Best RankTracker Alternatives for your SEO agency15 min read

Are you looking for a good RankTracker alternative for your marketing team or agency? There are many of RankTracker alternatives on review sites, which doesn’t make the choice exactly easier. The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help!

In this post, we’ll discuss exactly that – which RankTracker competitor is best depending on the different criteria that different SEO agencies, content agencies or in-house link building specialists may have.

Let’s dive in!

TL;DR

• RankTracker is an all-in-one SEO platform used by leading companies like RedBull and Apple, offering keyword tracking, keyword research, competitor analysis, website audit, and backlink analysis features.
• BacklinkManager.io is a specialized alternative that focuses on managing and optimizing link partnerships, offering features like link partnership management, link vendor relationship management, and link partnership scorecards.
• Collabim and LinkChecker.Pro are other RankTracker alternatives with their own unique features and pricing plans.
• Each tool has pros and cons, so the best choice depends on specific needs and preferences.

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What is RankTracker?

Ranktracker is an all-in-one SEO platform designed to help you rank higher and drive more traffic to your website. Used by marketers from leading companies such as RedBull, Apple, Adidas, and more, Ranktracker offers a comprehensive suite of SEO tools to optimize your search performance.

With Ranktracker, you can:

• Track your keyword rankings and monitor your SEO progress with the Rank Tracker tool
• Discover new keywords that will bring more visitors to your site using the Keyword Finder
• Research the competition and identify the best opportunities for ranking your website with the SERP Checker
• Conduct a thorough website audit to identify and fix SEO errors using the Web Audit tool
• Analyze backlinks and monitor linking pages with the Backlink Checker and Backlink Monitor

Ranktracker provides you with the foundations of a powerful SEO strategy, offering features that allow you to track important metrics, analyze competitors, and optimize your website for better search engine visibility. With Ranktracker, you can gain an SEO advantage at every stage of optimization.

While Ranktracker offers a comprehensive set of SEO tools, it’s important to explore different options to find the best fit for your specific needs. One alternative tool you may consider is BacklinkManager.io, which specializes in managing backlinks and can complement your link building efforts.

Let’s look at the different features of RankTracker for link building and SEO agencies in more detail

RankTracker for link building

When it comes to link building, RankTracker provides a range of features and functionalities to support your efforts. Here’s how RankTracker can be used for link building:

• Backlink Checker: RankTracker’s Backlink Checker allows you to analyze the backlinks of your website or your competitors’ sites. You can get insights into linking pages, domain ratings, dofollow/nofollow links, and more. This information helps you identify potential link building opportunities.
• Backlink Monitor: With RankTracker’s Backlink Monitor, you can track the backlinks to your website in real-time. You can see details of every backlink you gain or lose, including the linking domains and their domain ratings. This helps you monitor the effectiveness of your link building campaigns.
• Competitor Analysis: By using RankTracker’s tools like the Backlink Checker and Backlink Monitor, you can analyze the backlink profiles of your competitors. This enables you to identify their link building strategies and potentially replicate their successful approaches.
• Link Outreach: RankTracker doesn’t directly support link outreach, as it primarily focuses on tracking and analyzing backlinks. However, you can leverage the insights gained from RankTracker’s backlink analysis to inform your link outreach efforts and target relevant websites for link building.

While RankTracker offers valuable features for backlink analysis and competitor research, it’s important to note that dedicated link building tools may provide more extensive functionalities for outreach and managing link building campaigns.

Overall, RankTracker’s link building capabilities can assist you in gaining insights into backlinks, monitoring their impact, and conducting competitor analysis, which are essential aspects of successful link building strategies.

RankTracker for link monitoring

When it comes to link monitoring, RankTracker offers several features and functionalities to help you keep track of your website’s backlinks. Here’s how RankTracker can be used for link monitoring:

• Backlink Checker: RankTracker’s Backlink Checker allows you to analyze the backlinks pointing to your website. You can monitor the number of backlinks, the quality of the linking domains, and the distribution of dofollow and nofollow links. This helps you assess the health and authority of your backlink profile.
• Backlink Monitor: With RankTracker’s Backlink Monitor, you can keep an eye on the status of your backlinks in real-time. It allows you to track and monitor the backlinks you gain or lose over time. You can see the details of each backlink, such as the linking domains, domain ratings, and anchor text used.
• Competitor Analysis: RankTracker enables you to analyze the backlink profiles of your competitors. By monitoring their backlinks, you can identify new link opportunities, track their link building activities, and gain insights into their overall link strategy.
• Link Quality Assessment: RankTracker helps you assess the quality of your backlinks by providing information about the domain ratings, trust scores, and other relevant metrics of the linking domains. This allows you to identify low-quality or spammy links that may harm your website’s SEO performance.
• Historical Data: RankTracker keeps a record of your backlinks, allowing you to access historical data and track changes in your backlink profile over time. This helps you identify trends, patterns, and any potential issues with your backlinks.
• Email Alerts: RankTracker can send you email alerts and notifications whenever there are changes in your backlink profile. This helps you stay informed about new backlinks, lost backlinks, or any suspicious activity related to your link profile.

