Looking for the best SEO agencies for the Home Services Industry?
Well, we know that search can be hard.
So at BacklinkManager.io, we have compiled a list of the top SEO agencies for the Home Services Industry plus some tips to help you choose the perfect agency partner.
Let’s get going!
Summary: Best SEO Agencies for Home Services + Tips to Choose One
Why Is SEO Important for Home Services?
SEO is crucial for home service businesses like plumbing, painting, or HVAC repairs because most customers search for these services online. Key benefits include:
- Boosts Local Visibility: Helps your business appear in neighborhood-specific searches.
- Increases Calls: Drives potential customers to your website or phone.
- Builds Trust: Positive reviews and rankings enhance credibility.
- Saves Money: Provides cost-effective visibility without heavy ad spending.
- Ensures Consistent Leads: Offers a steady flow of inquiries for long-term growth.
Top SEO Agencies for Home Service Providers:
| Agency Name | Founded | Location | Services Offered | Industries Served | Case Study | Top Clients | Pricing | Ratings and Reviews | Contact Information |
|---|---|---|---|---|---|---|---|---|---|
| Qwerry | 2019 | Washington, D.C., USA | Market Research, Branding & Brand Strategy, Content Marketing, SEO (Technical SEO), Data Analytics, Digital Design | B2B Services, Consumer Goods, Fintech, Healthcare, Home Services | Used segmentation to increase the ROI of PPC and conversions. Results: Increased PPC conversions, higher ROI | Later, Domini, Mavrck, Zyrous, Kolabree | Starts at $2,500, project duration: <1 month to 6 months | NA | Website |
| JBE Digital | 2019 | Melbourne, Australia | Advertising (PPC, Display Ads), Content Marketing, Lead Generation, SEO (Local, Technical, International), SEM, Social Media Marketing | E-commerce, Health & Wellness, Home Services, Travel & Tourism | Boosted aviation events ticket sales, achieving 19x ROAS | Fernwood Fitness, MyRepublic, FlightCharter | Starts at $1,000, project duration: 1–3 months | 5 ⭐⭐⭐⭐⭐ | Website |
| Web Domination | 2016 | Australia | SEO (Local, Technical), Social Media Marketing, PPC, Website Development, Online Reputation Management | Real Estate, Construction, Home Services, Sports & Fitness | Helped a coatings company grow from a garage setup to a team of 9+ employees | Lux Glass Sydney, Ocean Buyers Agency | $1,000–$2,500, project duration: 3–6 months | 5 ⭐⭐⭐⭐⭐ | Website |
| DYRE Marketing | 2007 | Wheaton, Illinois, USA | Web Design, SEO (Local, Keyword Optimization), PPC, Google Merchant Integration | Home Improvement, eCommerce, Construction, Fashion Retail | Boosted decking eCommerce sales by 350% in 6 months | Not specified | $1,000–$5,000, project duration: 1–3 months | 5 ⭐⭐⭐⭐⭐ | Website |
How to Choose the Best SEO Agency for the Home Services Industry?
To find the right SEO agency for home services, ensure they understand your industry and audience.
Here are key points to consider:
- Urgency Understanding: Ask if they can create content highlighting quick response times, like “Same-day repairs.”
- Local SEO Expertise: Ensure they can boost local visibility and optimize your Google Business Profile for local keywords.
- Work Style Compatibility: Align on payment terms and reporting frequency to avoid friction.
- Trust Strategies: Check if they can help build trust through reviews and testimonials.
- Seasonal Campaign Experience: Ensure they can handle seasonal service spikes effectively.
- Cost Transparency: Look for upfront pricing with no hidden fees.
Why is SEO Important for the Home Services Industry?
Whether it’s plumbing, painting, or HVAC repairs, customers frequently search for such home services online.
To reach those customers, your business must appear on the first page in the search results. Not ranking on the first page is a problem because more than 98 percent of users don’t scroll past it.
SEO ensures you make it to the first page for relevant queries, get the clicks, and finally the customers.
Here’s how SEO helps make this happen:
- Boosts Local Visibility: Appear at the top for neighborhood-based searches for home services.
