Best tools for local link building18 min read

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Best tools for local SEO

Looking for the best local link building tool for your SEO agency or company? There are plenty of solutions for local link building on review sites, but they don’t make the choice any easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help! In this post, we’ll discuss exactly that – which local link building tool is best depending on the different criteria that companies looking for local link building software typically have. Let’s dive in!


  • Local link building is important for improving search engine rankings, visibility, and driving local traffic.
  • Local link building tools are essential for finding link building opportunities, tracking backlinks, analyzing competitors, and managing outreach campaigns.
  • Must-have features of good local link building tools include website crawling and analysis, customizable filters, integration with outreach tools, tracking and reporting capabilities.
  • Some of the best local link building tools include Ahrefs, Moz Local, Whitespark, SEMrush, and BacklinkManager.
  • Ahrefs is great for link audits, Moz Local helps manage local business listings, Whitespark is focused on citation opportunities, SEMrush offers comprehensive SEO tools, and BacklinkManager is a tool for monitoring and managing backlinks.
  • Each tool has its own pros and cons, pricing plans, and target audience, so it’s important to choose the one that suits your specific needs.
  • Consider trying free trials or demos to test out the tools and determine which one works best for your SEO agency or business.

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What is local link building?

Local link building refers to the process of acquiring backlinks from websites that are located within the same geographic area as the business or website being promoted. This strategy is used to improve local search engine rankings and increase visibility within the local community.

Why is local link building important?

Local link building is important because:

  • It helps improve your website’s search engine rankings
  • It increases your website’s visibility in local search results
  • It drives more traffic to your website from local customers
  • It helps establish your business as a trusted and authoritative source in your local community
  • It can lead to valuable partnerships and collaborations with other local businesses

Why do you need local link building tools?

Wondering why you even need a local link building tool? There are several reasons why you may need one:

Why do you need local link building tools?

Local link building is an important aspect of SEO for businesses that want to improve their online visibility in their local area. Here are some reasons why you may need local link building tools:

  • To find local websites and directories where you can submit your business information and get backlinks
  • To track your backlinks and monitor their quality and relevance
  • To analyze your competitors’ backlinks and find opportunities to build your own
  • To manage your outreach campaigns and keep track of your progress

Using local link building tools can save you time and effort

Must have features of good local link building tools

1. Ability to crawl and analyze local websites for link building opportunities
2. Customizable filters to target specific industries or niches
3. Integration with popular link building outreach tools
4. Automatic tracking of link acquisition progress and success rates
5. Detailed reporting and analytics on link building campaigns
6. Option to export data and reports in HTML format for easy sharing and presentation.

Best local link building tools

The best local link building tools for SaaS include the following: 1. Ahrefs – A powerful SEO tool that can help you find link building opportunities in your local area. It provides detailed information on backlinks, keywords, and competitors.

2. Moz Local – A tool that helps you manage your local business listings across various directories and search engines. It can help you improve your local search rankings and increase your visibility.

3. Whitespark – A local SEO tool that can help you find citation opportunities and build local links. It provides a range of services, including local search audits, citation building, and reputation management.

4. SEMrush – A comprehensive SEO tool that can help you find local link building opportunities. It provides detailed information on backlinks, keywords, and competitors, and can help you track your Let’s dive deeper into how each stacks up for different company sizes, budgets and jobs to be done!

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Ahrefs- Best local link building platform for link audit

ahrefs dashboard

Ahrefs is a powerful SEO tool that helps you analyze your website’s backlinks, research your competitors’ backlinks, and monitor your website’s performance in search engine rankings. It is a web-based tool that can be used to analyze HTML code and identify potential issues with your website’s SEO. It can also be used to identify broken links, analyze keyword performance, and track your website’s performance in search engine rankings.

