Best SEO Agencies for Real Estate: The Ultimate Guide14 min read

Looking for the best SEO agencies for Real Estate Agents and Agencies?

Well, we know that search can be hard.

So at BacklinkManager.io, we have compiled a list of the top SEO agencies for Real Estate Agents and Agencies plus some tips to help you choose the perfect agency partner.

Let’s get going!

Summary: Best SEO Agencies for Real Estate + Tips to Choose One

Why is SEO Important for Real Estate?

• Increases local visibility and lead generation.
• Builds brand authority and trust.
• Helps target niche audiences.

Top SEO Agencies for Real Estate

1. Soda Spoon Marketing Agency
   • Specializes in: Local and technical SEO, social media marketing, web design, branding, and data analytics.
   • Notable Work: Achieved 743% sales growth for a wellness brand in a year.
   • Contact: Located in Utah, USA.
2. NextRank – SEO und Online-Marketing
   • Specializes in: Local SEO, Shopify SEO, international SEO, and website optimization.
   • Notable Work: Boosted a client’s Google visibility in just 4 weeks.
   • Contact: Based in Zug, Switzerland.
3. First Pier
   • Specializes in: Shopify store setup, custom themes, and e-commerce SEO.
   • Notable Work: Successfully transformed an Etsy business into a thriving Shopify store.
   • Contact: Based in Portland, Maine.

Tips to Choose the Right SEO Agency:

1. Prioritize agencies experienced in real estate SEO.
2. Check reviews and case studies for proven results.
3. Ensure they offer tailored strategies for your specific goals.
4. Compare pricing to fit your budget without compromising quality.

Why is SEO Important for Real Estate Agents and Agencies?

Most homebuyers and renters start their search online with terms like “houses for sale near me.” SEO helps you appear among the top few results and get their attention.

Here’s how SEO gets you visibility and much more:

• Local Dominance: Capture leads from nearby searches like “top real estate agents.”
• Lead Generation: Attract potential buyers or renters directly to your listings.
• Brand Authority: Build trust as a reliable, top-ranking real estate expert.
• Target Niches: Optimize for searches like “luxury apartments” or “affordable homes.”

Best SEO Agencies for Real Estate Agents and Agencies

Soda Spoon Marketing Agency

Established in 2005 and based in Draper, Utah, Soda Spoon Marketing Agency has spent 19 years helping small businesses tackle the challenges of digital marketing. They specialize in solutions tailored to small business owners, offering a hands-on approach to simplify the complexities of digital advertising, SEO, and social media marketing.

Services

Soda Spoon Marketing Agency offers the following services:

• Advertising:
  • Display Ads, PPC, Retargeting, Native Advertising, Video Marketing.
• SEO:
  • Local SEO, Technical SEO, App Store Optimization, Shopify & WordPress SEO.
  • Link Building, International SEO, and Mobile SEO.
• Social Media Marketing:
  • Content Creation, Facebook Ads, Instagram Marketing, TikTok Influencer Campaigns.
• Web Development & Design:
  • UX Design, WordPress Design, Graphic Design, Logo Design.
• Other Services:
  • Branding, Reputation Management, Email Marketing, Data Analytics, Public Relations.

Industries Served

Soda Spoon caters to a range of industries, including:

• Dental
• E-commerce
• Health & Wellness
• Legal Services
• Real Estate

Case Study

Boosting Sales by 743% for a Wellness eCommerce Brand

The client, selling alternative health products in the U.S., needed end-to-end marketing solutions covering branding, manufacturing, fulfillment, and more. Soda Spoon developed the brand, created packaging, established fulfillment operations across the U.S., and implemented effective ad campaigns.

The campaign achieved the following results in a matter of 12 months:

• Sales increased by 743%.
• Customer awareness grew by 500%.
• A $75k ad campaign generated over $750k in revenue, scaling the brand to $60M.

