10 Proven Strategies for Link Building Campaigns in 202322 min read

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10 Proven Strategies for Link Building Campaigns in 2023

Link building is an essential component of a successful and comprehensive digital marketing strategy. As the search engine algorithms have become more sophisticated, link-building techniques must continually be updated to remain effective.

Therefore, in this article, we will uncover the best strategies for running link-building campaigns in 2023. We will explore techniques such as finding authoritative guest post websites, leveraging competitor analysis data, creating content that adds value to readers, and more.

Through these proven methods, you can ensure the success of building links and maximize the reach and visibility of your website. So read on to discover all the answers you need to build a successful strategy for your own site.

What Is Link Building?

Link building strategies and tools

Link building is the process of acquiring hyperlinks from other websites to your own website with the goal of improving search engine visibility and increasing your website’s authority. It is an important search engine optimization (SEO) technique that helps to improve your website’s ranking in search engine results. Link building involves creating high-quality backlinks from external websites, as well as building relationships in order to acquire more links from other sites, for example, by guest posting.

Search engines use links to assess the relevancy of a website. They also look at the authority of the website in question. Links are still a major factor in how Google ranks web pages. Having more high-quality links pointing towards your website can help improve your website’s rank on the search engine result page (SERP). Additionally, link building can help to receive traffic from other websites linked to you and improve the quality of incoming links.

The strongest ranking factors for search engines are the number and quality of links that point to a website. This means that link-building should be an integral part of any SEO strategy. Google has taken down their PageRank toolbar and heavily modified the PageRank algorithm over the years, making link building an even more important SEO technique.


  • Set SMART goals: Craft Specific, Measurable, Achievable, Relevant, and Time-bound objectives tailored to your website, target audience, and desired search engine rankings.
  • Identify target audience: Understand their demographics, interests, and pain points to create content that resonates with them.
  • Create quality content: Produce engaging and informative content that appeals to your target audience and is relevant to your industry.
  • Optimize your website: Improve user experience, conduct keyword research, and build links from high-quality, authoritative sites.
  • Monitor competitors: Analyze their backlinks and strategies to uncover potential link building opportunities.
  • Choose link targets: Prioritize high-authority domains and websites relevant to your target audience.
  • Use link prospecting tools: Identify opportunities, build backlinks, and uncover competitors’ strategies.
  • Contact influencers: Build relationships with key industry figures to boost visibility and drive traffic.
  • Personalize your pitch: Customize outreach emails to create meaningful connections with target websites.
  • Follow up: Send 1-2 follow-up messages per pitch, personalizing them and using a multi-channel approach.
  • Track & measure progress: Use analytics tools such as SEMrush, Ahrefs, or Moz to monitor the effectiveness of your link building campaign.
  • Make sure you monitor your-hard earned links to avoid link rot – BacklinkManager allows you to monitor up to 250 links for free – learn more about backlink monitoring here. It also offers a CRM functionality that will help you manage your link-building partnerships (and a matchmaking service to find new opportunities too!). Sign up for free and maximize your link-building outreach

Why Is Link Building Important?

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Link building is an essential part of SEO. Having more links pointing to your website can boost its rank on the search engine result page (SERP) and increase the chances of appearing in the top results. It also drives organic traffic to your site and enhances incoming link quality. Quality backlinks raise trustworthiness in the eyes of search engines and give your website authority.

Search engines measure content authority by counting links towards it. Link building also boosts brand visibility and recognition – acquiring high-quality links from other websites establishes you as an industry leader, drawing customers to your site. You can create a blog post and build relationships with other sites too.

A comprehensive link-building strategy brings rewards: improved SEO rankings, increased traffic, and better brand visibility. Though time-consuming, it has a major impact on overall performance.

What Is a Link Building Campaign?

A link building campaign is a set of tactics employed in SEO to acquire quality and pertinent backlinks from other websites, with the aim of boosting a website’s search engine ranking. Crafting an effective link building campaign necessitates researching and analyzing competitors’ backlinks, producing high-quality content, optimizing your website, and reaching out to influencers and other sites for backlinks. It is essential to monitor and update your backlink profile as well as guarantee you only get quality links.