Conducting regular link audits is vital for maintaining a healthy backlink profile and ensuring your website’s credibility and search engine rankings. Ahrefs provides a robust set of tools to help beginners perform comprehensive link audits. Here’s how you can use Ahrefs for link audits:

  • Create an account: Sign up for an Ahrefs subscription to access their suite of SEO tools designed to help with link audits and more.
  • Analyze your backlink profile: Use the Site Explorer tool to gain insights into your domain’s backlink profile, including the number of referring domains, backlinks, and their quality.
  • Identify low-quality or toxic links: In the Site Explorer, navigate to the ‘Backlinks’ tab and use filters to find low-quality or toxic backlinks, such as those with low Domain Rating (DR), high Spam Score, or coming from unrelated or spammy websites.
  • Export toxic links: Export a list of toxic backlinks by clicking the ‘Export’ button in the Site Explorer. This will provide you with a CSV file containing the data required for further analysis or disavowal.
  • Create a disavow file: Use the exported list of toxic backlinks to create a disavow file, following Google’s disavow guidelines.
  • Submit the disavow file to Google: Submit the disavow file to Google Search Console to request Google to ignore the low-quality or toxic backlinks, thereby preventing any potential negative impact on your website’s rankings.
  • Monitor your backlink profile: Regularly monitor your backlink profile using the Site Explorer and set up Ahrefs Alerts to receive email notifications about new or lost backlinks, ensuring you stay up to date on any changes.
  • Learn more: Enhance your knowledge of link audits by leveraging the educational resources available through Ahrefs’ Academy and Blog.

PROs of Ahrefs

  • Comprehensive backlink analysis
  • Competitive research tools
  • Keyword research and analysis
  • Content gap analysis
  • Robust reporting capabilities
  • Integration with other SEO tools
  • Easy-to-use interface
  • Affordable pricing plans

Cons of Ahrefs

  • Expensive subscription plans
  • Limited data for free users
  • Difficult to use for beginners
  • No keyword research tool
  • No social media analytics

Ahrefs pricing

ahrefs pricing

Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:

  • Lite: Starts at £79/month – Essential data for small businesses and hobby projects. Subscribe.
  • Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants. Subscribe.
  • Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams. Subscribe.
  • Enterprise: Starts at £799/month – Ideal for agencies and enterprises. Talk to us.

Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.

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Pitchbox- Best local link building platform for email outreach

pitchbox dashboard

Pitchbox is a content marketing platform that helps marketers and content creators to find, engage, and nurture relationships with influencers and journalists. It provides a suite of tools to help users find and connect with influencers, track and measure the success of campaigns, and manage relationships with influencers. Pitchbox also offers a range of analytics and reporting tools to help users understand the impact of their campaigns.

Email outreach is a crucial aspect of link building, guest posting, and content promotion. Pitchbox is a comprehensive outreach platform that streamlines the process of connecting with influencers, website owners, and other potential partners. Here’s how you can use Pitchbox for effective email outreach:

  • Create an account: Sign up for a Pitchbox subscription to access their suite of email outreach tools and features.
  • Find outreach opportunities: Use Pitchbox’s Prospecting feature to discover relevant influencers, bloggers, and websites in your niche for potential collaboration or link building.
  • Collect contact information: Leverage Pitchbox’s Contact Finding feature to automatically gather email addresses and social media profiles of your target prospects.
  • Create personalized templates: Design customized email templates that resonate with your target audience, incorporating personalization tokens to tailor each message for individual recipients.
  • Automate follow-ups: Configure automated follow-up emails to improve response rates and save time on manual outreach tasks.
  • Track campaign performance: Monitor your outreach campaigns using Pitchbox’s Reporting feature, which provides insights into open rates, response rates, conversions, and other key metrics to help you optimize your strategy.
  • Collaborate with your team: Utilize Pitchbox’s Team Collaboration features to assign tasks, share notes, and manage workflows with your team members, ensuring smooth and efficient outreach campaigns.
  • Expand your knowledge: Enhance your email outreach skills by exploring Pitchbox’s Resources section, which offers case studies, webinars, and blog posts with valuable insights and best practices.

PROs of Pitchbox

  • Automates outreach processes
  • Integrates with multiple platforms
  • Provides detailed analytics
  • Enables team collaboration
  • Offers personalized outreach
  • Saves time and resources

Cons of Pitchbox

  • Expensive subscription fees
  • Limited customization options
  • Lack of customer support
  • Difficult to use for beginners
  • Limited integrations with other tools

Pitchbox pricing

pitchbox pricing

Pitchbox offers two comprehensive pricing plans tailored to suit the needs of outreach teams of all sizes. The Professional plan, priced at $495 per month (billed annually), provides all the essential tools required for a successful outreach team, including 5,000 outreach emails, access for three users, five email accounts, and unlimited campaigns and contacts. On the other hand, the Enterprise plan, at $1350 per month (billed annually), is designed to empower larger teams and includes everything in the Professional plan, along with a dedicated success manager, single sign-on (SSO), customized service agreement, and custom onboarding & team training. Both plans provide the flexibility of paying upfront to save money or committing annually with monthly payments.

