Examining a Real Example of an Editorial Backlink11 min read

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Have you ever wondered how editorial backlinks work?

In this article, we will take a close look at a real example of an editorial backlink.

We will explore its impact on search engine rankings.

By examining the process behind this SEO strategy, you will gain a better understanding of how websites can boost their visibility online.

Let’s dive in and uncover the benefits of editorial backlinks in action.

What is an example of an editorial backlink?

Definition of Editorial Backlinks

An editorial backlink is a special kind of link. It comes from top websites naturally, without payment. These links are part of quality content efforts like interviews, infographics, or expert roundups.

Editors, journalists, or bloggers place these links in content. Google values editorial backlinks more for SEO and traffic. These links are like a vote of confidence from trusted sites.

They differ from paid or manual links. Editorial backlinks are earned through genuine content strategies. Businesses can boost their SEO and credibility by getting these quality links.

Importance of Editorial Links in SEO

Editorial backlinks help improve SEO rankings. They show Google that a website is a trusted source by linking from authoritative sites.

To get these links, businesses can use strategies like content promotion, expert roundups, and interviews with industry experts. These links can boost organic traffic.

It can be challenging to secure high authority links because editors and journalists expect high-quality content in return. Changes in algorithms can also affect the SEO benefits of editorial backlinks. Therefore, it’s important for brands to diversify their link-building efforts.

Brands should focus on creating quality content and building relationships with bloggers and publications to establish a strong backlink profile. This approach can improve search rankings without relying on paid methods.

Benefits of Editorial Backlinks

Improved SEO Rankings

Editorial backlinks are links obtained naturally from high authority websites. This is done through creating and promoting quality content.

These backlinks help improve SEO rankings by showing Google that a website is a trusted source of information.

By getting editorial links from reputable sites, businesses can boost their domain rating, organic traffic, and visibility in search results.

Incorporating editorial backlinks into an SEO strategy enhances a brand’s credibility and reputation. It also helps navigate algorithm changes and increase online presence.

Effective tips for acquiring editorial backlinks include creating engaging content, reaching out to journalists and bloggers, and collaborating with industry experts.

Utilizing email outreach, social media, and content promotion strategies can also help acquire quality links from publications and influential websites.

Increased Web Traffic

Editorial backlinks are crucial for a successful SEO strategy, especially for boosting web traffic. These backlinks are links within top-notch content from authoritative websites or publications in specific niches. Acquiring these links can enhance a website’s credibility and authority in Google’s eyes, leading to better search rankings and increased organic traffic.

Here are some effective strategies for gaining editorial backlinks:

  • Create high-quality content that other sites want to link to.
  • Conduct expert roundups or interviews to attract links from authoritative sources.
  • Use social media and email outreach to connect with bloggers and journalists who are interested in valuable resources.

Building quality links through editorial backlinks can significantly improve a business’s online presence and visibility.

Building Relationships

Editorial backlinks are links acquired naturally. Other websites link back because they find the content valuable. No payment is involved in this process. These backlinks are crucial for SEO ranking. They boost a website’s authority and credibility on Google. High-quality content like infographics or expert roundups attracts attention. It can lead to links from journalists, bloggers, and editors. Acquiring links from authoritative sources builds credibility and relationships with influencers.

Content promotion, social media, and engaging with audiences can help secure quality links. A strong link-building strategy using editorial links can boost brand building. It can also increase organic traffic by improving search rankings, especially after algorithm updates.

Brand Building

Editorial backlinks are important for brand building. They enhance a business’s authority and credibility. When a brand acquires links from high authority websites through quality content promotion, expert roundups, or interviews, it can increase visibility and improve SEO ranking.

Strategies like HARO, Respona, and manual outreach to journalists or editors help in getting these valuable editorial links. Using social media, infographics, and resourceful content can also attract bloggers and publications to link back to the brand.

It’s crucial to pay attention to domain ratings, organic traffic, and the difference between paid and organic links when developing a successful link-building strategy for brand building efforts. Building relationships with influencers and collaborating on content roundups can lead to obtaining quality backlinks for improved search rankings and brand recognition.

