Best Alternatives for SEO Agencies14 min read

Table of Contents alternatives for seo agencies - featured image

Looking for a good alternative for your company?

There are plenty of alternatives on review sites, but they don’t make the choice any easier.

The crux of the issue is – to make the right choice, you need to account for your priorities: your different jobs to be done, your budget, and the size of the company. But don’t worry – we’re coming to help!

In this post, we’ll discuss exactly that – which competitor is best depending on the different criteria such as in-tool outreach capabilities and management that different SEO agencies, content agencies, or in-house link-building specialists may have.

Let’s dive in!


  • is an SEO tool with unique features like an anchor list tool and a backlink monitor but lacks direct outreach for link acquisition.
  • aids in link monitoring and building but may lack comprehensive link audit tools.
  • has flexible pricing, from a free option to a ‘Business Plan’ at $125 per month.
  • offers real-time backlink monitoring, starting at $24/month.
  • RankTracker focuses on keyword data with features like website audit, starting at $24/month.
  • LinkChecker.Pro is a tool for backlink analysis with real-time alerts, starting at $25/month.
  • BacklinkManager manages and optimizes link partnerships with a dedicated CRM system. Its pricing begins with a free plan.
  •, RankTracker, and LinkChecker.Pro are suitable alternatives to
  • BacklinkManager stands out for its link partnership management, ideal for mid-market SaaS companies.
  • The best alternative depends on needs, but BacklinkManager is recommended for mid-market SaaS companies.

There is a better tool for your company than!

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting Dashboard preview on a device

What is

preview of all projects section - is a comprehensive backlink SEO tool designed to elevate your link-building campaigns. It offers capabilities to monitor, check, and index backlinks, providing insightful data into your link-building efforts. With key features like an anchor list tool, a backlink monitor, and a unique indexer, it brings simplicity and efficiency to backlink management. But is it suitable for SEO agencies for all use cases? Let’s dive in and check. for Link Building for link building is designed as a powerful tool for link building, providing a comprehensive set of features that allow for efficient management and monitoring of backlink campaigns. It offers insights into your link profile and helps to optimize your link-building strategies.

  • Anchor List Tool: Allows you to analyze all your backlinks’ anchors in one place, which is key for enhancing your link-building strategy.
  • Backlink Monitor: This helps you manage your links more effectively. The tool can monitor backlinks from various sources like Google Search Console, Ahrefs, and more.
  • Indexer: Gives you the ability to add any indexed links to Google within 48 hours. This feature allows you to bypass the waiting time for bots and index your backlinks yourself.
  • Intersection Module Console: This allows you to compare your campaigns with other sources. With this feature, you can see exactly what links competitors see and which ones are visible to search engines.
  • Campaign + tier1 and tier2: Helps you control the first and second-level donors, their influence on the website acceptor, and the real PageRank of the page.
  • Donor Trust, DA & PA: Allows for tracking of the quality and credibility of donor pages by several analyzers at once. You can also track social activity and search traffic on the page.
  • Link Check: With this feature, you can check all the links on a page with tags and anchors.
  • Domain / Page Trust: Allows you to check domain trust by Moz, Alexa, Semrush, and Facebook.

Note: While is a comprehensive tool for link building, it might lack some specific features that certain SEO professionals might require, such as direct outreach for link acquisition or certain types of detailed analytics. Always ensure the tool fits your specific needs before opting for it. for Link Monitoring for link monitoring is a potent tool for link monitoring, equipped with functionalities that allow users to effectively track, analyze, and manage their backlinks. It offers vital data about the status and performance of your backlinks.

  • Backlink Monitor: This feature streamlines the process of link management. It enables you to monitor backlinks from various sources like Google Search Console, Ahrefs, and more.
  • Indexer: With this feature, you can ensure your indexed links are added to Google within 48 hours, making it easier to track the indexing status of your backlinks.
  • Intersection Module Console: Offers a unique perspective on what’s happening with your campaigns on other platforms. This feature allows you to see exactly what links competitors can see, and which ones are visible for search engines.
  • Link Check: It enables you to check all the links on a page with tags and anchors, ensuring you stay updated about the status of your backlinks.
  • Domain / Page Trust: By leveraging data from Moz, Alexa, Semrush, and Facebook, this feature allows you to check the trust level of the domains/pages where your backlinks are placed.

Note: While provides extensive link monitoring features, it may not support some specific requirements of certain SEO professionals. Therefore, it is essential to ensure the tool fits your particular needs before choosing it. for Link Audit

LinkBox pro reporting and link auditing offers a range of features that can be utilized for link audit purposes, assisting SEO professionals in evaluating the quality and effectiveness of their backlink profile.

  • Backlink Monitor: This feature allows you to monitor the performance and status of your backlinks from various sources like Google Search Console, Ahrefs, and more, providing valuable data for conducting a link audit.
  • Intersection Module Console: By analyzing your campaigns on other platforms, this feature helps you assess the overall effectiveness of your backlinks and identify any potential issues or areas for improvement.
  • Link Check: With the ability to check all the links on a page, including tags and anchors, helps you identify any broken or low-quality links that may require further investigation during a link audit.
  • Domain/Page Trust: Utilizing data from Moz, Alexa, Semrush, and Facebook, this feature assists in evaluating the trustworthiness and authority of the domains and pages where your backlinks are placed, aiding in the link audit process.

