Best tools for marketing and outreach18 min read

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Best tools for media outreach

Looking for the best marketing and outreach tool for your SaaS company? There are plenty of solutions for marketing and outreach on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help! In this post, we’ll discuss exactly that – which marketing and outreach tool is best depending on the different criteria that companies looking for marketing and outreach software typically have. Let’s dive in!


  • Marketing and outreach tools play a vital role in promoting products and services to a target audience. Here are the best tools for marketing and outreach:
    • Pitchbox: Comprehensive platform for email outreach, influencer engagement, and campaign management.
    • Buzzstream: Digital PR and outreach tool with prospecting, outreach, and relationship management features.
    • Respona: All-in-one outreach and link building platform with CRM functionality, email personalization, and automation.
    • Postaga: Streamlines outreach campaigns with automated outreach, email personalization, and contact discovery.
    • BacklinkManager: Monitors and analyzes backlinks, manages link-building partnerships, and offers CRM capabilities.
  • These tools provide features such as email outreach, contact discovery, personalized templates, campaign management, analytics, team collaboration, and more.
  • Benefits of using marketing and outreach tools include increased brand awareness, lead generation, relationship building, performance tracking, and staying competitive in the market.
  • Each tool has its pros and cons, and pricing varies based on features and usage.
  • Choose the tool that best fits your needs and budget to optimize your marketing and outreach activities.

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What is marketing and outreach?

Marketing and outreach refer to the strategies and activities that organizations use to promote their products, services, or ideas to a target audience. Marketing involves identifying customer needs and wants, developing products or services that meet those needs, and communicating the value of those products or services to potential customers. Outreach, on the other hand, involves reaching out to specific groups or communities to build relationships, raise awareness, and promote engagement. Together, marketing and outreach help organizations to build brand awareness, attract new customers, and retain existing ones.

Why is marketing and outreach important?

To effectively utilize reciprocal linking, it’s important to incorporate marketing and outreach strategies. This can involve reaching out to relevant websites and businesses within your niche, offering to exchange links and collaborate on content. It’s also important to create valuable and shareable content that other websites will want to link to. By building relationships and promoting your content, you can increase the likelihood of successful reciprocal linking and reap the benefits of increased traffic and industry relevance.

Why do you need marketing and outreach tools?

Wondering why you even need a marketing and outreach tool? There are several reasons why you may need one:

Why do you need marketing and outreach tools?

  • To increase brand awareness and reach a wider audience
  • To generate leads and increase sales
  • To build relationships with customers and stakeholders
  • To track and analyze marketing efforts and measure ROI
  • To stay competitive in the market and keep up with industry trends

Must have features of good marketing and outreach tools

1. Customizable templates: The tool should offer a range of customizable templates that can be used to create visually appealing HTML outputs for marketing and outreach purposes.

2. WYSIWYG editor: A What-You-See-Is-What-You-Get (WYSIWYG) editor is a must-have feature for any HTML tool. It allows users to create HTML outputs without having to write any code.

3. Responsive design: The tool should be able to create HTML outputs that are optimized for different screen sizes and devices. This is particularly important for marketing and outreach purposes, as the content needs to be accessible on a range of devices.

4. Integration with social media: The tool should allow users to easily share their HTML outputs on

Best marketing and outreach tools

The best marketing and outreach tools for SaaS include the following: Let’s dive deeper into how each stacks up for different company sizes, budgets and jobs to be done!

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Pitchbox- Best marketing and outreach platform for email outreach

pitchbox dashboard

Pitchbox is a content marketing platform that helps marketers and content creators to find, engage, and nurture relationships with influencers and journalists. It provides a suite of tools to help users find and connect with influencers, track and measure the success of campaigns, and manage relationships with influencers. Pitchbox also offers a range of analytics and reporting tools to help users understand the impact of their campaigns.

Email outreach is a crucial aspect of link building, guest posting, and content promotion. Pitchbox is a comprehensive outreach platform that streamlines the process of connecting with influencers, website owners, and other potential partners. Here’s how you can use Pitchbox for effective email outreach:

  • Create an account: Sign up for a Pitchbox subscription to access their suite of email outreach tools and features.
  • Find outreach opportunities: Use Pitchbox’s Prospecting feature to discover relevant influencers, bloggers, and websites in your niche for potential collaboration or link building.
  • Collect contact information: Leverage Pitchbox’s Contact Finding feature to automatically gather email addresses and social media profiles of your target prospects.
  • Create personalized templates: Design customized email templates that resonate with your target audience, incorporating personalization tokens to tailor each message for individual recipients.
  • Automate follow-ups: Configure automated follow-up emails to improve response rates and save time on manual outreach tasks.
  • Track campaign performance: Monitor your outreach campaigns using Pitchbox’s Reporting feature, which provides insights into open rates, response rates, conversions, and other key metrics to help you optimize your strategy.
  • Collaborate with your team: Utilize Pitchbox’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient outreach campaigns.
  • Expand your knowledge: Enhance your email outreach skills by exploring Pitchbox’s Resources section, which offers case studies, webinars, and blog posts with valuable insights and best practices.

