vs – which one is better for your SEO agency?14 min read

Table of Contents vs - which one is better for your SEO agency (1)

Thinking whether to go for vs Choosing the right link building software is critical for SEO specialists and in-house teams these days.

This article is going to dive into the vs debate and try to answer a key question.

Which is the better tool for link building, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?

Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of and – as well as compared it to an alternative solution that may be better in some situations.


  • offers comprehensive solutions for link building, including tracking backlinks, managing link building campaigns, finding and managing link partners, sending email outreach campaigns, and finding broken links.
  • provides valuable tools for link monitoring and value tracking, allowing users to optimize their backlink strategy, track performance, assess link value, and receive instant notifications for any changes.
  • While both tools offer distinctive benefits for link building and monitoring, may not offer dedicated functionalities for outreach or managing link partnerships.
  • BacklinkManager is suggested as a potential superior alternative, providing a comprehensive suite of features to cater to all link-building needs, including link exchanges, broken link building, guest posting, managing link partnerships, conducting link audits, and functioning as a dedicated CRM for link-building operations.
  • In terms of link monitoring, offers regular checks on backlink status, provides alerts and reports for changes, and supports batch analysis of multiple URLs.
  • BacklinkManager outshines in areas such as CRM integration for link building, automated link monitoring, link partnership management, and comprehensive reporting.
  • excels in real-time link monitoring, providing a comprehensive dashboard overview and instant notifications for any link-related changes or issues. However, it may lack additional functionalities tailored for tasks like link analysis, competitor research, or link disavowal.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting vs – similarities and differences and are both applications for link building, link monitoring, and link building CRM with several areas of overlap. Both and are popular SaaS tools used mostly for link building in SaaS companies. Both products have several similar features.

However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.

They also have very different pricing plans. Let’s look at the details. vs for link building – differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – or – is the best option depending on your use case. for link building

Base me competitive analysis

  • is a link building management platform that can help you improve your link building process. Here are some of the ways you can use for link building:
  • Track your backlinks. can help you track your backlinks, including their quality, authority, and status. This information can help you identify any potential problems with your backlink profile and take corrective action as needed.
    Manage your link building campaigns. can help you manage your link building campaigns, including tracking your progress, identifying new opportunities, and communicating with website owners.
    Find and manage link partners. can help you find and manage link partners. This includes identifying potential partners, negotiating terms, and tracking results.
    Send email outreach campaigns. can help you send email outreach campaigns. This includes finding email addresses, creating email templates, and tracking results.
    Find broken links. can help you find broken links on other websites. You can then reach out to the website owners and offer to fix the links with your own content. This is a great way to build backlinks and improve your website’s SEO.

Here are some of the features of that make it a great tool for link building:

  1. Backlink tracking
  2. Link building campaign management
  3. Link partner management
  4. Email outreach campaign management
  5. Broken link finding

If you’re looking for a way to improve your link building process, I highly recommend using It’s a powerful tool that can help you achieve your goals. for link building

Traxr offers several features that can assist SEO professionals in their link building efforts, helping them optimize their backlink strategy and achieve higher rankings.

  • Backlink Monitoring: Traxr provides real-time monitoring of backlinks, allowing users to track the performance and status of their link building campaigns.
  • Value Tracking: The tool enables users to assess the value and effectiveness of their backlinks, helping them identify which links are providing the most impact.
  • Notifications: Traxr offers instant notifications for any changes, such as newly acquired or lost backlinks, allowing users to stay updated and take necessary actions promptly.

Note: While Traxr provides valuable features for link monitoring and value tracking, it’s important to note that it may not offer dedicated functionalities for link building outreach, prospecting, or managing relationships with link partners. SEO professionals may need to complement Traxr with other tools or techniques to maximize their link building efforts. vs – is there a better alternative for link building? vs for link building – differences

Better alternative for link building – BacklinkManager

BacklinkManager is a versatile tool designed to cater to all your link-building needs.

