The best 9 link outreach strategies for SaaS14 min read

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Link outreach for SaaS

Are you ready to take your SaaS link outreach strategies to the next level?

Well, you’ve come to the right place! We’ve got the nine ultimate steps to help you rock your link-building game.

In this article, we’ll walk you through each step, from researching your target audience to tracking your outreach efforts.

So, grab your favorite caffeinated beverage and get ready to unleash your SaaS link-building prowess!


  • A link outreach strategy is like being a smooth talker at a party for websites, scoring valuable backlinks and expanding your online presence through methods like email, calls or social media.
  • Outreach strategies can significantly enhance your online presence, increase revenue and website traffic, build trust with potential customers, generate conversions, and foster meaningful relationships while staying aligned with customer preferences.
  • Researching for outreach campaigns is crucial for achieving higher open rates, understanding recipients better, and tailoring efforts to their expectations.
  • Identify your target audience through analyzing existing customers, conducting market research, utilizing social media insights, analyzing competition, using keyword research, leveraging website analytics, and continuously optimizing based on campaign performance and market trends.
  • To determine the most effective outreach channel, adapt your approach based on industry, target audience, and goals, utilizing website analytics, competition analysis, keyword research, analyzing social media channels, and gathering feedback from existing clients.
  • Craft a catchy email subject line for link-building outreach by being concise, intriguing, personal, creating urgency or exclusivity, posing compelling questions, and using power words or action verbs to grab the recipient’s attention.
  • Personalize your link-building outreach messages by mentioning specific details about the recipient, referring to their previous work or achievements, and connecting with shared interests or experiences; avoid irrelevant personalization.
  • Demonstrate the value of your content by highlighting its relevance, showcasing social proof and credibility, and offering a mutually beneficial collaboration opportunity, tailored to each situation and audience.
  • Following up is essential in link-building outreach. When the prospect responds, recap the conversation, offer assistance, and provide options for continued discussion. When there’s no response, give a reasonable period, send a polite follow-up, and space subsequent follow-ups while maintaining professionalism and courtesy.
  • A/B testing your email outreach campaigns helps optimize your approach by comparing different versions of emails, allowing you to determine the most effective strategies and apply them to future campaigns.
  • Tracking results and metrics in link-building outreach is vital for gauging effectiveness, optimizing strategies, and making data-driven decisions to improve campaigns.
  • BackLink Manager is a powerful tool that streamlines link partnership management, tracks link exchanges, facilitates communication, provides detailed reports, and saves time in backlink building for multiple websites or clients.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

What is a link outreach strategy?

computer, pc, workplace

A link outreach strategy is like being a smooth talker at a party, but for websites. It’s all about reaching out to other websites, highlighting the value and relevance of your content, and convincing them to link to your site.

The goal is to score those precious backlinks, which are like high-fives from Google, boosting your site’s credibility and visibility.

Outreach strategies can include:

  • emailing
  • phone calls
  • using social media
  • sending direct mail
  • responding to negative feedback

and even…

  • adding a personal touch with handwritten notes!

(With so many emails clogging up inboxes, it’s essential for an outreach strategy to stand out. Handwritten notes can be a great way to make an impression and create a personal connection with potential customers.)

By building connections and showcasing the benefits of collaboration, a link outreach strategy helps to expand your online presence and attract more visitors to your website.

So get ready to put on your virtual charm and let the link outreach extravaganza begin!

Benefits of Outreach Strategies

growth, progress, graph

Are you tired of your brand being the best-kept secret on the internet?

It’s time to bring your outreach strategies to the forefront and unlock a world of incredible benefits.

Whether you’re a small business owner, a digital marketer, a marketing team, or a passionate content creator, implementing effective outreach strategies can make a world of difference in your online presence. So let’s dive in!

Link-building outreach is a great way to:

  1. increase revenue and website traffic
  2. increase trust from potential customers
  3. generate conversions
  4. gain visibility and recognition
  5. build relationships with potential customers and prospects
  6. stay up to date with your customers’ preferences and ensure that your outreach efforts are meaningful

Outreach strategies can also be used as an effective sales tool, as they allow a company to target specific audiences and create campaigns tailored to their business needs. Additionally, outreach strategies can help businesses build relationships with their most clients and create an effective marketing strategy. Outreach strategies can also be used to address negative reviews and build a solid outreach strategy.

In this article, we are going to focus on link-building outreach.

How to Craft a Winning Outreach Strategy

strategy meme; Source:

Crafting a winning outreach campaign strategy requires careful planning and execution. In this guide, we will explore ten essential steps that can help you maximize the effectiveness of your outreach efforts.

From researching your target audience to tracking the results, each step is designed to enhance your outreach process and drive meaningful engagement.

Whether you’re a seasoned marketer or just starting out, these effective outreach methods and strategies will equip you with the tools you need to succeed in reaching your goals.

Let’s dive in and discover how to create a compelling outreach strategy that yields impressive results.