- Increases Calls: Drive traffic directly to your website or phone number.
- Builds Reputation: Reviews and high rankings build trust with potential clients.
- Saves Money: SEO ensures you get visibility without paying for Ads.
- Gets Leads Consistently: SEO ensures a steady flow of inquiries without heavy ad spend.
Best SEO Agencies for the Home Services Industry
Qwerry
Founded in 2019 and headquartered in Washington, D.C., Qwerry is a market research and branding firm specializing in data-driven insights and strategies. With a focus on helping businesses grow, Qwerry uses modern research techniques to inform branding, marketing, and segmentation strategies.
Services
The agency offers the following services:
- Market Research
- Branding & Brand Strategy
- Content Marketing & Strategy
- Data Analytics & Visualization
- SEO (Technical SEO)
- Digital & Graphic Design
Industries Served
Qwerry has shown its prowess in the following industries:
- B2B Services
- Consumer Goods
- Fintech
- Healthcare & Hospitals
- Home Services
Case Study
Using Segmentation Technique to Increase ROI of PPC and Conversions
An investment firm wanted to prioritize high-value individual investors and increase their marketing ROI. Qwerry first conducted a study on the behavioral and attitudinal traits of clients and then implemented a segmented approach in the marketing strategy.
Results:
- Increased PPC conversions in the highest-value segment
- Increased marketing ROI and investing accounts for individuals
Top Clients
The agency has partnered with various notable brands including:
- Later
- Domini
- Mavrck
- Zyrous
- Kolabree
- The Brand Consultancy
Pricing
The agency has not laid out a fixed marketing structure but here is an estimate:
- The project budget starts at $2,500.
- Project duration is typically less than 1 month to 6 months.
Awards and Certificates
Qwerry has grabbed the following awards:
- Data Story Academy Data Story Certified
- Member of ESOMAR
- Semrush Certified Agency Partner
Contact Information
- Location: Washington, D.C., United States
- Website
- You can also mail them to info@qwerrybrands.com and get a quote.
JBE Digital
Founded in 2019 and based in Melbourne, Australia, JBE Digital is a digital agency dedicated to helping businesses grow online. Joel Brooker is the agency founder, and an experienced Search Engine marketing specialist himself.
Whether generating leads, boosting e-commerce revenue, or making a comprehensive digital strategy, JBE Digital tweaks its services to meet each client’s unique needs.
The agency has worked in various industries from E-commerce to tourism, and its portfolio spans from large ASX-listed companies to local businesses.
Services
The agency offers the following services:
- Advertising Solutions:
- Display Ads, Native Advertising, PPC, and Programmatic Advertising.
- Retargeting & Remarketing, Video Marketing.
- Content Marketing:
- Content Strategy, Content Marketing, Email Marketing.
- Lead Generation & Automation:
- Lead Generation, Marketing Automation, Email Campaigns.
- Search Engine Optimization (SEO):
- Local SEO, Technical SEO, Link Building, and Backlink Management.
- International SEO, WordPress SEO, SEO Consulting.
- Search Engine Marketing (SEM):
- Paid search strategies and campaigns.
- Social Media Marketing:
- Facebook Advertising and audience engagement.
Case Study
19x ROAS for Aviation Events Business
A client needed to boost ticket sales for two flagship events in the months leading up to them. While sales were steady, they needed professional guidance to accelerate growth.
JBE Digital took the following major steps:
- Conducted a comprehensive audit and developed a strategy to target potential customers.
- Executed a lead-capture campaign to build a strong list of prospects.
- Planned a media budget distribution to scale results effectively up to the event.
Results:
- 19x ROAS (Return on Ad Spend) with over $100,000 in ticket sales in the final two weeks.
- Year-on-year ticket sales increased by over 20%.
Top Clients
JBE Digital has worked with an impressive range of clients, including:
- Fernwood Fitness
- MyRepublic
- FlightCharter
- Pacific Airshow
- Coldflow
- Carbuyers.com.au
Pricing
The agency has not laid down a fixed pricing structure. Its services start at $1,000, with average project durations of 1–3 months.