Top Clients

The agency has worked with an impressive portfolio of clients, including:

• TRON Auto Lab
• LUXEARI
• Ceramic Pro Elite Dealer
• Roux Arts
• CertDiscovery
• Haven and Hall

Pricing

They do not provide fixed prices; you can get an idea of their pricing on their SEO pricing page.

Awards and Certificates

Soda Spoon’s expertise is recognized through numerous accolades:

• Yelp Advertising Partner Award
• SEMrush Certified Agency Partner Award
• Google Partner Award
• Shopify Partner Award
• Facebook Marketing Partner Award
• Webflow Certified Agency Award

Ratings and reviews

⭐⭐⭐⭐⭐

Jonathan Frioux

“Thank you to the Soda Spoon team for such amazing work quality. Their professionalism really stood out to us throughout our entire project. Nights, weekends, their responsiveness was impeccable. We built an e-commerce brand with them. Social media, design, branding, NFTs, crypto payments, OpenSea, website, email, phone, print, letterhead, cards, you name it they took care of us. Highly recommended.”

⭐⭐⭐⭐⭐

Mike J

“Soda Spoon has been a game-changer for our website. Their expertise in SEO, content creation, and social media marketing significantly boosted our online presence, driving increased traffic and engagement. Their personalized approach and commitment to success are top notch and made all the difference to me. Thanks to SodaSpoon, we’ve seen remarkable growth and improved online visibility. Highly recommend their services for impactful digital marketing results!

Contact Information

• Phone: +1-385-275-9822
• Email: hello@sodaspoon.com
• Website: Contact Us
• Address: 13894 South Bangerter Parkway, Suite 200, Draper, Utah 84020, USA
• Hours (Mountain Time):
  • Monday to Friday: 8 AM to 5 PM
  • Saturday/Sunday: Closed

NextRank – SEO und Online-Marketing

NextRank – SEO und Online-Marketing, based in Zug, Switzerland, was founded in 2024 with a clear mission: to help businesses stand out online. Whether it’s boosting local visibility or achieving national reach, NextRank tailors strategies to meet the unique needs of every client.

Services

NextRank – SEO und Online-Marketing offers the following services:

• Advertising & Branding:
  • Display Ads, PPC, Retargeting, and Brand Strategy.
• SEO:
  • Local SEO, International SEO, Technical SEO, Shopify SEO, Link Building.
• Social Media Marketing:
  • Facebook, Instagram, LinkedIn, TikTok, and Twitter campaigns.
• Web Development:
  • Responsive Design, UX Design, WordPress Design, Website Maintenance.
• Other Services:
  • Content Marketing, Email Marketing, Public Relations, Marketing Automation.

Industries Served

NextRank caters to a vast variety of industries. Here’s the exhaustive list:

• Agriculture
• Architecture
• Automotive
• B2B Services
• Construction
• Consumer Goods
• Dental
• E-commerce
• Education Institutions
• Fashion Retail
• Fintech
• Food and Hospitality
• Gambling
• Government
• Healthcare
• Home Services
• IT
• Insurance
• Legal Services
• Logistics
• Manufacturing
• Media & Entertainment
• Non-profits
• Oil & Gas
• Real Estate
• Sports & Fitness
• Telecommunications
• Transportation
• Travel & Tourism

Case Study

From Invisible to Google Leader in Just 4 Weeks

A client’s website lacked visibility on Google, resulting in minimal traffic and inquiries.

NextRank executed a simple yet powerful SEO strategy, including:

• Keyword optimization.
• Enhancing website speed and user experience.
• Improving text, images, and backlinks.
• Targeting local search results.

Results:

• The website reached the first page of Google for multiple search terms within 4 weeks.
• Increased visitors, inquiries, and sales, significantly boosting the client’s online presence.

Pricing

NextRank – SEO und Online-Marketing has not laid out a fixed pricing structure. Its services usually start at $1,000 per project.

Awards and Certificates

NextRank has been recognized for its exceptional marketing services and is a Semrush Agency Partner.

