How to check Website Spam Score: An Essential Guide to Website Health8 min read

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Website spam can have detrimental effects, ranging from damaging your brand’s image, to negatively impacting search engine rankings.

Thus, for a website, and its SEO, the website spam score stands out as a crucial determinant of a website’s health and credibility.

As a website owner or administrator, it is essential to regularly check your website’s spam score to identify and mitigate any potential spam-related issues.

You need to be updated with even the slightest of the changes on your website, may that even be a status change in your backlinks, or turning from do-follow to no-follow links. Such proactive measures can help in ensuring that your website’s credibility remains intact.

Let’s explore more about what website spam score is, why it is crucial to routinely monitor it, and how one can go about doing so effectively.


  • The website’s spam score serves as a barometer for a domain’s health, guiding SEO executives, content writers, and website owners in making informed decisions to enhance their site’s visibility and credibility.
  • Google doesn’t directly use a “spam score” for ranking, but website quality and trustworthiness are crucial for SEO. A high spam score can lead to penalties from search engines, making it essential to monitor and optimize it regularly.
  • Factors influencing a website’s spam score include content quality, backlink profile, and website structure.
  • To check a website’s spam score, use online tools like Moz’s Spam Score, monitor backlinks, ensure high-quality content, check for malware, and follow webmaster guidelines.
  • is a tool that helps monitor and manage backlinks, offering features like link crawling, link monitoring, and link-building goal tracking.
  • Regularly reviewing and updating your website’s content, structure, and backlink profile can safeguard against potential penalties and ensure a healthy online presence.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Understanding Website Spam Score

Website spam score is a metric developed to gauge the quality and trustworthiness of a domain. In the context of SEO, a website’s spam score directly impacts its ranking potential.

Search engines employ sophisticated algorithms to determine the credibility of a website.


understanding the scale of domain spam score

The scale of the spam score typically ranges from 0 to 17. Websites with a score between 0 and 4 are generally considered safe, while those above 10 should be scrutinized for potential issues.

Domains with high spam scores are often perceived as untrustworthy or of low content quality, leading to reduced visibility over search engine result pages (SERPs) and even leading to penalties and being blacklisted over search engines.

On the other hand, maintaining a low spam score signifies that a website adheres to the best SEO practices, boasts high-quality content, and possesses a clean backlink profile.

Such websites are often rewarded with higher rankings on SERPs, attracting more organic traffic, and offering valuable insights to their audience.

Google’s Perspective on Spam Score

Contrary to popular belief, Google does not directly use the term “spam score” in its ranking algorithms and has always been tight-lipped about the exact metrics it uses to rank websites.


Google's stance on domain spam score

However, the search engine giant has its proprietary methods to evaluate the quality and trustworthiness of websites.

Factors such as content quality, backlink profile, and user experience play a pivotal role in determining a site’s ranking potential.

Importance of Checking Website Spam Score

A website’s spam score offers insights into potential issues that might deter search engines from ranking it favorably.


A study by Moz found that sites with a spam score of 7 or higher were 30% more likely to face Google penalties compared to those with lower scores.

This statistic itself underscores the importance of regularly monitoring and optimizing one’s spam score.

Let’s look at some important reasons that make routinely checking spam scores a necessity.

  • Ensuring Website Health and Trustworthiness: A low spam score indicates that a website adheres to best practices, maintains a clean backlink profile, and is free from harmful or spammy links. Regularly monitoring this score ensures that a website remains in good standing and avoids potential search engine penalties.
  • Impact on SEO Metrics and Rankings: The spam score of a website directly influences critical SEO metrics, including domain authority and page authority. A high spam score can adversely affect a site’s domain authority score, thereby reducing its potential to rank well in search engine results.
  • Protecting Users and Enhancing User Experience: Inbound links from spammy websites or content perceived as low-quality can deter informed visitors from engaging, leading to decreased engagement and conversions. A clean website, accessible from spam or malicious content, ensures the safety of visitors, protecting them from potential threats and enhancing their overall user experience.
    How SEO and UX relate with each other. Source: Kristine.Tech
  • Proactive Identification and Rectification: Checking spam scores routinely allows website owners and SEO professionals to proactively identify issues such as spammy backlinks, duplicate content, or black-hat SEO practices. Regularly monitoring and optimizing the spam score can act as a safeguard against penalties, ensuring uninterrupted online visibility.

Factors Influencing Website Spam Score

The website spam score is determined by a myriad of factors. Understanding these factors can provide valuable insights into optimizing a website for search engines and maintaining a healthy online presence.

