Looking for the best pr outreach tool for your link building agency or SaaS company? There are plenty of solutions for pr outreach on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help! In this post, we’ll discuss exactly that – which pr outreach tool is best depending on the different criteria that companies looking for pr outreach software typically have. Let’s dive in!
TL;DR
- PR outreach, or public relations outreach, is the process of proactively communicating and building relationships with journalists, bloggers, influencers, and other relevant stakeholders to promote a brand or individual.
- The goal of PR outreach is to secure positive media coverage, increase brand visibility, and enhance reputation by connecting with the right people who can help spread the desired message.
- PR outreach involves identifying target audiences, conducting research, creating compelling content, building relationships, and monitoring and measuring results.
- PR outreach is important for increasing brand visibility, enhancing credibility, cost-effective marketing, improving SEO, and increasing sales and revenue.
- PR outreach tools are valuable for saving time, organizing contacts and campaigns, conducting targeted outreach, personalizing messages, tracking and analyzing campaign performance, and facilitating collaboration.
- Must-have features of good PR outreach tools include a comprehensive contact database, email integration and automation, personalization capabilities, tracking and analytics, collaboration features, and a user-friendly interface.
- Some of the best PR outreach tools for SaaS companies are BuzzStream, Ahrefs, Hunter.io, BacklinkManager, Pitchbox, and NinjaOutreach.
- BuzzStream offers comprehensive PR outreach features, including email outreach, social media monitoring, and link building.
- BacklinkManager is a tool for monitoring and analyzing backlinks, featuring a Link Building CRM for managing client and link-building relationships.
- Pitchbox is a powerful outreach tool with features for finding and connecting with influencers, tracking campaigns, and managing relationships.
- Respona specializes in guest posting outreach and provides an all-in-one solution for managing relationships, email personalization, automation, and analytics.
- Ahrefs is a comprehensive SEO tool that offers valuable insights for link-building campaigns, including backlink analysis, competitor research, and finding broken link opportunities.
- Hunter.io helps find and verify email addresses for outreach efforts, simplifying the process of connecting with relevant contacts.
What is pr outreach?
PR outreach, or public relations outreach, is the process of proactively communicating and building relationships with journalists, bloggers, influencers, and other relevant stakeholders in order to promote a company, organization, or individual’s brand. The goal of PR outreach is to secure positive media coverage, increase brand visibility, and enhance reputation by connecting with the right people who can help spread the desired message.
PR outreach typically involves:
- Identifying the right target audiences (determining the ideal audience for your message).
- Research: Understanding the interests and preferences of the people or companies you’re reaching out to, as well as the topics and formats that work best for them.
- Creating compelling, high-quality content.
- Connecting and building relationships (working towards long-term relationships with journalists, influencers etc.).
- Monitoring and measuring results: Tracking the outcomes of the PR outreach efforts, analyzing the effectiveness of the campaigns, and using the insights to refine and improve future outreach initiatives.
Why is pr outreach important?
Even the best-designed site won’t convert into sales if nobody visits it. That’s why you have to capture the attention of your target audience and raise awareness of what you offer externally – and that’s what PR outreach is for!
Some of the key benefits of PR outreach include:
- Increased brand visibility (reaching out to media outlets, journalists, bloggers, and influencers can expose your message to a wider audience).
- Enhanced credibility (positive media coverage can boost your credibility and trustworthiness in the eyes of potential customers).
- Cost-effective marketing (compared to traditional advertising, PR outreach can be a more cost-effective way of promoting your brand).
- Improved SEO (high-quality media coverage and backlinks from reputable websites can improve your search engine ranking and drive more organic traffic to your website).
- Increased sales and revenue (positive media coverage, increased brand awareness, and enhanced credibility can ultimately lead to increased sales, customer loyalty, and revenue growth).
Why do you need pr outreach tools?