Step 1: Research Your Target Audience

Researching for our outreach campaigns is worth the extra effort because it can help us:

  • get higher open rates
  • know our recipients better
  • tailor our efforts to their expectations.

How to do it? First you should outline the purpose of your link-building campaign and the specific audience you want to target.

…But who is my target audience?

But first, let’s answer the burning question: Who is my target audience? It’s like trying to find the elusive unicorn, right? Fear not, my friend. We have some clever tricks up our sleeves to help you out. Just follow these steps, and you’ll be on your way to targeting your audience like a pro.

  1. Analyze your existing customer base: Look at your current customers and identify common characteristics such as demographics, interests, and purchasing behavior:
  2. Conduct market research: Use tools like surveys, focus groups, or industry reports to gather data on your target industry or niche.
  3. Utilize social media insights: Examine the demographics, interests, and engagement levels of your social media followers to understand who is already interested in your brand.
  4. Analyze your competition: Analyze the target audience of your competitors by examining their website, social media presence, and customer feedback.
  5. Use keyword research: Identify relevant keywords and search terms related to your industry to understand the search intent and the audience’s interests.
  6. Leverage website analytics: Analyze your website traffic data to determine the characteristics and behaviors of visitors who are most likely to engage with your content.
  7. Iterate and optimize: Continuously monitor and adjust your target audience based on campaign performance and evolving market trends.

Step 2: Choose the right communication channel for your outreach program

Remember, the most effective outreach channel may vary depending on your industry, target audience, and specific goals. It’s essential to stay flexible and adapt your approach as you gather more data and insights throughout your outreach program.

phone, display, apps

Establishing which outreach channel would be the most effective for you is similar to getting to know your target audience. Website analytics, competition analysis, keyword research – they all come in handy. Besides that, you can also:

  1. Analyze your existing social media channels and identify the ones where your target audience is most active and receptive to your content. Do you get the most likes, comments, and shares on Facebook or LinkedIn? Or maybe you just get a lot of direct e-mails from your clients? Investigate!
  2. Get some feedback from your existing clients. Ask them about their preferred channels for discovering and engaging with brands, as well as their content consumption habits.

Step 3: Use a catchy email subject line

Using a catchy email subject line is crucial for link-building outreach as it grabs the recipient’s attention and increases the likelihood of them opening your email.

subject line meme

How to make your email outreach subject line catchy?

Be concise and intriguing:

Good example: “Boost Your Website Traffic with a Simple Strategy”

Bad example: “Important Link-Building Opportunity”

Personalize and address the recipient directly:

Good example: “John, Exclusive Invitation: Amplify Your Online Presence”

Bad example: “Attention Website Owner: Link-Building Opportunity”

Create a sense of urgency or exclusivity:

Good example: “Limited Time Offer: Skyrocket Your SEO Rankings Now”

Bad example: “Link-Building Opportunity for Your Consideration”

Pose a compelling question or highlight a benefit:

Good example: “Want More Backlinks? Discover Our Proven Strategies Inside”

Bad example: “Request for Link Building Collaboration”

Use power words or action verbs to evoke curiosity or excitement:

Good example: “Unleash the Potential: Ignite Your Link-Building Success”

Bad example: “Information on Link-Building Strategies”

Got your e-mail title already? Time to craft your message!

Step 4: Personalize Your Message

Personalizing your message in link-building, email marketing and outreach is important because it shows that you have taken the time to understand and connect with the recipient, increasing the chances of building a genuine relationship.

To make our sales outreach messages more personal, we can add a personal touch by using their name, company name (if we’re selling B2B), and any other relevant information we have about them and the issue they’re trying to solve. We can also as well add a bit of fun with emojis or GIFs.

Here’s a few other tips to make your outreach messages personalized:

  1. Mention specific details about the recipient:

    • Good example: “Hi [Recipient’s Name], I noticed your recent article on [Specific Topic], and I was impressed by your insights.”
    • Bad example: “Hello, I came across your website and found it interesting.”
  2. Refer to their previous work or achievements:

    • Good example: “Congratulations on your recent award in [Details]! I’ve been following your work and have been inspired by your dedication.”
    • Bad example: “I saw you have a blog. Can you consider featuring our content?”
  3. Connect with shared interests or experiences:

    • Good example: “As a fellow [Industry/Niche] enthusiast, I found your blog posts on [Specific Topic] incredibly valuable. I thought you might be interested in a relevant resource I recently created.”
    • Bad example: “I came across your website. Let me know if you’re interested in collaborating.”

Outreach email template, Source:

However, remember that it’s important to avoid personalizing for the sake of personalizing – it’s better to go with a less personalized message than to cram in irrelevant info.

Step 5: Demonstrate value

compare, comparison, options

In the realm of link-building outreach, it’s essential to demonstrate your value to prospects in a way that makes them say, “I’d be crazy not to link to that!” So, let’s dive in and show them why your content is like a perfectly crafted pun – irresistibly valuable and impossible to resist!

