Best Link-building Partnership Management Tools [2024 Guide]17 min read

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Best Link-building Partnership Management Tools [2024 Guide]

What are the best link-building partnership management tools for SEO agencies and marketing teams in 2024?

That’s the main question the article tackles, so if you’re after the answer, you’re in the right place.

To be a bit more specific, we explain

  • what link-building partnership management tools are – and what they aren’t
  • what criteria to use when evaluating tools
  • the best tools on the market atm

Let’s get right to it!


  • Link-building partnership management tools are designed for managing relationships in link-building campaigns. They are a better alternative to spreadsheets for tracking link exchanges, guest posts, and vendor links.
  • Such tools enhance efficiency and build trust between partners and some of them can help you identify new opportunities for building links.
  • Unlike other SEO and link-building tools, they aren’t for content creation, on-page SEO, technical SEO audits, keyword research, backlink profile audits, traffic analysis, or CRO.
  • When choosing a link-building CRM tool, consider the ease of use, communication features, link monitoringreporting, scalability, cost-effectiveness, customization, integrations with SEO tools, and customer support.
  • BuzzStream is a specialist tool for digital PR and influencer outreach, with CRM functionalities for contact management, discovery, and research. Includes a Chrome extension for easy contact information gathering and email outreach templates.
  • Pitchbox is tailored for SEO agencies and publishers, this platform streamlines influencer and blogger outreach. It offers CRM capabilities, performance tracking, automated outreach, and SEO tool integrations.
  • Postaga is an AI-powered outreach platform with CRM features, including a dashboard for lead management, AI-assisted campaign generation, and an Opportunity Finder for prospecting.
  • is a versatile sales and marketing platform, offering a free Sales CRM, lead generation tools, and email outreach capabilities.
  • Respona combines automated outreach with personalized communication and you can use it as a CRM for managing relationships and campaigns. Its features include a huge blogger/influencer database.
  • NinjaOutreach focuses on influencer marketing and outreach, providing a comprehensive database of influencers and bloggers, email outreach tools, and campaign management features.
  • BacklinkManager is a dedicated CRM for link-building, featuring tools like Link Partnership Scorecard and chat/comment capabilities for effective relationship management and reciprocal link-building.
  • To better understand how BacklinkManager can help you manage partner relationships, book the demo.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting


What is a link-building partnership management tool?

A link-building partnership management tool is a kind of link-building tool used to organize your relationships with your partners. So you could say it’s like a CRM platform for link-builders.

Their main purpose is to help agencies to monitor the links they’ve built for their clients. Marketing teams use them to keep track of their interactions with link-building agencies and partners (like link or guest post exchanges).

Benefits of link-building partnership management tools

Most link-building agencies and in-house teams use spreadsheets to track link exchanges, guest posts, and links for vendors. This means a separate spreadsheet for each partner. With dozens of partners, things can easily get out of control.

What’s the solution?

A link-building partnership management platform. With such tools, you can manage all your partnerships from one place and keep track of all the links you build for others and they build for you.

As no links get lost or forgotten, such solutions greatly enhance trust between partners – and your efficiency.

Finally, some tools may actually help you identify new link-building opportunities and partnership prospects.

What link-building CRM tools CAN’T help you with

Many of the partnership management tools offer a fair bit of features that allow you to manage many aspects of the link-building campaigns and ultimately improve search engine rankings. However, there are limits to their functionality.

Here’s what they’re NOT designed for:

  • Creating website content or content strategy – they do not assist in the actual creation of website content like blog posts, articles, or multimedia content that you can leverage for link-building. Use Wordtune, SurferSEO, or for that.
  • On-page SEO optimization – these tools are not designed for optimizing on-page SEO elements such as meta tags, headings, keyword placement, and internal linking within your website’s content. Yoast and Storychief can help you with that.
  • Technical SEO audits – they don’t conduct technical SEO audits, which involve analyzing a website’s technical health, site architecture, and other on-site SEO factors. SEO suits like Ahrefs or SEMrush can do this for you!
  • Keyword research – such software isn’t designed for in-depth keyword research and analysis, which involves identifying and evaluating potential keywords for SEO and content strategy. Again, look towards the popular SEO suits.
  • Backlink analysis – you won’t be able to use them for competitor analysis or to find broken links on other web pages. For that, you need a tool like Moz’s Link Explorer or Semrush’s Backlink Gap tool.
  • Analytics and traffic analysis – while they may provide some basic analytics related to link-building, they are not designed for deep traffic analysis or interpreting user behavior data from tools like Google Analytics.
  • Conversion Rate Optimization (CRO) – link-building tools do not directly engage in CRO activities like A/B testing, landing page optimization, or user behavior analysis to improve website conversion rates. Optimizely and Hotjar can do this for you.