While RankTracker offers valuable features for link monitoring, it’s important to note that it may not provide the same level of depth and automation as dedicated backlink monitoring tools. However, for basic link monitoring needs and keeping track of your backlink profile, RankTracker can be a useful tool.

• Can be a little complicated to set up initially. Source
• Limited options that may cause the customer to purchase a larger package. Source
• Keyword difficulty is not the easiest to determine as it is hidden and has to be manually requested. Source
• Researching keyword difficulty can take a while to load the data, and it can be a little cumbersome to change the keywords you track. Source
• Need to improve on the keyword research and audit feature. Source
• Site Audit feature has some bugs and can produce weird results. Source
• Engaged in controversial business practices, such as locking users out of the account unless they purchase an “annual support plan”. Source

RankTracker for link audit

RankTracker offers a range of features that can support your link audit process. Let’s explore how RankTracker can be used for link audit:

• Backlink Analysis: RankTracker allows you to analyze your website’s backlink profile to identify potential issues or areas for improvement.
• Backlink Quality Assessment: With RankTracker, you can assess the quality of your backlinks based on metrics such as domain rating, trust score, and spam score. This helps you identify any low-quality or spammy links that may be negatively impacting your website’s SEO.
• Identify Toxic Links: RankTracker helps you identify toxic or harmful links pointing to your website. It flags links from suspicious or penalized domains, enabling you to take necessary actions to disavow or remove those links.
• Link Health Monitoring: RankTracker allows you to monitor the health of your backlinks, including tracking the status of links, identifying broken or redirected links, and detecting any changes in link attributes.
• Competitor Backlink Analysis: With RankTracker, you can analyze the backlink profiles of your competitors to gain insights and identify potential opportunities or strategies that you can leverage for your own link building efforts.
• Historical Link Data: RankTracker provides historical data on your backlinks, allowing you to track changes over time and compare the effectiveness of your link building campaigns.
• Link Disavow: RankTracker offers the ability to generate disavow files that can be submitted to search engines like Google to disavow harmful or unwanted links pointing to your website.

Using RankTracker for link audit can help you assess the health and quality of your backlink profile, identify and address any issues, and optimize your link building strategy for better SEO performance.

RankTracker Pricing Details

Pros of RankTracker

• Pretty solid tool with emphasis on getting the right keyword data so that you can create the best SEO strategy and right decisions for your business and your clients. Source
• Ability to see keyword groupings by page, and ease in managing multiple sites. Source
• Competitive research component makes RankTracker exceptionally powerful, allowing for combined keyword research with competitive gap analysis and website audits. Source
• Provides a variety of features that are perfect for any business, including a detailed website audit feature. Source
• All-in-one platform for SEO, combining rank tracking, keyword research, site testing, and more in one place. Source
• Responsive and active support team, even in different time zones. Source
• Allows for tracking of targeted keywords with their ranking and competitor analysis to track their keywords. Source
• Decent basic rank tracker for anyone who needs a simple Google rank tracking software. Source

Cons of RankTracker

• Can be a little complicated to set up initially. Source
• Limited options that may cause the customer to purchase a larger package. Source
• Keyword difficulty is not the easiest to determine as it is hidden and has to be manually requested. Source
• Researching keyword difficulty can take a while to load the data, and it can be a little cumbersome to change the keywords you track. Source
• Need to improve on the keyword research and audit feature. Source
• Site Audit feature has some bugs and can produce weird results. Source
• Engaged in controversial business practices, such as locking users out of the account unless they purchase an “annual support plan”. Source

RankTracker alternatives and competitors

There are many tools that might be a good alternative to RankTracker:

• BacklinkManager
• Collabim
• LinkChecker.Pro
• Traxr.net

In the next few paragraphs, we’ll look at how these tools can replace RankTracker better for specific use cases.

RankTracker vs BacklinkManager

There are many ways how BacklinkManager is different from RankTracker. Let’s explore the features of BacklinkManager, how it’s better than RankTracker and how it may fall short too.

Pros of BacklinkManager

BacklinkManager presents a robust solution for managing and optimizing link partnerships. With its comprehensive feature set, the platform enhances collaboration and productivity in reciprocal link building.

• Link Partnership Management: BacklinkManager’s dedicated CRM system enables seamless management of relationships with clients, link builders, and vendors, consolidating all information in one place and eliminating the need for multiple Google Sheets.
• Link Vendor & Freelance Link Builder Relationship Management: The platform allows users to manage all link exchange sheets and guest posting partnerships from one place, ensuring efficient tracking and organization.
• Link Partnership Scorecard: With the scorecard feature, users can track the status of link exchanges easily, ensuring that commitments are met and balances maintained in partnerships.
• Chat and Comments: The built-in chat and comment features enable users to communicate directly with their link-building partners and vendors, promoting better collaboration and issue resolution.