Examples of Editorial Backlinks

Featured in Industry Publications

The brand has been featured in various industry publications. It gained editorial links from high authority websites.

These features significantly impacted the business by boosting SEO rankings and acquiring quality links.

Strategies were implemented to secure these editorial backlinks. They include:

  • Creating and promoting authoritative content.
  • Reaching out to journalists and editors through email or social media.
  • Participating in expert roundups.
  • Utilizing tools like HARO and Respona.

The brand also collaborated with bloggers and influencers for content promotion. It generated backlinks through interviews, resource pages, and infographics. Additionally, it fixed broken links through a proactive link-building strategy.

By focusing on quality content and building relationships with authoritative sites, the brand successfully increased organic traffic. It also improved its domain rating, leading to a positive impact on search rankings and overall brand visibility.

Backlinks from Influential Blogs

Backlinks from influential blogs can have a big impact on a website’s SEO. These links come from respected websites and show Google that the linked site is trustworthy. This boosts the site’s domain rating and helps it rank higher in searches, bringing in more organic traffic.

To get these good links, businesses can try different strategies:

  • creating expert roundups,
  • sharing valuable content like infographics or interviews,
  • promoting quality content on social media and through emails.

It’s also helpful to build relationships with bloggers, editors, and journalists. This can lead to chances to build links manually by suggesting content for roundups or fixing broken links. By focusing on making and sharing reliable content that catches the eye of influential blogs, businesses can strengthen their brand and improve their SEO with quality links from respected sources.

Links from High Authority Websites

High authority websites can positively impact a website’s SEO rankings by providing quality links. Google values these links.

To get editorial backlinks from authoritative sites, businesses can:

  • Create valuable content that editors like.
  • Reach out via email for collaboration opportunities or resource inclusion.
  • Participate in expert roundups.
  • Offer unique content for publication.

Editorial backlinks from high authority sites offer benefits like improved credibility, increased organic traffic, higher search visibility, and a positive impact on the brand’s reputation.

Unlike paid or manual links, editorial backlinks are more natural. They are acquired through genuine effort, making them more valuable to search algorithms.

This strategy not only boosts SEO but also enhances a business’s content marketing and digital PR efforts.

Drawbacks of Editorial Backlinks

Time-Consuming Manual Outreach

Acquiring editorial backlinks through manual outreach can take a lot of time. Reaching out to bloggers, journalists, editors, and high-authority websites requires effort, time, and resources.

Strategies like using CRM systems, email outreach, and social media can simplify the process of finding and approaching authoritative sites for link building. Resources like Help a Reporter Out (HARO) and tools like Respona can help connect with relevant publications and influencers more efficiently.

Creating expert roundups, infographics, and quality content can attract attention from industry authorities and boost SEO rankings through acquired links. Establishing a payment system for content promotion or participating in content roundups can solidify relationships with key players in the digital PR field.

The difference between paid links and organic traffic lies in the authenticity and authority that editorial links bring to a brand’s overall SEO performance amid algorithm updates and search rankings.

Dependence on Natural Link Building

Natural link building, which means getting links without paying for them, is important for boosting a website’s authority and SEO ranking.

One way to do this is by getting links from respected websites. This can help increase organic traffic and improve search rankings on Google.

To attract these links naturally, businesses can create high-quality content that interests journalists, bloggers, and editors. Examples include expert roundups, interviews, and content roundups.

However, relying only on natural link building can be risky and time-consuming. To overcome these challenges, businesses can also use manual link-building strategies. These include tactics like broken link building, promoting content, and using social media to reach more people.

By using a mix of methods to acquire links, businesses can build a strong backlink profile and adjust to changes in search engine algorithms.

Tips for Acquiring Editorial Backlinks

Create and Promote Good Content

Creating good content for editorial backlinks involves a strategic approach. One strategy is to produce high-quality and authoritative content that provides value to readers. This can be achieved through various content types such as infographics, expert roundups, and resource articles.

