Bidding on Expired Domain Links9 min read

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Bidding on Expired Domain Links

Looking to give your website’s SEO a turbo boost? Why not try snagging some expired domain links?

It’s like scoring a front-row ticket at a concert that everyone forgot about. By buying expired domain names with existing backlinks, you can skyrocket your credibility and authority in your niche.

Ready to rock your SEO? Here are the perks and some handy tips to get you bidding on expired domain links like a pro!


    • Bidding on expired domain links can increase website traffic by leveraging existing high-authority backlinks.
    • Acquiring expired domains can enhance search engine rankings and improve credibility in your niche.
    • It’s essential to use tools like and Majestic to evaluate the value and authority of expired domains before bidding.
    • Monitoring platforms like GoDaddy Auctions and Sedo’s expiring auctions regularly helps find valuable domain names.
    • Setting a budget and using automated bidding tools can improve your chances of winning expired domain auctions.
    • BacklinkManager helps track and maintain the effectiveness of backlinks acquired from expired domains.
    • Evaluating the quality of backlinks and potential penalties from search engines is crucial before making a purchase.

Try the best tool for monitoring backlinks!


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Benefits of Bidding on Expired Domain Links

Increased Website Traffic

Bidding on expired domain links at GoDaddy Auctions can help increase website traffic by accessing valuable backlinks with high domain authority. Businesses can use a reliable link crawler to check the backlink status, identifying top-performing domains with strong incoming traffic.

how-is-domain-authority-calculated leadadvisors
How is Domain Authority calculated? Source: LeadAdvisors

Once identified, these domains can be redirected to their online business, bringing in both existing users and new visitors, leading to better rankings on search engines like Google.

  • Evaluate Domain Value: Tools like and Majestic external backlinks can help assess the value and authority of a domain before bidding.
  • Reduce Ad Spend: Leveraging valuable backlinks from expired domains can attract more visitors and reduce the need for search engine ads.

Enhanced Search Engine Rankings

Bidding on expired domain links through platforms like GoDaddy Auctions or Sedo’s expiring auctions can improve search engine rankings by securing valuable backlinks. It’s crucial to check the domain’s backlink status using a reliable link crawler to ensure quality traffic and authority history.

Sedo domain parking
Sedo domain parking
  • Strategic Bidding: Evaluate DNS status, history, number of bids, and retail value when bidding to ensure a strategic advantage.
  • Authority Building: Analyze domain value and authority with tools like Majestic external backlinks and Afternic sales database to enhance search engine performance.

Cost-Effective Backlink Acquisition

Acquiring backlinks through expired domains is a cost-effective way to boost your website’s SEO. Businesses can track backlinks using tools like Google Sheets and explore options on platforms like GoDaddy Auctions. Strategies involve checking DNS status and history to ensure good domain names with quality backlinks.

  • Budget-Friendly: Bidding on expiring domains can be more affordable than traditional link-building methods.
  • Valuation Tools: Use tools like Majestic External Backlinks, domain valuation tools, and Afternic sales database to make informed decisions.

Best Practices for Bidding on Expired Domain Links

Researching Domain Metrics

Majestifc Citation Flow; Source: Safaridigital

When researching expired domains for bidding, it’s essential to pay attention to important metrics. Key factors include backlink status, DNS status, domain authority, incoming traffic, and historical data from Evaluating historical data helps in understanding the domain’s potential worth.

  • Detailed Analysis: Use a link crawler like Majestic and to review past usage and backlinks.
  • Tracking Auctions: Tools like Google Sheets can help track auction domains, while setting proxy bids on platforms like GoDaddy Auctions increases winning chances.

Evaluating Domain History

Evaluating a domain’s history is crucial before bidding. Consider the backlink status, DNS status, and the domain’s history for insights into its past. Analyze the domain’s value and authority using Majestic external backlinks, DMOZ listings, and Domain POP to determine potential worth.


  • Historical Insights: A domain’s history can significantly impact its value and usefulness in acquiring backlinks and improving search engine rankings.
  • Auction Dynamics: Understand the number of bids, bids in current auctions, and the domain’s expiration status to make informed decisions.

Setting a Budget for Bidding

Setting a budget for bidding on expired domain links involves analyzing various factors such as backlink status, DNS status, existing bids, and the domain’s value and authority. Utilizing reliable link crawlers and tools like and Majestic can provide insights into the domain’s worth.

  • Budget Allocation: Use tools like Google Sheets to track and manage auction bids, ensuring strategic allocation of your budget.
  • Market Comparison: Personalized searches on domain lists from Namecheap or Afternic sales database can help value the domain against similar ones in the marketplace.

Strategies for Winning Expired Domain Links Auction

Monitoring Auction Platforms

godaddy auctions
GoDaddy auctions

Monitoring auction platforms for expired domain links can help you find the perfect domain name for your online business. Platforms like GoDaddy Auctions or Sedo’s expiring auctions offer great opportunities. Regularly checking these platforms keeps you informed on the latest domain options available.

