Looking for a good SEMrush alternative for your company?
There are plenty of SEMrush alternatives on review sites, but they don’t make the choice any easier.
The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help!
In this post, we’ll discuss exactly that – which SEMrush competitor is best depending on the different criteria that different SEO agencies, content agencies or in-house link building specialists may have.
Let’s dive in!
TLDR:
- There are several SEMrush alternatives for SEO agencies and content specialists, but choosing the best one depends on individual priorities, budget, and company size.
- SEMrush is a comprehensive digital marketing suite trusted by professionals worldwide, offering SEO, PPC, social media marketing, and content strategy tools.
- BacklinkManager is an excellent alternative that automates backlink building, improves search engine rankings, and provides detailed reports on backlink performance.
- SEMrush’s link-building features include Backlink Analytics, monitoring new and lost backlinks, Backlink Gap tool, Backlink Audit, and setting up alerts.
- SEMrush pricing plans range from Pro for $119.95/month to Business for $449.95/month, with features suitable for different users.
What is SEMrush?
SEMrush is a comprehensive digital marketing suite that offers a wide range of tools and features to help businesses and marketers optimize their online presence. Trusted by professionals around the globe, SEMrush provides valuable insights into search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content strategy. With its powerful keyword research, competitor analysis, and site audit capabilities, SEMrush enables users to make data-driven decisions and craft effective marketing campaigns. Whether you’re a seasoned expert or a beginner in the digital marketing space, SEMrush offers a user-friendly interface and a wealth of resources to help you grow your online visibility, drive organic traffic, and achieve success in the ever-evolving digital landscape.
SEMrush for link building
SEMrush is a powerful SEO tool that offers a variety of features for link monitoring. By keeping track of your website’s backlinks, you can maintain a healthy backlink profile and improve search engine rankings. Here are some actionable steps for beginners to monitor their links using SEMrush:
- Backlink Analytics: Use SEMrush’s Backlink Analytics to analyze your website’s backlink profile, including the total number of backlinks, referring domains, and anchor texts. Regularly review this data to identify trends and potential issues in your backlink profile.
- New and Lost Backlinks: Monitor new and lost backlinks in the “Backlinks” tab within the Backlink Analytics section. This allows you to track the stability of your existing backlinks and discover new link-building opportunities.
- Backlink Gap: Utilize the Backlink Gap tool to compare your backlink profile with your competitors’. This can help you find websites that link to your competitors but not to you, which could be potential link-building opportunities.
- Backlink Audit: Regularly perform a Backlink Audit to identify potentially harmful backlinks and disavow them, protecting your website from penalties and negative SEO impacts.
- Set Up Alerts: Set up Backlink Monitoring alerts to receive notifications when your website gains or loses backlinks. This enables you to stay on top of changes in your backlink profile and react accordingly.
SEMrush for link monitoring
SEMrush is a powerful SEO tool that offers a variety of features for link monitoring. By keeping track of your website’s backlinks, you can maintain a healthy backlink profile and improve search engine rankings. Here are some actionable steps for beginners to monitor their links using SEMrush:
- Backlink Analytics: Use SEMrush’s Backlink Analytics to analyze your website’s backlink profile, including the total number of backlinks, referring domains, and anchor texts. Regularly review this data to identify trends and potential issues in your backlink profile.
- New and Lost Backlinks: Monitor new and lost backlinks in the “Backlinks” tab within the Backlink Analytics section. This allows you to track the stability of your existing backlinks and discover new link-building opportunities.
- Backlink Gap: Utilize the Backlink Gap tool to compare your backlink profile with your competitors’. This can help you find websites that link to your competitors but not to you, which could be potential link-building opportunities.
- Backlink Audit: Regularly perform a Backlink Audit to identify potentially harmful backlinks and disavow them, protecting your website from penalties and negative SEO impacts.
- Set Up Alerts: Set up Backlink Monitoring alerts to receive notifications when your website gains or loses backlinks. This enables you to stay on top of changes in your backlink profile and react accordingly.
- Costly subscription plans
- Limited data for free users
- Difficult to use for beginners
- No support for mobile devices
SEMrush for link audit
SEMrush is an excellent tool for conducting link audits, helping you identify and analyze your backlink profile to ensure your website maintains a healthy link profile. To perform a link audit with SEMrush, follow these actionable steps:
- Backlink Analytics: Start by using the Backlink Analytics tool to get an overview of your website’s backlink profile, including the total number of backlinks, referring domains, and anchor text distribution.