PROs of Pitchbox

  • Automates outreach processes
  • Integrates with multiple platforms
  • Provides detailed analytics
  • Enables team collaboration
  • Offers personalized outreach
  • Saves time and resources

Cons of Pitchbox

  • Expensive subscription fees
  • Limited customization options
  • Lack of customer support
  • Difficult to use for beginners
  • Limited integrations with other tools

Pitchbox pricing

pitchbox pricing

Pitchbox offers two comprehensive pricing plans tailored to suit the needs of outreach teams of all sizes. The Professional plan, priced at $495 per month (billed annually), provides all the essential tools required for a successful outreach team, including 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. On the other hand, the Enterprise plan, at $1350 per month (billed annually), is designed to empower larger teams and includes everything in the Professional plan, along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training. Both plans provide the flexibility of paying upfront to save money or committing annually with monthly payments.

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Buzzstream- Best marketing and outreach platform for email outreach

buzzstream dashboard

Buzzstream is a digital PR and outreach platform that helps marketers and PR professionals build relationships with influencers, manage campaigns, and measure results. It provides tools for prospecting, outreach, and relationship management, as well as analytics and reporting. Buzzstream also offers a suite of tools for content promotion, link building, and SEO.

Buzzstream is an effective tool for managing email outreach campaigns, helping you connect with influencers and website owners to build relationships and acquire valuable backlinks. Here’s how you can use Buzzstream for email outreach as a beginner SEO:

  • Create an account: Sign up for a Buzzstream subscription to access their suite of email outreach and link building tools.
  • Discover outreach prospects: Use Buzzstream’s Discovery feature to find relevant websites, bloggers, and influencers in your niche for potential outreach opportunities.
  • Gather contact information: Leverage Buzzstream’s Research feature to automatically find email addresses, social media profiles, and other contact details for your target prospects.
  • Create personalized emails: Craft customized email templates with personalized fields to make your outreach messages stand out and increase the chances of getting a positive response.
  • Send and track emails: Use Buzzstream’s email features to send and schedule outreach emails, track opens and clicks, and set reminders for follow-up messages to stay organized and improve your chances of success.
  • Manage your outreach: Track your email communications, notes, and follow-ups with each contact directly within Buzzstream, ensuring you have a comprehensive view of your relationship history with each prospect.
  • Analyze campaign performance: Utilize Buzzstream’s Reporting feature to track key metrics, such as response rates, links acquired, and the effectiveness of your email outreach efforts, allowing you to optimize your strategy over time.
  • Collaborate with your team: Use Buzzstream’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient email outreach processes.
  • Expand your knowledge: Learn more about email outreach best practices and strategies by exploring Buzzstream’s Blog and Resources section, which offers case studies, webinars, and articles with valuable insights and tips.

PROs of Buzzstream

  • Automates tedious outreach tasks
  • Provides detailed analytics and reporting
  • Integrates with popular CRM and email platforms
  • Enables collaboration between team members
  • Offers a comprehensive database of influencers

Cons of Buzzstream

  • Expensive for small businesses
  • Limited customization options
  • No built-in analytics
  • No mobile app

Buzzstream pricing

buzzstream pricing

BuzzStream offers four pricing plans to cater to the needs of businesses and individuals at different stages:

  • Starter: Priced at $24 per month, this plan is ideal for up to 2 users and includes 1,000 contacts, contact info discovery, email templates, email scheduling and reminders, open, click, and reply tracking, and more.
  • Growth: At $124 per month, this plan is designed for teams that require advanced features, including team template sharing, project performance reporting, Ahrefs integration, 25,000 contacts, and support for up to 3 users.
  • Professional: For $299 per month, larger teams get advanced analytics, extensive customizability, API access, a dedicated account manager, 100,000 contacts, and support for up to 6 users.
  • Custom: Starting at $999 per month, this plan is tailored to the unique needs of your organization, offering a complete solution for 15+ users and 300,000+ contacts, including an implementation plan and onboarding for new team members.

