Free Tools for Analyzing Competitor Backlinks8 min read

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Do you want to know what your competitors are doing online? An easy way to stay ahead is by checking their backlinks. Free tools can help you with this. By studying their backlinks, you can get important information for your own link building plan.

This article will introduce some user-friendly tools to help you explore your competitors’ backlinks. Let’s get started!

Free Tools for Analyzing Competitor Backlinks

Free tools like SEMrush, SEO Spyglass, and Google Search Console offer valuable insights for analyzing competitor backlinks.

SEO Spyglass provides in-depth data on a competitor’s backlink profile, including authority score, referring domains, and anchor text.

Google Search Console offers a more niche view, focusing on a competitor’s domain name and page authority.

Conducting a backlink gap analysis uncovers unique opportunities that align with your industry and audience.

By comparing your backlink profile to competitors, you can identify weak spots and areas for improvement.

This analysis helps in creating linkable assets that attract quality backlinks.

Utilizing filters in backlink checkers refines the search for reputable sites and enhances link building opportunities.

Industry reports, like those from Search Engine Land, offer guidance on best backlink strategies.

How to Find Competitor Backlinks analysis free

SEO Spyglass

SEO Spyglass is a powerful tool for analyzing competitor backlinks. It can be used for free.

With SEO Spyglass, users can find unique backlink opportunities that competitors use to improve their authority score.

Unlike Ahrefs and Semrush, SEO Spyglass offers filters and detailed backlink analysis. This helps users identify weak backlinks and discover link building chances in their industry niche.

The tool allows for thorough competitor backlink research, assessing backlink quality and relevance.

Users can also replicate successful link building strategies.

SEO Spyglass includes features like backlink gap analysis, domain comparison, and backlink reports.

These features help users understand their backlink profile and enhance site quality.

By using SEO Spyglass, individuals can improve their backlink strategies, boost domain rating, and attract a reputable audience with quality backlinks.

Google Search Console

Google Search Console provides insights into competitor backlinks. It shows data on referring domains, anchor text, and domain authority scores.

This information helps businesses find link building opportunities and improve their own backlink profile.

Compared to other free tools, Google Search Console is user-friendly. It allows filtering data by parameters like referring domains and quality.

One useful feature is backlink gap analysis. It helps identify unique backlink opportunities compared to competitors.

Businesses can then improve their link profile by analyzing weak areas and attracting more quality backlinks.


Seobility is great for analyzing competitor backlinks. It’s easy to use and has many features for backlink analysis. Compared to SEMrush or SEO Spyglass, Seobility offers unique filters and metrics. It also has advanced features for finding missed linking opportunities in your industry. Using Seobility, you can learn about your competitors’ strategies, find linkable assets, and improve your own site’s authority score. This can enhance your site’s quality and boost its search engine rankings.

With Seobility’s tools, you can track competitors, analyze backlinks, and find link building opportunities customized for your audience.

Backlink Checkers


Ahrefs is a tool for analyzing competitors’ backlinks. It helps users see the backlink profiles of competitors. With Ahrefs’ backlink checker, people can learn about competitors’ strategies, find new link building chances, and assess the quality of their backlinks.

A key feature of Ahrefs is its detailed backlink reports. These reports include data on referring domains, page authority, anchor text, and domain rating. Users can also compare their backlink profile with competitors to find areas to improve and secure new backlinks. Ahrefs’ tools allow users to evaluate site quality, explore backlink indexes, and discover link building opportunities in their niche.


Analyzing competitor backlinks for free can be done with various tools. Here are some popular options:

  • Google Search Console: Provides insights into a site’s backlink profile.
  • SEO Spyglass: Offers detailed data on backlinks, including anchor text and authority scores.
  • Semrush: Stands out as one of the best tools for competitor backlink analysis. It has an extensive database of backlink data, allowing users to uncover unique link building opportunities and weaknesses in their competitor’s backlink profile.

Semrush also offers advanced filters and domain comparisons to evaluate the quality and relevance of backlinks. Additionally, the tool provides insights into competitor websites’ linkable assets and helps in conducting backlink gap analysis.

Backlink Gap Analysis

Select Websites

Select Websites is a valuable tool for competitor backlink analysis. Users can find the best link building opportunities in their industry niche. The tool helps identify weak backlinks, evaluate competitor profiles, and assess site quality.

This platform provides filters and tools like domain comparison and backlink indexes for thorough backlink research. Users can track referring domains, anchor text, and domain ratings to improve SEO.