Industries Served
JBE Digital has provided solutions for industries like E-commerce, Health & Wellness, Home Services, and Travel & Tourism.
Ratings and Reviews
Average rating based on reviews on Google: 5
⭐⭐⭐⭐⭐
David Friedman
“Highly highly recommend JBE Digital.
Joel and his team are simply fantastic. They are always prompt in their replies, incredibly solution and recently exceptionally calming when we had a high-stress time-urgent “crisis” arrive. Not only have they solved the issue for us timeously but their calm demeanor and problem-solving approach brought our stress levels down significantly from the first conversation when we brought the issue to their attention.”
⭐⭐⭐⭐⭐
Fernwood Fitness Carlton
“Joel and his team have been amazing with our Facebook marketing and would highly recommend them to anyone looking for an increased presence in social media marketing!”
Contact Information
- Location: 384 Keilor Rd, Niddrie VIC 3042, Melbourne, Australia
- Email: info@jbedigital.com.au
- Phone: (03) 9132 5004
- Website: JBE Digital LinkedIn
Web Domination
Founded in 2016, Web Domination is an Australia-based digital marketing agency that mainly works with small businesses. With a focus on innovative strategies, they help clients achieve industry dominance and rise above the competition.
The agency specializes in SEO, social media advertising, and web design, but offers various many diverse marketing packages.
Services
Web Domination provides a comprehensive suite of services, including:
- SEO (Local, Technical, WordPress)
- Social Media Marketing (Facebook, Instagram)
- PPC Advertising
- Website Development & Maintenance
- Online Reputation Management
- Lead Generation
Industries Served
Web Domination works with businesses in industries such as:
- Real Estate
- B2B Services
- Construction
- Sports & Fitness
- Home Services
Case Study
Coast To Country Specialised Coatings
Starting as a small operation in a home garage, the agency’s client needed a stronger online presence for lead generation. Web Domination created Facebook ad campaigns, organic posts, and a website with SEO optimization to drive leads.
Results:
The business grew to 9+ employees, and 6+ vehicles, and expanded into commercial and industrial services.
Top Clients
Web Domination has worked with several notable clients, including:
- Lux Glass Sydney
- Ocean Buyers Agency Sunshine Coast
- Murwillumbah Vet Clinic
- Ozil Lifts
- Atkins Plumbing and Gas
Pricing
Web Domination agency has not laid out a structured pricing but for an estimate, their typical Budget Range is $1,000–$2,500, and project duration is about 3–6 months.
The agency also offers an absolutely Free Website Audit!
Awards and Certificates
Web Domination has won the following awards:
- Recipe For Success SEO Podcast Award
- Google Analytics Certification
- SEMrush Digital Agencies Certification
Ratings and Reviews
Average rating based on reviews on Google: 5
⭐⭐⭐⭐⭐
The Secretary
“Elisha from Web Domination resolved our Meta Business Suite challenges with unmatched expertise. She went above and beyond to address all our issues. Highly recommend!”
⭐⭐⭐⭐⭐
Julie Edwards
“Elisha’s professionalism and reliability transformed our social media presence. She solved issues we couldn’t resolve ourselves. Fantastic service!”
Contact Information
- Location: Australia
- Website: webdomination.com
- You can also contact them on 0437 667 911.
DYRE Marketing
Founded in 2007 by Yolisiya Dyulgyarska, DYRE Marketing in Wheaton, Illinois, helps home improvement and eCommerce businesses grow. They offer fine-tuned digital marketing solutions, including SEO, PPC, web design, and Google Merchant integration, with a focus on measurable results.
Services
The agency offers the following services:
- Web Design: Professional, mobile-friendly websites.
- SEO: Local SEO, keyword optimization, site audits.
- PPC: Google Ads management and optimization.
- Google Merchant Integration: Setup and optimization for eCommerce.
Industries Served
The agency has served the following industries:
- Home Improvement
- eCommerce
- Construction
- Fashion Retail
Case Study
350% Sales Boost for Decking eCommerce
An eCommerce business needed help with digital marketing and accurate ROI tracking. DYRE Marketing optimized Google Ads, integrated Google Merchant, and provided regular performance reports.
