Best SEO Agencies for Hospitality Industry: The Ultimate Guide13 min read

Looking for the best SEO agencies for the Hospitality Industry?

Well, we know that search can be hard.

So at BacklinkManager.io, we have compiled a list of the top SEO agencies for the Hospitality Industry plus some tips to help you choose the perfect agency partner.

Let’s get going!

Summary: Best SEO Agencies for Hospitality + Tips to Choose One

Why SEO Matters for Hospitality?

1. Increase Bookings: Higher rankings = more customers.
2. Dominate Local Searches: Attract locals and tourists with “near me” searches.
3. Build Trust: Top rankings boost credibility.
4. Gain Global Visibility: Reach travelers planning trips worldwide.

Top SEO Agencies for Hospitality

1. First Pier (Portland, Maine)
   • Expertise: Shopify SEO, content marketing, CRO.
   • Clients: Versa Gripps, Tandem Coffee.
   • Pricing: $3,000–$3,500 for diagnostics.
   • Notable Case: Transformed Ravenstone’s e-commerce journey with improved UX and SEO.
2. Sweet Globe (Waterloo, Belgium)
   • Expertise: Local SEO, content creation, PPC ads.
   • Clients: The Green Shot, Century 21.
   • Pricing: Starts at $2,500.
   • Notable Case: Boosted Green Shot’s social media reach on a tight budget.
3. Blindseer (Sydney, Australia)
   • Expertise: eCommerce SEO, local SEO, backlink management.
   • Clients: Chamberlains Law, Imagine Fashion.
   • Pricing: From $1,000/month.
   • Notable Case: Achieved 300% ROI boost for GSM Plumbing.
4. 80/20 Digital (Melbourne, Australia)
   • Expertise: Lead generation, technical SEO, Google Ads.
   • Clients: Showfront, Gladwin Legal.
   • Pricing: $1,000–$2,500.
   • Notable Case: Delivered over 1,000 page-one keyword rankings for Showfront.
5. Vivid Strategy (Vancouver, Canada)
   • Expertise: Branding, international SEO, marketing automation.
   • Clients: BC Seafood Alliance, Vancouver Independent Professionals.
   • Pricing: Project-based, free digital audit available.
   • Notable Case: Rebranded BC Seafood Alliance with a modern website design.

How to Pick the Right SEO Agency

1. Expertise in Hospitality SEO: Ensure they’ve worked with hotels, restaurants, or travel services.
2. Local + Global Strategies: Can they handle “near me” searches and international campaigns?
3. Mobile Optimization: Prioritize mobile-first designs and easy booking features.
4. Clear Reporting: Choose an agency that offers regular updates on traffic and bookings.
5. Customized Solutions: Look for tailored strategies, not generic templates.

Why is SEO Important for the Hospitality Industry?

Travelers often search Google for accommodations or dining options using queries like “best hotels in Bali” or “top restaurants near me.” Most users click on the first result, and about 98% don’t even scroll past the first page!

So, If your business isn’t in the top few results, you’re losing customers.

Here’s how SEO can give you visibility and much more:

• Increase Bookings: Make sure your hotel, resort, or restaurant ranks high for relevant searches.
• Local Search Dominance: Optimize for “near me” searches to attract tourists and locals alike.
• Build Trust: Appear at the top and gain credibility as a preferred choice in hospitality.
• Global Visibility: Make your offerings known to travelers planning trips worldwide.

Best SEO Agencies for the Hospitality Industry

First Pier

First Pier was founded by Steve Pogson in 2009 in Portland, Maine. It is a leading Shopify agency that specializes in transforming e-commerce visions into thriving realities. With a decade of experience, their dedicated team of experts focuses on delivering Shopify solutions to help businesses succeed in the competitive digital marketplace.

Services

First Pier offers the following services:

• Shopify Solutions:
  • Shopify Store Setup and Migration.
  • Custom Theme Development.
  • Conversion Rate Optimization (CRO).
  • E-commerce SEO and Strategy.
• Content Marketing:
  • Copywriting, Content Strategy, Email Marketing.
• Web Development:
  • UX Design, Website Maintenance, Shopify SEO.
• Branding and Advertising:
  • Brand Strategy, Retargeting, PPC, Video Marketing.

