vs – which one is better for your SaaS?14 min read

Table of Contents vs

Thinking about whether to go for or Choosing the right link building software is critical for SaaS companies these days.

This article is going to dive into the vs debate and try to answer two key questions:

  1. Which is the better tool for link building, as well as other use cases?
  2. Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?

Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of and – as well as compared it to an alternative solution that may be better in some situations.


  • and are both popular tools for link building in SaaS companies. They have similar features but differ in execution and pricing plans.
  • helps track backlinks, manage link building campaigns, find and manage link partners, send email outreach campaigns, and find broken links.
  • focuses on monitoring backlinks, checking their status, recovering lost links, tracking keyword rankings, and analyzing competitors’ strategies.
  • BacklinkManager is a better alternative for link building, offering features like link exchanges, broken link building, guest posting, link partnerships, link audits, link building CRM, and link monitoring.
  • BacklinkManager provides CRM integration, automated monitoring, partnership management, and comprehensive reporting.
  • and can be used for link monitoring, but BacklinkManager offers a more robust and specialized solution.
  • can be used for link building CRM in conjunction with other tools, but BacklinkManager is the first dedicated link building CRM on the market.
  • BacklinkManager offers link building CRM features for client management, vendor and freelance link builder management, chat and comments, partnership scorecards, and a forthcoming link matchmaking tool.

Looking for a tool to manage your backlinks? vs – similarities and differences and are both applications for link building, link monitoring, and link building CRM with several areas of overlap. Both and are popular SaaS tools used mostly for link building in SaaS companies. Both products have several similar features.

However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.

They also have very different pricing plans. Let’s look at the details. vs for link building – differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – or – is the best option depending on your use case. for link building

Base me competitive analysis is a link building management platform that can help you improve your link building process. Here are some of the ways you can use for link building:

Track your backlinks. can help you track your backlinks, including their quality, authority, and status. This information can help you identify any potential problems with your backlink profile and take corrective action as needed.
Manage your link building campaigns. can help you manage your link building campaigns, including tracking your progress, identifying new opportunities, and communicating with website owners.
Find and manage link partners. can help you find and manage link partners. For example, you can use it to identify potential partners, negotiate terms, and track results.
Send email outreach campaigns. can help you send email outreach campaigns. This includes finding email addresses, creating email templates, and tracking results.
Find broken links. can help you find broken links on other websites. You can then reach out to the website owners and offer to fix the links with your own content. This is a great way to build backlinks and improve your website’s SEO.

Here are some of the features of that make it a great tool for link building:

  • Backlink tracking
  • Link building campaign management
  • Link partner management
  • Email outreach campaign management
  • Broken link finding

If you’re looking for a way to improve your link building process, is certainly worth considering. It’s a powerful tool that can help you achieve your goals. for link building

How can be used for link building?

Monitor Backlinks is a comprehensive monitoring tool designed for backlinks and keyword tracking. While not explicitly focused on link building, it provides valuable features that can support your link building efforts. Here are the key features:

  • Check the good and bad backlinks for you and your competition, helping you identify potential link building opportunities.
  • Monitor new links pointing to your site, allowing you to develop relationships with high-authority sites and influencers.
  • Recover valuable lost links by receiving instant notifications when a link is removed.
  • Track keyword rankings over time, including local pack rankings, to measure the impact of your link building activities.
  • Reverse-engineer competitors’ keyword and backlink strategies to gain insights and improve your own link building approach.
  • Fight negative SEO by efficiently disavowing bad links using the built-in disavow tool.
  • Manage all your backlink data in one place by importing data from major sources like Moz, Ahrefs, Majestic, and Google Webmaster Tools.

While Monitor Backlinks provides valuable monitoring capabilities, it’s important to note that it may not offer the same level of dedicated CRM features as BacklinkManager. BacklinkManager specifically focuses on link building CRM and offers features such as link building team management and in-app links approval for clients, which provide more comprehensive support for managing link building processes and collaborations.

Therefore, if you require a more robust and dedicated CRM solution for link building, BacklinkManager might be a better option to consider. vs – is there a better alternative for link building?

Better alternative for link building – BacklinkManager

BacklinkManager is a versatile tool designed to cater to all your link-building needs.

