Agency Analytics offers for link-building reporting:

  • Monitor and track the backlinks for your clients’ websites. This includes data on new and lost backlinks, the quality of backlinks, and the overall health of the backlink profile.
  • The SEO dashboard provides a holistic view of SEO performance, including link-building metrics. It integrates data from various sources, giving a complete picture of your clients’ SEO health.

    Link-building report templates and tools: AgencyAnalytics dashboard
    Link building report templates and tools: AgencyAnalytics dashboard
  • Agency Analytics integrates with popular SEO tools like Moz, Majestic, and SEMrush. This allows you to pull in detailed backlink data from these platforms directly into your reports.
  • Compare your clients’ backlink profiles with their competitors, offering insights into their competitive standing and potential opportunities for link acquisition.
  • Create custom, white-labeled reports that include link-building metrics. These reports can be branded for your agency and scheduled for automatic delivery to clients.
  • Set up automated, recurring reports for your clients. This saves time and ensures consistent reporting intervals.
  • Provide clients with their own login to a customized dashboard where they can view their link-building metrics and reports.

Looker Data Studio: Customizable Reporting

Looker Data Studio, formerly Google Data Studio, is a free data visualization and reporting tool offered by Google. It’s designed to help users create informative, interactive dashboards and reports from a variety of data sources.

While not specifically focused on SEO or link building, it can be effectively used for these purposes by integrating data from various sources.

Link-building report templates and tools: Google Data Studio
Link building report templates and tools: Looker Data Studio

Here are some of the features Looker Data Studio offers that can be utilized for link-building reporting:

  • Data Integration – it can connect to various data sources such as Google Analytics, Google Search Console, and other third-party tools like SEMrush, Ahrefs, or Moz using connectors. This allows you to incorporate link-building data into your reports.
  • Customizable Dashboards and Reports – you have the freedom to design dashboards and reports that best fit your link-building reporting needs. This includes custom charts, tables, and graphs to display your backlink data.
  • Real-Time Data Reporting – reports can display real-time data, providing up-to-date insights into your link-building efforts.
  • Collaboration and Sharing – reports and dashboards can be easily shared with team members or clients, and you can grant editing or viewing access as needed.
  • Data visualization – create interactive charts and graphs that make it easier to understand and analyze link-building data. For example, you can visualize the growth of backlinks over time or the distribution of backlinks across different websites.
  • Templates – Google Data Studio offers a range of templates, which can be a starting point for creating your own link-building reports.

Essential Elements of an Effective Link-Building Report

An effective link-building report should include the following key elements:

  1. Overview of acquired links
  2. Backlink quality metrics
  3. Ranking improvements
  4. Traffic and conversion data

Overview of Acquired Links

A summary of acquired links helps clients understand the progress of their link-building efforts.

This overview includes the number of links acquired, the types of links obtained, and the origins of the links.

Providing this information allows clients to evaluate the quality and relevance of the acquired links, determining if they stem from authoritative and reputable sources, a crucial aspect for enhancing search rankings.

Backlink Quality Metrics

Backlink quality metrics, such as Domain Authority, provide insights into the value of acquired links.

These metrics help SEO professionals assess the overall quality and performance of a website, which can influence the value and impact of backlinks from that domain.

Evaluating the Domain Authority of websites linking to your site lets you measure the quality and relevance of those backlinks, aiding in the prioritization and optimization of your link-building efforts.

Ranking Improvements

Ranking improvements demonstrate the impact of link-building on a website’s search engine visibility.

By tracking variations in keyword rankings and average position over time, clients can gauge the effectiveness of their link-building campaigns.

Presenting these ranking improvements in your link-building report can help clients understand the direct correlation between their link-building efforts and improved search engine visibility.

Traffic and Conversion Data

Traffic and conversion data are crucial components of an effective link-building report, as they provide insights into the efficacy of the links in driving website traffic and generating conversions.

Analysis of traffic data can determine the amount of traffic generated from the links and identify which sources are directing the most visitors to the website.

Conversion data, meanwhile, measures the percentage of visitors who take a desired action on the website, such as making a purchase or completing a form. By tracking conversion rates, it is possible to assess the quality of traffic generated from the links and evaluate the success of link-building strategies in driving meaningful actions.

Tips for Customizing Your Link Building Report Template

Customizing your link-building report template can greatly enhance its effectiveness and value to clients.

Align with Client Expectations

Ensuring your report aligns with client expectations is crucial in maintaining client satisfaction and trust.

This includes including relevant KPIs and metrics that showcase the progress and results of the link-building campaign. To gain an understanding of the client’s goals, ask pertinent questions about their desired outcomes, analyze their current performance, and have open conversations about their expectations.

Incorporate Branding Elements

Incorporating branding elements, such as logos and color schemes, can create a professional and consistent look for your link-building report.

Logos can enhance the report’s professional appearance by providing a visual representation of your brand, and consistent color schemes can reinforce brand recognition, creating a unified and recognizable report.

Focus on Actionable Insights

Focusing on actionable insights in your link-building report is key to providing meaningful findings and recommendations that can be implemented to enhance the link-building strategy.

This involves analyzing the data and providing specific actions that can be taken based on the insights gained from the analysis.

By emphasizing actionable insights, your report will be more valuable to clients, helping them make data-driven decisions to optimize their link-building efforts.

Common Challenges and Solutions in Link-Building Reporting

Common challenges in link-building reporting include:

  1. Data Overload – handling large volumes of data can be overwhelming. Solution: Use filtering and segmentation to focus on key metrics.
  2. Identifying Valuable Links – difficulty in distinguishing high-quality links from low-quality ones. Solution: Use metrics like Domain Authority and relevance to assess link quality.
  3. Demonstrating ROI – showing the direct impact of link building on business outcomes. Solution: Link SEO metrics to business goals like traffic, conversions, and revenue.
  4. Client Understanding – clients may not understand the technical aspects of SEO. Solution: Provide clear, concise reports and educate clients on key concepts.

Best Practices for Presenting Link Building Reports to Clients

Sticking to best practices is vital when presenting link-building reports to clients, ensuring their satisfaction and trust.

This includes:

  • Using clear visuals to represent data
  • Providing context for data to facilitate client comprehension
  • Maintaining open communication to build trust and ensure client satisfaction


In conclusion, link-building report templates are essential tools for SEO professionals to save time, maintain consistency, and effectively communicate results to clients.

By using top platforms such as Semrush, Ahrefs, Moz, AgencyAnalytics, Looker Data Studio, and BacklinkManager.io you can create comprehensive and insightful reports that showcase the value of your link-building efforts.

To find out more about BacklinkManager and its reporting features, book the demo!