Respona- Best local link building platform for guest posting

Respona dashboard

Respona is a powerful all-in-one outreach and link building platform designed to streamline and optimize your digital marketing efforts. Combining the functionality of a CRM, an email finder, and a content research tool, Respona provides marketers and SEO professionals with the resources they need to efficiently build and manage relationships with influencers, publishers, and website owners. Whether you’re aiming to secure guest posts, build high-quality backlinks, or collaborate on content projects, Respona offers a user-friendly interface and a suite of advanced features to help you achieve your goals, improve your online visibility, and drive organic traffic to your website.

Respona is an effective outreach tool that can help you secure guest posting opportunities to increase your website’s visibility and authority. Here’s a step-by-step guide on how to use Respona for guest posting as a beginner SEO:

  • Identify target websites: Use Respona’s App Search feature to find relevant websites in your niche that accept guest posts. Consider factors such as domain authority, traffic, and audience engagement to select the best prospects.
  • Find the right contact: Utilize Respona’s Email Finder feature to locate and verify the email addresses of website owners or editors. This ensures you’re reaching out to the appropriate person responsible for content submissions.
  • Prepare your pitch: Craft a compelling email pitch that outlines your guest post idea, demonstrates your expertise, and highlights the value your content will provide to the target website’s audience. Use Respona’s Email Personalization feature to tailor your message and make a strong impression.
  • Automate your outreach: Schedule and send your guest post pitches using Respona’s Automated Email Outreach feature. Set up follow-up emails to increase your chances of getting a response and securing guest posting opportunities.
  • Track your progress: Monitor the performance of your guest post outreach campaign using Respona’s Email Analytics feature. Evaluate your open, click-through, and response rates to identify areas for improvement and optimize future outreach efforts.
  • Collaborate with your team: Use Respona’s Team Collaboration tools to coordinate with your team members, assign tasks, and share notes, ensuring everyone is aligned and working together effectively.
  • Learn from the experts: Stay informed about guest posting best practices and strategies by exploring Respona’s Blog and Resources section. Gain valuable insights to improve your outreach campaigns and secure more guest posting opportunities.

PROs of Respona

  • Flexible and customizable
  • Easy to use
  • Secure and reliable
  • Cost-effective
  • Scalable

Cons of Respona

  • Requires a significant amount of time and resources to set up and maintain
  • Can be expensive to use
  • May require additional training for users
  • Can be difficult to integrate with existing systems
  • May not be able to handle large volumes of data

Respona pricing

Respona pricing

Respona offers two pricing plans to cater to the needs of businesses and individuals at different stages:

  • Starter: Priced at $99 per month, this plan is ideal for in-house teams and SMBs. It includes 1 email account, 5,000 credits per month, and access to all features like email sequences, pitch analyzer, article summarizer, spam protection, auto-reply detection, custom variables, and more.
  • Unlimited: For $399 per month (billed annually), this plan is designed for agencies and large teams. It offers unlimited email accounts, 600,000 credits per year, and all the features included in the Starter plan, catering to larger outreach campaigns.

Both plans come with a 14-day free trial, allowing you to test the platform and find the right fit for your needs. Respona also offers a custom onboarding session to help you get started.

SEMrush- Best local link building platform for broken link building

SEMrush dashboard

SEMrush is a comprehensive digital marketing suite that offers a wide range of tools and features to help businesses and marketers optimize their online presence. Trusted by professionals around the globe, SEMrush provides valuable insights into search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content strategy. With its powerful keyword research, competitor analysis, and site audit capabilities, SEMrush enables users to make data-driven decisions and craft effective marketing campaigns. Whether you’re a seasoned expert or a beginner in the digital marketing space, SEMrush offers a user-friendly interface and a wealth of resources to help you grow your online visibility, drive organic traffic, and achieve success in the ever-evolving digital landscape.

