Exploring the Three Types of Backlinks for Better SEO8 min read

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Three types of backlinks -> Natural, manual, acquired , photo

Improving your website’s search engine optimization (SEO) involves backlinks. Backlinks act as digital recommendations showing your website’s credibility and authority to search engines. There are three main types: natural, manual, and self-created. Knowing these differences can help you plan your SEO strategies better. Let’s explore each type and their impact on your website’s ranking.

Understanding the Importance of Backlinks for SEO

What are the three types of backlinks?

Editorial backlinks come from reputable sites when quality content includes a link to the website.

Guest blogging backlinks are earned by writing articles for similar websites in the same niche, often with a link back to the site in the author bio or content.

Relationship-based backlinks play a significant role in SEO as they help establish credibility and authority with search engines.

These backlinks create a natural link profile, which is important for SEO.

Editorial backlinks offer exposure on authoritative sites, while guest post backlinks drive direct referral traffic.

Both types improve a website’s link profile by adding value and increasing visibility in search results.

A comprehensive strategy, including quality content, natural backlinks, and good relationships with webmasters, can boost a website’s organic search ranking and digital presence.

Editorial Backlinks

Editorial backlinks are different from other types of backlinks like pillow links or blog comments. They are earned naturally through high-quality content, not through link schemes or manipulative strategies.

These links are typically found in guest posts or press releases on authority sites. They hold significant SEO value because of their relevance and context within the content.

Editorial backlinks help in building a strong link profile, enhancing a website’s authority and credibility in the eyes of search engines.

Website owners can acquire editorial backlinks effectively by:

  • Focusing on creating quality content that naturally attracts links from reputable sources,
  • Engaging in manual outreach to webmasters for guest blogging opportunities,
  • Having their content featured on resource pages.

By providing valuable content to authoritative sites, website owners can establish themselves as trusted sources in their niche. This helps drive referral traffic and improve organic search rankings.

Guest Blogging Backlinks

Guest blogging backlinks can improve a website’s SEO and search engine ranking. They provide valuable link equity and increase the website’s authority.

One way to get these backlinks is by securing guest posts on relevant authority sites. This helps in creating a strong link profile.

To obtain high-quality guest blogging backlinks, you can try strategies like manual outreach to webmasters. Providing valuable and niche-specific content in guest posts is also important. Make sure to embed the backlinks within contextual links for maximum SEO value.

Avoid link schemes like PBN links or low-quality article directories. Building a natural backlink profile favored by search engines is crucial.

Guest blogging backlinks not only boost SEO but also drive referral traffic and improve organic search visibility. This can lead to higher rankings on SERPs.

Getting editorial backlinks from reputable websites through guest blogging ensures that the backlinks are from quality content sources. This maximizes the SEO benefits for the website.

Relationship-Based Backlinks

Building relationships with other websites can greatly benefit a website’s backlink profile. This is done by acquiring high-quality backlinks that are relevant and authoritative.

Some strategies for link building include:

  • Guest posts
  • Guest blogging
  • Manual outreach

These strategies help in obtaining contextual links from authoritative sites.

By establishing rapport with webmasters and web administrators, a website can secure editorial backlinks and links from resource pages that carry valuable link equity.

Focusing on creating quality content and connecting with other websites can improve organic search visibility and drive referral traffic.

This approach avoids link schemes like PBN links and prioritizes natural backlinks from sources such as business profiles and press releases.

Implementing relationship-based link building strategies not only enhances SEO value but also strengthens a website’s online presence.

Differentiating Between Organic and Paid Backlinks

Link Schemes to Avoid

Link schemes to avoid in SEO practices include:

  • Pillow links
  • Blog comments
  • Social bookmarking
  • Article directories
  • PBN links

Private blog networks can harm search engine rankings by providing poor backlinks leading to penalties from search engines like Google.

Avoid low-quality forum backlinks as they lack relevance and authority, potentially damaging SEO value.

Focus on quality backlinks like guest posts, editorial backlinks, and resource pages for a strong link profile.

Creating high-quality content and earning natural backlinks from authority sites through manual outreach can enhance website visibility in SERPs and attract organic search traffic.

Private Blog Networks

Private Blog Networks (PBNs) are a group of websites used to create links that boost the search engine ranking of a single website. This strategy involves linking one website, often the PBN itself, to another to pass along authority.