When constructing a link building campaign, it is important to concentrate on forming relationships and gaining incoming links. You can earn links by creating relevant and engaging content plus utilizing link prospecting tools to find relevant directories. Additionally, it is necessary to identify any issues that may be compromising your backlink profile.

By tracking and measuring the success of your link building campaign, you can make needed changes so that you are getting the most out of your efforts. This can be accomplished by monitoring links, using analytics tools, plus keeping tabs on rivals.

The Benefits of Link Building

Benefits of link building - improved SEO rankings, increased traffic, brand visibility

Knowing the advantages of link building is essential to creating an effective campaign. Link building involves forming relationships with other websites and generating links that point back to your website, thus boosting your visibility on search engines and driving more organic traffic. Quality links are a major element of any link building effort, as they can help raise search engine rankings and bring in more organic traffic.

Link building can also enhance the reputation of a website by increasing its domain authority and making it look more reliable. This can aid in improving the presence of a website in search engine results and attract additional organic traffic. Additionally, by creating links you can assist in establishing connections with industry influencers and generate referral traffic from their sites.

By understanding the benefits of link building, you’ll be able to create an effective link-building campaign that will help you reach your goals for 2023.

Improved SEO Rankings

Link building is an important part of SEO and can be used to improve website rankings on search engines, increase organic and referral traffic, and boost credibility. Link building campaigns involve creating high-quality backlinks from relevant external referral domains, as well as optimizing link attributes and monitoring the backlink profile. Good links should be relevant to the website’s content and have descriptive or keyword anchor text, should come from authoritative websites, and should have the dofollow attribute.

Quality backlinks from relevant websites can help to increase search engine rankings. It is an effective way to improve website rankings. Backlinks from high-authority sites can help improve search engine rankings, as they are seen as “votes of confidence” for the website getting the links. Additionally, link building can help to improve SEO scores and site metrics, and increase visibility of the website in search results.

Reaching out to others for backlinks is an important part of any link building campaign, as it helps promote the website and attract links. It also helps to build backlinks by encouraging people to link to their own content, thus securing valuable backlinks. Link building strategies can have numerous benefits, including gaining credibility as an authority, improved search engine rankings, and more inbound traffic from referral sources.

By understanding the benefits of link building, as well as the strategies and tactics involved, SEO experts can ensure they are getting high-quality, relevant backlinks that will help improve their website’s search engine ranking. This includes focusing on establishing links from relevant external referral domains, ensuring links appear naturally within the context of the subject, and targeting backlinks within one’s own niche to ensure the link is relevant and passes on ranking signals. Moreover, SEO experts should focus on creating thought-provoking content on the most engaging topics. This can help to draw more backlinks and feature rankings across multiple search terms.

Increased Traffic

The main perk of link building is increased traffic, as it can help direct more organic visitors to the site. Link building is also an essential factor in Google’s rankings, as it can boost website authority and trustworthiness. Moreover, links from high-authority websites may improve page rankings and increase organic traffic.

Content is paramount for link building since people usually connect with content that is useful or answers their questions. Thus, when creating content for link building campaigns, you should focus on crafting resourceful material, providing helpful further reading options and other topics that people might find interesting. Additionally, pay attention to anchor texts – this could be a ranking factor itself and contribute to keywords’ rankings.

anchor text in link in code

When running link building campaigns keep track of your progress – this will guarantee you get the most out of your efforts and reach desired results. Also, analyze competitors’ backlinks – this will reveal potential opportunities for link building and determine the relevance of links. Finally, understand how Google evaluates relevance for backlinks – this will make sure links are relevant and pass on ranking signals correctly.

By tracking the progress of your campaigns you’ll ensure maximum efficiency while achieving desired outcomes; by understanding the importance of backlinks in SEO along with the strategies and tactics involved businesses can create effective link building plans which will help raise their traffic and rankings significantly.

Brand Visibility

Link building is an essential part of any digital marketing plan, as it can help to increase a website’s visibility and rankings. SEO professionals should prioritize high-quality links from pertinent websites and use link prospecting tools to find suitable prospects. Additionally, it is critical to customize pitches and follow up with potential link targets in order to acquire backlinks.

It is also important to employ analytics tools to track and measure the progress of the link building campaigns. This can assist in ensuring that the link building efforts are effective and achieving the desired results. Moreover, businesses should monitor their backlinks, as this can aid in identifying link building opportunities and guarantee that the links are relevant and pass on ranking signals. Furthermore, businesses should also observe their competitors’ backlinks, as this can help discover link building possibilities.

