How to Get More Domains for Your Business10 min read

Table of Contents

Auction , photo

Interested in expanding your business’s online presence? One effective way is to acquire more domain names.

Having multiple domains can benefit your business in several ways:

  • Boost brand visibility.

  • Protect intellectual property.

  • Drive more traffic to your website.

In this article, we’ll discuss practical strategies for obtaining additional domains. Whether you’re a small startup or a well-established company, building a solid domain portfolio can greatly impact your online success. Let’s begin!

Domain Name Acquisitions

Considerations

Acquiring a domain for a website or business requires considering several factors. These include:

  • –Relevance–: Does the domain name match the business?

  • –Keywords–: Do the keywords in the domain align with the business?

  • –Authority–: How does Google view the domain’s authority?

  • –SEO Ranking–: What impact will the domain have on SEO ranking?

  • –Trustworthiness–: Is the domain seen as trustworthy?

  • –Context–: How will the domain be used?

Branded domains and keyword domains have different effects on SEO and branding. Branded domains focus on the business name and identity. On the other hand, keyword domains use specific terms to attract relevant searches.

Older domains are typically viewed as more trustworthy and beneficial for SEO due to their established authority and backlinks. However, choosing between an older or newer domain involves considering factors like history, past usage, and spam potential.

The domain acquisition strategy should align with the business or website’s goals for long-term success.

Acquiring a Domain

When getting a domain for a business or personal website, consider these factors:

  • Make sure the domain name matches the brand and purpose, and use relevant keywords for better SEO.

  • Check domain authority, backlinks, and seller reputation for successful acquisition.

  • Different extensions like gTLDs and ccTLDs can impact context and search engine ranking.

  • Choose a domain name that’s valuable, trustworthy, and relevant to your business or content.

  • Opt for a domain with high domain authority to boost website visibility and visitor traffic.

  • Avoid spam, trademark issues, or legal problems to protect your organization’s reputation.

Understanding Domains

Brand domains typically contain the brand name or variations, highlighting the business’s identity.

Keyword domains, on the other hand, include essential keywords related to the business or website content, boosting SEO and ranking potential.

Older domains often have more authority and trust in the eyes of search engines like Google. This makes them more valuable for SEO strategies due to their history of backlinks, quality content, and established authority.

Businesses must assess a domain’s authority, relevance, and trust when acquiring one, as these factors impact the success of their SEO efforts.

Consulting a domain broker can help find a domain that aligns with the business’s goals and target audience.

In SEO, a domain’s age, history, and quality significantly influence its impact on search engine rankings and organic traffic.

Domain Name Categories

Brand Domains

When choosing a brand domain, a company should pick one that reflects its core values. This decision can impact the success of their SEO campaign and branding strategy significantly.

Considerations like relevance, trustworthiness, and domain authority are crucial in acquiring a domain. It’s important to assess the relevance of keywords, backlinks, and content to ensure the domain aligns with Google’s ranking criteria.

Brand domains, rather than generic or keyword-based ones, are beneficial for a website’s authority and influence on search engines. While keyword domains may improve search rankings for specific terms, branded domains help build long-term trust with visitors because of their context and association with the company.

In the realm of SEO, the domain name is valuable for both users and search engines. It shapes the overall success of an organization’s online presence. By strategically acquiring a domain, businesses can enhance their online visibility and establish a reliable digital presence.

Keyword Domains

Keyword domains contain relevant keywords related to the website. They impact SEO by influencing search engine ranking.

For example, “bestelectronics.com” targets “electronics” to improve authority and relevance on Google.

Branded domains use a company’s name, which may not have an immediate SEO effect like keyword domains.

Older keyword domains are not always better for SEO. Google’s algorithm considers content quality, backlinks, and website authority.

A newer keyword domain with valuable content and solid SEO strategy can outrank older domains with outdated or spammy content.

When acquiring a keyword domain, ensure it aligns with brand name, business purpose, and trademark to avoid SEO and intellectual property issues.

Choosing a Domain

Branding

Considerations for both CRM and SEO strategies come into play when acquiring a domain for branding.

The chosen domain should reflect the business’s purpose and be relevant to the website’s content. This influences its authority and ranking on search engines such as Google.

Branded domains aim to build trustworthiness, success, and relevance based on the brand name itself. Unlike keyword domains that focus solely on ranking for specific terms, branded domains focus on establishing a unique identity, trust, and influence among visitors.

It’s important to ensure the domain aligns with the organization’s context, trademarks, and intellectual property to avoid spam or trademark infringement.

Using terminology, hierarchy, and protocol in the domain name, along with securing SSL certificates, contributes to the domain’s trustworthiness.

A well-crafted branded domain not only attracts visitors but also solidifies the brand’s online reputation.

SEO Considerations

Domain acquisition strategy plays a significant role in SEO considerations, particularly in terms of domain authority, relevance, and ranking on search engines like Google. The domain name itself is crucial as it influences the context and purpose of the website. When choosing a domain, businesses must weigh the importance of incorporating keywords for SEO purposes against the branding potential of the domain.

Older domains may have an edge in SEO benefits due to their established authority andtrustworthiness. Backlinks and content on subdomains, pages, and URLs within the root domain also influence SEO success. It is essential for businesses to consider the trustworthiness and relevance of domain sellers and brokers to avoid spam or trademark issues. Understanding the hierarchy of domain components, including extensions and SSL certificates, is valuable in creating a trustworthy and influential website that ranks well in searches and attracts visitors.

