Conducting an Audit on Your Editorial Links8 min read

Table of Contents

Critique , photo

Are you thinking about how to make sure the links on your website are good?

One way to do this is by checking your editorial links.

This is an important task that can make your site better and easier to use.

If you look at your links closely, you can find any problems and fix them to make your website work better.

Let’s see how to do an audit on your editorial links so they help improve your online presence.

Overview of Editorial Links Audit

Understanding the Importance of Editorial Links

Editorial links are important for SEO. They show authority and trust to search engines. Editorial links are different from sponsored links. They come from respected websites within the industry.

Businesses benefit by including these links in their content. It helps improve their backlink profile and search rankings.

Editorial links are valued for their high standards and expertise of the writers.

They can attract organic traffic and add value to the audience.

Strategies like guest posts, broken link building, and niche edits help in building these connections.

Difference Between Editorial Links and Sponsored Links

Editorial links come naturally when other websites link to a site’s content. These links show Google that the site is trustworthy and authoritative.

On the other hand, sponsored links are paid placements on websites. They may not have the same level of trust and authority.

For SEO, editorial links boost a site’s rankings in search results. They signal authority to Google.

To build authentic editorial links:

  • Build relationships with journalists and writers from high authority sites.
  • Create valuable resources like infographics and statistics.
  • Reach out for guest posts.
  • Use strategies like broken link building and niche edits.

By attracting organic traffic from high-authority sites with editorial standards, a site stands out from sponsored links.

Preparing for Your Editorial Links Audit

Gathering Data on Your Current Editorial Links

To gather data on current editorial links, you can use tools like Google Sheets. It helps track and analyze your site’s backlink profile.

By examining different types of editorial links (such as infographics, guest posts, or press releases), you can evaluate their quality and relevance to your website’s content.

This process includes assessing the authority and trustworthiness of the linking websites and the expertise of the writers or influencers.

High-quality editorial links from authoritative websites can boost your site’s rankings in search results by providing valuable link juice.

Conversely, low-quality links from irrelevant or questionable sources may harm your site’s reputation and organic traffic.

Collecting this data allows website owners to make informed decisions on their link-building strategies, aligning with Google’s algorithm and best practices in the industry.

Analyzing Competitors’ Editorial Links

Analyzing competitors’ editorial links can be made easy by using tools like Google Sheets. This helps to organize data and track results effectively.

When assessing the quality of editorial links, focus on high authority websites with authoritative content and strong trust signals.

Differentiating between high-quality and low-quality links is important. This ensures that only valuable backlinks are pursued.

To make use of competitors’ editorial links for link-building, create top-notch content that provides value to the audience. Also, consider reaching out to influencers or bloggers in the industry to secure quality backlinks.

Strategies like guest posts, broken link building, and niche edits can further improve one’s backlink profile.

By prioritizing organic traffic and fostering relationships with journalists or writers in the industry, a trustworthy link-building approach can be established. This aligns with Google’s algorithm and enhances search engine rankings.

Executing the Editorial Links Audit

Identifying Authoritative Contents for Link Building

When evaluating the trustworthiness of a content source for link building, consider these criteria:

Assess the website’s backlink profile. Look for high authority and relevant editorial links.

This indicates the site’s credibility and recognition by search engines like Google.

Quality content is crucial. Google values sites that offer value to their audience.

Sites with top-notch content, high editorial standards, and organic traffic are seen as authoritative.

Expertise matters. Writers, journalists, and influencers shape the site’s trustworthiness.

Engagement in the industry is key. Being featured in reputable publications or podcasts can enhance authority.

By meeting these criteria, you can find trustworthy content for link building.

This can boost rankings, provide valuable link juice, and signal credibility to Google’s algorithm.

Finding Unlinked Mentions and Turning Them into Editorial Backlinks

One way to find unlinked mentions in content effectively is by using tools like Google Sheets. These tools help organize mentions of a site from different publications.

Regularly reviewing these mentions allows for identifying opportunities to turn them into valuable editorial backlinks. Strategies such as reaching out to writers or journalists who mentioned the site without linking, providing additional resources or insights to enhance the content, and offering infographics or statistics to add value can help in securing editorial links.