Note: While provides useful features for link monitoring and auditing, it’s important to note that it may not offer an extensive range of dedicated tools solely focused on link audit functionalities. For a comprehensive link audit, SEO professionals might need to consider integrating other specialized tools or services. Pricing pricing plans offers a variety of pricing options that can cater to both individual SEO professionals and large agencies. Their free plan offers 1,000 backlinks per month and one project, making it an affordable option for beginners or small-scale SEO efforts. The ‘Lite’ plan, priced at $15 per month, provides 25,000 backlinks and up to 5 projects, ideal for a more robust SEO strategy. For those seeking more extensive features, the ‘Standard’ plan at $25 per month offers 75,000 backlinks and 15 projects, while the ‘Maximum’ plan at $45 per month provides 200,000 backlinks and unlimited projects. Lastly, for larger agencies or businesses with intensive SEO needs, the ‘Business’ plan offers 2,000,000 backlinks and unlimited projects for $125 per month. All paid plans come with a 7-day free trial. ensures transparency in its pricing and provides a variety of options for different needs and budgets.

Pros of

  • Comprehensive Backlink tool: offers a wide range of features that cater to the needs of SEO professionals, including a backlink monitor, indexer, and an anchor list tool.
  • Ease of Use: The tool brings simplicity and efficiency to backlink management, making it suitable for SEO professionals at all levels.
  • Intersection Module Console: This unique feature allows for direct comparison of your campaigns with others, helping your gain a competitive edge.
  • Supports Multiple Analyzers: With its feature of Donor Trust, DA, and PA, the tool allows for tracking the quality of donor pages by several analyzers at once, which is not a common feature among competitors.
  • Flexible Pricing: offers a variety of pricing options, from a free plan to a ‘Business Plan,’ making it suitable for individual SEO professionals, small businesses, and large agencies alike.

Cons of

  • Lack of Specific Features: While is comprehensive, it might lack some specific features that certain SEO professionals might require, such as direct outreach for link acquisition or detailed analytics.
  • No Dedicated Audit Tools: Although has tools for link monitoring and auditing, it doesn’t offer a dedicated suite of tools specifically focused on link audit functionalities.
  • Learning Curve: While the tool offers a range of features, some users might find it complex to navigate and utilize all its functionalities efficiently, leading to a learning curve.
  • No Integrated Outreach: The tool doesn’t seem to have integrated outreach features for link acquisition, which can limit its effectiveness for certain SEO professionals.
  • Limited Free Plan: While it does offer a free plan, it is fairly limited, allowing only 1,000 backlinks per month and one project. This could restrict its usefulness for more extensive SEO campaigns. Alternatives and Competitors

There are many tools that might be a good alternative to

  • BacklinkManager
  • RankTracker
  • LinkChecker.Pro

In the next few paragraphs, we’ll look at how these tools can replace better for specific use cases. as Alternative

traxr dashboard provides a formidable alternative to, offering a suite of powerful features such as real-time backlink monitoring, value tracking, and instant notifications. While Traxr is more focused on backlink management, it still provides robust capabilities for optimizing SEO efforts. Pros

  • Real-time monitoring of backlinks for up-to-date insights.
  • Value tracking assesses the effectiveness of backlinks.
  • Instant notifications for changes in backlinks.
  • A comprehensive dashboard provides a complete link overview.
  • An efficient tool for optimizing SEO strategies.
  • Advanced features facilitate sophisticated backlink analysis.
  • Allows tracking of both live and historical backlinks.
  • Offers an intuitive user interface, simplifying navigation.
  • Highly scalable, making it suitable for businesses of all sizes.
  • Supports multiple users, enabling collaborative work. Pricing

Traxr pricing operates on a tiered subscription model, with packages designed to accommodate various user needs and budgets. The “Starter” package is perfect for individuals or small businesses getting started with SEO. It is priced at $24 per month and allows for tracking of up to 500 links. The “Pro” package, priced at $99 per month, is geared towards growing businesses with larger SEO needs, and it allows tracking of up to 2,500 links.

For larger corporations or SEO agencies, the “Enterprise” package at $249 per month allows for tracking of up to 10,000 links and offers priority support. Each of these packages comes with features like real-time monitoring, instant notifications, value tracking, and access to a comprehensive dashboard. also offers a 14-day free trial, allowing users to test the service before committing to a paid plan.

Ranktracker as a Alternative

Keyword tracking ranktracker

There are many ways how RankTracker is different from Let’s explore the features of RankTracker, how it’s better than, and how it may fall short too.