Contact Information

• Location: Zug, Canton of Zug, Switzerland
• Website: Contact NextRank

First Pier

First Pier was founded by Steve Pogson in 2009 in Portland, Maine. It is a leading Shopify agency that specializes in transforming e-commerce visions into thriving realities. With a decade of experience, their dedicated team of experts focuses on delivering Shopify solutions to help businesses succeed in the competitive digital marketplace.

Services

First Pier offers the following services:

• Shopify Solutions:
  • Shopify Store Setup and Migration.
  • Custom Theme Development.
  • Conversion Rate Optimization (CRO).
  • E-commerce SEO and Strategy.
• Content Marketing:
  • Copywriting, Content Strategy, Email Marketing.
• Web Development:
  • UX Design, Website Maintenance, Shopify SEO.
• Branding and Advertising:
  • Brand Strategy, Retargeting, PPC, Video Marketing.

Industries Served

First Pier works with clients across a variety of industries, including:

• Architecture
• B2B Services
• Consumer Goods
• E-commerce
• Education Institutions
• Fashion Retail
• Food & Beverages
• Health & Wellness
• Home Services
• Manufacturing
• Non-profits
• Restaurants
• Sports & Fitness

Case Study

Transforming Ravenstone’s E-Commerce Journey
Ravenstone operated a thriving Etsy shop but wanted to expand into e-commerce with a Shopify platform. As their marketing agency partner, First Pier took the following steps:

• Refined the catalog’s category structure to improve product discovery.
• Imported Etsy reviews to enhance social proof and credibility.
• Designed an intuitive store layout tailored for user engagement.

Results:

Ravenstone’s e-commerce platform was transformed, deepening customer connections and boosting its brand presence in the jewelry market.

Top Clients

First Pier has partnered with a range of notable clients, including:

• Versa Gripps
• Viand Mercantile
• Hyperlite Mountain Gear
• Tandem Coffee Roasters
• Bliss
• Wyman’s

Pricing

Here’s the pricing of First Pier:

• E-commerce Diagnostic & Roadmap:
  • Cost: $3,000 (Fixed Fee)
  • Includes: 72-point UX & Conversion Rate Audit, 47-point Klaviyo Audit, Prioritized Recommendations
  • Timeframe: 3 weeks
• SEO Opportunity Diagnostic:
  • Cost: $3,500 (Fixed Fee)
  • Includes: Technical SEO Audit, On-Page SEO Evaluation, Keyword & Competitor Analysis, Backlink Assessment
  • Timeframe: 4 weeks

Awards and Certificates

First Pier has been recognized for its excellence in the e-commerce space:

• Top Shopify Marketing Agencies 2024 – Clutch
• Top Shopify Company US 2023 & 2024 – Clutch
• Top Company Maine 2023 – Clutch
• Top E-Commerce Marketing Agency 2023 – Clutch
• Top E-Commerce Developers 2023 – Clutch

Red Search

Red Search is an established SEO agency founded by Daniel Law located in Sydney, Australia. The agency is known for helping businesses accelerate their growth online through white-hat SEO strategies. It caters to variable business sizes and industries and specializes in thought-leadership content marketing.

Services

Red Search offers a range of SEO services, including:

• Technical SEO
• Local SEO
• Content Marketing
• Link Building
• Shopify SEO
• WordPress SEO
• SEO Consulting

Industries Served

Red Search has extensive experience working with businesses across a broad range of industries, including:

• B2B Services
• Construction
• E-commerce
• Health & Wellness
• Real Estate

Case Study

Simply Maid was looking to expand its organic presence beyond Sydney, aiming to rank nationally for competitive keywords in cities like Melbourne, Brisbane, Perth, and Adelaide.

Red Search implemented a tailored SEO strategy that combined keyword research, content optimization, and local SEO efforts. Their bespoke approach helped Simply Maid gain national visibility.

Result:

The company saw significant improvements in organic rankings, achieving top positions for major keywords such as “house cleaning Sydney,” “house cleaning Melbourne,” and “house cleaning Brisbane.” This resulted in a 364% increase in online bookings, allowing Simply Maid to expand its customer base across Australia.