Creating editorial backlinks is important for SEO. It helps build the website’s authority and trust with search engines like Google. A strong backlink profile from authoritative sites can improve search result rankings, driving organic traffic and signaling to Google that the site is a valuable industry resource.

Strategies like guest posts, broken link building, niche edits, and collaborating with influencers or bloggers can help secure high-quality editorial links while delivering great content to the audience.

Conducting Outreach to Bloggers and Journalists for PR Backlinks

To effectively reach out to bloggers and journalists for PR backlinks, you can use various strategies.

Building relationships with these industry influencers is important. You can do this by providing them with valuable content like high-quality articles, infographics, or statistics.

Collaborating on guest posts or broken link building can also help you get editorial links on respected websites.

Using Google Sheets to track outreach and maintaining high editorial standards in content creation are helpful in building trust with bloggers and journalists.

Developing these relationships can increase organic traffic because high authority sites linking back signal positively to Google’s algorithm, which improves search engine rankings.

Engaging with writers and influencers through platforms like HARO or podcasts can strengthen the link-building process and ensure a diverse and valuable backlink profile.

Measuring the Success of Your Editorial Links Audit

Monitoring the Impact on SEO and Organic Search Traffic

Monitoring the impact of editorial links on SEO and organic search traffic involves tracking metrics.

Recording the performance of editorial links from authority websites using Google Sheets can provide insights into their impact on rankings and organic traffic.

It’s crucial to monitor the backlink profile, content quality, and authority of the linking sites.

Analyzing the increase in organic traffic and rankings in Google search results can show the effectiveness of editorial link-building efforts.

Additionally, measuring referral traffic from editorial links and the number of high authority publications linking to the site provides valuable data.

Evaluating lead generation and brand building benefits involves tracking the increase in organic traffic and inquiries from journalist queries or influencers.

By monitoring these metrics, you can assess the value that editorial links bring to SEO, authority, trust, and organic traffic.

Tracking Lead Gen and Brand Building Benefits

Measuring the impact of editorial links on lead generation and brand building efforts can provide valuable insights into the effectiveness of link building strategies.

By tracking lead generation, businesses can analyze how editorial links contribute to driving organic traffic and converting visitors into customers.

Monitoring brand building benefits, such as increased visibility and credibility from high authority websites, helps to assess the impact of editorial links on building trust and authority within the industry.

Key metrics to consider include:

  • The quality and relevance of editorial links
  • The authority of the websites linking back
  • The click-through rates from these links
  • Improvements in search engine rankings

By using tools like Google Sheets to analyze backlink profiles and tracking the performance of editorial links through analytics, businesses can optimize their SEO efforts.

This ensures that their content attracts organic traffic and engages the target audience effectively.

Final thoughts

Audit is an important process for checking the quality of editorial links. It involves:

  • Assessing the authority of linking domains.
  • Checking for broken or toxic links.
  • Making sure anchor text is optimized properly.

Regular audits help improve SEO performance and online visibility.


What is the purpose of conducting an audit on editorial links?

The purpose of conducting an audit on editorial links is to ensure their quality, relevance, and compliance with search engine guidelines. This helps in identifying low-quality or toxic links that could harm the website’s SEO performance.

How often should editorial links be audited?

Editorial links should be audited at least once every 3-6 months to ensure they are still active and relevant. Regular audits help identify any broken or low-quality links that may be harming a website’s SEO performance.

What are the benefits of conducting an audit on editorial links?

Conducting an audit on editorial links helps identify low-quality backlinks, improve SEO performance, and ensure compliance with search engine guidelines. For example, removing spammy links can prevent penalties from search engines and improve website credibility.

What are some common issues to look for during an audit of editorial links?

Some common issues to look for during an audit of editorial links include broken links, low-quality or spammy links, and links from irrelevant or low-authority websites. Ensure all links are relevant and from trustworthy sources like reputable publications or industry-specific websites.

How can I improve the quality of my editorial links based on audit findings?

You can improve the quality of your editorial links by removing low-quality or irrelevant links, updating outdated content, and building relationships with high-authority websites for backlinks. Conduct regular audits and focus on acquiring links from reputable sources like industry publications or well-known websites.