- Backlink Audit: Run a Backlink Audit within the “Projects” section of SEMrush. This will help you identify potentially harmful or low-quality links that may negatively impact your website’s rankings.
- Analyze Toxic Score: Review the toxic score assigned to each backlink in your audit report. The higher the toxic score, the more potentially harmful the link is to your website. Focus on the links with the highest toxic scores for further analysis.
- Review Link Details: Examine the details of each toxic backlink, such as the referring domain’s authority, anchor text, and the type of link (follow or nofollow). This information will help you determine whether the link should be removed or disavowed.
- Contact Webmasters: Reach out to the webmasters of the sites with harmful links, requesting link removal. SEMrush provides built-in email templates to streamline this process, or you can create your own personalized outreach emails.
- Create a Disavow File: If you’re unable to get certain harmful links removed, use SEMrush’s Disavow tool to create a disavow file. Submit this file to Google Search Console to ask Google to disregard those links when assessing your site’s ranking.
- Monitor Progress: Regularly review your backlink profile and update your disavow file as needed. Continuous link audits will help you maintain a healthy link profile and safeguard your website’s rankings in search engine results.
SEMrush pricing
Semrush offers three pricing plans tailored to meet the needs of different users, from newbies to large enterprises:
- Pro: At $119.95 per month, this plan is suitable for newbies and small teams. It includes 5 projects, 500 keywords to track, 10,000 results per report, and a range of SEO, social, and PPC tools, such as competitor analysis, keyword research, website audit, advertising, and social media tools.
- Guru: Priced at $229.95 per month, the Guru plan is designed for agencies and mid-size businesses. It offers 15 projects, 1,500 keywords to track, 30,000 results per report, and all the features included in the Pro plan. Additionally, it includes the Content Marketing Toolkit, historical data, multi-location and device tracking, Looker Studio integration, and more.
- Business: For $449.95 per month, the Business plan is tailored for large agencies and enterprises. It provides 40 projects, 5,000 keywords to track, 50,000 results per report, and all the features available in the Guru plan. Furthermore, it includes Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools.
Additional users can be added to each plan at an extra cost, allowing for secure and efficient teamwork within the platform.
Pros of SEMrush
- Comprehensive keyword research tool
- Identify organic search opportunities
- Analyze competitors’ organic search strategies
- Track keyword rankings
- Monitor backlinks
- Identify technical SEO issues
- Generate detailed SEO reports
Cons of SEMrush
- Costly subscription plans
- Limited data for free users
- Difficult to use for beginners
- No support for mobile devices
SEMrush alternatives and competitors
There are many tools that might be a good alternative to SEMrush:
- Ahrefs
- MOZ
- Majestic
- BacklinkManager
In the next few paragraphs, we’ll look at how these tools can replace SEMrush better for specific use cases.
SEMrush vs Ahrefs
There are many ways how Ahrefs is different from SEMrush. Let’s explore the features of Ahrefs, how it’s better than SEMrush and how it may fall short too.
Ahrefs pricing
Ahrefs offers a range of plans and pricing options to provide access to their powerful SEO tools and data. These plans cater to various needs, from small businesses to large enterprises:
- Lite: Starts at £79/month – Essential data for small businesses and hobby projects. Subscribe.
- Standard: Starts at £159/month – Perfect for freelance SEOs and marketing consultants. Subscribe.
- Advanced: Starts at £319/month – More tools and data for lean in-house marketing teams. Subscribe.
- Enterprise: Starts at £799/month – Ideal for agencies and enterprises. Talk to us.
Each plan comes with a variety of features and data allowances, such as SEO Dashboard, Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and more. You can choose to pay monthly or pay annually and get 2 months free. To learn more about each plan and get started, visit Ahrefs’ pricing page.
There is a better tool for your company than SEMrush!
Majestic as a SEMrush alternative
There are many ways how MOZ is different from SEMrush. Let’s explore the features of MOZ, how it’s better than SEMrush and how it may fall short too.
Pros of MOZ
- Easy to use
- Comprehensive SEO tools
- Detailed keyword research
- Robust link building capabilities
- Competitive analysis
- Content optimization
- Real-time website monitoring
MOZ pricing
If you’re considering Moz Pro as your SEO tool of choice, it’s essential to understand the different pricing plans available to you. All Moz Pro plans include 24-hour online support, and you can choose between monthly or yearly payment options, with a 20% discount for annual subscriptions:
- Standard: $99/month ($79/month when billed yearly) – Perfect for beginners or those requiring basic SEO features.
