Table of Contents

Best tools for outreach link building

Looking for the best outreach link building tool for your SaaS company? There are plenty of solutions for outreach link building on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help! In this post, we’ll discuss exactly that – which outreach link building tool is best, depending on the different criteria that companies looking for outreach link building software typically have. Let’s dive in!

TL;DR

  • Outreach link building is the process of requesting links from other website owners or bloggers to improve search engine rankings and drive more traffic to your site. It improves search engine rankings, increases brand visibility, and builds valuable relationships with other website owners and bloggers.
  • Outreach link building tools save time, help scale link-building efforts, improve organization, enable personalization and customization, provide tracking and analysis, offer competitive analysis, and improve domain authority and SEO.
  • Must-have features of good outreach link building tools include prospect discovery, email automation and scheduling, customizable templates, relationship management, performance analytics and reporting, competitor analysis, integration with other tools, and scalability.
  • Popular outreach link building tools include Buzzstream, Ninja Outreach, Pitchbox, Mailshake, Ahrefs, and BacklinkManager.
  • Ahrefs is a powerful SEO tool that helps with link audits and provides comprehensive backlink analysis, competitive research tools, keyword research and analysis, and robust reporting capabilities.
  • Pitchbox is a content marketing platform that aids in email outreach by automating processes, integrating with multiple platforms, providing detailed analytics.
  • Buzzstream is a digital PR and outreach platform that excels in guest posting, providing tools for prospecting, outreach, and relationship management, as well as analytics and reporting.
  • BacklinkManager is the only CRM for link building that allows you to monitor links, manage link building partnerships, and report on organic link building campaigns with sharable reporting dashboards. It offers features like a built-in crawler, notifications for broken links, and link building partnership management.
  • While outreach tools are helpful, it’s essential to create high-quality content, personalize outreach messages, and build genuine relationships with website owners and bloggers in your niche for successful outreach link building.

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What is outreach link building?

Successful Outreach Strategy Goals.

Outreach link building is the process of reaching out to other website owners or bloggers to request a link to your site. The goal of outreach link building is to build quality backlinks to your site, which can help improve search engine rankings and drive more traffic to your site. By focusing on high-quality content and personalized outreach, you can build relationships with other website owners in your niche and build high-quality backlinks to your site.

Why is outreach link building important?

best-link-building-strategies-2023-quora

Building outreach links is an important aspect of any digital marketing strategy. It can help to improve your website’s search engine rankings, increase brand visibility, and build valuable relationships with other website owners and bloggers.

Outreach link building is the process of reaching out to other website owners or bloggers to request a link to your website.
By offering them a valuable content to share with their audience, you can establish yourself as an authority in your niche and build valuable relationships that can lead to future collaborations and partnerships.

When you have links pointing to your website from other reputable sources, it can help to drive more traffic to your site and introduce your brand to a wider audience.

Why do you need outreach link building tools?

Wondering why you even need an outreach link building tool? There are several reasons why you may need one: Outreach link building tools are beneficial for several reasons, particularly if you are looking to improve your website’s search engine optimization (SEO) and online visibility. Here are some reasons why you might need an outreach link building tool:

  • Time-saving: Managing outreach manually can be a time-consuming process. Outreach tools streamline the process, enabling you to find potential link prospects, automate email outreach, and track your progress, all in one place.
  • Scaling your link-building efforts: With an outreach tool, you can expand your link-building campaign, reaching out to a larger number of prospects and effectively increasing your chances of acquiring high-quality backlinks.
  • Improved organization: Outreach tools help you keep track of all your prospects, conversations, and link-building progress in a centralized location. This organization makes it easier to manage your campaign and follow up with potential link partners.
  • Personalization and customization: Many outreach tools provide email templates and customization features, allowing you to create personalized messages that have a higher likelihood of getting a positive response from your prospects.
  • Tracking and analysis: Outreach tools often include analytics and reporting features that help you monitor your campaign’s effectiveness, enabling you to adjust your strategy and improve your results.
  • Competitive analysis: Some outreach tools also provide competitor analysis, which helps you identify your competitors’ backlink profiles and find new opportunities to build high-quality links.
  • Improved domain authority and SEO: Acquiring high-quality backlinks from relevant and authoritative websites can improve your website’s domain authority, which is an important factor in search engine rankings. Ultimately, this will lead to increased organic traffic, brand visibility, and potential conversions.

In summary, using an outreach link-building tool can save you time, help you scale your efforts, improve your organization, and provide valuable insights into your campaign’s performance, making it an essential tool for anyone looking to improve their website’s SEO and online presence.

