Different Types of Backlinks Explained12 min read

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Backlinks are like breadcrumbs leading search engines to your website.

However, not all backlinks are equal.

Some can boost your site’s visibility, while others may harm it.

In this article, we will explore the types of backlinks and their impact on your website’s SEO.

So, get ready to dive into the world of backlinks!

Can you list 3 types of backlinks?

Nofollow Links

A nofollow backlink is a type of link that doesn’t pass SEO value to the linking site.

Websites should use nofollow links for sponsored content, user-generated content, or any link they don’t want to endorse for SEO.

Nofollow links diversify a website’s link profile with a mix of dofollow and nofollow links.

While nofollow links may not directly boost SEO, they enhance the overall link profile.

Websites can strengthen their backlink profile by including various backlinks like guest posts, blog comments, authority links, and editorial backlinks.

Including nofollow links helps maintain a natural link profile, reduces spam risk, and improves the website’s reputation and rankings in search engine results.

Dofollow Links

A dofollow backlink is a type of link that helps search engines pass link equity between websites. This boost SEO performance for the linked site.

Benefits of high-quality dofollow links include:

  • Increased website visibility on search engines
  • Improved search engine rankings
  • Enhanced credibility online.

To get these links, one can use strategies like:

  • Guest posts
  • Guest blogging
  • Authority links
  • Editorial backlinks
  • Resource pages.

It’s crucial to prioritize quality over quantity for backlinks. Spamming or getting links from low-quality sites can harm a website’s reputation and search engine rankings.

By doing manual outreach, creating top-notch content, and building relationships in the target niche, one can gain valuable dofollow links for a strong link profile.

Authority Links

An authority link is a backlink from a high-quality website in a specific niche. Search engines value these links for their credibility and relevance. Unlike other backlinks, like comment or social media links, authority links have more SEO impact. They come from sites with strong content and link profiles. Getting authority links can boost a website’s SEO by improving its search engine rankings and credibility.

This link building method involves reaching out to relevant sites in a niche for editorial, resource, or author bio backlinks. Quality authority links help websites rank better and reach a broader audience without resorting to spam or low-quality links.

Contextual Links

Contextual links are important for SEO. They are links within a website’s content that provide valuable information while linking to another relevant source.

Factors like relevance, brand reputation, and quality content matter when adding contextual links. Guest posts and guest blogging are good ways to include them naturally. Authority links from resource pages can also help improve a website’s rankings.

Avoid spammy practices like excessive use of keyword-rich anchor text or getting links from low-quality sources. Focus on providing value to the audience through quality content with contextual links. This can enhance a website’s reputation, rankings, and authority.

Editorial Links

Editorial links are natural backlinks earned through high-quality content and merit, not paid for. They are different from types like pillow links.

They come from relevant sources, like resource pages, and are valuable for SEO. Search engines see them as indicators of a website’s credibility.

These links improve a website’s link profile, boosting authority and reputation. They attract organic traffic and increase visibility in search results.

Building editorial links through manual outreach, guest posts, or niche edits helps improve a website’s ranking power and SEO performance.

Guest Posts

Guest posts are a common strategy in link building and SEO performance. They involve creating and publishing content on other websites to build backlinks to your own site.

There are three main types of backlinks that can come from guest posts:

  • Contextual links
  • Niche edits
  • Resource pages

Contextual links are links within the body of the content, while niche edits involve adding links to existing content. Resource pages are dedicated pages on a website that list helpful resources, including external links.

These types of backlinks can improve a website’s link profile and authority, boosting its rankings on search engines.

When submitting guest posts, authors should focus on providing high-quality content that is relevant to the target niche and audience. They should avoid spamming with irrelevant links or low-quality content.

By following guidelines and submitting valuable guest posts on reputable websites, authors can gain quality backlinks and improve their site’s reputation and rankings in the search engines.

PBNs (Private Blog Networks)

Private Blog Networks (PBNs) are a network of websites created to build backlinks to a main website, called pillow links.

These links are strategically placed to boost the target site’s link profile and improve its SEO performance.