As a comprehensive solution, BacklinkManager equips users with advanced tools for link-building operations, such as link monitoring, report generation, goal setting, and the sharing of interactive dashboards. This makes it an invaluable tool for businesses seeking to enhance their link partnerships and reciprocal link-building efforts.

BacklinkManager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink building operations. You can start for free without a credit card, and each plan comes with different features and limits:

• Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
• Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
• Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, whitelabel reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Try BacklinkManager for free

LinkChecker.Pro as a RankTracker alternative

There are many ways how Collabim is different from RankTracker. Let’s explore the features of Collabim, how it’s better than RankTracker and how it may fall short too.

Pros of Collabim

Collabim pricing

For SEO professionals looking for the right tools, Collabim offers a variety of plans to meet different needs. The pricing details are unfortunately not visible on their website as of our review, but the features offered in each plan are quite comprehensive. The plans start with a Free plan that includes 150 keywords, 1 web, and 70 credits, with basic and advanced functions and single analyses. This can be a good starting point for beginners or those with small-scale SEO needs. Source

The Lite plan allows tracking for up to 7,500 keywords and 5 webs, along with 700 credits. The Advanced plan doubles this to 15,000 keywords, 10 webs, and 2,500 credits. The Profi plan further enhances this offering to 22,500 keywords, 15 webs, and 3,505 credits. For larger businesses or agencies, the Business plan offers 60,000 keywords, 40 webs, and 8,768 credits, and the Agency plan scales this up to 90,000 keywords, 60 webs, and 13,153 credits. The Corporation plan is the largest predefined plan, with provisions for 135,000 keywords, 90 webs, and 19,729 credits. Source

Collabim also offers a custom plan, titled Multiple, for larger enterprises or agencies with very specific and larger-scale needs. You would need to contact Collabim directly for details on this plan. Source

All paid plans come with a 14-day free trial, and no credit card is required to start this trial. This allows potential users to test the platform and its capabilities before committing to a paid plan. Source

Payments for plans can be made via bank transfer or card via the GoPay payment gateway, providing flexibility in payment options. Source

LinkChecker.Pro as RankTracker alternative

There are many ways how LinkChecker.Pro is different from RankTracker.Let’s explore the features of LinkChecker.Pro, where it may be more suitable than RankTracker and how it may fall short too.

LinkChecker.Pro pros and cons

LinkChecker.Pro pros:

• Suitable for all users with multiple packages catering to different needs and budgets.
• Offers a plethora of filters and periods for ease of use, detailed reporting, and analysis capabilities.
• Standout feature: Identifies funds wasted on ineffective links.
• Saves time and effort by analyzing link performance in batches with a streamlined workflow and task automation.
• Assists in top management of quality and responsive backlinks.

Cons of LinkChecker.Pro:

• Can be complicated for beginners.
• Multiple options may be confusing for some users.

LinkChecker.Pro pricing

At linkchecker.pro, users can opt to pay monthly or save up to 20% with an annual subscription. The pricing structure offers a variety of plans designed to suit different needs. The ‘Lite’ plan is designed for small businesses and marketing newbies, starting at $25 per month. Their most popular ‘Standard’ plan starts at $50 per month, or $42 per month with the annual subscription. For growing agencies and businesses, the ‘Pro’ plan starts at $100 per month, or $83 per month with the annual subscription. For large agencies and enterprises, a ‘Custom’ plan is offered, starting at $150 per month, or $120 per month with the annual subscription.

RankTracker vs BacklinkManager – is BacklinkManager a better to RankTracker?

BacklinkManager is different from RankTracker in a lot of ways. Let’s see the features of BacklinkManager, how it’s better than RankTracker and how it may fall short too.

Pros of BacklinkManager

• Easy-to-use interface, making it suitable for users of all skill levels
• Comprehensive backlink tracking and performance monitoring features
• Unique feature allowing users to track the cost of each backlink
• Useful backlink analysis capabilities for identifying competitor strategies
• Ability to track active and lost backlinks
• Transparent pricing with no hidden fees
• Regular updates with daily, weekly, and monthly data, feature enhancements, and SEO notifications
• Financial insights to optimize spending
• Easy overview and import of backlinks
• Notification system that informs when backlinks are no longer active or have expired

BacklinkManager pricing

Traxr offers a simple and flexible pricing structure with a variety of plans designed to fit your unique needs. You can choose from the Starter, Business, Professional, or Enterprise plans, each offering different features and capabilities. If you opt for yearly billing, you can save a significant amount. Plus, there’s no long-term commitment as you can cancel at any time. For specific details about each plan, it’s recommended to visit Traxr’s official pricing page.

Conclusion – which of the RankTracker alternatives is the best?

As you can see, there are many different competitors and alternatives to RankTracker. We’ve discussed a few above – but which one is the best?
The answer is “it depends” – but we strongly believe that if you’re a mid-market SEO agency looking for a great user onboarding and product analytics tool, BacklinkManager is the best option for you. Hopefully you found this post helpful. Let us know if you know any other good RankTracker alternatives – and if you need any help with how is different, book a demo with us – we are always happy to talk! Or start for FREE – you can use the tool for free up to 250 backlinks.