Must have features of good outreach link building tools

An effective outreach link building tool should have the following features to help you streamline your link building efforts and maximize your results:

  • Prospect discovery: The tool should help you find potential websites, blogs, or influencers relevant to your niche, providing a list of prospects for you to connect with for backlinks.
  • Email automation and scheduling: The ability to create, schedule, and send personalized emails to multiple prospects with ease, saving you time and effort.
  • Customizable templates: Access to customizable email templates that can be tailored to your specific needs and target audience, improving your chances of getting a positive response.
  • Relationship management: A built-in CRM system to help you track your interactions with prospects, including their contact information, notes, and communication history.
  • Performance analytics and reporting: The tool should provide comprehensive analytics and reporting features that enable you to monitor the success of your outreach campaigns, allowing you to optimize your strategy based on data-driven insights.
  • Competitor analysis: A feature that allows you to analyze your competitors’ backlink profiles, helping you uncover new link building opportunities and understand your competition’s strategies.
  • Integration with other tools: Seamless integration with popular SEO, marketing, and project management tools to ensure a smooth workflow and efficient collaboration with your team.
  • Scalability: The ability to support your link building efforts as your business grows, allowing you to expand your outreach campaigns without limitations.

These features are crucial for an outreach link building tool to help you effectively manage your link building campaigns, acquire high-quality backlinks, and ultimately improve your website’s search engine rankings and online visibility.

Best outreach link building tools

The best outreach link building tools for SaaS include the following: Here are a few popular options:

  • Buzzstream: This is a comprehensive outreach management tool that helps you find and contact potential link targets, manage your outreach campaigns, and track your progress.
  • Ninja Outreach: This is an all-in-one outreach tool that helps you find and contact influencers in your niche, manage your outreach campaigns, and track your results.
  • Pitchbox: This is a powerful outreach automation tool that helps you find and contact potential link targets, personalize your outreach messages, and track your progress.
  • Mailshake: This is a simple and affordable outreach tool that helps you create and send personalized outreach emails, track your progress, and automate follow-up messages.
  • Ahrefs: This is primarily a backlink analysis tool, but it also includes outreach features that allow you to find and contact potential link targets, track your progress, and analyze your results.
  • Backlink Manager: the only CRM for link building that allows you to monitor your links with a built-in crawler and get notifications when they go down, manage your link building partnerships with vendors and clients, and report on your organic link building campaigns with sharable reporting dashboards.

Remember that while outreach tools can be helpful, they are only one piece of the puzzle when it comes to successful outreach link building. It’s important to create high-quality content, personalize your outreach messages, and build genuine relationships with other website owners and bloggers in your niche. Let’s dive deeper into how each stacks up for different company sizes, budgets and jobs to be done!

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Ahrefs- Best outreach link building platform for link audit

ahrefs dashboard

Ahrefs is a powerful SEO tool that helps you analyze your website’s backlinks, research your competitors’ backlinks, and monitor your website’s performance in search engine rankings. It is a web-based tool that can be used to analyze HTML code and identify potential issues with your website’s SEO. It can also be used to identify broken links, analyze keyword performance, and track your website’s performance in search engine rankings.

Conducting regular link audits is vital for maintaining a healthy backlink profile and ensuring your website’s credibility and search engine rankings. Ahrefs provides a robust set of tools to help beginners perform comprehensive link audits. Here’s how you can use Ahrefs for link audits:

  • Create an account: Sign up for an Ahrefs subscription to access their suite of SEO tools designed to help with link audits and more.
  • Analyze your backlink profile: Use the Site Explorer tool to gain insights into your domain’s backlink profile, including the number of referring domains, backlinks, and their quality.
  • Identify low-quality or toxic links: In the Site Explorer, navigate to the ‘Backlinks’ tab and use filters to find low-quality or toxic backlinks, such as those with low Domain Rating (DR), high Spam Score, or coming from unrelated or spammy websites.
  • Export toxic links: Export a list of toxic backlinks by clicking the ‘Export’ button in the Site Explorer. This will provide you with a CSV file containing the data required for further analysis or disavowal.
  • Create a disavow file: Use the exported list of toxic backlinks to create a disavow file, following Google’s disavow guidelines.
  • Submit the disavow file to Google: Submit the disavow file to Google Search Console to request Google to ignore the low-quality or toxic backlinks, thereby preventing any potential negative impact on your website’s rankings.
  • Monitor your backlink profile: Regularly monitor your backlink profile using the Site Explorer and set up Ahrefs Alerts to receive email notifications about new or lost backlinks, ensuring you stay up to date on any changes.
  • Learn more: Enhance your knowledge of link audits by leveraging the educational resources available through Ahrefs’ Academy and Blog.