How to choose the best link-building tools

When choosing the best link-building partnership management tool, there are a few features to consider.

Here are a few tips to help you make an informed decision.

  • Ease of use – the tool should have a user-friendly interface that’s easy to navigate. A steep learning curve can hinder your team’s efficiency, so look for a tool that is intuitive and straightforward.
  • Communication features – efficient communication capabilities are crucial. Look for tools that allow you to easily keep in touch with your partners.
  • Link tracking and monitoring – the tool should enable you to track the status of your backlinks (active, lost, broken).
  • Reporting and analytics – detailed reporting features are essential. The tool should provide insights into the effectiveness of your link-building campaigns and keep track of the links built through the partnership.
  • Scalability – the tool should be able to scale with your business. Whether you’re managing a few dozen links or thousands, the tool should be able to handle your needs efficiently.
  • Cost-effectiveness – consider the pricing structure and whether it fits your budget. The most expensive tool isn’t necessarily the best for your needs. Likewise, the cheapest may be a false economy if your performance suffers.
  • Customization and Flexibility – the ability to customize aspects of the tool to fit your specific needs can be a significant advantage.
  • Integration with SEO and analytics tools – integration with other SEO tools (like Google Analytics, SEMrush, and Ahrefs) can give you a more comprehensive view of the effectiveness of your link-building strategy. This also helps you understand how your link-building campaign fits into the larger picture.
  • Customer support and resources – good customer support is crucial. Look for tools that offer resources like tutorials, guides, and community forums so that you don’t have to get on the phone with the CS team every time you come across a problem.

The Best Link-Building Partnership Management Tools for Your Team

With all that out of the way, let’s look at the strongest contenders in the link-building partnership management tool market.

BacklinkManager is link-building software with a range of features and tools that cover various aspects of the entire link-building process.

It enables link builder to effectively manage relationships with their partners and keep track of the backlinks they acquire.

Best link building partnership management tools: BacklinkManager

What features for managing relationships can you find in BacklinkManager?

  • Link-building Client Relationship Management
    The link-building CRM functionality allows users to manage and nurture relationships with clients. This feature is vital for maintaining clear communication and ensuring that you’re meeting client expectations and goals. Thanks to the feature, you can streamline interactions with vendors and freelancers and ensure that collaborations are well-coordinated for a seamless link-building process.
  • Chat and comments
    BacklinkManager offers chat and comments functionality to facilitate real-time communication and feedback within the platform. This improves collaboration and allows you to deal with queries and discussions without unnecessary delay.
  • Link Partnership Scorecard
    BacklinkManager has introduced the Link Partnership Scorecard tool to help you assess the value and effectiveness of your link partnerships. In short, with the scorecard, you can keep track of who acquired which backlinks for whom.BacklinkManager Partnerships
  • Link Matchmaking Tool (coming soon)
    The upcoming Link Matchmaking Tool will enable you to streamline the process of finding and connecting with potential link partners even further. It will dramatically enhance the platform’s capabilities in facilitating link-building relationships.
  • Custom reports
    Thanks to the custom reports feature, you can create bespoke dashboards to show how effective your link-building strategies are.BacklinkManager Custom Reports
  • 24/7 Link Monitoring
    BacklinkManager offers 24/7 Link Monitoring, providing users with real-time insights into the status of their backlinks. This is possible thanks to its Link Crawler which scans the web efficiently to identify and evaluate backlinks.BacklinkManager Link Tracker

BacklinkManager pricing

BacklinkManager offers 3 pricing plans:

  • Free
  • Pro – $49 per month
  • Enterprise – $500 per month

To learn more about each plan and get started, visit BacklinkManager’s pricing page.

BacklinkManager pricing


BuzzStream is a popular digital marketing tool that focuses on link-building, digital PR, and influencer outreach and offers link-building CRM functionality.

The platform helps manage the often complex and time-consuming process of building and nurturing relationships with influencers, bloggers, and other website owners to earn backlinks and social media mentions.

Best link building partnership management tools: Buzzstream

Here are some of the key link-building CRM features offered by BuzzStream:

  • Contact management
    The tool acts as a CRM system where you can store and manage contact information for your outreach targets. This includes details like email addresses, social media profiles, and website information.
  • Discovery and research
    BuzzStream provides tools to help you find and research potential link-building and outreach targets. This includes the ability to search for prospects based on keywords.
  • Chrome extension
    This extension automatically scans the website you’re on for any email address or contact page, making the process of finding contact information much easier and more efficient.Link prospecting in Buzzstream
  • Email outreach and templates
    BuzzStream allows you to conduct email outreach directly from the platform. It offers customizable email templates to streamline the outreach process, and you can personalize these templates for each campaign.
  • Tracking communications
    The software tracks all your email communications with contacts. This feature is crucial for keeping track of who you’ve contacted, who has responded, and what the outcome of each interaction was.
  • Link monitoring
    With BuzzStream, you can monitor the links you’ve earned and gather insights into their status and performance. This helps in understanding the impact of your link-building efforts.BuzzStream link monitoring
  • Reporting and analytics
    The tool offers reporting features that help you analyze the effectiveness of your campaigns. This includes data on response rates, the number of links built, and the quality of those links.
  • Integration with other tools
    BuzzStream can integrate with other digital marketing and SEO tools, like Ahrefs and