  • Link Exchanges: Users can set their niches and Domain Rating (DR) expectations to find and connect with like-minded link exchange partners automatically.
  • Broken Link Building: With 24/7 link monitoring, BacklinkManager notifies users instantly when a link’s status changes, aiding in efficient broken link building.
  • Guest Posting: BacklinkManager enables users to keep track of guest post opportunities and monitor the links obtained from these efforts.
  • Link Partnerships: This tool facilitates the management of link partnerships, tracking who has built more links, and maintaining clear communication with partners through live chat and comments.
  • Link Audits: With BacklinkManager’s custom reports, users can conduct thorough link audits to ensure the quality of their backlinks.
  • Link Building CRM: BacklinkManager serves as a dedicated CRM for link-building operations, managing relationships with clients, freelance link builders, and vendors.
  • Link Monitoring: BacklinkManager offers comprehensive link monitoring services, including a reliable link crawler, link status notifications, and management of link-building targets, goals, and target groups.

BacklinkManager is more than a CRM—it’s a complete solution for your link-building operation. With its powerful features and tools, you can monitor links, create reports, set goals, and share interactive dashboards to streamline your SEO efforts.

Try BacklinkManager today and elevate your link-building strategy to new heights! vs for link monitoring – similarities and differences for link monitoring

base me link checkerbase me rank tracker is a link monitoring tool that provides an efficient and effective way to keep track of your backlinks. Here are some key features:

  • Regularly checks the status of backlinks
  • Provides alerts and reports for any changes in backlinks
  • Offers a dashboard for quick overview of backlinks
  • Supports batch analysis for multiple URLs at once

While provides a comprehensive solutions for link monitoring and backlink building, there are several aspects where it falls short, and where you can use BacklinkManager instead:

  • CRM Integration: BacklinkManager is specifically designed as a CRM for link building, streamlining the process and reducing the reliance on spreadsheets. This is a feature not found in
  • Automated Monitoring: BacklinkManager offers an automated link monitoring system with status updates, providing you with real-time information about the status of your links (do-follow, no-follow, page not found, link removed). also offers link monitoring, but BacklinkManager’s system is more efficient and detailed.
  • Partnership Management: BacklinkManager allows for easy link exchange with partners, keeping score of link quantity and quality. This feature is particularly useful for SEO professionals and is not available in
  • Reporting: BacklinkManager makes reporting easy with visual data on charts and graphs, as well as automatic report sharing with partners and clients at specified times. While does offer reporting, BacklinkManager’s reporting system is more robust and user-friendly.

So while offers a solid solution for link monitoring, BacklinkManager shines with its CRM approach to link building and its advanced features, making it the preferred choice for comprehensive backlink management. for link monitoring

Monitor Backlinks is a powerful tool designed for link monitoring and provides a range of features to track and analyze your backlinks. Here are the key features for link monitoring:

  • Check the status of your backlinks to ensure they are still active and valid.
  • Monitor the presence of referring pages in Google’s index to track the visibility of your backlinks.
  • Receive notifications when important links like guest posts or private blog network (PBN) links encounter issues.
  • Recover valuable backlinks in a timely manner if they are lost or removed.
  • Track the SEO impact of your backlinks and maintain your website’s rankings.

Better alternative for link monitoring: BacklinkManager

lost links in backlinkmanager

BacklinkManager provides a powerful platform for seamless link monitoring, offering a range of features to ensure the effectiveness of link-building operations.

  • 24/7 Link Monitoring: BacklinkManager allows users to check the current status of their links (do-follow, no-follow, server not responding) at any time, enabling immediate action in case of mislabeled links.
  • Reliable Link Crawler: The platform uses a reliable crawler for tracking link statuses, eliminating the need for makeshift solutions. It performs a two-factor check on every link to ensure data accuracy.
  • Link Status Notifications: Users receive instant notifications in-app or via email when the status of a link changes, such as when a paid link is removed or a page goes 404. This helps to prevent vendors from unjustly removing links.
  • Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows users to manage their link-building efforts by setting link-building goals for target pages, grouping target pages by various parameters like projects, domains, or clients, and easily monitoring link-building progress and goal completion.
  • Backlink Monitoring by Status: Users can easily switch between their do-follow and no-follow links, and find specific links using the search bar.