Domain Extensions

TLDs

There are different types of domain extensions like .com, .org, .net, and more. Each extension serves a specific purpose and comes with its own level of authority.

For example, .org is often linked to non-profit organizations, while .gov is for government websites. The choice of extension can affect a website’s SEO ranking and visibility.

Matching the extension with the website’s content and audience helps build trust with visitors and search engines. Factors like keywords in the domain, domain authority, and business context matter when picking an extension.

Getting an extension that matches the business’s trademark can avoid future legal problems. Choosing the right extension strategically can boost a website’s success by affecting its search engine rankings, brand recognition, and industry authority.

gTLDs

gTLDs are domain extensions like .com or .org. They differ from ccTLDs like .us or specialized extensions.

Selecting a gTLD can impact a business’s branding and online presence. For instance, .com is known for commercial use, while .org is for non-profits.

In SEO, gTLDs affect a website’s ranking. Popular ones like .com are trusted by search engines but face more competition. Less common gTLDs like .electronics can help a site stand out in specific industry searches.

Choosing the right gTLD is vital for a business’s online success. It’s a key part of its domain acquisition strategy in the digital world.

ccTLDs

Using ccTLDs for a website’s domain name can boost local search engine ranking. For example, a website with a .de domain targeting Germany can improve its SEO ranking on Google.de for relevant searches.

This can enhance the website’s authority and relevance in the local search context, making it more valuable to visitors.

It’s essential to consider any restrictions or guidelines when acquiring a ccTLD. Some ccTLDs have specific registration requirements to maintain trustworthiness and prevent spam.

Working with a domain broker who understands regulations can ensure compliance with intellectual property and trademark laws.

Strategically acquiring a ccTLD aligns with an SEO campaign, incorporating relevant keywords and content to target a specific audience effectively.

Integrating the ccTLD into the website’s hierarchy and URL structure with subdomains or pages can enhance its trustworthiness and influence on search engines like Google.

sTLDs

Sponsored top-level domains (sTLDs) have specific purposes or cater to particular industries or organizations. Examples include .edu for educational institutions and .gov for government websites.

Unlike generic top-level domains (gTLDs) like .com or country-code top-level domains (ccTLDs) such as .uk, sTLDs provide authority and trustworthiness due to their specificity.

sTLDs impact branding and SEO significantly. They can influence a website’s relevance and trustworthiness, affecting its search engine ranking. A domain with an sTLD related to its content may rank higher for relevant searches than gTLDs or ccTLDs. sTLDs help establish authority in an industry, making a website more valuable to visitors and customers.

Using sTLDs in a domain strategy can enhance SEO success and contribute to a strong online presence.

How Domains Affect SEO

Branded Domains vs. Keyword Domains

When thinking about buying a domain, businesses have to decide if they want a branded domain or a keyword domain.

Branded domains usually have the business name or a unique identifier. They can make a company look more trustworthy and credible to visitors.

Keyword domains match popular search terms, which can help with SEO ranking at first. But search engines like Google now care more about good content and backlinks than matching domains.

Things like domain authority, relevance to the business, and the SEO plan are important in making the decision.

It’s crucial to think about whether the domain will connect with the target audience, show the brand’s purpose, and help with search engine rankings.

A good strategy combines the brand’s identity with SEO factors for long-term success online.

Older Domains: Are They Better for SEO?

The age of a domain impacts SEO. Older domains are seen as more trustworthy by search engines, like Google, due to their authority.

This authority helps in ranking websites higher because these older domains often have more valuable backlinks and relevant content. When choosing between an older or newer domain for SEO, consider factors like domain authority, relevance of the domain name, existing backlinks, and domain history.

Older domains have already gained trust with search engines, making it easier to rank higher in search results.

Summary

To get more domains for your business:

  • Buy variations of your main domain to safeguard your brand.

  • Prevent others from using similar names.

  • Check domain auction sites or contact owners directly to buy.

  • Research to find domains that match your branding and keywords.

  • Use domain privacy services to keep your info safe.

  • Think about registering domains worldwide for wider coverage.

FAQ

How can I acquire more domains for my business?

You can acquire more domains for your business by searching for available ones on domain registrar websites like GoDaddy or Namecheap, participating in domain auctions, or reaching out to domain owners to negotiate a sale. Consider variations or related keywords for new ideas.

What are the benefits of having multiple domains for my business?

Having multiple domains for your business can help increase visibility, target different markets, and protect your brand. For example, you can have one domain for your main website, another for a specific product or service, and one for international markets.

What strategies can I use to find new domains for my business?

One strategy is to use domain name generator tools like NameMesh or Lean Domain Search to come up with relevant and unique domain names. Another strategy is to research expired domains on sites like GoDaddy Auctions or ExpiredDomains.net that may align with your business.

How do I manage multiple domains effectively for my business?

Use a central domain management tool like Godaddy or Namecheap to easily monitor and control all domains in one place. Utilize subdomains for specific purposes, such as marketing campaigns or customer service portals. Regularly review and renew domain registrations to prevent expirations.

What should I consider when choosing new domains for my business?

Consider choosing a domain that is easy to spell, memorable, and reflects your brand. Avoid using numbers or hyphens, and consider the potential for SEO benefits. For example, if your business is called “Fresh Food Delivery,” consider a domain like FreshFoodDelivery.com.