Industries Served

First Pier works with clients across a variety of industries, including:

• Architecture
• B2B Services
• Consumer Goods
• E-commerce
• Education Institutions
• Fashion Retail
• Food & Beverages
• Health & Wellness
• Home Services
• Manufacturing
• Non-profits
• Restaurants
• Sports & Fitness

Case Study

Transforming Ravenstone’s E-Commerce Journey
Ravenstone operated a thriving Etsy shop but wanted to expand into e-commerce with a Shopify platform. As their marketing agency partner, First Pier took the following steps:

• Refined the catalog’s category structure to improve product discovery.
• Imported Etsy reviews to enhance social proof and credibility.
• Designed an intuitive store layout tailored for user engagement.

Results:

Ravenstone’s e-commerce platform was transformed, deepening customer connections and boosting its brand presence in the jewelry market.

Top Clients

First Pier has partnered with a range of notable clients, including:

• Versa Gripps
• Viand Mercantile
• Hyperlite Mountain Gear
• Tandem Coffee Roasters
• Bliss
• Wyman’s

Pricing

Here’s the pricing of First Pier:

• E-commerce Diagnostic & Roadmap:
  • Cost: $3,000 (Fixed Fee)
  • Includes: 72-point UX & Conversion Rate Audit, 47-point Klaviyo Audit, Prioritized Recommendations
  • Timeframe: 3 weeks
• SEO Opportunity Diagnostic:
  • Cost: $3,500 (Fixed Fee)
  • Includes: Technical SEO Audit, On-Page SEO Evaluation, Keyword & Competitor Analysis, Backlink Assessment
  • Timeframe: 4 weeks

Awards and Certificates

First Pier has been recognized for its excellence in the e-commerce space:

• Top Shopify Marketing Agencies 2024 – Clutch
• Top Shopify Company US 2023 & 2024 – Clutch
• Top Company Maine 2023 – Clutch
• Top E-Commerce Marketing Agency 2023 – Clutch
• Top E-Commerce Developers 2023 – Clutch

Ratings and Reviews

⭐⭐⭐⭐⭐

Dayane Waldvogel

Our website finally got the visibility it deserves through SEO. Within a short period of time, the rankings and visitor numbers have increased noticeably. The marketing strategies were tailored exactly to us and worked perfectly. We were also impressed by the web design – the site now looks more professional and is much more user-friendly. The collaboration was easy and smooth, absolutely recommended!!!! ❤️-THANK YOU!”

⭐⭐⭐⭐⭐

Besar Muhaj

“NextRank really convinced us! The team in Zug has proven to be extremely competent and reliable. Through their tailored online marketing solutions, we were able to take our business to a new level. What was particularly impressive was her deep understanding of SEO and her ability to significantly improve our online presence. The collaboration was always professional and pleasant. If you are looking for experts who know how to make businesses successful in the digital age, then NextRank is the perfect choice!”

Contact Information

• Location: Portland, Maine, United States
• Phone: (207)747-1650
• Website

Sweet Globe

Sweet Globe, founded in 2011 by Anthony Martin, is a digital marketing agency based in Waterloo, Wallonia, Belgium. With over a decade of experience, the agency serves as an extension of its clients’ marketing departments, offering strategies to boost online visibility and performance.

Services

• Advertising (Display Ads, PPC, Programmatic Advertising, Video Marketing)
• SEO (Technical SEO, Local SEO, Mobile SEO, YouTube SEO, International SEO)
• Content Marketing (Content Strategy, Content Creation, Copywriting, Storytelling)
• Social Media Marketing (Facebook Advertising, Instagram Marketing, TikTok Influencer Marketing)
• Marketing Automation & Email Marketing

Industries Served

• E-commerce
• Fashion Retail
• Food & Beverages
• Non-profits
• Restaurants

Case Study

Communication Strategy for The Green Shot
The Green Shot required a social media communication strategy to engage better with its audience and expand its reach.
Sweet Globe designed an editorial calendar and provided ongoing support.

Result:

In 6 months with an affordable budget of $2500, the agency improved creative strategies and follow-up plans for The Green Shot.

Top Clients

Some of Sweet Globe’s notable clients include:

• Lansinoh
• The Little Gym
• Gordon Finest Beers
• The Green Shot
• Century 21

Pricing

The agency has not laid a fixed pricing structure. The services typically start at $2,500.

Awards and Certificates

Sweet Globe has earned the following badges:

• Google Partner Award
• Meta Business Partner Award

Ratings and Reviews

Average rating based on reviews on Sortlist.com: 4.57

⭐⭐⭐⭐⭐

Covarel Niccuza (Business Developer at TheGreenShot)

What was the objective behind your collaboration?

“The agency helped us to define our communication strategy for social networks, and assisted us in the production of content for an editorial calendar.”

What did you enjoy the most during your collaboration?

“Creative thinking, recommendations, and follow-up meetings.”