PROs of Ahrefs

  • Comprehensive backlink analysis
  • Competitive research tools
  • Keyword research and analysis
  • Content gap analysis
  • Robust reporting capabilities
  • Integration with other SEO tools
  • Easy-to-use interface
  • Affordable pricing plans

Cons of Ahrefs

  • Expensive subscription plans
  • Limited data for free users
  • Difficult to use for beginners
  • No keyword research tool
  • No social media analytics

Ahrefs pricing

ahrefs pricing

Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:

  • Lite: Starts at £79/month – Essential data for small businesses and hobby projects. Subscribe.
  • Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants. Subscribe.
  • Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams. Subscribe.
  • Enterprise: Starts at £799/month – Ideal for agencies and enterprises. Talk to us.

Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.

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Pitchbox- Best outreach link building platform for email outreach

pitchbox dashboard

Pitchbox is a content marketing platform that helps marketers and content creators to find, engage, and nurture relationships with influencers and journalists. It provides a suite of tools to help users find and connect with influencers, track and measure the success of campaigns, and manage relationships with influencers. Pitchbox also offers a range of analytics and reporting tools to help users understand the impact of their campaigns.

Email outreach is a crucial aspect of link building, guest posting, and content promotion. Pitchbox is a comprehensive outreach platform that streamlines the process of connecting with influencers, website owners, and other potential partners. Here’s how you can use Pitchbox for effective email outreach:

  • Create an account: Sign up for a Pitchbox subscription to access their suite of email outreach tools and features.
  • Find outreach opportunities: Use Pitchbox’s Prospecting feature to discover relevant influencers, bloggers, and websites in your niche for potential collaboration or link building.
  • Collect contact information: Leverage Pitchbox’s Contact Finding feature to automatically gather email addresses and social media profiles of your target prospects.
  • Create personalized templates: Design customized email templates that resonate with your target audience, incorporating personalization tokens to tailor each message for individual recipients.
  • Automate follow-ups: Configure automated follow-up emails to improve response rates and save time on manual outreach tasks.
  • Track campaign performance: Monitor your outreach campaigns using Pitchbox’s Reporting feature, which provides insights into open rates, response rates, conversions, and other key metrics to help you optimize your strategy.
  • Collaborate with your team: Utilize Pitchbox’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient outreach campaigns.
  • Expand your knowledge: Enhance your email outreach skills by exploring Pitchbox’s Resources section, which offers case studies, webinars, and blog posts with valuable insights and best practices.

PROs of Pitchbox

  • Automates outreach processes
  • Integrates with multiple platforms
  • Provides detailed analytics
  • Enables team collaboration
  • Offers personalized outreach
  • Saves time and resources

Cons of Pitchbox

  • Expensive subscription fees
  • Limited customization options
  • Lack of customer support
  • Difficult to use for beginners
  • Limited integrations with other tools

Pitchbox pricing

pitchbox pricing

Pitchbox offers two comprehensive pricing plans tailored to suit the needs of outreach teams of all sizes. The Professional plan, priced at $495 per month (billed annually), provides all the essential tools required for a successful outreach team, including 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. On the other hand, the Enterprise plan, at $1350 per month (billed annually), is designed to empower larger teams and includes everything in the Professional plan, along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training. Both plans provide the flexibility of paying upfront to save money or committing annually with monthly payments.

Buzzstream- Best outreach link building platform for guest posting

buzzstream dashboard

Buzzstream is a digital PR and outreach platform that helps marketers and PR professionals build relationships with influencers, manage campaigns, and measure results. It provides tools for prospecting, outreach, and relationship management, as well as analytics and reporting. Buzzstream also offers a suite of tools for content promotion, link building, and SEO.

Buzzstream is an excellent tool for managing guest posting campaigns, allowing you to discover opportunities, build relationships with publishers, and track your progress. Here’s how you can use Buzzstream for guest posting as a beginner SEO:

  • Create an account: Sign up for a Buzzstream subscription to access their suite of guest posting and outreach tools.
  • Discover guest posting opportunities: Use Buzzstream’s Discovery feature to find relevant websites, bloggers, and influencers in your niche that accept guest posts.
  • Gather contact information: Leverage Buzzstream’s Research feature to automatically find email addresses, social media profiles, and other contact details for your target prospects.
  • Create personalized emails: Craft customized email templates with personalized fields to introduce yourself, pitch your guest post ideas, and follow up with potential publishers.
  • Send and track emails: Use Buzzstream’s email features to send and schedule outreach emails, track opens and clicks, and set reminders for follow-up messages to stay organized and improve your chances of success.
  • Manage your guest posting efforts: Track your email communications, notes, and follow-ups with each contact directly within Buzzstream, ensuring you have a comprehensive view of your relationship history with each prospect.
  • Analyze campaign performance: Utilize Buzzstream’s Reporting feature to track key metrics, such as response rates, published guest posts, and the effectiveness of your guest posting efforts, allowing you to optimize your strategy over time.
  • Collaborate with your team: Use Buzzstream’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient guest posting processes.
  • Expand your knowledge: Learn more about guest posting best practices and strategies by exploring Buzzstream’s Blog and Resources section, which offers case studies, webinars, and articles with valuable insights and tips.