PBNs may include different types of backlinks like guest posts, authority links, blog comments, and contextual links.

Webmasters use PBN links to increase their websites’ relevance and authority in the eyes of search engines.

However, there are risks involved in using PBNs for link building. Search engines like Google penalize websites that use PBNs to manipulate search rankings and engage in spamming practices.

This penalization can harm a website’s reputation and rankings in the SERPs.

To avoid negative consequences, it is important to approach PBN link building carefully. Focus on quality content, manual outreach, and ethical link building strategies.

Niche Edits

A niche edit is when you add a backlink to existing content within a specific niche on a website. This is different from creating new content for backlinks, like guest posts or blog comments.

Niche edits can boost a website’s SEO by providing relevant contextual links, improving the overall link profile. Quality backlinks from niche edits help a website establish authority and gain link juice from reputable sites.

Unlike spammy strategies such as social bookmarking, niche edits focus on manual outreach and high-quality content. This approach leads to better search engine rankings and a positive reputation among webmasters.

Blog Comments

Blog comments can help with link building and SEO. There are different types of blog comments, like contextual links and editorial backlinks. To make a good impression, stay relevant, avoid spam, and share thoughtful insights or questions. Quality comments improve a website’s link profile and engage the audience. Avoid low-quality comments with irrelevant links or generic statements.

Engage in guest blogging outreach, comment on resource pages, and share informative content for high-quality backlinks and better rankings in the same niche.

Social Bookmarks

Social bookmarks are important for link building and SEO.

By sharing website links on social bookmarking sites, backlinks can be acquired.

These backlinks (bookmarking, badge, or editorial) help create a diverse and valuable link profile.

Social bookmarks can also drive traffic, increase visibility, and improve brand awareness.

Sharing high-quality content widens the audience and boosts the website’s reputation and search engine rankings.

It’s important to share relevant links to avoid being flagged as spam.

Incorporating social bookmarks into an SEO strategy can enhance a website’s ranking power within its target niche.

Reciprocal Links

Reciprocal links, or link exchanges, are part of link building strategies and can affect SEO. When two websites agree to link to each other, it can boost the link profile and enhance the site’s authority with search engines.

It’s important to ensure that reciprocal links are relevant and from high-quality websites to avoid any negative SEO impact. Guidelines for effective reciprocal linking include focusing on relevance, providing value to the audience, and avoiding link exchanges solely for boosting search rankings.

Quality backlinks from reciprocal linking can include guest posts, editorial backlinks, and resource pages, adding ranking power to target sites in their niche. Reciprocal links should be used strategically in a comprehensive link building plan to enhance a website’s reputation, rankings, and linking site authority.

Key takeaways

When thinking about link building strategies, it’s helpful to know the different types of backlinks that can affect SEO performance.

Three common types are:

  1. Guest posts on relevant websites: They can provide authoritative backlinks.
  2. Blog comments: They offer engagement and potential value.
  3. Contextual links in high-quality content: They can improve link profile and rankings.

When aiming for good backlinks, it’s important to:

  • Prioritize relevance
  • Avoid spamming tactics
  • Focus on providing value to the linking site’s audience

Understanding the importance of backlinks can greatly help an SEO strategy by:

  • Increasing website authority
  • Improving search engine rankings
  • Driving organic traffic

To enhance the reputation and linking power of a website, one can:

  • Do manual outreach
  • Create quality content
  • Use reputable sources for backlinks like resource pages or editorial links


What are the different types of backlinks?

A nofollow backlink does not pass SEO power or ranking benefits to the linking site.

On the other hand, a dofollow backlink passes SEO power and authority to the linked website, boosting its SEO performance.

High-quality backlinks offer benefits such as increased website traffic, improved search engine rankings, and enhanced credibility with search engines like Google.

These backlinks are earned through strategies like guest posts, where brands collaborate with other websites to publish authoritative content.

Other methods include manual outreach for editorial backlinks, niche edits for contextual links, and creating valuable content that naturally attracts backlinks.

By avoiding spammy tactics and focusing on quality content that resonates with the target niche, websites can build a strong backlink profile and improve their rankings on SERPs.