Submitting Competitive Bids

When bidding on expired domain links, it’s important to make your bids more competitive. Consider the backlink status using tools like Majestic, check DNS status and history, and look at the number of bids to understand competition levels.

Namecheap bidding
Namecheap bidding
  • Informed Bidding: Use tools like Afternic Sales Database for retail value guidance and track bid history with Google Sheets for better decision-making.
  • Competitive Edge: Proxy bids or personalized searches on platforms like GoDaddy Auctions or Sedo’s Expiring Auctions can enhance winning chances.

Utilizing Automated Bidding Tools

Automated bidding tools optimize bidding strategies for expired domain link auctions. Tools like Google Sheets track bids, backlink status, and DNS status, helping users make informed decisions on platforms like GoDaddy Auctions.

Risks to Consider When Bidding on Expired Domain Links

Potential Penalty from Search Engines

Google guidelines; Source:
Google guidelines; Source:

When bidding on expired domain links, be cautious of potential penalties from search engines. Ensuring the backlink status of these domains is reliable helps avoid repercussions. Using tools like a link crawler or checking the history of the domain can verify backlink quality.

  • Quality Assurance: Evaluate the domain’s DNS status and the existence of bids in the auctions to assess its value.
  • Minimize Risks: Follow best practices to avoid penalties and establish a successful online business.

Quality of Backlinks in Expired Domains

Evaluating the quality of backlinks in expired domains involves considering factors like backlink status, DNS status, and auction bids. Use a reliable link crawler to analyze incoming traffic, Majestic external backlinks, and domain value to judge backlink relevance.

  • Historical Review: Check for historical data and review crawl results and TLDs to avoid negative SEO impacts.
  • Informed Decisions: Participate in auctions on platforms like GoDaddy, Sedo, or Namecheap for expert valuation tools and make informed bidding decisions.

Utilizing BacklinkManager for Effective Link Monitoring

When bidding on expired domain links, it’s crucial to manage and monitor the acquired backlinks to ensure they continue to support your SEO efforts. This is where BacklinkManager comes in as an indispensable tool.

BacklinkManager simplifies the process of overseeing your backlinks, ensuring they are functioning correctly and maintaining their effectiveness.

extensive backlink tracking and analysis - backlinkmanager
Backlink Manager link monitoring

Key Features of BacklinkManager

  • Easy Monitoring: BacklinkManager allows you to effortlessly track the status of your backlinks, ensuring they remain effective and contribute positively to your SEO strategy.
  • Reliable Checking: The tool provides robust and accurate link examinations, delivering insights into the placement and performance of your links.
  • Thorough Verification: BacklinkManager checks your links twice, both by analyzing the code and visiting the site, to ensure everything is in good shape.
  • Instant Alerts: If any issues arise, such as links being removed, BacklinkManager sends immediate notifications so you can address the problem quickly.
  • Organized Link Management: You can neatly organize your links by setting goals for specific pages and grouping them by projects or clients, making link management efficient and orderly.
Backlinkmanager pricing
Backlinkmanager pricing

Incorporating BacklinkManager into your strategy for managing expired domain links ensures that your backlinks remain functional and effective, ultimately boosting your website’s SEO performance and maintaining your competitive edge.


Incorporating expired domain links into your SEO strategy can significantly boost your website’s performance.

With proper research, strategic bidding, and effective backlink management, you can enhance your online presence and achieve better search engine rankings.


What is bidding on expired domain links?

Bidding on expired domain links involves purchasing domains that were previously owned but are now available for purchase. This can help boost a website’s SEO by redirecting traffic from the expired domain to the new one.

For example, acquiring an expired domain with high authority can lead to increased backlinks and traffic for the buyer’s website.

How can I participate in bidding on expired domain links?

You can participate in bidding on expired domain links by using online platforms like GoDaddy Auctions or NameJet. Create an account, search for expired domains, and place your bids on the ones you’re interested in.

What are the benefits of bidding on expired domain links?

Bidding on expired domain links can help increase your website’s domain authority, improve search engine rankings, and drive more organic traffic. For example, acquiring a high-quality expired domain with relevant backlinks can provide valuable link juice for your site.

Are there any risks involved in bidding on expired domain links?

Yes, there are risks involved in bidding on expired domain links. These risks include potential spammy backlinks, penalties from search engines, and a tarnished reputation. Conduct thorough research and due diligence before bidding on expired domain links.

What are some tips for successful bidding on expired domain links?

Research the domain’s history, traffic, and backlink profile. Set a budget and stick to it. Use bidding tools like GoDaddy Auctions or NameJet. Bid strategically, be patient, and monitor auction progress closely. Be prepared to increase bids if necessary.