Content Quality and Relevance

High-quality content is the backbone of any reputable website. Search engines prioritize content that offers valuable insights to its readers.

Poorly written, duplicated, or irrelevant content can significantly increase a website’s spam score.

Backlinks – Good vs. Bad Backlinks

While high-quality backlinks from reputable domains can boost a site’s domain authority and reduce its spam score, spammy links from low-quality sites can have the opposite effect.

A report from SEMrush revealed that over 65% of websites with a high spam score had a backlink profile dominated by low-quality or spammy links.

Website Structure

A well-structured site facilitates efficient crawling and indexing by search engines. On the other hand, broken links, improper redirects, and a confusing website hierarchy can impact your spam score.

As per Ahrefs’ research, websites with a clear website structure and a logical flow have a 40% lower spam score than those with a chaotic setup.

How to Check Website Spam Score

Taking into consideration all the above factors influencing the spam score, here’s how you can effectively check your website’s spam score.

Use Online Tools

Numerous online tools like Moz’s Spam Score, SEMrush‘s Toxic Score, and Google’s Safe Browsing Transparency Report provide insights into your website’s spam score. These tools examine various factors and provide an overall assessment of your website’s spamminess and are also capable of providing reports in Excel file format.

Monitor Backlinks

Unnatural or spammy backlinks can significantly impact your website’s spam score. Regularly check your website’s backlink profile using tools like Google Search Console or Ahrefs to identify any suspicious or low-quality links. Disavow or remove these links to improve your spam score.

Quality Content

Avoid tactics such as keyword stuffing

Ensure your website contains high-quality and relevant content. Avoid keyword stuffing, spun content, or duplicate content, as they contribute to a higher spam score. Regularly review and update your website’s content to maintain freshness and relevancy.

Check for Malware

Run regular security scans on your website to identify and remove any malware. Infected websites are often labeled as spam, adversely affecting their spam score.

Follow Webmaster Guidelines

Familiarize yourself with webmaster guidelines provided by search engines like Google. Adhering to these guidelines ensures that your website remains within ethical boundaries and reduces the chances of being marked as spam.

Tips to Improve Website Spam Score

Here are some actionable strategies to ensure a website maintains a commendable spam score:

Optimize Content for Search Engines

Websites willing to optimize their spam scores should prioritize producing high-quality, relevant content that offers value to their readers and avoid practices like keyword stuffing and duplicating content.

Monitoring and Rectifying Broken Links

Regularly auditing websites for broken internal and external links ensure that visitors have a seamless browsing experience.

There are various free spam score checker tools that can help in identifying and rectifying such issues.

Ensuring a Well-Structured Website

Websites should be designed with a clear hierarchy, navigation, and logical hierarchy, and with pages interlinked appropriately to facilitate crawling and indexing over search engines.

simple website architecture sample. Source:

Importance of SSL Certificate

An SSL certificate indicates that the website offers a secure connection and is a major trust factor in increasing the credibility of a website.

It also helps reduce the spam score and adds a protective layer of security to your website.

Avoid Spammy Links

Regularly audit your backlink profile and disavow any harmful links using free SEO tools and webmaster tools such as Google Search Console.

Monitor Your Website Links and Spam Issues with

overview of website's backlinks built and their status in real-time

With search engines becoming increasingly stringent about the quality of backlinks, heaving a tool that offers valuable insights into a website’s link profile is indispensable. offers a comprehensive suite of features tailored specifically for crawling links, monitoring websites, and identifying spammy elements.

Identifying broken backlinks using

One of the standout features of is its ability to crawl links in-depth, manage and track your link-building campaigns.

With its user-friendly interface, users can simply click and input multiple URLs into the input, making it a go-to solution for managing multiple sites.

Furthermore, you can easily review the reports in its dashboard, as well as download them in a spreadsheet format to get a more detailed breakdown of various SEO metrics, including domain authority, page authority, and domain rating.

Extensive website link monitoring and reporting using

The tool’s precision in identifying spammy links and spammy websites ensures that users can make informed decisions about their backlink profile.

Its database is continuously updated, ensuring that users receive the most accurate and up-to-date information about their links being crawled.


Checking your website’s spam score is a crucial step in maintaining a healthy online presence and protecting your brand’s reputation.

By regularly monitoring your website’s spam score, addressing any issues promptly, and adhering to best practices, you can optimize your website for better search engine rankings and provide a safe browsing experience for your visitors.

Take proactive steps today and ensure your website remains spam-free!