Top Clients

Over the years, Red Search has helped numerous brands strengthen their digital presence and scale their businesses.

Notable clients include:

• Coca-Cola Amatil
• ELGAS
• Eyecare Plus
• Barnardos Australia
• Simply Maid
• House of Cerrone

The agency has successfully worked with both well-established brands and small to medium-sized businesses.

Pricing

Red Search’s SEO services start from $1,000 per month. Projects generally extend beyond six months to ensure sustained progress and effective implementation of long-term strategies.

For businesses seeking immediate insight, Red Search also offers a free SEO audit.

Awards and Certificates

The agency has won the following awards:

• Semrush Search Awards 2020: Winner – Best Content Marketing Campaign
• APAC Search Awards 2021: Winner – Best SEO Campaign
• TechBehemoths Awards 2022: Recognized as one of the Top SEO Companies in Australia

Contact Information

• Email: info@redsearch.com.au
• Phone: 1300 101 712
• Website: www.redsearch.com.au/contact

Sweet Globe

Sweet Globe, founded in 2011 by Anthony Martin, is a digital marketing agency based in Waterloo, Wallonia, Belgium. With over a decade of experience, the agency serves as an extension of its clients’ marketing departments, offering strategies to boost online visibility and performance.

Services

Sweet Globe offers the following services:

• Advertising (Display Ads, PPC, Programmatic Advertising, Video Marketing)
• SEO (Technical SEO, Local SEO, Mobile SEO, YouTube SEO, International SEO)
• Content Marketing (Content Strategy, Content Creation, Copywriting, Storytelling)
• Social Media Marketing (Facebook Advertising, Instagram Marketing, TikTok Influencer Marketing)
• Marketing Automation & Email Marketing

Industries Served

The agency has served the following industries:

• E-commerce
• Fashion Retail
• Food & Beverages
• Non-profits
• Restaurants

Case Study

Communication Strategy for The Green Shot
The Green Shot required a social media communication strategy to engage better with its audience and expand its reach.
Sweet Globe designed an editorial calendar and provided ongoing support.

Result:

In a matter of 6 months with an affordable budget of $2500, the agency improved creative strategies and successfully followed implementation for The Green Shot.

Top Clients

Some of Sweet Globe’s notable clients include:

• Lansinoh
• The Little Gym
• Gordon Finest Beers
• The Green Shot
• Century 21

Pricing

Sweet Globe has not laid down a fixed pricing structure. Its services start at $2,500.

Awards and Certificates

Sweet Globe has grabbed the following awards:

• Google Partner Award
• Meta Business Partner Award

Ratings and Reviews

Average rating based on reviews on Sortlist.com: 4.57

⭐⭐⭐⭐⭐

Covarel Niccuza (Business Developer at TheGreenShot)

What was the objective behind your collaboration?

‘The agency helped us to define our communication strategy for social networks and assisted us in the production of content for an editorial calendar.”

What did you enjoy the most during your collaboration?

“Creative thinking, recommendations, and follow-up meetings.”

⭐⭐⭐⭐

Caroline Cranival (Product Development Manager at Sofidel Benelux)

Objective Behind the Collaboration?

“Brand awareness, recruitment, and generating buzz around the group’s respective brands.”

What You Enjoyed the Most?

“Professionalism, commitment, and follow-up by the account manager.”

Areas for Improvement?

“Selection of some freelancers who write Facebook content and articles for the website.”

Contact Information

• Email: info@sweetglobe.be
• Website: https://sweetglobe.eu/contact/

Web Domination

Founded in 2016, Web Domination is an Australia-based digital marketing agency that mainly works with small businesses. With a focus on innovative strategies, they help clients achieve industry dominance and rise above the competition.

The agency specializes in SEO, social media advertising, and web design, but offers many diverse marketing packages.