Results:
Sales increased by 350% in six months, with a significant reduction in cost per click.
Pricing
The agency has not laid down a fixed pricing structure. Its services range from $1,000 to $5,000 with project durations of 1–3 months.
Ratings and Reviews
Average rating based on reviews on Google: 5
⭐⭐⭐⭐⭐
The Secretary
“Elisha from Web Domination resolved our Meta Business Suite challenges with unmatched expertise. She went above and beyond to address all our issues. Highly recommend!”
⭐⭐⭐⭐⭐
Julie Edwards
“Elisha’s professionalism and reliability transformed our social media presence. She solved issues we couldn’t resolve ourselves. Fantastic service!”
Contact Information
- Location: Wheaton, Illinois, United States
- Email: info@dyre-marketing.com
- Phone: 630-945-1218
- Website: DYRE Marketing
- LinkedIn: DYRE Marketing LinkedIn
NextRank – SEO und Online-Marketing
NextRank – SEO und Online-Marketing, based in Zug, Switzerland, was founded in 2024 with a clear mission: to help businesses stand out online. Whether it’s boosting local visibility or achieving national reach, NextRank tailors strategies to meet the unique needs of every client.
Services
NextRank – SEO und Online-Marketing offers the following services:
- Advertising & Branding:
- Display Ads, PPC, Retargeting, and Brand Strategy.
- SEO:
- Local SEO, International SEO, Technical SEO, Shopify SEO, Link Building.
- Social Media Marketing:
- Facebook, Instagram, LinkedIn, TikTok, and Twitter campaigns.
- Web Development:
- Responsive Design, UX Design, WordPress Design, Website Maintenance.
- Other Services:
- Content Marketing, Email Marketing, Public Relations, Marketing Automation.
Industries Served
NextRank caters to a very wide variety of industries. Here’s the exhaustive list:
- Agriculture
- Architecture
- Automotive
- B2B Services
- Construction
- Consumer Goods
- Dental
- E-commerce
- Education Institutions
- Fashion Retail
- Fintech
- Food and Hospitality
- Gambling
- Government
- Healthcare
- Home Services
- IT
- Insurance
- Legal Services
- Logistics
- Manufacturing
- Media & Entertainment
- Non-profits
- Oil & Gas
- Real Estate
- Sports & Fitness
- Telecommunications
- Transportation
- Travel & Tourism
Case Study
From Invisible to Google Leader in Just 4 Weeks
A client’s website lacked visibility on Google, resulting in minimal traffic and inquiries.
NextRank executed a simple yet powerful SEO strategy, including:
- Keyword optimization.
- Enhancing website speed and user experience.
- Improving text, images, and backlinks.
- Targeting local search results.
Results:
- The website reached the first page of Google for multiple search terms within 4 weeks.
- Increased visitors, inquiries, and sales, significantly boosting the client’s online presence.
Pricing
NextRank – SEO und Online-Marketing has not laid out a fixed pricing structure. Its services usually start at $1,000 per project.
Awards and Certificates
NextRank has been recognized for its exceptional marketing services and is a Semrush Agency Partner.
Ratings and Reviews
Average rating based on reviews on Google: 5
⭐⭐⭐⭐⭐
Dayane Waldvogel
Our website finally got the visibility it deserves through SEO. Within a short period of time, the rankings and visitor numbers have increased noticeably. The marketing strategies were tailored exactly to us and worked perfectly. We were also impressed by the web design – the site now looks more professional and is much more user-friendly. The collaboration was easy and smooth, absolutely recommended!!!! ❤️-THANK YOU!”
⭐⭐⭐⭐⭐
Besar Muhaj
“NextRank really convinced us! The team in Zug has proven to be extremely competent and reliable. Through their tailored online marketing solutions, we were able to take our business to a new level. What was particularly impressive was her deep understanding of SEO and her ability to significantly improve our online presence. The collaboration was always professional and pleasant. If you are looking for experts who know how to make businesses successful in the digital age, then NextRank is the perfect choice!”