Finally, businesses should concentrate on constructing high-quality backlinks, as this is one of the most significant ranking factors for major search engines. In addition, companies must focus on obtaining backlinks from high-authority sites since these tend to be highly valuable.

Step One: Set Goals

Setting goals for link building campaign - defining objectives and identifying target audience

Link building is a must-have for any digital marketing plan. Setting goals is the key to its success. Without clear objectives, it’s hard to measure how well your link building campaign is doing.

Your link building strategy should include measurable outcomes tailored to your website, target audience and desired search engine rankings. Goals help you prioritize tasks and create an effective plan of action. They also keep you organized, track progress and allow for adjustments as needed. By setting goals, you can make sure that your link building campaign reaches its desired results.

Define Your Objectives

Setting goals for a link building campaign is essential for success. It’s important to craft SMART (Specific, Measurable, Achievable, Relevant and Time-bound) objectives that are tailored to the website, target audience and desired search engine rankings. This will help you focus on the most crucial tasks and devise a strategy to achieve them. Prioritize primary keywords and profitable pages then link them with your website in order to increase visibility on search engines as well as acquire referral backlinks. To formulate an effective link building strategy, it’s also necessary to understand the context of the website, audience, market and industry.

Researching target websites, creating quality content, using anchor text wisely while diversifying sources of links plus monitoring performance can guarantee successful results. Analytics tools can be used for tracking progress of links plus measuring the effectiveness of campaigns so you can make sure goals are achieved and progress towards desired outcomes is made.

Outreach emails should be personalized in order to create meaningful connections with target websites – having a personalized subject line plus a section about personalization are key elements here.

Identify Your Target Audience

To identify the right crowd for a link building campaign, you can employ various techniques such as recognizing pertinent niches, researching and analyzing your audience for SEO, brainstorming to discover the problem areas and queries of your target audience, and determining demographics like age, gender, income level, geographic area, interest, occupation, hobbies etc.

Knowing your target audience is essential to having an effective link building strategy. Moreover, it’s important to prioritize your best keywords and most profitable pages in order to make sure that the website is targeting the correct people in the proper way.

By understanding who you’re aiming at with your message, you can create a successful link building strategy that will help you reach your goals.

Step Two: Choose Assets

Choosing assets for link building - creating quality content

Once you have identified your target audience and set your goals, it’s time to select the assets for your link building campaign. Your link building strategy should prioritize acquiring backlinks from high-authority domains, as this can have a positive effect on your search engine rankings.

Pinpointing the right linkable assets is essential for a successful link building campaign, and can help you build links more efficiently. Linkable assets may include blog posts, articles, infographics, videos, tools, and other content that can be used to attract attention from third-party websites.

It is also important to concentrate on creating content that is relevant to your target audience; this will increase the chances of obtaining backlinks. By following these steps you can guarantee that you have the correct assets in place to create a prosperous link building campaign in 2023.

Create Quality Content

Creating quality content is a must for any successful campaign. It can take many forms, such as blog posts, articles, infographics, videos, tools and other content that will draw attention from third-party websites.

Focus on topics trending in your field to attract more attention from third-party sites. Repurposing existing content by changing the headlines can have a major impact on organic traffic. Tools like SpyFu and SEMrush are great for identifying trending topics in your field.

Optimize Your Website

Optimizing a website for a campaign is an essential step. To improve user experience, focus on making it more enjoyable. Keyword research can identify the best target keywords for your campaign and ensure that content is optimized for search engines. When placing links, make sure they fit in the context of an article and make sense within each paragraph or sentence. Aim to build links from high-quality, trustworthy, and authoritative sites as this will positively affect SEO and referral traffic.

Monitor Your Competitors

Monitoring your competitors is a must for any campaign. A competitor link analysis can help you spot websites and pages linking to your competitors, as well as uncover ways to get links for yourself. There are various tools available that can identify the backlinks of competitors and reveal link building opportunities. By keeping an eye on your rivals, you can discover potential openings and craft a successful link building strategy.