PROs of Buzzstream

  • Automates tedious outreach tasks
  • Provides detailed analytics and reporting
  • Integrates with popular CRM and email platforms
  • Enables collaboration between team members
  • Offers a comprehensive database of influencers

Cons of Buzzstream

  • Expensive for small businesses
  • Limited customization options
  • No built-in analytics
  • No mobile app

Buzzstream pricing

buzzstream pricing

BuzzStream offers four pricing plans to cater to the needs of businesses and individuals at different stages:

  • Starter: Priced at $24 per month, this plan is ideal for up to 2 users and includes 1,000 contacts, contact info discovery, email templates, email scheduling and reminders, open, click, and reply tracking, and more.
  • Growth: At $124 per month, this plan is designed for teams that require advanced features, including team template sharing, project performance reporting, Ahrefs integration, 25,000 contacts, and support for up to 3 users.
  • Professional: For $299 per month, larger teams get advanced analytics, extensive customizability, API access, a dedicated account manager, 100,000 contacts, and support for up to 6 users.
  • Custom: Starting at $999 per month, this plan is tailored to the unique needs of your organization, offering a complete solution for 15+ users and 300,000+ contacts, including an implementation plan and onboarding for new team members.

Each plan comes with a free trial option, allowing you to test the platform and find the right fit for your needs.

BacklinkManager- Best outreach link building platform for link monitoring

backlinkmanager dashboard

BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.

BacklinkManager provides a powerful platform for seamless link monitoring, offering a range of features to ensure the effectiveness of link-building operations.

  • 24/7 Link Monitoring: BacklinkManager allows users to check the current status of their links (do-follow, no-follow, server not responding) at any time, enabling immediate action in case of mislabeled links.
  • Reliable Link Crawler: The platform uses a reliable crawler for tracking link statuses, eliminating the need for makeshift solutions. It performs a two-factor check on every link to ensure data accuracy.
  • Link Status Notifications: Users receive instant notifications in-app or via email when the status of a link changes, such as when a paid link is removed or a page goes 404. This helps to prevent vendors from unjustly removing links.
  • Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows users to manage their link-building efforts by setting link-building goals for target pages, grouping target pages by various parameters like projects, domains, or clients, and easily monitoring link-building progress and goal completion.
  • Backlink Monitoring by Status: Users can easily switch between their do-follow and no-follow links, and find specific links using the search bar.

As a comprehensive solution for link-building operations, BacklinkManager extends beyond CRM functionalities, offering powerful tools for link monitoring, report generation, goal setting, and interactive dashboard sharing. This complete package of features makes BacklinkManager an ideal choice for professionals seeking efficient link monitoring tools.

PROs of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve the website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

Cons of BacklinkManager

  • Can be expensive for single SEO hustlers or really small businesses

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.

BacklinkManager- Best outreach link building platform for link monitoring

backlinkmanager dashboard

BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.

BacklinkManager is a robust platform designed to streamline the process of link exchanges. It provides a platform where users can find other link builders ready for link swaps, based on their specified niches and domain rating expectations.

  • Reciprocal Link Building: BacklinkManager simplifies the process of reciprocal link building, reducing the dependency on constantly updating multiple Google Sheets.
  • Advanced Link Exchanges: BacklinkManager supports A-B-C link exchanges and includes a chat feature to facilitate communication between partners and backlink vendors. Users can track their link-building progress through a dedicated partnership scorecard.
  • Complete Link-Building Solution: Beyond being a CRM, BacklinkManager offers comprehensive tools for managing link-building operations. These features include link monitoring, report generation, goal setting, and the sharing of interactive dashboards.

By offering these features, BacklinkManager aims to provide a comprehensive solution for businesses looking to enhance their link-building operations.

PROs of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

Cons of BacklinkManager

  • Can be expensive for single SEO hustlers or really small businesses

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.

Conclusion

As we’ve seen from the post above, there are several reasons why you should be using a outreach link building tool.

To provide a stellar outreach link building, you need to have the right tool in your stack.

Hopefully you’ve found this post helpful with choosing the right outreach link building tool for your SaaS!

Still can’t decide about the best outreach link building tool for your company?