Buzzstream pricing

Buzzstream is available under 4 pricing plans:

  • Starter – from $24 per month per user
  • Growth – from $124 per month per user
  • Professional – $299 per month per user
  • Custom – $999 per month per user

Buzzstream pricing


Pitchbox is a link-building and influencer outreach platform designed for SEO agencies, brands, and publishers. It’s a tool that streamlines and automates the process of finding influencers, bloggers, and websites for link-building and outreach campaigns.

As a CRM for link building, Pitchbox offers a range of features to manage and enhance these efforts.

Best link building partnership management tools: Pitchbox

Here are some of the key features of Pitchbox:

  • CRM capabilities
    As a CRM system, Pitchbox allows users to oversee partnerships with contacts, keeping track of all interactions, notes, and emails.
  • Performance tracking and reporting
    The platform tracks the performance of outreach campaigns, providing insights into metrics like response rates, link acquisition, and the overall effectiveness of the campaigns.
  • Prospect discovery
    Pitchbox allows users to find prospects based on keywords, competitors’ backlinks, or advanced search operators. This feature helps in identifying potential websites, bloggers, and influencers relevant to your niche or industry.
  • Automated outreach and follow-ups
    The platform automates the outreach process, allowing users to send personalized emails and follow-ups at scale. This feature saves time and increases efficiency in managing large volumes of outreach.
  • Email templates and personalization
    Pitchbox provides customizable email templates that can be personalized for each campaign. This helps in making outreach more targeted and effective.
  • Customizable Campaigns
    Pitchbox users can create and customize campaigns based on their specific goals and targets. This includes setting up different strategies for different types of outreach, such as guest posting, link reclamation, or influencer collaborations.
  • Analytics and insights
    The platform provides analytics and insights to help users understand the impact of their outreach efforts and make data-driven decisions.
  • SEO integrations
    The tool integrates with popular SEO tools like Moz, SEMrush, Ahrefs, and Majestic. This integration provides valuable data for prospecting and qualifying potential link-building opportunities.Pitchbox integrations

Pitchbox pricing

Pitchbox is a powerful outreach solution and it’s reflected in the hefty price tag.

There are 2 plans available:

  • Professional – $495 per month
  • Enterprise – $1350 per month

Pitchbox pricing


Postaga is an AI-powered outreach platform that also includes CRM features to help manage and track interactions with leads and contacts.

Best link building partnership management tools: Postaga

Here are some of the key relationship management features that Postaga offers.

  • CRM Dashboard
    The CRM dashboard provides an overview of your leads and information about their statuses (like Needs action or Awaiting response), types (like Backlink, Social, Sales), and the last time they were modified. From the dashboard, you search for leads, change their status, view and edit individual leads, or delete them.Postaga CRM Dashboard
  • Lead Tracker
    With the Lead Tracker, you can view the replies from your outreach campaigns and mark them as leads. Once you do it, the data appears in the CRM dashboard. You can also add tasks and to-dos related to them and a note if you’ve secured a link from them.
  • AI-assisted Campaign Generator
    Postaga uses AI to help users create targeted outreach campaigns. The AI assists in identifying opportunities for link building, such as resource pages, guest post opportunities, or sites that have mentioned similar content.
  • Opportunity Finder
    The Opportunity Finder feature helps link builders find and analyze potential outreach prospects. It can automatically find contact information, analyze the relevance of the sites, and categorize prospects based on the campaign’s goals.
  • Content Analyzer
    Thanks to Content Analyzer, Postaga can search the prospect’s content or website for relevant information and use them to generate personalized email sequences, making the outreach more effective.

Postaga pricing

Postaga offers two main paid plans:

  • Pro Plan – $84 per month
  • Agency Plan – $250 per month

Postaga Pricing is a comprehensive sales and marketing platform that offers a range of tools for lead generation, email outreach, and managing customer relationships. It’s particularly popular among sales teams, marketers, and entrepreneurs for its email-focused features.

While it’s not a dedicated link-building CRM platform, its sales CRM features can help you manage your link-building relationships and outreach campaigns.