  1. Highlight the relevance and value of your content:

    • Clearly articulate how your content addresses a specific pain point, provides valuable insights, or offers a unique perspective.
    • Explain how linking to your content will enhance the influencer’s own content and provide added value to their audience.
  2. Showcase social proof and credibility:

    • Share testimonials, reviews, or endorsements from other influencers, industry experts, or satisfied readers who have found value in your content.
    • Mention any notable publications or reputable websites that have referenced or linked to your content.
    • Highlight any relevant credentials, certifications, or expertise that establish your authority in the subject matter.
  3. Offer a mutually beneficial collaboration opportunity:

    • Emphasize how collaborating and linking to each other’s content can create a win-win situation, benefiting both parties.
    • Propose specific ways you can support the influencer’s goals, such as promoting their content, providing guest contributions, or participating in joint projects.
    • Share data or insights on your audience size, engagement metrics, or social media reach to showcase the potential exposure their content will receive by linking to yours.

Tailor your approach to each specific situation and audience, but always focus on the benefits and opportunities that arise from collaborating and linking to your content!

Step 6: Follow Up Strategically

Following up after your link-building email outreach is crucial for maintaining engagement and building strong connections. Here’s a short guide for two scenarios: when the prospect responds to your outreach emails and when they don’t respond:

When the prospect responds to your outreach

  • Recap the conversation briefly to show you were attentive.
  • Offer assistance and address any questions or concerns they may have.
  • Offer a numbered list of options relevant to their response and ask them to reply with the number that best suits their situation. This simplifies their reply and encourages continued conversation.

When the prospect doesn’t respond to your outreach

  • Give them a reasonable period to respond (e.g., 5-7 business days). Avoid being too pushy or impatient by allowing sufficient time for their consideration.
  • Send a polite and concise follow-up message: Remind them of your initial outreach, ask if they had a chance to review your proposal and if they require any further information. Respectfully inquire if they are still interested in exploring collaboration opportunities.
  • Space out subsequent follow-ups! If you don’t receive a response, wait another 7-10 business days before sending a second follow-up.

Follow-up email template, Source:

Remember, effective follow-up strikes a balance between persistence and courtesy. By following these guidelines, you can maintain professionalism and keep the conversation flowing, whether the prospect responds or not.

Step 7: A/B test your campaigns

A/B testing your email outreach campaigns allows you to compare different versions of your emails to identify the most effective strategies and optimize your approach.

A/B testing; Source:

Here’s a step-by-step guide on how to conduct A/B testing:

Define your goal

Determine what you want to achieve with your email campaign, such as increasing open rates or click-through rates.

Choose a variable to test

Select one element of your email to change and test, such as the subject line, call-to-action, or email layout.

Split your audience

Divide your recipient list into two equal groups randomly.

Create two versions of your email

Keep one version (A) as the control with your original content, and modify the selected variable in the other version (B).

Test one variable at a time

Only change one element between versions A and B to accurately measure its impact on the campaign’s success.

Send the emails, measure and compare results

Analyze the performance metrics of both versions, such as open rates, click-through rates, or conversion rates.

Determine the winning version and apply the winning element

Compare the results and identify which version performed better based on your defined goal. Implement the successful variable from the winning version into future link-building outreach campaigns.

Step 8: Track the results of your outreach efforts

Tracking the results and metrics of your link-building email outreach campaign efforts is crucial for understanding the effectiveness of your strategies and optimizing your approach. It enables you to measure the impact of your backlinks, identify areas for improvement, and make data-driven decisions to enhance your link-building campaigns.

BackLink Manager – best tool for tracking results

Backlink manager screenshot

One tool that can greatly assist in this process is Backlink Manager, offering a comprehensive set of automation tools and features for managing and optimizing link partnerships:

  • Link Partnership Management: A dedicated CRM system for seamless management of relationships with clients, link builders, and vendors.
  • Vendor & Freelance Link Builder Relationship Management: Tracks and organizes all link exchange sheets and guest posting partnerships.
  • Link Partnership Scorecard: Easily tracks the status of link exchanges. Your backlink got deleted? You’ll be notified!
  • Chat and Comments: Built-in chat and comment features for direct communication with link-building partners and vendors.
  • Advanced Tools for Link-Building Operations: Link monitoring (provides detailed reports on backlink performance!), goal setting, and interactive dashboard sharing.

    Backlink manager screenshot

BackLink Manager saves time and effort compared to manual backlink building and can be used for multiple websites or clients.


Outreach programs provide a powerful set of tools to help businesses achieve their goals, whether it’s to build relationships with existing customers or attract new ones. Crafting an effective and efficient outreach strategy involves taking the time to do the research and understand who your target audience is and what they need.

Personalizing your messages, demonstrating value, and strategically following up further strengthen your chances of building genuine connections.

A/B testing your campaigns allows for optimization, and tracking results using tools like BackLink Manager provides valuable insights and helps enhance your link-building efforts.

By creating a successful outreach plan, businesses can take advantage of increased revenue, website traffic, trust and credibility, conversions, visibility, targeted sales campaigns, and better customer reviews.