Step Three: Choose Link Targets

Choosing link targets for link building - analyzing competitors' backlinks, using link prospecting tools, contacting influencers

Now that you’ve identified your target audience and crafted quality content, it’s time to pick the link targets for your link building campaign. Selecting the right sites is essential for a successful campaign. Look for websites with high domain authority as well as those that are relevant to your target audience. Consider the type of link you’re trying to acquire too – if you want a dofollow links, search for sites offering these types of links. Utilize prospecting tools to identify potential opportunities and analyze competitors’ backlinks to see which websites they’re targeting. Ultimately, choose targets that will offer maximum value to your website.

Track and measure progress by using analytics tools such as SEMrush, Ahrefs or Moz – this way you can guarantee success and reach desired goals.

Monitor your backlink profile; make sure the links acquired are high-quality from reputable sources only. By tracking and measuring progress, ensure that your link building campaign is successful in every possible way.

Analyze Your Competitors’ Backlinks

To begin your link building journey, you must analyze your competitors’ backlinks to spot quality link prospects. Utilize a keyword research tool and competitor analysis tools such as SEMrush, Ahrefs and Moz for insights into the types of links your rivals are using. These tools can also help you identify pages that have earned the most backlinks – giving you an understanding of what content is popular in your industry and which sites provide valuable links.

Examine the top pages of your competitor’s domain to detect patterns in topics, style, length and format. This will assist you in creating content that resonates with your target audience. Additionally, use domain metrics to prioritize link targets by measuring each link’s value and comparing different websites’ metrics – helping you find the best prospects for your campaign.

Finally, broken link building can be used to locate relevant broken links in your field and offer alternative live content on your website – aiding webmasters while acquiring high-quality backlinks for yourself.

Use Link Prospecting Tools

Link prospecting tools are essential for any successful link building campaign. They can help you identify opportunities and build backlinks that will boost your SEO rankings. To get started, create a project in a link building tool and head to the “Lost & Found” tab to find lost backlinks. Prioritize which ones to tackle first by filtering the list for follow links with low toxicity scores.

You can also use these tools to uncover competitors’ dead pages – paste their domain into Ahrefs’ Site Explorer and filter for “404 not found”. This will show you what content was on those 404 pages, giving you ideas for new content. Additionally, export the backlinks from a page and narrow down unlinked mentions by countries or languages.

When beginning outreach, use link prospecting tools to identify content others might be interested in linking to – this helps you find the right person/site to reach out to and create high-quality content favoured by referring domains.

Contact Influencers

Identifying influencers is one of a crucial element of link building campaign. These influencers can help you build links to your website, boost visibility and drive more traffic. To locate influencers in your industry, research articles related to the content being promoted and use social media listening tools.

Once identified, craft a personalized pitch and follow up for them to see it. Additionally, utilize organic search for relevant prospects and anchor text to understand their interests – this will aid in creating content that appeals to these influencers.

To measure success of your link building campaign, track referral traffic. Also, monitor the progress of links for proper functioning and keep an eye on the website’s authority.

Step Four: Outreach

Outreach for link building - taking care of relations

Reaching out to potential link targets is another must for link building campaign. To maximize success, the right tools and strategies should be employed – such as Ahrefs to identify websites relevant to the goals of the campaign with high domain authority. Influencers like bloggers and journalists who have an audience that aligns with the objectives of the link building campaign should also be contacted. Targeting and customizing outreach is key – personalize your pitch and segment prospects according to their interests.

Personalize Your Pitch

To do this, use the prospect’s name, avoid salutations like ‘Dear Sir/Madam’, and focus on their interests and needs. Provide value to the prospect by finding keywords they’re not ranking for but their competitors are. Include a persuasive boilerplate and personalized email too. Connect with them on social media before sending your pitch – it’ll help them remember you when they see your name in their inbox. Personalizing your pitch can boost success and build relationships with potential link partners.

Follow Up

Following up on outreach emails is essential, and it’s vital to not just stick to email. The subject line should be tailored to the prospect’s interests and needs. Moreover, it’s important to hit the right target and focus on the subject line.

Keep your emails short and sweet, getting straight to the point. It’s recommended to send 1-2 follow-up messages per pitch, personalizing them, and using a multi-channel approach.

Step Five: Track & Measure

Once you have finished outreach, it’s time to track and measure your link building campaign results. With tracking, you can guarantee that your link building efforts are successful and meeting goals.