Contact Information
- Location: Zug, Canton of Zug, Switzerland
- Website: Contact NextRank
First Pier
First Pier was founded by Steve Pogson in 2009 in Portland, Maine. It is a leading Shopify agency that specializes in transforming e-commerce visions into thriving realities. With a decade of experience, their dedicated team of experts focuses on delivering Shopify solutions to help businesses succeed in the competitive digital marketplace.
Services
First Pier offers the following services:
- Shopify Solutions:
- Shopify Store Setup and Migration.
- Custom Theme Development.
- Conversion Rate Optimization (CRO).
- E-commerce SEO and Strategy.
- Content Marketing:
- Copywriting, Content Strategy, Email Marketing.
- Web Development:
- UX Design, Website Maintenance, Shopify SEO.
- Branding and Advertising:
- Brand Strategy, Retargeting, PPC, Video Marketing.
Industries Served
First Pier works with clients across a variety of industries, including:
- Architecture
- B2B Services
- Consumer Goods
- E-commerce
- Education Institutions
- Fashion Retail
- Food & Beverages
- Health & Wellness
- Home Services
- Manufacturing
- Non-profits
- Restaurants
- Sports & Fitness
Case Study
Transforming Ravenstone’s E-Commerce Journey
Ravenstone operated a thriving Etsy shop but wanted to expand into e-commerce with a Shopify platform. As their marketing agency partner, First Pier took the following steps:
- Refined the catalog’s category structure to improve product discovery.
- Imported Etsy reviews to enhance social proof and credibility.
- Designed an intuitive store layout tailored for user engagement.
Results:
Ravenstone’s e-commerce platform was transformed, deepening customer connections and boosting its brand presence in the jewelry market.
Top Clients
First Pier has partnered with a range of notable clients, including:
- Versa Gripps
- Viand Mercantile
- Hyperlite Mountain Gear
- Tandem Coffee Roasters
- Bliss
- Wyman’s
Pricing
Here’s the pricing of First Pier:
- E-commerce Diagnostic & Roadmap:
- Cost: $3,000 (Fixed Fee)
- Includes: 72-point UX & Conversion Rate Audit, 47-point Klaviyo Audit, Prioritized Recommendations
- Timeframe: 3 weeks
- SEO Opportunity Diagnostic:
- Cost: $3,500 (Fixed Fee)
- Includes: Technical SEO Audit, On-Page SEO Evaluation, Keyword & Competitor Analysis, Backlink Assessment
- Timeframe: 4 weeks
Awards and Certificates
First Pier has been recognized for its excellence in the e-commerce space:
- Top Shopify Marketing Agencies 2024 – Clutch
- Top Shopify Company US 2023 & 2024 – Clutch
- Top Company Maine 2023 – Clutch
- Top E-Commerce Marketing Agency 2023 – Clutch
- Top E-Commerce Developers 2023 – Clutch
Contact Information
How to Choose the Perfect SEO Agency for the Home Services Industry?
Finding the right SEO agency for home services is all about making sure they get your industry and your audience. You’re not selling luxury goods; you’re offering real help—fixing leaks, repairing roofs, cleaning carpets, etc.
So, consider these pointers for finding the best SEO agency for you:
- Do They Understand Urgency?
Home services often involve emergencies. Ask if the agency can create ads and content emphasizing quick response times, like “Same-day repairs” or “24/7 availability.” - Local Search Expertise
Success in home services depends on ranking for local searches like “electrician near me.” Check if they have a proven track record of boosting local visibility and can help enhance your Google Business Profile and rank for local keywords. - Compatibility in Work Style
Discuss payment terms—do they prefer regular payments, while you’d rather pay per project? Also, align on reporting frequency. Weekly updates or monthly reports? Clarify to avoid friction later. - Client Trust Strategies
For home services, trust is critical. Does the agency know how to get good reviews or highlight client testimonials? You need those reviews to impress people who search for the services you offer. - Experience in Seasonal Campaigns
Some services are seasonal—like HVAC repairs in summer or snow removal in winter. Can the agency help you target these spikes effectively? - Cost Transparency
Are their services affordable for a small business? Look for upfront pricing without vague add-ons.