Wondering why you even need a pr outreach tool? There are several reasons why you may need one: Some reasons why you need PR outreach tools include:
- Time-saving: PR outreach tools can help automate repetitive tasks, such as sending emails, tracking responses, and managing contacts.
- Organization: They can help you manage and organize your contacts, campaigns, and communication history in one centralized location, making it easier to access and update your records.
- Targeted outreach: PR outreach tools often come with features that allow you to research and identify the most relevant journalists, bloggers, influencers, and media outlets for your campaigns.
- Personalization: Many tools enable you to personalize your outreach messages at scale, which can improve response rates.
- Tracking and analytics: PR outreach tools can provide valuable insights into the performance of your campaigns, such as open rates, response rates, and backlinks acquired. This information can help you refine your outreach strategy and measure the return on investment (ROI) of your efforts.
- Collaboration: These tools often have features that facilitate collaboration among team members, enabling them to work together seamlessly on outreach campaigns, share notes, and assign tasks.
Must have features of good pr outreach tools
When evaluating PR outreach tools, it’s essential to consider features that can enhance the efficiency and effectiveness of your campaigns. Here are some must-have features for PR outreach tools:
- Contact database: A comprehensive database of media contacts, influencers, bloggers, and journalists is crucial for targeted outreach. The tool should allow you to search, filter, and segment contacts based on factors like niche, location, publication, or audience demographics.
- Email integration and automation: Features like email templates, automated follow-ups, and scheduling can significantly streamline your outreach process.
- Personalization: Look for tools that enable personalized messaging at scale, including features like dynamic fields or customizable templates.
- Tracking and analytics: Your PR outreach tool should allow you to monitor the performance of your campaigns, including metrics like open rates, response rates, and backlinks acquired.
- Collaboration features: outreach tools should allow you to assign tasks, share notes, and communicate with team members within the platform.
- User-friendly interface: Finally, consider the tool’s ease of use and user interface.
Best pr outreach tools
The best pr outreach tools for SaaS include the following: There are several tools that can help you with PR outreach, particularly for link-building purposes. The following tools are some of the best tools for PR outreach:
- BuzzStream: BuzzStream is a popular PR and link-building tool that helps you research influencers, manage your outreach efforts, and track your communication history. It allows you to organize your contacts, personalize and automate email outreach, and monitor the success of your campaigns.
- Ahrefs: Ahrefs is a comprehensive SEO tool that offers valuable insights for link-building campaigns. It allows you to analyze backlinks, explore competitor link-building strategies, and find broken link opportunities.
- Hunter.io: Hunter.io helps you find and verify email addresses for your outreach efforts. With its Chrome extension, you can quickly discover contact information for website owners, bloggers, or journalists while browsing their sites.
- BackLink Manager: With Backlink Manager, you can track your links with an automated system that notifies you when a link you paid for has been removed or the page is down. It also allows you to manage the relationships you acquired with the influencers, link builders etc., via your PR email outreach.
- Pitchbox: Pitchbox is an outreach and link-building platform that streamlines the process of finding influencers, personalizing email campaigns, and tracking results. It offers features like automated follow-ups, integration with SEO tools (like Ahrefs and Moz), and performance reporting.
- NinjaOutreach: NinjaOutreach is a PR and influencer marketing platform that allows you to find influencers, bloggers, and journalists, manage your outreach campaigns, and track results. It offers features like personalized email templates, automated follow-ups, and social media engagement tracking.
Let’s dive deeper into how each stacks up for different company sizes, budgets and jobs to be done!
Pitchbox- Best pr outreach platform for email outreach
Pitchbox is a content marketing platform that helps marketers and content creators to find, engage, and nurture relationships with influencers and journalists. It provides a suite of tools to help users find and connect with influencers, track and measure the success of campaigns, and manage relationships with influencers. Pitchbox also offers a range of analytics and reporting tools to help users understand the impact of their campaigns.
Email outreach is a crucial aspect of link building, guest posting, and content promotion. Pitchbox is a comprehensive outreach platform that streamlines the process of connecting with influencers, website owners, and other potential partners. Here’s how you can use Pitchbox for effective email outreach:
- Create an account: Sign up for a Pitchbox subscription to access their suite of email outreach tools and features.
- Find outreach opportunities: Use Pitchbox’s Prospecting feature to discover relevant influencers, bloggers, and websites in your niche for potential collaboration or link building.
- Collect contact information: Leverage Pitchbox’s Contact Finding feature to automatically gather email addresses and social media profiles of your target prospects.
- Create personalized templates: Design customized email templates that resonate with your target audience, incorporating personalization tokens to tailor each message for individual recipients.
- Automate follow-ups: Configure automated follow-up emails to improve response rates and save time on manual outreach tasks.
- Track campaign performance: Monitor your outreach campaigns using Pitchbox’s Reporting feature, which provides insights into open rates, response rates, conversions, and other key metrics to help you optimize your strategy.
- Collaborate with your team: Utilize Pitchbox’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient outreach campaigns.
- Expand your knowledge: Enhance your email outreach skills by exploring Pitchbox’s Resources section, which offers case studies, webinars, and blog posts with valuable insights and best practices.
PROs of Pitchbox
- Automates outreach processes
- Integrates with multiple platforms
- Provides detailed analytics
- Enables team collaboration
- Offers personalized outreach
- Saves time and resources
Cons of Pitchbox
- Expensive subscription fees
- Limited customization options
- Lack of customer support
- Difficult to use for beginners
- Limited integrations with other tools
Pitchbox pricing
Pitchbox offers two comprehensive pricing plans tailored to suit the needs of outreach teams of all sizes. The Professional plan, priced at $495 per month (billed annually), provides all the essential tools required for a successful outreach team, including 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. On the other hand, the Enterprise plan, at $1350 per month (billed annually), is designed to empower larger teams and includes everything in the Professional plan, along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training. Both plans provide the flexibility of paying upfront to save money or committing annually with monthly payments.
Still looking for the best pr outreach tool for your business?
BacklinkManager- Best pr outreach platform for link partnerships
BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.
BacklinkManager presents a robust solution for managing and optimizing link partnerships. With its comprehensive feature set, the platform enhances collaboration and productivity in reciprocal link building.
- Link Partnership Management: BacklinkManager’s dedicated CRM system enables seamless management of relationships with clients, link builders, and vendors, consolidating all information in one place and eliminating the need for multiple Google Sheets.
- Link Vendor & Freelance Link Builder Relationship Management: The platform allows users to manage all link exchange sheets and guest posting partnerships from one place, ensuring efficient tracking and organization.
- Link Partnership Scorecard: With the scorecard feature, users can track the status of link exchanges easily, ensuring that commitments are met and balances maintained in partnerships.
- Chat and Comments: The built-in chat and comment features enable users to communicate directly with their link-building partners and vendors, promoting better collaboration and issue resolution.
As a comprehensive solution, BacklinkManager equips users with advanced tools for link-building operations, such as link monitoring, report generation, goal setting, and the sharing of interactive dashboards. This makes it an invaluable tool for businesses seeking to enhance their link partnerships and reciprocal link-building efforts.
PROs of BacklinkManager
- Automates the process of building backlinks
- Helps improve website’s search engine rankings
- Provides detailed reports on backlink performance
- Offers a variety of backlink sources to choose from
- Allows for customization of backlink building strategies
- Saves time and effort compared to manual backlink building
- Can be used for multiple websites or clients
- Provides ongoing support and updates
Cons of BacklinkManager
- Can be expensive for single SEO hustlers or really small businesses
BacklinkManager pricing
BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:
- Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
- Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
- Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.
Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.
BacklinkManager- Best pr outreach platform for link building CRM
BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.
BacklinkManager pioneers as the first Link Building CRM on the market, providing an efficient platform for managing relationships with clients, freelance link builders, and vendors.
- Linkbuilding Client Relationship Management: The tool allows users to monitor links built for a specific client and delegate client management to different team members, ensuring effective organization and tracking.
- Link Vendor & Freelance Link Builder Relationship Management: BacklinkManager simplifies the management of link exchanges and guest posting partnerships, eliminating the need for multiple link exchange sheets and allowing goal setting for each party involved.
- Chat and Comments: The tool includes a live chat and comments feature, allowing users to communicate directly with link-building partners and vendors on specific partnership and link-building target pages.
- Link Partnership Scorecard: BacklinkManager’s partnership scorecard automatically tracks the status of link exchanges, providing a clear view of link contributions and enabling users to request owed links directly through the live chat.
- Link Matchmaking Tool (Coming Soon): BacklinkManager plans to introduce a Link Matchmaking Tool, which will enable users to match with other link builders who offer link exchanges on domains related to their niches.
BacklinkManager, as a full solution for link-building operations, provides more than just CRM functionalities. It equips users with comprehensive tools to monitor links, generate reports, set goals, and share interactive dashboards, making it a powerful asset for effective link-building strategies.
Try BacklinkManager and see how it can help you efficiently manage your link-building relationships with its Link Building CRM feature. The Link Building CRM for Link Partnership Management enables you to keep track of all your link exchange and guest posting partnerships in one place, making it easier to communicate and manage link-building goals with your partners.
PROs of BacklinkManager
- Automates the process of building backlinks
- Helps improve website’s search engine rankings
- Provides detailed reports on backlink performance
- Offers a variety of backlink sources to choose from
- Allows for customization of backlink building strategies
- Saves time and effort compared to manual backlink building
- Can be used for multiple websites or clients
- Provides ongoing support and updates
Cons of BacklinkManager
- Can be expensive for single SEO hustlers or really small businesses
BacklinkManager pricing
BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:
- Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
- Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
- Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.
Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.
Respona- Best pr outreach platform for guest posting
Respona is a powerful all-in-one outreach and link building platform designed to streamline and optimize your digital marketing efforts. Combining the functionality of a CRM, an email finder, and a content research tool, Respona provides marketers and SEO professionals with the resources they need to efficiently build and manage relationships with influencers, publishers, and website owners. Whether you’re aiming to secure guest posts, build high-quality backlinks, or collaborate on content projects, Respona offers a user-friendly interface and a suite of advanced features to help you achieve your goals, improve your online visibility, and drive organic traffic to your website.
Respona is an effective outreach tool that can help you secure guest posting opportunities to increase your website’s visibility and authority. Here’s a step-by-step guide on how to use Respona for guest posting as a beginner SEO:
- Identify target websites: Use Respona’s App Search feature to find relevant websites in your niche that accept guest posts. Consider factors such as domain authority, traffic, and audience engagement to select the best prospects.
- Find the right contact: Utilize Respona’s Email Finder feature to locate and verify the email addresses of website owners or editors. This ensures you’re reaching out to the appropriate person responsible for content submissions.
- Prepare your pitch: Craft a compelling email pitch that outlines your guest post idea, demonstrates your expertise, and highlights the value your content will provide to the target website’s audience. Use Respona’s Email Personalization feature to tailor your message and make a strong impression.
- Automate your outreach: Schedule and send your guest post pitches using Respona’s Automated Email Outreach feature. Set up follow-up emails to increase your chances of getting a response and securing guest posting opportunities.
- Track your progress: Monitor the performance of your guest post outreach campaign using Respona’s Email Analytics feature. Evaluate your open, click-through, and response rates to identify areas for improvement and optimize future outreach efforts.
- Collaborate with your team: Use Respona’s Team Collaboration tools to coordinate with your team members, assign tasks, and share notes, ensuring everyone is aligned and working together effectively.
- Learn from the experts: Stay informed about guest posting best practices and strategies by exploring Respona’s Blog and Resources section. Gain valuable insights to improve your outreach campaigns and secure more guest posting opportunities.
PROs of Respona
- Flexible and customizable
- Easy to use
- Secure and reliable
- Cost-effective
- Scalable
Cons of Respona
- Requires a significant amount of time and resources to set up and maintain
- Can be expensive to use
- May require additional training for users
- Can be difficult to integrate with existing systems
- May not be able to handle large volumes of data
Respona pricing
Respona offers two pricing plans to cater to the needs of businesses and individuals at different stages:
- Starter: Priced at $99 per month, this plan is ideal for in-house teams and SMBs. It includes 1 email account, 5,000 credits per month, and access to all features like email sequences, pitch analyzer, article summarizer, spam protection, auto-reply detection, custom variables, and more.
- Unlimited: For $399 per month (billed annually), this plan is designed for agencies and large teams. It offers unlimited email accounts, 600,000 credits per year, and all the features included in the Starter plan, catering to larger outreach campaigns.
Both plans come with a 14-day free trial, allowing you to test the platform and find the right fit for your needs. Respona also offers a custom onboarding session to help you get started.
Ahrefs- Best pr outreach platform for guest posting
Ahrefs is a powerful SEO tool that helps you analyze your website’s backlinks, research your competitors’ backlinks, and monitor your website’s performance in search engine rankings. It is a web-based tool that can be used to analyze HTML code and identify potential issues with your website’s SEO. It can also be used to identify broken links, analyze keyword performance, and track your website’s performance in search engine rankings.
Conducting regular link audits is vital for maintaining a healthy backlink profile and ensuring your website’s credibility and search engine rankings. Ahrefs provides a robust set of tools to help beginners perform comprehensive link audits. Here’s how you can use Ahrefs for link audits:
- Create an account: Sign up for an Ahrefs subscription to access their suite of SEO tools designed to help with link audits and more.
- Analyze your backlink profile: Use the Site Explorer tool to gain insights into your domain’s backlink profile, including the number of referring domains, backlinks, and their quality.
- Identify low-quality or toxic links: In the Site Explorer, navigate to the ‘Backlinks’ tab and use filters to find low-quality or toxic backlinks, such as those with low Domain Rating (DR), high Spam Score, or coming from unrelated or spammy websites.
- Export toxic links: Export a list of toxic backlinks by clicking the ‘Export’ button in the Site Explorer. This will provide you with a CSV file containing the data required for further analysis or disavowal.
- Create a disavow file: Use the exported list of toxic backlinks to create a disavow file, following Google’s disavow guidelines.
- Submit the disavow file to Google: Submit the disavow file to Google Search Console to request Google to ignore the low-quality or toxic backlinks, thereby preventing any potential negative impact on your website’s rankings.
- Monitor your backlink profile: Regularly monitor your backlink profile using the Site Explorer and set up Ahrefs Alerts to receive email notifications about new or lost backlinks, ensuring you stay up to date on any changes.
- Learn more: Enhance your knowledge of link audits by leveraging the educational resources available through Ahrefs’ Academy and Blog.
PROs of Ahrefs
- Comprehensive backlink analysis
- Competitive research tools
- Keyword research and analysis
- Content gap analysis
- Robust reporting capabilities
- Integration with other SEO tools
- Easy-to-use interface
- Affordable pricing plans
Cons of Ahrefs
- Expensive subscription plans
- Limited data for free users
- Difficult to use for beginners
- No keyword research tool
- No social media analytics
Ahrefs pricing
Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:
- Lite: Starts at £79/month – Essential data for small businesses and hobby projects. Subscribe.
- Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants. Subscribe.
- Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams. Subscribe.
- Enterprise: Starts at £799/month – Ideal for agencies and enterprises. Talk to us.
Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.
Conclusion
As we’ve seen from the post above, there are several reasons why you should be using a pr outreach tool.
To provide a stellar pr outreach, you need to have the right tool in your stack.
Hopefully you’ve found this post helpful with choosing the right pr outreach tool for your SaaS!