 

⭐⭐⭐⭐

Caroline Cranival (Product Development Manager at Sofidel Benelux)

Objective Behind the Collaboration?

“Brand awareness, recruitment, and generating buzz around the group’s respective brands.”

What You Enjoyed the Most?

“Professionalism, commitment, and follow-up by the account manager.”

Areas for Improvement?

“Selection of freelancers who write Facebook content and articles for the website.”

Read more reviews

Contact Information

Email: info@sweetglobe.be
Website: https://sweetglobe.eu/contact/

Blindseer

Founded in 2015 by David Schneider and based in Sydney, Australia, Blindseer specializes in eCommerce SEO. By focusing on eCommerce-specific platforms and data-driven strategies, Blindseer helps online stores boost organic traffic, improve conversion rates, and achieve sustainable growth.

Services

• SEO Solutions:
  • Shopify SEO, Technical SEO, YouTube SEO.
  • Local SEO, Mobile SEO, and International SEO.
  • Backlink Management and SEO Consulting.
• Content Marketing:
  • Content Strategy, Copywriting, and Link Building.

Industries Served

Blindseer serves clients across a diverse range of industries, including:

• Consumer Goods
• E-commerce
• Fashion Retail
• Food & Beverages
• Sports & Fitness

Case Study

Boosting Sales for GSM Plumbing
GSM Plumbing needed to generate extra leads within a constrained Google Ads budget. Broad targeting led to irrelevant leads and a poor ROI.

Blindseer developed a hyper-focused Google Ads campaign, leveraging historical data and continuous monitoring. By concentrating on a single local area and high-relevance search terms, the strategy maximized lead quality while minimizing costs.

Results:

• 300% increase in lead-to-sale conversions.
• 30% reduction in cost per click.
• 4x return on ad spend (ROAS).

Top Clients

Blindseer has worked with notable brands such as:

• Projex
• Courses For Success
• Imagine Fashion
• Chamberlains Law

Pricing

Projects start at $1,000, with a typical duration of over 6 months.

Ratings and Reviews

Average rating based on Google reviews: 5

⭐⭐⭐⭐⭐

Adam Campbell

“Highly recommend Blind Seer from the get go Dave took my brief and delivered exactly what my business required. He went above and beyond my expectations and communication is A1. Will definitely continue using Blind Seer”

Contact Information

• Location: Sydney, New South Wales, Australia
• Phone: (02) 9886 0958
• Email: info@blindseer.com.au

80/20 Digital

Founded in 2010 by Colm MacGowan and based in Melbourne, Australia, 80/20 Digital specializes in lead generation and digital marketing solutions for small and medium-sized businesses (SMEs).

With over 20 years of experience in the Australian market, the agency is known for its 80/20 methodology.

Services

The agency offers the following services:

• Digital Marketing Solutions:
  • Digital Strategy, Content Marketing, Social Media Advertising.
  • SEO (Local, Technical, Mobile), Google Ads PPC, Email Marketing.
• Web Design & Development:
  • Custom Web Design, Landing Page Design, UX Optimization.
• Lead Generation:
  • Proven techniques to drive inquiries for service-based businesses.

Industries Served

80/20 Digital has experience across a broad spectrum of industries, including:

• Agriculture
• Architecture
• Automotive
• B2B Services
• Construction
• Consumer Goods
• Dental
• E-commerce
• Education Institutions
• Fashion Retail
• Fintech
• Food & Beverages
• Gambling
• Government
• Health & Wellness
• Healthcare & Hospital
• Home Services
• IT
• Insurance
• Legal Services
• Logistics
• Manufacturing
• Media & Entertainment
• Non-profits
• Oil & Gas
• Real Estate
• Restaurants
• Sports & Fitness
• Telecommunications
• Transportation
• Travel & Tourism

Case Study

Achieving SEO Excellence for Showfront
Since 2010, 80/20 Digital has collaborated with Showfront to enhance its SEO presence and maintain top rankings in competitive markets.

Results:

• The agency delivered Showfront over 1,000 page-one rankings and 400 top-three rankings for high-commercial-intent keywords.
• Received a Platinum Award for SEO at the 2024 AVA Digital Awards.
• Secured Silver Awards at the NYX Marcomms and Vega Digital Marketing Awards.

Top Clients

80/20 Digital has worked with a diverse range of businesses, including:

• Showfront
• Gladwin Legal
• PCR Accounting & Advisory
• Ace Sports Clinic
• Davidson Property Advocates
• Betta Fire Protection

Pricing

• Budget per project: $1,000–$2,500.
• Includes a free SEO analysis for prospective clients: Request Free Analysis.