As a comprehensive solution for link-building operations, BacklinkManager extends beyond CRM functionalities, offering powerful tools for link monitoring, report generation, goal setting, and interactive dashboard sharing. This complete package of features makes BacklinkManager an ideal choice for professionals seeking efficient link monitoring tools. vs for link building CRM – similarities and differences

Finally, most SaaS companies considering vs want to look at their functionality for link building CRM. Let’s dive into it in more detail. for link building CRM

bease me for link analysis offers a range of features that can be used for link building CRM:

  • Link Building Teams Management: offers an easy way to manage your link builders, providing transparent ownership of their respective link building prospects or opportunities, contacted websites, and live links.
  • Client’s In-App Links Approval: With, you can offer your clients in-app approval of link building opportunities, link prices, and SEO metrics. This improves client service and gives them access to their project information including added opportunities, contacted websites, and created links.

While does offer some link building CRM features, BacklinkManager is designed specifically for this purpose, and offers a broader set of features:

  • Link Monitoring: BacklinkManager provides an automated link monitoring system with status updates, providing you with real-time information about the status of your links (do-follow, no-follow, page not found, link removed).
  • Link Exchange Partnership Management: Easily share your selected link-building targets with partners via sharable sheets. Send link requests from specific pages on your partners’ domains in a few clicks. Get status updates on link exchanges and easily keep score with each link exchange partner – both in terms of link quantity and quality (average DR of linking domains).
  • Reporting: Easily generate reports on how many do-follow and no-follow links you’ve built for each client, domain, or target (URL) in a given time period. Visualize link building data on charts and graphs. Easily calculate link quality of links built. Automatically share reports with partners and clients at specified times.
  • Link Exchange Marketplace: Find the perfect link exchange partners by domain relevance, DR, and anchors. Get matched with relevant link building opportunities automatically. This feature is coming soon and will provide an additional advantage in link building efforts.

While both and BacklinkManager offer useful tools for link building CRM, BacklinkManager provides a more comprehensive and specialized set of features tailored specifically to link building, making it the more favourable choice for those looking for a complete link building CRM solution. for link building CRM

How can be used for link building CRM?

Monitor Backlinks primarily focuses on link monitoring and analysis rather than serving as a dedicated link building CRM tool. While it provides valuable insights into backlinks, it doesn’t offer comprehensive CRM features specific to link building. However, you can still utilize Monitor Backlinks in conjunction with other CRM tools for a more integrated link building workflow. Some possible ways to leverage Monitor Backlinks for link building are:

  • Track and monitor the performance of your link building campaigns.
  • Analyze the quality and relevance of the backlinks you acquire through link building efforts.
  • Monitor the impact of your link building activities on your website’s SEO performance.
  • Identify opportunities for outreach and relationship building with high-quality websites.
  • Stay updated on new backlinks acquired through your link building initiatives.

Better alternative for link building CRM – BacklinkManager

Reporting clients - backlink manager

BacklinkManager is the first Link Building CRM on the market, providing an efficient platform for managing relationships with clients, freelance link builders, and vendors.

  • Linkbuilding Client Relationship Management: The tool allows users to monitor links built for a specific client and delegate client management to different team members, ensuring effective organization and tracking.
  • Link Vendor & Freelance Link Builder Relationship Management: BacklinkManager simplifies the management of link exchanges and guest posting partnerships, eliminating the need for multiple link exchange sheets and allowing goal setting for each party involved.
  • Chat and Comments: The tool includes a live chat and comments feature, allowing users to communicate directly with link-building partners and vendors on specific partnership and link-building target pages.
  • Link Partnership Scorecard: BacklinkManager’s partnership scorecard automatically tracks the status of link exchanges, providing a clear view of link contributions and enabling users to request owed links directly through the live chat.
  • Link Matchmaking Tool (Coming Soon): BacklinkManager plans to introduce a Link Matchmaking Tool, which will enable users to match with other link builders who offer link exchanges on domains related to their niches.

BacklinkManager, as a full solution for link-building operations, provides more than just CRM functionalities. It equips users with comprehensive tools to monitor links, generate reports, set goals, and share interactive dashboards, making it a powerful asset for effective link-building strategies.

Try BacklinkManager and see how it can help you efficiently manage your link-building relationships with its Link Building CRM feature. The Link Building CRM for Link Partnership Management enables you to keep track of all your link exchange and guest posting partnerships in one place, making it easier to communicate and manage link-building goals with your partners.

Conclusion: which tool is better for your SaaS, or

Hopefully, this post helped you decide whether or is more appropriate for your company. As you can see, both have many upsides and downsides.

Undeniably, BacklinkManager provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to link building and link building CRM.

If you’re interested in finding more book a demo with our team here!