Each plan comes with a free trial option, allowing you to test the platform and find the right fit for your needs.

Respona- Best marketing and outreach platform for email outreach

Respona dashboard

Respona is a powerful all-in-one outreach and link building platform designed to streamline and optimize your digital marketing efforts. Combining the functionality of a CRM, an email finder, and a content research tool, Respona provides marketers and SEO professionals with the resources they need to efficiently build and manage relationships with influencers, publishers, and website owners. Whether you’re aiming to secure guest posts, build high-quality backlinks, or collaborate on content projects, Respona offers a user-friendly interface and a suite of advanced features to help you achieve your goals, improve your online visibility, and drive organic traffic to your website.

Respona is a powerful email outreach tool designed to help you streamline your communication efforts and build valuable relationships. Here’s how you can effectively use Respona for email outreach as a beginner SEO:

  • Find the right prospects: Use Respona’s App Search feature to discover websites, influencers, or journalists in your niche. Evaluate their relevance and authority to ensure they’re a good fit for your outreach campaign.
  • Obtain accurate contact information: Utilize Respona’s Email Finder feature to automatically find and verify the email addresses of your prospects. This ensures you’re reaching out to the right person and increases your chances of a positive response.
  • Personalize your emails: Craft customized emails using Respona’s Email Personalization feature. Incorporate personal details, tailor your message to the recipient’s interests, and use engaging subject lines to improve your open and response rates.
  • Automate your outreach: Set up personalized, multi-stage email campaigns using Respona’s Automated Email Outreach feature. Schedule follow-up emails and track the progress of your campaign to ensure you’re staying on top of your outreach efforts.
  • Monitor your campaign performance: Analyze the success of your email outreach campaigns using Respona’s Email Analytics feature. Assess your open, click-through, and response rates to identify areas for improvement and optimize your future outreach efforts.
  • Collaborate with your team: Leverage Respona’s Team Collaboration tools to work seamlessly with your team members. Assign tasks, share notes, and coordinate your outreach strategy to ensure everyone is on the same page.
  • Expand your knowledge: Stay up-to-date on email outreach best practices by exploring Respona’s Blog and Resources section. Gain valuable insights, tips, and strategies to improve your outreach campaigns and build stronger relationships with your prospects.

PROs of Respona

  • Flexible and customizable
  • Easy to use
  • Secure and reliable
  • Cost-effective
  • Scalable

Cons of Respona

  • Requires a significant amount of time and resources to set up and maintain
  • Can be expensive to use
  • May require additional training for users
  • Can be difficult to integrate with existing systems
  • May not be able to handle large volumes of data

Respona pricing

Respona pricing

Respona offers two pricing plans to cater to the needs of businesses and individuals at different stages:

  • Starter: Priced at $99 per month, this plan is ideal for in-house teams and SMBs. It includes 1 email account, 5,000 credits per month, and access to all features like email sequences, pitch analyzer, article summarizer, spam protection, auto-reply detection, custom variables, and more.
  • Unlimited: For $399 per month (billed annually), this plan is designed for agencies and large teams. It offers unlimited email accounts, 600,000 credits per year, and all the features included in the Starter plan, catering to larger outreach campaigns.

Both plans come with a 14-day free trial, allowing you to test the platform and find the right fit for your needs. Respona also offers a custom onboarding session to help you get started.

Postaga- Best marketing and outreach platform for email outreach

Postaga is an all-in-one outreach platform designed to streamline and enhance your outreach campaigns. Whether it’s for SEO, PR, or sales, Postaga brings efficiency to your efforts, allowing you to focus more on your core tasks.

PROs of Postaga

  • Automated Outreach: Postaga offers automated outreach capabilities, allowing you to streamline and scale your outreach campaigns. This saves time and effort by automating the process of finding contact information, personalizing emails, and sending follow-ups.
  • Email Personalization: With Postaga, you can personalize your outreach emails by dynamically inserting recipient-specific information. This helps increase the chances of engagement and building meaningful relationships with your prospects.
  • Intelligent Email Sending: Postaga optimizes email sending by analyzing factors such as email deliverability, open rates, and response rates. It uses this data to schedule emails at the most opportune times, increasing the likelihood of your emails being seen and responded to.
  • Contact Discovery: The tool helps you discover relevant contacts for your outreach campaigns. Postaga searches for contact information on websites, social media platforms, and other online sources, making it easier for you to find and connect with the right people.
  • Integration Capabilities: Postaga integrates with popular CRM and email marketing tools, allowing you to seamlessly manage your outreach campaigns within your existing workflow.