Another effective strategy is to collaborate with industry experts or influencers to create content that showcases expertise and credibility.

Promoting good content to attract editorial backlinks requires effort and consistency. One approach is to reach out to bloggers, journalists, and editors through email or social media to pitch your content for potential publication.

Utilizing tools like HARO or Respona can also help in connecting with relevant publications and acquiring quality links. Moreover, participating in content roundups, conducting interviews, or creating engaging content that sparks discussion can further boost visibility and attract backlinks from high authority sites.

By implementing a solid content marketing strategy and engaging with the online community, businesses can strengthen their SEO ranking and brand presence through acquired links from authoritative sources.

Participate in Interviews with Content Creators

Participating in interviews with content creators can help get editorial backlinks. Collaborating with bloggers, journalists, and editors is key. Creating authoritative content attracts high-quality links.

During interviews, provide valuable insights, share unique resources, and promote infographics. This leads to quality content that earns backlinks easily. Monitoring competitors’ backlinks helps identify opportunities for editorial links from top sites.

Analyze competitors’ acquired links to understand what content resonates with the target audience. Implement similar tactics in your content strategy. This enhances brand authority, boosts SEO rankings, increases organic traffic, and improves visibility in digital PR.

Monitor Competitors’ Backlinks

Monitoring competitors’ backlinks is a great SEO strategy for boosting rankings. This involves studying their backlink profiles to find top websites linking to them. Understanding what kind of content gets editorial links like interviews or quality infographics is key. Tools such as Respona or HARO make reaching out to editors or bloggers easier. By distinguishing between paid and organic links, businesses can customize their content promotion for better links.

This not only improves SEO but also drives more organic traffic. Identifying broken links to competitors’ sites opens up opportunities to offer a better resource and acquire those links. Essentially, by checking competitors’ backlinks, businesses can enhance their own strategy by picking up successful link-building tactics.

Focus on Authoritative Contents in Your Niche

Focusing on authoritative content in your niche is crucial for improving SEO rankings. High-quality content attracts high authority websites to link back to your content.

Creating informative content that provides value to your audience increases the chances of getting editorial links from reputable sources.

Strategies like content promotion through email outreach, making infographics, and conducting expert roundups or interviews are effective in acquiring valuable backlinks.

Keep an eye on competitors’ backlinks to find link-building opportunities and understand the content that resonates well with your audience.

Analyze their link-building strategies to enhance your own approach, boost your SEO ranking on Google, and drive organic traffic to your site.


The article looks at a real-life example of an editorial backlink.

It shows how the backlink was included naturally in the content, not forcefully or as a promotion.

The example highlights the significance of making valuable and relevant content that attracts backlinks from authoritative sources.

This editorial backlink acts as a trustworthy endorsement, potentially boosting the website’s search engine rankings.


What is an editorial backlink?

An editorial backlink is a link within the body of a web page that comes from a reputable source such as a news article or blog post. These links are highly valued by search engines for improving website SEO. Example: A mention of your business in a Forbes article linking back to your website.

How can editorial backlinks impact search engine optimization?

Editorial backlinks from high-quality websites can improve search engine rankings by showing search engines that your site is trustworthy and credible. For example, a backlink from a reputable news site can greatly benefit SEO efforts.

Can you provide a real example of an editorial backlink?

Yes, a real example of an editorial backlink is when a reputable industry blog mentions and links to your website within a relevant article, such as Forbes linking to a startup company’s website in a feature about innovative technologies.

What are some best practices for obtaining editorial backlinks?

To obtain editorial backlinks, focus on creating high-quality, relevant content that provides value to readers. Building relationships with influencers and journalists in your industry can also help secure backlinks. Guest posting on reputable sites and collaborating with other content creators are effective strategies.

Are editorial backlinks considered more valuable than other types of backlinks?

No, all types of backlinks have value. Editorial backlinks from reputable sources can provide credibility and authority, but a diverse backlink profile is important for overall SEO success. Focus on building high-quality backlinks from a variety of sources for optimal results.