  • Link Exchanges: Users can set their niches and Domain Rating (DR) expectations to find and connect with like-minded link exchange partners automatically.
  • Broken Link Building: With 24/7 link monitoring, BacklinkManager notifies users instantly when a link’s status changes, aiding in efficient broken link building.
  • Guest Posting: BacklinkManager enables users to keep track of guest post opportunities and monitor the links obtained from these efforts.
  • Link Partnerships: This tool facilitates the management of link partnerships, tracking who has built more links, and maintaining clear communication with partners through live chat and comments.
  • Link Audits: With BacklinkManager’s custom reports, users can conduct thorough link audits to ensure the quality of their backlinks.
  • Link Building CRM: BacklinkManager serves as a dedicated CRM for link-building operations, managing relationships with clients, freelance link builders, and vendors.
  • Link Monitoring: BacklinkManager offers comprehensive link monitoring services, including a reliable link crawler, link status notifications, and management of link-building targets, goals, and target groups.

BacklinkManager is more than a CRM—it’s a complete solution for your link-building operation. With its powerful features and tools, you can monitor links, create reports, set goals, and share interactive dashboards to streamline your SEO efforts.

Try BacklinkManager today and elevate your link-building strategy to new heights! vs for link monitoring – similarities and differences

In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for link monitoring. That way, we’ll be able to figure out which tool – or – is the best option depending on your use case. for link monitoring

base me link checkerbase me rank tracker is a link monitoring tool that provides an efficient and effective way to keep track of your backlinks. Here are some key features:

  • Regularly checks the status of backlinks
  • Provides alerts and reports for any changes in backlinks
  • Offers a dashboard for quick overview of backlinks
  • Supports batch analysis for multiple URLs at once

While both provides a comprehensive solutions for link monitoring and backlink building, there are several aspects where it falls short, and where you can use BacklinkManager instead:

  • CRM Integration: BacklinkManager is specifically designed as a CRM for link building, streamlining the process and reducing the reliance on spreadsheets. This is a feature not found in
  • Automated Monitoring: BacklinkManager offers an automated link monitoring system with status updates, providing you with real-time information about the status of your links (do-follow, no-follow, page not found, link removed). also offers link monitoring, but BacklinkManager’s system is more efficient and detailed.
  • Partnership Management: BacklinkManager allows for easy link exchange with partners, keeping score of link quantity and quality. This feature is particularly useful for SEO professionals and is not available in
  • Reporting: BacklinkManager makes reporting easy with visual data on charts and graphs, as well as automatic report sharing with partners and clients at specified times. While does offer reporting, BacklinkManager’s reporting system is more robust and user-friendly.

In conclusion, while offers a solid solution for link monitoring, BacklinkManager shines with its CRM approach to link building and its advanced features, making it the preferred choice for comprehensive backlink management. for link monitoring

Traxr provides robust features for link monitoring, allowing SEO professionals to keep track of their backlinks and stay informed about any changes or issues.

  • Real-Time Monitoring: Traxr offers real-time monitoring of backlinks, ensuring that you have up-to-date information about the status and performance of your links.
  • Comprehensive Dashboard: The tool provides an intuitive dashboard that gives you a complete overview of important link parameters and performance trends.
  • Notifications: Traxr sends instant notifications in case of any changes, security issues, or technical problems related to your links, allowing you to take immediate action.

Note: While Traxr excels in link monitoring, it’s important to note that it may not offer additional functionalities specifically tailored for tasks like link analysis, competitor research, or link disavowal. SEO professionals may need to utilize complementary tools to cover these aspects of link monitoring and management.

Better alternative for link monitoring: BacklinkManager.

lost links in backlinkmanager

BacklinkManager provides a powerful platform for seamless link monitoring, offering a range of features to ensure the effectiveness of link-building operations.

  • 24/7 Link Monitoring: BacklinkManager allows users to check the current status of their links (do-follow, no-follow, server not responding) at any time, enabling immediate action in case of mislabeled links.
  • Reliable Link Crawler: The platform uses a reliable crawler for tracking link statuses, eliminating the need for makeshift solutions. It performs a two-factor check on every link to ensure data accuracy.
  • Link Status Notifications: Users receive instant notifications in-app or via email when the status of a link changes, such as when a paid link is removed or a page goes 404. This helps to prevent vendors from unjustly removing links.
  • Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows users to manage their link-building efforts by setting link-building goals for target pages, grouping target pages by various parameters like projects, domains, or clients, and easily monitoring link-building progress and goal completion.
  • Backlink Monitoring by Status: Users can easily switch between their do-follow and no-follow links, and find specific links using the search bar.