Awards and Certificates

80/20 Digital has earned numerous accolades, including:

• NYX Digital Marketing Award: Excellence in ROI
• AVA Platinum Digital Award: SEO
• AVA Gold Digital Award: SEM
• AVA Gold Digital Award: Digital Advertising
• AVA Gold Digital Award: Integrated Marketing
• NYX Digital Marketing Award: Digital Marketing Campaign

Contact Information

• Location: Level 1, 308 Toorak Road, South Yarra, VIC 3141, Melbourne, Australia
• Email: 80/20 Digital

Vivid Strategy

Founded in 2019 and based in Vancouver, British Columbia, Vivid Strategy is a full-service marketing agency that helps businesses thrive in the digital age. From email automation and paid advertising to organic SEO strategies, Vivid Strategy offers solutions designed to drive results and build lasting growth for its clients.

Services

The agency offers the following services:

• Advertising:
  • PPC, Retargeting, and Display Ads.
• SEO Solutions:
  • Local SEO, International SEO, Backlink Management, and Technical SEO.
  • SEO Consulting and WordPress SEO.
• Web Development:
  • UX Design, Web Design, Website Maintenance, and Logo Design.
• Social Media Marketing:
  • Social Media Monitoring and Campaign Management.
• Branding and Marketing Automation:
  • Brand Strategy, Email Marketing, and Marketing Automation.

Industries Served

Vivid Strategy has expertise in serving a variety of industries, including:

• Dental
• Food & Beverages
• Health & Wellness
• Legal Services
• Real Estate

Case Study

Rebranding and Website Redesign for BC Seafood Alliance
BC Seafood Alliance needed a refreshed brand identity and a modern website to represent its industry leadership.

Vivid Strategy took the following steps to elevate their online presence:

• Redesigned brand identity, including logos, fonts, and color themes.
• Built a new website from scratch, incorporating a strategic marketing approach.

Results:

• Achieved all deliverables within the timeline.
• Fostered a strong client relationship and delivered an extensive network of connections.
• Client testimonial: “What impressed me the most and made this company truly unique was their ability to cultivate personal relationships while also providing an extensive network of connections.”

Top Clients

Some of Vivid Strategy’s notable clients include:

• BC Seafood Alliance
• Vancouver Independent Professionals

Pricing

• Pricing information is project-based.
• You can also get a free Digital Marketing Audit.

Ratings and reviews

Average rating based on Google reviews: 5

⭐⭐⭐⭐⭐

Levi Rinear

“The most down to earth professional! Ron did a wonderful job helping us capture my vision for my company in his web design and was so reliable and pleasant to work with. Great person and super hard working. Would highly recommend all his services!!”

⭐⭐⭐⭐⭐

Kevin Erickson

“Thank you Ron! I really appreciated how you guided me through the process and fed me small tasks along the way to support the fantastic work you did for Mindshyft. What a upgrade from the original website and it was so easy working with you!”

How to Choose the Perfect SEO Agency for the Hospitality Industry?

Here are some questions you should ask before you sign the contract with your agency:

1. Mastery of Multi-Service SEO

• Ask if they’ve worked with hospitals that offer diverse services like emergency care, maternity, surgery, etc.
• Can they target keywords for each department while maintaining a cohesive website structure?

2. Local and National Strategies

• Can they optimize for local searches like “24/7 ER near me” while also managing campaigns for national visibility?
• Ask if they’ve worked on promoting hospital awards or accreditations online.

3. Mobile Accessibility

• Ensure they prioritize mobile-friendly designs since patients often search for emergency care on phones.
• Ask if they integrate easy-to-click features for calling or booking directly from mobile devices.

4. Doctor and Staff Profiles

• Can they create optimized pages for individual doctors, highlighting expertise and experience?
• Do they understand how to make these profiles appealing yet professional?

5. Patient Support Content

• Check if they develop FAQs like “What to Bring to Your Appointment” or explain billing policies in simple terms.
• Can they create step-by-step guides for pre-and post-surgery care?

6. Reporting and Collaboration

• Confirm whether payments can be aligned with specific goals, like launching a new department’s website.
• Clarify if they provide regular updates on patient conversions, traffic trends, and campaign outcomes.

Conclusion

SEO is essential for visibility in the competitive hospitality industry. The right agency will boost your online presence, attract customers, and improve bookings. Evaluate their expertise, past results, and fit for your needs before making a decision.

Partner with experts who know the hospitality industry inside out and dominate the market!