Cons of Postaga

Cons of Postaga:

  • Learning Curve: Like any new tool, there may be a learning curve associated with using Postaga effectively. Getting acquainted with the interface and understanding its features may require some initial investment in time and effort.
  • Limited Customization: While Postaga offers email personalization, the level of customization may be limited compared to some other outreach tools. If you require highly customized outreach emails or advanced segmentation, you may find the options provided by Postaga somewhat restricted.
  • Pricing Structure: Postaga’s pricing structure may not be suitable for everyone. Depending on your specific needs and budget, the cost of using Postaga’s features and functionalities may be a consideration.
  • Dependency on Third-Party Sources: Contact discovery relies on the availability and accuracy of contact information from third-party sources. While Postaga aims to provide reliable results, occasional inaccuracies or missing data may occur.

Postaga pricing

postaga pricing

Postaga Pricing

All plans at Postaga start with a 14-day free trial, allowing you to experience the platform 100% risk-free. This is a great opportunity to start building relationships with your fully-featured trial. Source

Postaga offers two main paid plans:

  • Pro Plan

    This plan is perfect for businesses seeking to supercharge their outreach. Priced at $84 per month, it offers a variety of features including all campaign types, 2,000 contacts, unlimited campaigns, 10,000 emails, 300 daily emails per user, 5 users, 1 account, 1,000 opportunity searches, SMTP integrations, a custom signature, campaign generator, instant campaigns, website intelligence, content intelligence, upcoming API access, and automated reporting. Source

  • Agency Plan

    Designed for multiple sites and/or multiple clients, the Agency plan costs $250 per month. It provides all campaign types, 15,000 contacts, unlimited campaigns, 100,000 emails, 300 daily emails per user, unlimited users, 30 accounts, 15,000 opportunity searches, SMTP integrations, custom signature, campaign generator, instant campaigns, website intelligence, content intelligence, API access (coming soon), and automated reporting (coming soon). Source

In addition to these, Postaga also offers a free plan. With this plan, you can use all of Postaga for free with certain limitations: all campaign types, unlimited contacts (with a Hunter subscription), 3 campaigns, 500 emails, 100 daily emails, 1 user, 1 account, 50 opportunity searches, SMTP integrations, custom signature, API access, and automated reporting are included. Source

BacklinkManager- Best marketing and outreach platform for email outreach

backlinkmanager dashboard

BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.

BacklinkManager pioneers as the first Link Building CRM on the market, providing an efficient platform for managing relationships with clients, freelance link builders, and vendors.

  • Linkbuilding Client Relationship Management: The tool allows users to monitor links built for a specific client and delegate client management to different team members, ensuring effective organization and tracking.
  • Link Vendor & Freelance Link Builder Relationship Management: BacklinkManager simplifies the management of link exchanges and guest posting partnerships, eliminating the need for multiple link exchange sheets and allowing goal setting for each party involved.
  • Chat and Comments: The tool includes a live chat and comments feature, allowing users to communicate directly with link-building partners and vendors on specific partnership and link-building target pages.
  • Link Partnership Scorecard: BacklinkManager’s partnership scorecard automatically tracks the status of link exchanges, providing a clear view of link contributions and enabling users to request owed links directly through the live chat.
  • Link Matchmaking Tool (Coming Soon): BacklinkManager plans to introduce a Link Matchmaking Tool, which will enable users to match with other link builders who offer link exchanges on domains related to their niches.

BacklinkManager, as a full solution for link-building operations, provides more than just CRM functionalities. It equips users with comprehensive tools to monitor links, generate reports, set goals, and share interactive dashboards, making it a powerful asset for effective link-building strategies.

Try BacklinkManager and see how it can help you efficiently manage your link-building relationships with its Link Building CRM feature. The Link Building CRM for Link Partnership Management enables you to keep track of all your link exchange and guest posting partnerships in one place, making it easier to communicate and manage link-building goals with your partners.

PROs of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

Cons of BacklinkManager

  • Can be expensive for single SEO hustlers or really small businesses

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.


As we’ve seen from the post above, there are several reasons why you should be using a marketing and outreach tool.


To provide a stellar marketing and outreach, you need to have the right tool in your stack.


Hopefully you’ve found this post helpful with choosing the right marketing and outreach tool for your SaaS!

Still can’t decide about the best marketing and outreach tool for your company?