Services

Web Domination provides a comprehensive suite of services, including:

• SEO (Local, Technical, WordPress)
• Social Media Marketing (Facebook, Instagram)
• PPC Advertising
• Website Development & Maintenance
• Online Reputation Management
• Lead Generation

Industries Served

Web Domination works with businesses in industries such as:

• Real Estate
• B2B Services
• Construction
• Sports & Fitness
• Home Services

Case Study

Coast To Country Specialised Coatings

Starting as a small operation in a home garage, the agency’s client needed a stronger online presence for lead generation. Web Domination created Facebook ad campaigns, organic posts, and a website with SEO optimization to drive leads.

Results:

The business grew to 9+ employees, and 6+ vehicles, and expanded into commercial and industrial services.

Top Clients

Web Domination has worked with several notable clients, including:

• Lux Glass Sydney
• Ocean Buyers Agency Sunshine Coast
• Murwillumbah Vet Clinic
• Ozil Lifts
• Atkins Plumbing and Gas

Pricing

Web Domination agency has not laid out a structured pricing but for an estimate, their typical Budget Range is $1,000–$2,500, and project duration is about 3–6 months.

The agency also offers an absolutely Free Website Audit!

Awards and Certificates

Web Domination has won the following awards:

• Recipe For Success SEO Podcast Award
• Google Analytics Certification
• SEMrush Digital Agencies Certification

Ratings and reviews

Average rating based on reviews on Google: 5

⭐⭐⭐⭐⭐
The Secretary
“Elisha from Web Domination resolved our Meta Business Suite challenges with unmatched expertise. She went above and beyond to address all our issues. Highly recommend!”

⭐⭐⭐⭐⭐
Julie Edwards
“Elisha’s professionalism and reliability transformed our social media presence. She solved issues we couldn’t resolve ourselves. Fantastic service!”

Read more reviews

Contact Information

• Location: Australia
• Website: webdomination.com
• You can also contact them on 0437 667 911.

How to Choose the Perfect SEO Agency for Real Estate Agents and Agencies?

Ask these questions before you work with an agency:

1. Experience with Real Estate Listings
Real estate SEO is about getting your listings seen. Does the agency know how to optimize MLS (Multiple Listing Service) listings, property descriptions, and virtual tour pages for search engines?

2. Focus on Local SEO
Real estate relies heavily on location-based searches. Can the agency help you rank for terms like “Homes for sale in [neighborhood]” or “Top realtors in [city]”?

Also, they should know how to use geo-targeted keywords and set up an attractive Google Business Profile.

3. Content That Educates 
Check if they can create engaging blog posts, guides, or video content like “Tips for First-Time Homebuyers” or “How to Prepare Your Home for Sale.” This type of content builds trust and attracts leads.

4. Reputation Management for Agents
Real estate is personal—buyers and sellers look for trusted agents. Can the agency help improve online reviews on platforms like Zillow or Yelp?

5. Expertise in PPC Ads for Real Estate
Paid ads are essential for attracting buyers to specific listings. Does the agency know how to create effective PPC campaigns targeting keywords like “Open houses near me” or “Luxury apartments in [area]”?

6. Mobile-Friendly Strategies
Most homebuyers search on their phones. The agency must promise mobile SEO. mobile-first indexing, and mobile-friendly design.

7. Analytics for Buyer Behavior
Ask if they give information about which listings get the most views or clicks, helping you focus on what works.

8. Compatibility on Payments and Reporting
Discuss whether they’ll prefer monthly retainers, milestone-based fees, or per-project charges. Also, confirm if reporting aligns with your needs—some agencies provide real-time dashboards, while others send weekly updates.

9. Expertise in Visual Content
Great visuals sell homes. The agency must be good at producing high-quality images and videos for search engines to make your listings stand out.

10. SEO for New Developments:
If you work on new projects, can the agency market those specifically with campaigns like “Pre-sale homes available now” or “Luxury condos opening in 2025”?

Conclusion

Selecting the right SEO agency for your real estate business can transform your online presence and lead generation. Agencies like Soda Spoon, NextRank, and First Pier stand out for their tailored strategies, proven track records, and diverse service offerings. Consider your business needs, budget, and goals when choosing an agency to maximize ROI and grow your real estate brand effectively.