Select Websites helps identify linkable assets and conduct backlink gap analysis for a competitive edge. It also offers features like SEO SpyGlass and SEMrush integration for backlink reports and opportunities.

Turning Insights

Competitor backlink analysis can offer valuable insights into competitors’ backlink profiles. This can help identify industry best practices, unique link building opportunities, and potential weak spots.

Tools like SEMrush, Ahrefs Backlink Checker, and SEO Spyglass can be used for analyzing competitor backlinks, domain comparisons, and referring domains. This analysis can uncover linkable assets and enhance one’s SEO strategy.

Through thorough backlink research, one can evaluate the quality and authority of backlinks, anchor text usage, page authority, and domain rating. This information can be used to improve one’s own backlink profile.

Focusing on domain name relevance, site quality, and reputable backlink indexes can help in spotting backlink opportunities and creating effective link building strategies for better search engine performance.

Using advanced filters in backlink tools, like those in Google Search Console, can refine backlink analysis and target specific audiences for outreach. This can translate insights from competitor analysis into actionable SEO tactics.

Replicating Competitor Backlinks

When trying to replicate competitor backlinks, there are effective methods to find these opportunities:

  • Use tools like SEMrush, SEO Spyglass, and Google Search Console.
  • Analyze competitor backlink profiles and filter through referring domains to discover link building chances.
  • Evaluate the authority score of competitor websites and the quality and relevance of backlinks with tools like Ahrefs backlink checker.
  • Look at anchor text, domain rating, and page authority to ensure the backlink strategy follows industry standards.
  • Assess the uniqueness and strength of competitor backlinks with techniques like backlink gap analysis and domain comparison.
  • Focus on reputable and relevant sites in the niche to identify linkable assets that appeal to the target audience.
  • This enhances backlink opportunities and improves site quality for SEO purposes.

Creating Your Own Backlinks

Best Content

Determining the best content for a website involves considering factors like the industry, target audience, and niche. Analyzing competitor backlinks is helpful in understanding the type of content that works well with the audience and finding opportunities to build links.

Tools such as SEMrush, SEO Spyglass, and Ahrefs backlink checker can be used for competitor backlink analysis. They help in evaluating competitor website authority scores and discovering unique backlink chances. This research also helps in identifying weak backlinks, evaluating backlink quality, and creating linkable assets.

Backlink gap analysis and domain comparison can further strengthen backlink strategies and enhance site quality. Leveraging competitor backlinks for content creation can result in developing reputable and high-quality content that connects with clients and prospects. This approach also improves the site’s page authority and domain rating.


Discover various free tools that can help you analyze your competitors’ backlinks more effectively.

These tools offer valuable insights into the backlink profiles of competing websites.

They allow you to identify link building opportunities and improve your own SEO strategy.

With these resources, you can gain a better understanding of your competitors’ link-building tactics.

This information can be leveraged to enhance your own website’s performance.


What are some free tools available for analyzing competitor backlinks?

Some free tools available for analyzing competitor backlinks include Moz’s Link Explorer, Ahrefs Backlink Checker, SEMrush’s Backlink Analytics, and OpenLinkProfiler.

How can I use these free tools to track my competitors’ backlink profiles?

You can use tools like Ahrefs, SEMrush, Moz, or SpyFu to track your competitors’ backlink profiles by entering their domain and analyzing the backlinks they have. This can help you identify their sources of backlinks and potentially replicate a similar strategy for your own website.

Are there any limitations to using free tools for analyzing competitor backlinks?

Yes, free tools for analyzing competitor backlinks may have limitations such as a limited number of backlinks analyzed, less in-depth analysis, and fewer features compared to paid tools. Examples include Moz’s Link Explorer, Ahrefs’ Backlink Checker, and SEMrush’s Backlink Analytics.

Can I use these free tools to identify high-quality backlinks for my own website?

Yes, you can use free tools like Ahrefs’ Backlink Checker, SEMrush’s Backlink Analytics, or Moz’s Link Explorer to identify high-quality backlinks for your website. Look for websites with high domain authority, relevant industry, and natural link profiles.

What are some best practices for interpreting and using the data obtained from these tools?

Some best practices include setting clear objectives, validating data accuracy, identifying trends and patterns, and using visualizations to communicate findings. For example, if a marketing tool shows a spike in website traffic, consider increasing ad spend on the channel driving traffic.