- Medium: $179/month ($143/month when billed yearly) – Most popular plan, with ample limits and full access to keyword research tools.
- Large: $299/month ($239/month when billed yearly) – Ideal for businesses and agencies serious about search, offering more extensive limits and tools.
- Premium: $599/month ($479/month when billed yearly) – Designed for large SEO-focused agencies and in-house marketing teams, providing the most comprehensive features.
Each plan offers different levels of access to features such as campaigns, keyword rankings, mobile rankings, pages crawled per week, performance metrics, keyword queries, backlink queries, link tracking lists, and more. By selecting the plan that best fits your needs and budget, you can optimize your SEO efforts and make the most of Moz Pro’s powerful tools. Click here to explore each plan’s features and find the one that’s best for you.
Majestic as SEMrush alternative
There are many ways how Majestic is different from SEMrush.Let’s explore the features of Majestic, where it may be more suitable than SEMrush and how it may fall short too.
Majestic pros
- Extensive link data: Majestic boasts one of the largest link databases in the industry, providing a wealth of information for backlink analysis and competitor research.
- Trust Flow and Citation Flow metrics: Majestic’s proprietary metrics, Trust Flow and Citation Flow, help users evaluate the quality and authority of backlinks, making it easier to identify valuable link opportunities.
- Topical Trust Flow: This unique feature allows users to analyze the topical relevance of backlinks, ensuring that they build a natural and diverse link profile.
- Historical backlink data: Majestic offers access to historical backlink data, enabling users to analyze link profiles over time and monitor changes in their competitors’ strategies.
- Link visualization tools: Majestic’s link visualization tools, such as Link Graph and Link Map, help users understand the structure of their link profile and identify patterns or anomalies.
- Custom reports: Users can create custom reports tailored to their specific needs, making it easy to share insights and data with clients or team members.
- Bulk backlink analysis: Majestic’s Bulk Backlink Checker tool allows users to analyze up to 400 URLs at once, saving time and effort when working on large-scale link analysis projects.
- API access: For users with advanced needs, Majestic offers API access to their data, allowing for seamless integration with other tools and custom applications.
- Competitive pricing: Compared to other industry-leading SEO tools, Majestic offers a variety of pricing plans that cater to different budgets and needs, making it accessible for businesses of all sizes.
Majestic pricing
Please note that the pricing information can change frequently and is only valid as of the publishing date. For the most up-to-date pricing, please visit the Majestic Pricing Plans page.
- Lite Plan: Designed for individual users or small businesses, the Lite Plan is priced at $49.99 per month. This plan includes 1 million analysis units, 60 detailed reports per month, and access to Fresh Index data.
- Pro Plan: Targeted at professionals and agencies, the Pro Plan costs $99.99 per month. It includes 5 million analysis units, 300 detailed reports per month, and access to both Fresh Index and Historic Index data, along with additional features like Raw Data Exports and API access.
- API Plan: For users with advanced data needs, the API Plan starts at $399.99 per month. This plan includes 100 million analysis units, 950 detailed reports per month, access to Fresh Index and Historic Index data, and extensive API access for custom applications.
- Custom Plans: Majestic also offers custom plans tailored to specific business requirements. To inquire about custom plans, users can contact the Majestic sales team for a personalized quote.
SEMrush vs BacklinkManager – is BacklinkManager a better alternative to SEMrush?
BacklinkManager is different from SEMrush in a lot of ways. Let’s see the features of BacklinkManager, how it’s better than SEMrush and how it may fall short too.
Pros of BacklinkManager
- Automates the process of building backlinks
- Helps improve website’s search engine rankings
- Provides detailed reports on backlink performance
- Offers a variety of backlink sources to choose from
- Allows for customization of backlink building strategies
- Saves time and effort compared to manual backlink building
- Can be used for multiple websites or clients
- Provides ongoing support and updates
BacklinkManager pricing
BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:
- Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
- Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
- Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.
Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.
Conclusion – which of the SEMrush alternatives is the best?
As you can see, there are many different competitors and alternatives to SEMrush. We’ve discussed a few above – but which one is the best?
The answer is “it depends” – but we strongly believe that if you’re a mid-market SEO agency looking for a great user onboarding and product analytics tool, Ahrefs is the best option for you. Hopefully you found this post helpful. Let us know if you know any other good SEMrush alternatives – and if you need any help with how is different, book a demo with us – we are always happy to talk! Or start for FREE – you can use the tool for free up to 250 backlinks