Pros of RankTracker

  • A pretty solid tool with an emphasis on getting the right keyword data so that you can create the best SEO strategy and right decisions for your business and your clients.
  • Ability to see keyword groupings by page, and ease in managing multiple sites.
  • The competitive research component makes RankTracker exceptionally powerful, allowing for combined keyword research with competitive gap analysis and website audits.
  • Provides a variety of features that are perfect for any business, including a detailed website audit feature.
  • All-in-one platform for SEO, combining rank tracking, keyword research, site testing, and more in one place.
  • Responsive and active support team, even in different time zones.
  • Allows for tracking of targeted keywords with their ranking and competitor analysis to track their keywords.
  • Decent basic rank tracker for anyone who needs a simple Google rank-tracking software.

RankTracker Pricing

RankTracker pricing

RankTracker offers diverse pricing plans. The ‘Starter’ plan at $24/month is ideal for beginners, with features like 100 daily tracked keywords and 2 competitors per domain. For advanced SEO needs, the ‘Double Data’ plan at $59/month offers 500 daily tracked keywords, 5 competitors per domain, and unlimited projects. The ‘Quad Data’ plan at $109/month is for larger businesses, providing 1,000 daily tracked keywords, 10 competitors per domain, and more.

Lastly, the intensive ‘Hex Data’ plan at $209/month includes 2,000 daily tracked keywords, 20 competitors per domain, and extensive features for larger agencies. All plans include an AI Article Writer and free data migration, catering to diverse needs and budgets.

LinkChecker.Pro as Alternative link audit

There are many ways how LinkChecker.Pro is different from’s explore the features of LinkChecker.Pro, where it may be more suitable than and how it may fall short too.

LinkChecker.Pro Pros

Pros of LinkChecker.Pro:

  • Caters to a wide range of users from novices to SEO experts.
  • Offers packages suitable for varied needs and budgets.
  • Provides an array of filters and periods for easier use.
  • Delivers detailed backlink performance reports and analyses.
  • Identifies funds wasted on ineffective links.
  • Analyzes multiple links simultaneously, saving time.
  • Automates redundant tasks, enhancing workflow efficiency.
  • Manages quality backlinks effectively, crucial for online success.
  • Provides real-time alerts for changes and errors, allowing quick adjustments.

LinkChecker.Pro Pricing pricing

At, users can opt to pay monthly or save up to 20% with an annual subscription. The pricing structure offers a variety of plans designed to suit different needs. The ‘Lite’ plan is designed for small businesses and marketing newbies, starting at $25 per month. Their most popular ‘Standard’ plan starts at $50 per month, or $42 per month with the annual subscription. For growing agencies and businesses, the ‘Pro’ plan starts at $100 per month, or $83 per month with the annual subscription. For large agencies and enterprises, a ‘Custom’ plan is offered, starting at $150 per month, or $120 per month with the annual subscription.

There is a better tool for your company than! vs BacklinkManager – is BacklinkManager a Better tool Against

There are many ways in which BacklinkManager is different from Let’s explore the features of BacklinkManager, how it’s better than, and how it may fall short too.

backlinkmanager dashboard

Pros of BacklinkManager

BacklinkManager presents a robust solution for managing and optimizing link partnerships. With its comprehensive feature set, the platform enhances collaboration and productivity in reciprocal link building.

  • Link Partnership Management: BacklinkManager’s dedicated CRM system enables seamless management of relationships with clients, link builders, and vendors, consolidating all information in one place and eliminating the need for multiple Google Sheets.
  • Link Vendor & Freelance Link Builder Relationship Management: The platform allows users to manage all link exchange sheets and guest posting partnerships from one place, ensuring efficient tracking and organization.
  • Link Partnership Scorecard: With the scorecard feature, users can track the status of link exchanges easily, ensuring that commitments are met and balances are maintained in partnerships.
  • Chat and Comments: The built-in chat and comment features enable users to communicate directly with their link-building partners and vendors, promoting better collaboration and issue resolution.

As a comprehensive solution, BacklinkManager equips users with advanced tools for link-building operations, such as link monitoring, report generation, goal setting, and the sharing of interactive dashboards. This makes it an invaluable tool for businesses seeking to enhance their link partnerships and reciprocal link-building efforts.

backlink manager partnerships
Manage your link exchange partnerships with BacklinkManager for FREE!

matchmaking in backlinkmanager

BacklinkManager Pricing

backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your backlink-building operations. You can start for free without a credit card, and each plan comes with different features and limits:

  • Free: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support. Start for free.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, white label reporting, and priority support. Start for free.

Choose the plan that best fits your needs to effectively monitor and manage your backlink-building operations. To learn more about each plan and get started, visit BacklinkManager’s pricing page.

Conclusion – Which of the Alternatives Are the Best?

As you can see, there are many different competitors and alternatives to We’ve discussed a few above – but which one is the best?
The answer is “it depends” – but we strongly believe that if you’re a mid-market SaaS company looking for a great user onboarding and product analytics tool, BacklinkManager is the best option for you. Hopefully, you found this post helpful. Let us know if you know any other good alternatives – and if you need any help with how is different, book a demo with us – we are always happy to talk! Or start for FREE – you can use the tool for free up to 250 backlinks