What is a dofollow backlink?

A dofollow backlink is a valuable asset in link building strategies and SEO performance. Unlike nofollow links, dofollow links pass ranking power and relevancy signals to search engines, helping improve a website’s link profile and authority. Obtaining dofollow backlinks can be achieved through various means such as guest posts, guest blogging, and manual outreach to secure high-quality contextual links from niche-relevant websites.

Avoiding spam tactics like social bookmarking or article directories is essential to maintain a clean backlink profile. By focusing on creating quality content and establishing relationships with webmasters for editorial backlinks or resource pages, one can build a reputation and increase rankings with reputable dofollow links. It is important to use proper anchor text and avoid spamming to ensure the value and relevance of these links to the target niche and audience.

What is a nofollow backlink?

A nofollow backlink doesn’t pass SEO ranking power. It includes a “nofollow” tag in its HTML code.

On the other hand, a dofollow backlink lets search engines follow the link and pass on ranking power.

Dofollow links are great for SEO. Nofollow links are also important for a good link building strategy.

They add variety to a site’s link profile. This shows search engines a mix of different link types.

Nofollow links come from places like social bookmarking or blog comments.

They may not boost rankings directly. But they still help by bringing traffic, shining a light on the brand, and bettering the overall backlink profile.

Today, in SEO, having both dofollow and nofollow links, top-notch content, and smart link building plans are the way to go.

What is an anchor text backlink?

An anchor text backlink is a clickable link that directs users to a specific webpage on a website.

Unlike other backlinks such as pillow links or blog comments, anchor text backlinks are strategically placed within content to provide relevance and context to the linked webpage.

Websites can enhance their link profile and improve SEO performance by using anchor text backlinks in link building strategies.

These backlinks can be acquired through guest posts, guest blogging, or editorial backlinks on authority sites.

Anchor text backlinks offer value by providing search engines with contextual links to high-quality content, which boosts the website’s reputation and rankings in search engine results pages (SERPs).

When used correctly, anchor text backlinks can greatly increase a website’s ranking power on target sites within its specific niche.

What are the benefits of getting high-quality backlinks?

High-quality backlinks are important for effective link building. They impact a website’s SEO performance directly. These backlinks come from authoritative sources like guest posts or editorial links on resource pages. They show search engines that the website is credible and relevant.

Having high-quality backlinks improves a site’s ranking in search results. They also help enhance the website’s reputation and authority in its niche. By getting contextual links from reputable sites, a website can increase its visibility and organic traffic. It’s crucial to avoid spammy tactics like comment backlinks or article directories. Instead, focus on creating quality content and reaching out to reputable webmasters for backlinks.

This article explains different types of backlinks in SEO.

There are three types: natural, manual, and self-created backlinks.

  • Natural backlinks are earned organically.
  • Manual backlinks are acquired through outreach or networking.
  • Self-created backlinks are made by the website owner.

Each type helps boost a website’s search engine rankings and overall authority.


What are the different types of backlinks?

The different types of backlinks include:

  1. Guest posting: Writing content for another website and including a link back to your site.
  2. Broken link building: Finding broken links on other websites and requesting them to replace it with a link to your site.
  3. Directory submissions: Submitting your website to online directories to get backlinks.

What is a dofollow backlink?

A dofollow backlink is a hyperlink that passes authority from one webpage to another. It signals to search engines that the linked website is trustworthy and credible. For example, a dofollow backlink from a reputable website like Forbes can improve a site’s search rankings.

What is a nofollow backlink?

A nofollow backlink is a link that doesn’t pass link equity to the linked website. It tells search engines not to follow the link for ranking purposes. To create a nofollow backlink, add rel=”nofollow” to the HTML link tag.

What is an internal backlink?

An internal backlink is a hyperlink that directs users to another page within the same website. For example, linking from a blog post to a related product page is an internal backlink. Internal backlinks help improve website navigation and SEO.

What is an external backlink?

An external backlink is a hyperlink on a website that points to a different website. This helps drive traffic and improve SEO rankings. Examples include guest posts, directory listings, and social media shares.