As a comprehensive solution for link-building operations, BacklinkManager extends beyond CRM functionalities, offering powerful tools for link monitoring, report generation, goal setting, and interactive dashboard sharing. This complete package of features makes BacklinkManager an ideal choice for professionals seeking efficient link monitoring tools. vs for link building CRM – similarities and differences

Finally, most SaaS companies considering vs want to look at their functionality for link building CRM. Let’s dive into it in more detail. for link building CRM

bease me for link analysis offers a range of features that can be used for link building CRM:

  • Link Building Teams Management: offers an easy way to manage your link builders, providing transparent ownership of their newly added link building prospects or opportunities, contacted websites, and built live links.
  • Client’s In-App Links Approval: With, you can offer your clients in-app approval of link building opportunities, link prices, and SEO metrics. This improves client service and gives them access to their project information including added opportunities, contacted websites, and created links.

While does offer some link building CRM features, BacklinkManager is designed specifically for this purpose, and offers a broader set of features:

  • Link Monitoring: BacklinkManager provides an automated link monitoring system with status updates, providing you with real-time information about the status of your links (do-follow, no-follow, page not found, link removed).
  • Link Exchange Partnership Management: Easily share your selected link-building targets with partners via sharable sheets. Send link requests from specific pages on your partners’ domains in a few clicks. Get status updates on link exchanges and easily keep score with each link exchange partner – both in terms of link quantity and quality (average DR of linking domains).
  • Reporting: Easily generate reports on how many do-follow and no-follow links you’ve built for each client, domain, or target (URL) in a given time period. Visualize link building data on charts and graphs. Easily calculate link quality of links built. Automatically share reports with partners and clients at specified times.
  • Link Exchange Marketplace: Find the perfect link exchange partners by domain relevance, DR, and anchors. Get matched with relevant link building opportunities automatically. This feature is coming soon and will provide an additional advantage in link building efforts.

While both and BacklinkManager offer useful tools for link building CRM, BacklinkManager provides a more comprehensive and specialized set of features tailored specifically to link building, making it the more favourable choice for those looking for a complete link building CRM solution. for link building CRM

Traxr primarily focuses on link monitoring and value tracking, but it doesn’t provide specific features for link building CRM (Customer Relationship Management). While it offers valuable functionalities for backlink management, it may not support tasks such as managing link building partnerships, vendor relationships, or client communications. SEO professionals seeking a comprehensive link building CRM tool may need to explore alternative options that cater to these specific requirements. One such alternative is, which offers dedicated features for managing link building partnerships, vendor relationships, and generating reports for clients.

Better alternative for link building CRM – BacklinkManager

BacklinkManager Partnerships

BacklinkManager pioneers as the first Link Building CRM on the market, providing an efficient platform for managing relationships with clients, freelance link builders, and vendors.

  • Linkbuilding Client Relationship Management: The tool allows users to monitor links built for a specific client and delegate client management to different team members, ensuring effective organization and tracking.
  • Link Vendor & Freelance Link Builder Relationship Management: BacklinkManager simplifies the management of link exchanges and guest posting partnerships, eliminating the need for multiple link exchange sheets and allowing goal setting for each party involved.
  • Chat and Comments: The tool includes a live chat and comments feature, allowing users to communicate directly with link-building partners and vendors on specific partnership and link-building target pages.
  • Link Partnership Scorecard: BacklinkManager’s partnership scorecard automatically tracks the status of link exchanges, providing a clear view of link contributions and enabling users to request owed links directly through the live chat.
  • Link Matchmaking Tool (Coming Soon): BacklinkManager plans to introduce a Link Matchmaking Tool, which will enable users to match with other link builders who offer link exchanges on domains related to their niches.

BacklinkManager, as a full solution for link-building operations, provides more than just CRM functionalities. It equips users with comprehensive tools to monitor links, generate reports on your progress for your customers, set goals, and share interactive dashboards, making it a powerful asset for effective link-building strategies.
Backlink Manager Custom-Reports

Try BacklinkManager and see how it can help you efficiently manage your link-building relationships with its Link Building CRM feature. The Link Building CRM for Link Partnership Management enables you to keep track of all your link exchange and guest posting partnerships in one place, making it easier to communicate and manage link-building goals with your partners.

Conclusion – which tool is better for your SaaS, or

Hopefully, this post helped you decide whether or is more appropriate for your company. As you can see – both have many upsides and downsides.

Undeniably, BacklinkManager provides a better value for money and is a better choice for a mid-market SaaS, especially when it comes to link building and link building CRM.

If you’re interested in finding more book a demo with our team here!