Use Analytics Tools such as BacklinkManager


BacklinkManager - Tracking and measuring link building - using analytics tools, monitoring links

Analytics tools are essential for tracking and measuring the success of a link building campaign. It’s important to monitor progress as well as the effectiveness of each individual link, so you can identify which links are providing the most benefit and which aren’t doing anything at all. With analytics tools, it’s possible to track your campaign and make adjustments to get better results.

Make sure you monitor your-hard earned links to avoid link rot – BacklinkManager allows you to monitor up to 250 links for free – learn more about backlink monitoring here. It also offers a CRM functionality that will help you manage your link-building partnerships (and a matchmaking service to find new opportunities too!). Sign up for free and maximize your link-building outreach.

backlink manager partnerships

Monitor Your Links

Once you have pinpointed the backlinks you want to target, it is essential to keep track of them to guarantee they are yielding the desired outcomes. This will help you distinguish which links are beneficial and which aren’t. Monitoring your links is a critical part of any successful link building campaign and should be done on an ongoing basis. Tools such as Semrush’s Backlink Audit Tool can be used for logging and monitoring existing backlinks. BacklinkManager allows you to monitor up to 250 links for free. This tool assists in recognizing broken links, low-quality backlinks, and unbalanced Nofollow/dofollow ratios. It also helps measure the domain authority and quality of the backlinks, so you can make sure you get the maximum benefit from your link building efforts.

Moreover, you should also look out for unlinked brand mentions and unlinked references to your website. These can be found using link prospecting tools and can be an effective way of increasing traffic flow and improving your search engine rankings. Once these mentions have been identified, reach out to the website owners requesting proper link attribution.

By keeping tabs on your links, you can ensure that your link building campaign is successful with positive results for your website achieved through appropriate tools and techniques; tracking and measuring all aspects of your link building efforts guarantees maximum return from this campaign effort.


Link building is an essential component of SEO and a successful digital marketing strategy. In order to implement a successful link building campaign, it is important to identify the target audience and set specific goals, create quality content, optimize the website, analyze competitors’ backlinks, utilize link prospecting tools, contact influencers, personalize the pitch, follow up, and track and measure results. With these strategies in place, businesses have the potential to reap the rewards of improved SEO rankings, increased traffic, and improved brand visibility.

Although link building can seem daunting at first, with the right strategies and tools, organizations are well-positioned to gain effective backlinks from authoritative websites and build relationships that benefit their brand and improve search engine visibility. As we move into the future and competition for organic search becomes increasingly fierce, following proven strategies such as those outlined above will ensure that businesses have the best chance of success in 2023 and beyond.

Frequently Asked Questions

What is link building campaign in SEO?

Link building is a key component of any successful search engine optimization (SEO) campaign. It involves obtaining links from external websites to your website in order to improve your website’s search engine rankings and draw more visitors.

This helps you reach more people and gain more customers for your business.

What are the link building strategies?

Link building is an essential SEO strategy that involves creating relationships with other websites or individuals in order to promote your own content and gain quality, authoritative backlinks. Popular techniques include guest blogging, directory listing and leveraging social media, all of which can help to increase website traffic and visibility.

What are the three types of link building?

Link building is a powerful SEO strategy that includes three strategies: deep linking, inline linking, and internal linking. Deep linking directs users to pages within other websites, inline linking links to content within another website, and internal linking points to content within one’s own website.

All three are essential for growing website traffic and visibility.

What are backlink campaigns?

Backlink campaigns are a form of SEO used to increase the website visibility on search engines and improve a website’s ranking in SERPs. Through backlinking, websites exchange links with other relevant and high-quality sites to generate more traffic, giving their content greater reach online.

These types of campaigns can help drive higher amounts of visits and ultimately lead to increased business.

What is a backlink campaign?

A backlink campaign is a comprehensive strategy that seeks to increase website rankings on search engine results through the acquisition of quality inbound links from external websites. By building a network of backlinks, which sends cues to Google about the content quality and relevance of your website, you can improve your ranking and visibility.

Backlinks are an important part of any SEO strategy, as they help to increase the authority of your website and boost its visibility in search engine results. By creating high-quality content and building relationships with other websites, you can acquire backlinks.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting