Best tools for website link exchanges21 min read

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Best tools for website link exchanges

Looking for the best website link exchange tool for your SaaS company? There are plenty of solutions for website link exchange on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help! In this post, we’ll discuss exactly that – which website link exchange tool is best depending on the different criteria that companies looking for website link exchange software typically have. Let’s dive in!


  • Website link exchange is important for increasing visibility, referral traffic, and SEO rankings.
  • Website link exchange tools streamline and optimize the link-building process.
  • Good website link exchange tools should have features like comprehensive backlink analysis, competitor analysis, relevance and niche identification, outreach management, monitoring and reporting, and integration with other SEO tools.
  • The best website link exchange tools for SaaS companies include Ahrefs, SEMrush, Moz, Majestic, BuzzStream, and Hunter.
  • Pitchbox is recommended for email outreach, Postaga for guest posting, Ahrefs for broken link building, Respona for link exchange, and BacklinkManager for link partnership management.
  • Each tool has its pros and cons and comes with different pricing plans:
    • Ahrefs: A comprehensive SEO tool offering backlink analysis, competitor research, and keyword analysis. Ahrefs provides various pricing plans starting at $79/month for the Lite plan.
    • SEMrush: An SEO tool with features such as competitor analysis, backlink analysis, and keyword research. SEMrush offers different pricing options, with plans starting at $99.95/month for the Pro plan.
    • Moz: Offers Link Explorer for backlink analysis and finding link-building opportunities, along with other SEO tools. Moz provides different pricing plans, starting at $99/month for the Standard plan.
    • Majestic: Specializes in backlink analysis and provides tools to analyze link profiles. Majestic offers pricing plans starting at $49.99/month for the Lite plan.
    • BuzzStream: A link-building and digital PR platform that helps with outreach management, prospect tracking, and monitoring backlinks. BuzzStream offers pricing plans starting at $24/month per user.
    • Hunter: An email finding and verification tool that helps find contact information for website owners. Hunter provides different pricing plans, starting at $49/month for the Starter plan.
    • BacklinkManager: A link partnership management tool that automates link exchanges and offers a CRM system. BacklinkManager offers pricing plans starting at $49/month.
    • Postaga: An all-in-one outreach platform that helps find guest posting opportunities and manage relationships. Postaga offers plans starting at $99/month for the Pro plan.
    • Pitchbox: A content marketing and outreach platform that streamlines email outreach, prospecting, and campaign tracking. Pitchbox provides pricing plans starting at $495/month for the Professional plan.
    • Respona: An all-in-one outreach and link-building platform with CRM, email finder, and content research tools. Respona offers plans starting at $99/month for the Starter plan.
  • Try BacklinkManager for free to make an informed decision based on their needs.

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What is website link exchange?

A website link exchange is a practice in which two or more websites agree to place reciprocal links on each other’s sites. The primary goal is to increase the visibility and search engine rankings of the participating websites. By sharing links, both parties can potentially benefit from increased referral traffic and improved search engine optimization (SEO).

Typically, a website link exchange involves finding websites with similar or complementary content and contacting the webmasters or site owners to request a reciprocal link exchange. The exchanged links can be placed in various sections of the websites, such as blogrolls, resource pages, or dedicated link exchange pages.

However, it’s essential to note that search engines like Google have become more sophisticated in recent years. They can now identify and penalize sites that engage in excessive or low-quality link exchanges. To avoid such penalties, it’s crucial to focus on creating high-quality content and establishing genuine, organic connections with other websites in your niche.

Why is website link exchange important?

Website link exchange can be important for several reasons:

Increased referral traffic: When you exchange links with relevant and high-quality websites, it can drive targeted traffic to your site. Visitors from the partner site are more likely to be interested in your content or products, leading to better engagement and conversion rates.

Improved search engine optimization (SEO): High-quality and relevant backlinks are a significant factor in determining your website’s search engine rankings. Link exchanges with reputable websites in your niche can help improve your site’s authority and, in turn, its position in search results.

Networking and collaboration opportunities: Link exchanges can help you establish connections with webmasters or site owners in your niche, opening the door for future collaboration, guest posts, or other joint projects.

Despite the potential benefits, it’s essential to avoid low-quality or excessive link exchanges, which could lead to penalties from search engines.

Why do you need website link exchange tools?

Wondering why you even need a website link exchange tool? There are several reasons why you may need one: Using tools for website link exchange can help streamline the process, make it more efficient, and increase the chances of successful link-building efforts. Here’s why you might need tools for website link exchange:

  • Identify potential partners: Tools can help you discover relevant, high-quality websites in your niche that could be potential link exchange partners.
  • Analyze backlink profiles: Tools allow you to examine the backlink profiles of potential partners to ensure that they have a good reputation and will provide valuable links.
  • Outreach management: Some tools can help you manage your outreach efforts, track your communication with potential partners, and follow up on link exchange opportunities.
  • Monitor your own backlinks: Tools can help you keep an eye on your backlink profile, allowing you to identify and address any issues with low-quality or spammy backlinks that could harm your SEO.
  • Save time and resources: Using tools for website link exchange can save you time and effort by automating and streamlining the process, allowing you to focus on other aspects of your website’s growth and development.

Must have features of good website link exchange tools

Features a good website link exchange tool should have:

  • Comprehensive backlink analysis: The tool should be able to provide in-depth information about a website’s backlink profile, including the number of backlinks, their quality, and the websites they come from.
  • Competitor analysis: A good tool should allow you to analyze your competitors’ backlink profiles to identify potential link-building opportunities.
  • Relevance and niche identification: The tool should help you find websites relevant to your niche or industry to ensure that any link exchanges are valuable and effective.
  • Outreach management: Tools with built-in outreach management features can help you keep track of your communication with potential link exchange partners, making it easier to manage and follow up on opportunities.
  • Monitoring and reporting: A good link exchange tool should provide regular reports and updates on your backlink profile, allowing you to monitor your progress and address any issues promptly.
  • Integration with other SEO tools: The ability to integrate with other SEO tools and platforms can make it easier to manage your overall SEO strategy, including link-building efforts.
  • User-friendly interface: A good tool should be easy to use, with a clear, intuitive interface that makes it simple to access the features and functions you need.

By using a comprehensive and feature-rich link exchange tool, you can improve the efficiency and effectiveness of your link-building efforts, which can ultimately contribute to the growth and success of your website.

Best website link exchange tools

The best website link exchange tools for SaaS include the following: Here are some tools that can help you with website link exchange and monitoring:

  • Ahrefs: Ahrefs is an all-in-one SEO tool that can help you identify potential link exchange partners, analyze their backlinks, and monitor your own backlink profile.
  • SEMrush: SEMrush offers a variety of tools for SEO, including competitor analysis, backlink analysis, and monitoring your own backlinks.
  • Moz: Moz offers a suite of SEO tools, including Link Explorer, which helps you analyze your backlinks and find link-building opportunities.
  • Majestic: Majestic specializes in backlink analysis and offers tools to help you analyze the link profiles of potential link exchange partners.
  • BuzzStream: BuzzStream is a link-building and digital PR platform that helps you manage your outreach efforts, track link-building prospects, and monitor your backlinks.
  • Hunter: Hunter is an email finding and verification tool that can help you find contact information for website owners, making it easier to reach out for link exchange opportunities.

Remember that the primary goal is to establish genuine, organic connections with reputable websites in your niche, rather than relying solely on link exchanges to improve your site’s visibility and authority. Let’s dive deeper into how each stacks up for different company sizes, budgets and jobs to be done!

Try the best website link exchange solution for SEOs and agencies!

Pitchbox- Best website link exchange platform for email outreach

pitchbox dashboard

Pitchbox is a content marketing platform that helps marketers and content creators to find, engage, and nurture relationships with influencers and journalists. It provides a suite of tools to help users find and connect with influencers, track and measure the success of campaigns, and manage relationships with influencers. Pitchbox also offers a range of analytics and reporting tools to help users understand the impact of their campaigns.

Email outreach is a crucial aspect of link building, guest posting, and content promotion. Pitchbox is a comprehensive outreach platform that streamlines the process of connecting with influencers, website owners, and other potential partners. Here’s how you can use Pitchbox for effective email outreach:

  • Create an account: Sign up for a Pitchbox subscription to access their suite of email outreach tools and features.
  • Find outreach opportunities: Use Pitchbox’s Prospecting feature to discover relevant influencers, bloggers, and websites in your niche for potential collaboration or link building.
  • Collect contact information: Leverage Pitchbox’s Contact Finding feature to automatically gather email addresses and social media profiles of your target prospects.
  • Create personalized templates: Design customized email templates that resonate with your target audience, incorporating personalization tokens to tailor each message for individual recipients.
  • Automate follow-ups: Configure automated follow-up emails to improve response rates and save time on manual outreach tasks.
  • Track campaign performance: Monitor your outreach campaigns using Pitchbox’s Reporting feature, which provides insights into open rates, response rates, conversions, and other key metrics to help you optimize your strategy.
  • Collaborate with your team: Utilize Pitchbox’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient outreach campaigns.
  • Expand your knowledge: Enhance your email outreach skills by exploring Pitchbox’s Resources section, which offers case studies, webinars, and blog posts with valuable insights and best practices.

PROs of Pitchbox

  • Automates outreach processes
  • Integrates with multiple platforms
  • Provides detailed analytics
  • Enables team collaboration
  • Offers personalized outreach
  • Saves time and resources

Cons of Pitchbox

  • Expensive subscription fees
  • Limited customization options
  • Lack of customer support
  • Difficult to use for beginners
  • Limited integrations with other tools

Pitchbox pricing

pitchbox pricing

Pitchbox offers two comprehensive pricing plans tailored to suit the needs of outreach teams of all sizes. The Professional plan, priced at $495 per month (billed annually), provides all the essential tools required for a successful outreach team, including 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. On the other hand, the Enterprise plan, at $1350 per month (billed annually), is designed to empower larger teams and includes everything in the Professional plan, along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training. Both plans provide the flexibility of paying upfront to save money or committing annually with monthly payments.

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Postaga- Best website link exchange platform for guest posting

Postaga is an all-in-one outreach platform designed to streamline and enhance your outreach campaigns. Whether it’s for SEO, PR, or sales, Postaga brings efficiency to your efforts, allowing you to focus more on your core tasks.

Postaga is an all-in-one outreach platform that can help you find guest posting opportunities, connect with website owners, and pitch your ideas. Here are the steps on how to use Postaga for guest posting:

  1. Find guest posting opportunities: Postaga has a database of millions of websites, blogs, and podcasts. You can use the search bar to find websites that are relevant to your niche. You can also use the filters to narrow down your search by topic, domain authority, and other criteria.
  2. Connect with website owners: Once you’ve found some guest posting opportunities, you can use Postaga to find the contact information for the website owners. Postaga will automatically find the website owner’s email address, Twitter handle, and LinkedIn profile.
  3. Pitch your ideas: Once you’ve connected with the website owners, you can start pitching your guest posting ideas. Postaga has a built-in email template that you can use to send your pitches. You can also customize the template to fit your specific needs.

Additional Tips for Using Postaga for Guest Posting

  • Make sure your pitches are well-written and persuasive.
  • Be patient. It may take some time to land a guest posting opportunity.
  • Don’t give up. Keep pitching your ideas until you start getting results.

Postaga is a powerful tool that can help you get more exposure for your website or blog. By following the steps above, you can use Postaga to find guest posting opportunities, connect with website owners, and pitch your ideas.

Features of Postaga for Guest Posting

  • A database of millions of websites, blogs, and podcasts
  • The ability to find website owners’ contact information
  • A built-in email template for pitching guest posting ideas
  • The ability to track your results

If you’re looking for a way to get more exposure for your website or blog, I highly recommend using Postaga. It’s a powerful tool that can help you achieve your goals.

PROs of Postaga

  • Automated Outreach: Postaga offers automated outreach capabilities, allowing you to streamline and scale your outreach campaigns. This saves time and effort by automating the process of finding contact information, personalizing emails, and sending follow-ups.
  • Email Personalization: With Postaga, you can personalize your outreach emails by dynamically inserting recipient-specific information. This helps increase the chances of engagement and building meaningful relationships with your prospects.
  • Intelligent Email Sending: Postaga optimizes email sending by analyzing factors such as email deliverability, open rates, and response rates. It uses this data to schedule emails at the most opportune times, increasing the likelihood of your emails being seen and responded to.
  • Contact Discovery: The tool helps you discover relevant contacts for your outreach campaigns. Postaga searches for contact information on websites, social media platforms, and other online sources, making it easier for you to find and connect with the right people.
  • Integration Capabilities: Postaga integrates with popular CRM and email marketing tools, allowing you to seamlessly manage your outreach campaigns within your existing workflow.

Cons of Postaga

Cons of Postaga:

  • Learning Curve: Like any new tool, there may be a learning curve associated with using Postaga effectively. Getting acquainted with the interface and understanding its features may require some initial investment in time and effort.
  • Limited Customization: While Postaga offers email personalization, the level of customization may be limited compared to some other outreach tools. If you require highly customized outreach emails or advanced segmentation, you may find the options provided by Postaga somewhat restricted.
  • Pricing Structure: Postaga’s pricing structure may not be suitable for everyone. Depending on your specific needs and budget, the cost of using Postaga’s features and functionalities may be a consideration.
  • Dependency on Third-Party Sources: Contact discovery relies on the availability and accuracy of contact information from third-party sources. While Postaga aims to provide reliable results, occasional inaccuracies or missing data may occur.

Postaga pricing

postaga pricing

Postaga Pricing

All plans at Postaga start with a 14-day free trial, allowing you to experience the platform 100% risk-free. This is a great opportunity to start building relationships with your fully-featured trial. Source

Postaga offers two main paid plans:

  • Pro Plan

    This plan is perfect for businesses seeking to supercharge their outreach. Priced at $84 per month, it offers a variety of features including all campaign types, 2,000 contacts, unlimited campaigns, 10,000 emails, 300 daily emails per user, 5 users, 1 account, 1,000 opportunity searches, SMTP integrations, a custom signature, campaign generator, instant campaigns, website intelligence, content intelligence, upcoming API access, and automated reporting. Source

  • Agency Plan

    Designed for multiple sites and/or multiple clients, the Agency plan costs $250 per month. It provides all campaign types, 15,000 contacts, unlimited campaigns, 100,000 emails, 300 daily emails per user, unlimited users, 30 accounts, 15,000 opportunity searches, SMTP integrations, custom signature, campaign generator, instant campaigns, website intelligence, content intelligence, API access (coming soon), and automated reporting (coming soon). Source

In addition to these, Postaga also offers a free plan. With this plan, you can use all of Postaga for free with certain limitations: all campaign types, unlimited contacts (with a Hunter subscription), 3 campaigns, 500 emails, 100 daily emails, 1 user, 1 account, 50 opportunity searches, SMTP integrations, custom signature, API access, and automated reporting are included. Source

Ahrefs- Best website link exchange platform for broken link building

ahrefs dashboard

Ahrefs is a powerful SEO tool that helps you analyze your website’s backlinks, research your competitors’ backlinks, and monitor your website’s performance in search engine rankings. It is a web-based tool that can be used to analyze HTML code and identify potential issues with your website’s SEO. It can also be used to identify broken links, analyze keyword performance, and track your website’s performance in search engine rankings.

Broken link building is an effective technique for acquiring high-quality backlinks while simultaneously helping website owners fix broken links. Ahrefs offers powerful tools to help beginners implement successful broken link building campaigns. Here’s how you can use Ahrefs for broken link building:

  • Create an account: Sign up for an Ahrefs subscription to access their comprehensive set of SEO tools and resources.
  • Find broken links: Use the Site Explorer to analyze a target website’s backlink profile and identify broken outbound links. Alternatively, you can use the Broken Link Checker tool to find broken links on any website.
  • Verify broken links: Double-check the status of the identified broken links using Ahrefs’ Batch Analysis tool or a third-party tool like HTTP Status to ensure they are indeed broken.
  • Create replacement content: Develop high-quality, relevant content that serves as a suitable replacement for the broken link. Ensure that your content provides value to the target website’s audience.
  • Find contact information: Locate the website owner’s contact details using Ahrefs’ email finder feature, social media profiles, or the website’s contact page.
  • Reach out: Craft a personalized email to the website owner, kindly informing them of the broken link and suggesting your content as a valuable replacement. Keep your message concise, professional, and focused on providing value.
  • Follow up: If you don’t receive a response within a week or two, consider sending a polite follow-up email to remind the website owner of your previous message.
  • Expand your knowledge: Learn more about broken link building strategies and best practices by exploring the educational resources available through Ahrefs’ Academy and Blog.

PROs of Ahrefs

  • Comprehensive backlink analysis
  • Competitive research tools
  • Keyword research and analysis
  • Content gap analysis
  • Robust reporting capabilities
  • Integration with other SEO tools
  • Easy-to-use interface
  • Affordable pricing plans

Cons of Ahrefs

  • Expensive subscription plans
  • Limited data for free users
  • Difficult to use for beginners
  • No keyword research tool
  • No social media analytics

Ahrefs pricing

ahrefs pricing

Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:

  • Lite: Starts at £79/month – Essential data for small businesses and hobby projects. Subscribe.
  • Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants. Subscribe.
  • Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams. Subscribe.
  • Enterprise: Starts at £799/month – Ideal for agencies and enterprises. Talk to us.

Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.

Respona- Best website link exchange platform for link exchange

Respona dashboard

Respona is a powerful all-in-one outreach and link building platform designed to streamline and optimize your digital marketing efforts. Combining the functionality of a CRM, an email finder, and a content research tool, Respona provides marketers and SEO professionals with the resources they need to efficiently build and manage relationships with influencers, publishers, and website owners. Whether you’re aiming to secure guest posts, build high-quality backlinks, or collaborate on content projects, Respona offers a user-friendly interface and a suite of advanced features to help you achieve your goals, improve your online visibility, and drive organic traffic to your website.

PROs of Respona

  • Flexible and customizable
  • Easy to use
  • Secure and reliable
  • Cost-effective
  • Scalable

Cons of Respona

  • Requires a significant amount of time and resources to set up and maintain
  • Can be expensive to use
  • May require additional training for users
  • Can be difficult to integrate with existing systems
  • May not be able to handle large volumes of data

Respona pricing

Respona pricing

Respona offers two pricing plans to cater to the needs of businesses and individuals at different stages:

  • Starter: Priced at $99 per month, this plan is ideal for in-house teams and SMBs. It includes 1 email account, 5,000 credits per month, and access to all features like email sequences, pitch analyzer, article summarizer, spam protection, auto-reply detection, custom variables, and more.
  • Unlimited: For $399 per month (billed annually), this plan is designed for agencies and large teams. It offers unlimited email accounts, 600,000 credits per year, and all the features included in the Starter plan, catering to larger outreach campaigns.

Both plans come with a 14-day free trial, allowing you to test the platform and find the right fit for your needs. Respona also offers a custom onboarding session to help you get started.

BacklinkManager- Best website link exchange platform for link exchange

backlinkmanager dashboard

BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.

BacklinkManager presents a robust solution for managing and optimizing link partnerships. With its comprehensive feature set, the platform enhances collaboration and productivity in reciprocal link building.

  • Link Partnership Management: BacklinkManager’s dedicated CRM system enables seamless management of relationships with clients, link builders, and vendors, consolidating all information in one place and eliminating the need for multiple Google Sheets.
  • Link Vendor & Freelance Link Builder Relationship Management: The platform allows users to manage all link exchange sheets and guest posting partnerships from one place, ensuring efficient tracking and organization.
  • Link Partnership Scorecard: With the scorecard feature, users can track the status of link exchanges easily, ensuring that commitments are met and balances maintained in partnerships.
  • Chat and Comments: The built-in chat and comment features enable users to communicate directly with their link-building partners and vendors, promoting better collaboration and issue resolution.

As a comprehensive solution, BacklinkManager equips users with advanced tools for link-building operations, such as link monitoring, report generation, goal setting, and the sharing of interactive dashboards. This makes it an invaluable tool for businesses seeking to enhance their link partnerships and reciprocal link-building efforts.

PROs of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

Cons of BacklinkManager

  • Can be expensive for single SEO hustlers or really small businesses

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.


As we’ve seen from the post above, there are several reasons why you should be using a website link exchange tool.


To provide a stellar website link exchange, you need to have the right tool in your stack.


Hopefully you’ve found this post helpful with choosing the right website link exchange tool for your SaaS!

Still can’t decide about the best website link exchange tool for your company?