Best link building partnership management tools: CRM

Here are some of the key CRM features of

  • Sales CRM
    Link-builders can use the Sales CRM functionality, which is free to use, to manage their relationships with vendors, agencies freelancers – or clients.
  • Lead generation and prospecting offers tools for finding and collecting leads. This includes finding email addresses, social media profiles, and other contact information from various sources, such as LinkedIn or company websites.
  • Email Finder and Verifier
    The platform allows users to find email addresses associated with a particular domain and verify these emails to reduce bounce rates. This is crucial for effective email outreach campaigns.
  • Email outreach and tracking provides an email outreach tool with customizable email templates and automated follow-up sequences. It also tracks email opens, clicks, and responses, which is essential for analyzing the effectiveness of your campaigns.
  • List Building and Management
    Users can build and manage lists of leads and contacts within This includes segmenting contacts based on various criteria, which is helpful for targeted outreach. pricing offers 4 pricing plans:

  • Trial – free
  • Starter – from $30 per month
  • Pro – from $75 per month
  • Managed Service – from $3,999 per month pricing


Respona is an all-in-one digital PR and link-building platform that combines automated outreach with personalized communication.

It’s designed to help businesses and marketers in content promotion, link-building, and influencer outreach by automating and streamlining the process of finding opportunities and reaching out to link-building prospects.

While Respona is not a traditional CRM system, it does offer several CRM-like features focused on outreach and relationship management.

Best link building partnership management tools: Respona

Here are some of the key CRM functions of Respona:

  • Relationships management
    Respona acts as a CRM by allowing users to manage their contacts and keep track of all interactions, including emails sent, responses received, and the status of each prospect.The information you can store includes Name, Email, Organization, Website, Domain rating, Job position title, Relationship status, Tags, and Notes.Relationship management in Respona
  • Campaign management
    Users can manage multiple outreach campaigns simultaneously, keeping track of different strategies and objectives for each campaign.
  • Opportunity finder
    Respona allows users to identify potential link-building opportunities for outreach by searching for relevant articles, blogs, and authors. This is particularly useful for link-building and digital PR campaigns.
  • Blogger and Influencer Database
    With Respona, you get access to a database of bloggers and influencers, which can be used to identify potential outreach targets.
  • Automated and personalized outreach
    The platform enables users to automate the process of sending outreach emails while still allowing for a high degree of personalization. This includes customizable email templates and dynamic fields.
  • Email sequences and follow-ups
    Users can create email sequences with automated follow-ups to increase the chances of getting a response. The tool manages these sequences, sending follow-ups based on user-defined triggers.
  • Analytics and reporting
    Respona provides analytics and reporting features to track the success of outreach campaigns, including open rates, response rates, and the effectiveness of different templates and strategies.
  • Integration with search engines and SEO tools
    The platform integrates with search engines and various SEO tools to help users find the most relevant and authoritative sites for their outreach campaigns.
  • Free link-building tools
    For free, users can access Respona Backlink Checker, Email Finder, and Email Verifier.

Respona pricing

There are 3 Respona plans available:

  • Starter – from $197 per month
  • Pro – from $397 per month
  • Unlimited – custom pricing

Respona pricing


NinjaOutreach is a software tool designed primarily for influencer marketing and outreach. It’s tailored toward businesses, digital marketers, and agencies looking to connect with influencers, bloggers, and other content creators for promotional purposes.

To help you manage your influencer outreach, it offers CRM functionality.

Key NinjaOutreach features include:

  • Contact Relationship Management
    The platform allows users to manage their contacts, including influencers and bloggers they are reaching out to or have worked with. This includes tracking contact details, communication history, and notes.
  • Influencer and blogger database
    NinjaOutreach provides access to a vast database of influencers, bloggers, and business profiles. This database can be searched and filtered based on various criteria such as niche, location, engagement rates, and more.
  • Email outreach and templates
    NinjaOutreach offers tools for sending personalized outreach emails directly from the platform. It includes customizable email templates to streamline the outreach process.
  • Automated email sequences and follow-ups
    Users can create automated email sequences with scheduled follow-ups, which is essential for effective outreach campaigns.
  • Campaign management
    The tool allows users to manage multiple outreach campaigns, track their progress, and organize different outreach strategies.
  • Prospect list building and segmentation
    Users can build and segment lists of prospects for targeted outreach campaigns. This helps in organizing and executing campaigns more efficiently.
  • Social media and website insights
    The platform offers insights into social media statistics and website metrics of influencers and bloggers, which is useful for assessing their reach and relevance.

NinjaOutreach Pricing

There are 3 NinjaOutreach plans:

  • Bronze Ninja – from $49 per month
  • Silver Ninja – $99 per month
  • Gold Ninja – $199 per month

NinjaOutreach Pricing


Best link-building partnership management tools allow SEO professionals to keep their contacts with partners organized in one place without resorting to multiple spreadsheets. Some of them can also help you identify potential link opportunities and manage outreach campaigns.

If you want to learn more about BacklinkManager’s CRM features and how they can help you stay on top of your partnerships, book the demo!