PBNs are seen as a black-hat SEO method because they manipulate search results against guidelines. They pose risks like search engine penalties, loss of search traffic, and harm to a website’s reputation.

Google has penalized websites using PBNs due to low-quality and irrelevant links. It’s better to focus on creating high-quality backlinks organically, like through guest posting or getting editorial backlinks from relevant sources. This approach is sustainable and yields better results in the long run.

Automated Links

Automated links for SEO have risks. They can create bad links or be part of schemes that hurt a website’s links. To get good automated links, focus on guest posts and context links on top sites in your industry. Avoid blog comments and article directories. Instead, get natural backlinks through manual outreach. This stops search engines from seeing your links as spam.

Make sure your content is top-notch. Use editorial backlinks and do digital PR. This helps you build strong links that boost your SEO ranking. Remember, search engines prefer organic and referral traffic to PBN links and social bookmarks.

Low-Quality Forum Backlinks

Low-quality forum backlinks can harm SEO. They usually come from irrelevant or spammy forums, damaging a website’s link profile and search engine rankings.

It’s important to differentiate between low-quality and high-quality forum backlinks. High-quality ones are from authoritative sites, relevant to the website, and valuable to users.

Webmasters can manage low-quality backlinks using tools like Google’s Disavow Tool to remove harmful links. Focusing on high-quality backlinks from guest posts, authority sites, and contextual links can enhance SEO and prevent negative impacts from low-quality backlinks.

The Importance of Anchor Text and Niche-Relevant Pages

Anchor text is important for SEO link building. It gives context to search engines about the linked website’s content. By using relevant keywords as anchor text, websites can boost their search engine rankings and visibility.

Niche-relevant pages are important for quality backlinks. They improve the relevance and authority of the linked website. Backlinks from niche-related sites enhance the link profile and website authority.

Building backlinks from niche-relevant pages, like through guest posts or contextual links, leads to higher quality backlinks. These backlinks offer more SEO value.

Emphasizing quality content and natural backlinks from authoritative sites in the same niche can enhance a website’s SEO value and organic search rankings.

Maximizing the Value of Followed Links

Website owners can maximize the value of followed links by focusing on three types:

  • Authority links,
  • Contextual links, and
  • Editorial backlinks.

Authority links come from high-quality websites that provide valuable resources.

Contextual links are embedded within relevant content, enhancing the link profile’s relevance.

Editorial backlinks are earned through creating quality content that naturally attracts links.

By utilizing strategies like:

  • Guest blogging,
  • Niche edits, and
  • Manual outreach.

Website owners can ensure that followed links are placed on reputable and relevant websites, increasing their SEO value.

To track the impact of followed links, webmasters can use SEO tools to monitor changes in search engine rankings and organic traffic.


Understanding the three types of backlinks is important for improving SEO. Here they are:

  1. Natural backlinks: Earned organically.
  2. Manual backlinks: Obtained through outreach and networking.
  3. Self-created backlinks: Generated by the website owner.

Each type helps boost search engine rankings and drive traffic to a website.


What are the three types of backlinks for better SEO?

The three types of backlinks for better SEO are natural links (from websites that mention your content), outreach links (from outreach campaigns), and self-created links (from social media profiles and blog comments).

How do inbound backlinks benefit SEO?

Inbound backlinks benefit SEO by improving website authority and visibility. They show search engines that your site is reputable and trustworthy. For example, if a relevant and authoritative site links to your content, it can increase your search engine rankings.

What are outbound backlinks and how do they impact SEO?

Outbound backlinks are links from your website to other websites. They impact SEO by showing search engines that your content is credible and informative. Include relevant outbound links to high-quality sources to improve your website’s SEO.

Can reciprocal backlinks improve SEO?

Yes, reciprocal backlinks can potentially improve SEO by increasing the visibility and credibility of websites. However, they should be used in moderation and with caution to avoid appearing as link schemes. An example of a good reciprocal backlink strategy is to exchange links with relevant and high-quality websites in the same niche.

How do natural backlinks contribute to better SEO?

Natural backlinks from reputable websites indicate to search engines that your site is trustworthy and authoritative. This can lead to higher rankings in search results. For example, a link from a popular blog can increase your website’s visibility and traffic.