Broken link building is a valuable SEO strategy where you find and replace broken links on websites with your own relevant content. SEMrush is a powerful digital marketing toolkit that can help you identify these opportunities and improve your website’s search engine ranking. Let’s dive into the step-by-step process:

  • Step 2: Navigate to the “Backlink Analytics” tool, which can be found under the “SEO” tab in the left sidebar.
  • Step 3: Enter the domain of a competitor or a website within your niche in the search bar, then click “Search.” This will provide you with valuable insights into their backlink profile.
  • Step 4: Scroll down to the “Backlinks” section and click on “Broken.” This will filter the results to show only broken backlinks pointing to the target website.
  • Step 5: Analyze the list of broken backlinks to find opportunities for your own content. Look for links related to your industry or niche that you can replace with high-quality content from your website.
  • Step 6: Reach out to the website owners or editors hosting the broken links. Inform them of the issue and offer your content as a suitable replacement. Make sure to keep your outreach email personalized, polite, and professional.
  • Step 7: Track your progress and monitor the results of your broken link building campaign using SEMrush’s “Backlink Audit” tool, which can be found under the “SEO” tab in the left sidebar.

By following these steps, even a beginner SEO can effectively use SEMrush to implement a broken link building strategy and improve their website’s search engine ranking. Happy link building!

PROs of SEMrush

  • Comprehensive keyword research tool
  • Identify organic search opportunities
  • Analyze competitors’ organic search strategies
  • Track keyword rankings
  • Monitor backlinks
  • Identify technical SEO issues
  • Generate detailed SEO reports

Cons of SEMrush

  • Costly subscription plans
  • Limited data for free users
  • Difficult to use for beginners
  • No support for mobile devices

SEMrush pricing

semrush pricing

Semrush offers three pricing plans tailored to meet the needs of different users, from newbies to large enterprises:

  • Pro: At $119.95 per month, this plan is suitable for newbies and small teams. It includes 5 projects, 500 keywords to track, 10,000 results per report, and a range of SEO, social, and PPC tools, such as competitor analysis, keyword research, website audit, advertising, and social media tools.
  • Guru: Priced at $229.95 per month, the Guru plan is designed for agencies and mid-size businesses. It offers 15 projects, 1,500 keywords to track, 30,000 results per report, and all the features included in the Pro plan. Additionally, it includes the Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.
  • Business: For $449.95 per month, the Business plan is tailored for large agencies and enterprises. It provides 40 projects, 5,000 keywords to track, 50,000 results per report, and all the features available in the Guru plan. Furthermore, it includes Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools.

Additional users can be added to each plan at an extra cost, allowing for secure and efficient teamwork within the platform.

BacklinkManager- Best local link building platform for broken link building

backlinkmanager dashboard

BacklinkManager is a tool used to monitor and analyze the backlinks of a website. It helps to identify the quality of the backlinks, detect any malicious links, and track the progress of the website’s backlink profile. It can also be used to generate reports and track the performance of the website’s backlinks.

BacklinkManager presents a robust solution for managing and optimizing link partnerships. With its comprehensive feature set, the platform enhances collaboration and productivity in reciprocal link building.

  • Link Partnership Management: BacklinkManager’s dedicated CRM system enables seamless management of relationships with clients, link builders, and vendors, consolidating all information in one place and eliminating the need for multiple Google Sheets.
  • Link Vendor & Freelance Link Builder Relationship Management: The platform allows users to manage all link exchange sheets and guest posting partnerships from one place, ensuring efficient tracking and organization.
  • Link Partnership Scorecard: With the scorecard feature, users can track the status of link exchanges easily, ensuring that commitments are met and balances maintained in partnerships.
  • Chat and Comments: The built-in chat and comment features enable users to communicate directly with their link-building partners and vendors, promoting better collaboration and issue resolution.

As a comprehensive solution, BacklinkManager equips users with advanced tools for link-building operations, such as link monitoring, report generation, goal setting, and the sharing of interactive dashboards. This makes it an invaluable tool for businesses seeking to enhance their link partnerships and reciprocal link-building efforts.

PROs of BacklinkManager

  • Automates the process of building backlinks
  • Helps improve website’s search engine rankings
  • Provides detailed reports on backlink performance
  • Offers a variety of backlink sources to choose from
  • Allows for customization of backlink building strategies
  • Saves time and effort compared to manual backlink building
  • Can be used for multiple websites or clients
  • Provides ongoing support and updates

Cons of BacklinkManager

  • Can be expensive for single SEO hustlers or really small businesses

BacklinkManager pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.


As we’ve seen from the post above, there are several reasons why you should be using a local link building tool.


To provide a stellar local link building, you need to have the right tool in your stack.


Hopefully you’ve found this post helpful with choosing the right local link building tool for your SaaS!

Still can’t decide about the best local link building tool for your company?