What Is a Backlink Checker?12 min read

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What Is a Backlink Checker

Backlink checkers have become a must-have tool for every savvy digital marketer.

But what exactly are backlinks important? What is a backlink checker, and how does it impact your site’s SEO success?

Let’s dig in.


    • Backlinks are crucial for SEO, acting as virtual nods of approval that boost your website’s search engine ranking.
    • Quality backlinks from trustworthy sites are essential, while low-quality backlinks can harm your SEO efforts.
    • Backlink checkers help identify and manage both valuable and harmful links, ensuring your site’s health.
    • High-quality backlinks serve as authority indicators, ranking boosters, pathways to recognition, relevance validators, content amplifiers, trust builders, and search engine navigators.
    • Backlink checkers play a vital role in analyzing your backlink profile, monitoring competitors, tracking link quality, discovering new backlinks, auditing and cleanup, assessing anchor texts, evaluating linking pages, tracking link building campaigns, and monitoring link loss.
    • Backlink checkers work by crawling the web, finding and collecting data about links, assessing their quality, and reporting the results.
    • Top backlink checker tools include Semrush, Ahrefs, and Backlink Manager, each offering unique features and insights.
    • Backlink Manager automates backlink building, improves website rankings, provides detailed reports, and offers various pricing plans.
    • Utilizing backlink checkers and understanding backlink importance strategically enhances your site’s visibility, credibility, and SEO performance.

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Understanding the Concept of Backlinks

How to get backlinks; Source: semrush.com

Backlinks, those external links pointing you from one website to another, are like virtual nods of approval. They’re a big deal in the world of making your website shine on search engines.

Imagine every good backlink is like a high-five for your site, telling search engines, ‘Hey, this content is legit and useful!’

High-quality and low-quality backlinks

“Focusing on quality [backlinks] over quantity is what can help to protect your site as Google updates.”

— Adam Riemer, SearchEngineJournal.com

But hold up, not all backlinks are golden. Some can shoot your site up the SEO charts, while others can totally mess things up. Link type matters!

Think of quality backlinks as the A-team of links. They come from trustworthy sites in your field. So, if you’re all about fitness, a shout-out from a top fitness blog or a well-known fitness gear company packs more punch than a random blog no one’s heard of.

Now, low-quality backlinks are like party crashers you didn’t invite. They’re from spammy sites, link farms (yep, that’s a thing), or sites that search engines put in timeout.

What are bad links? Source: ahrefs.com

Backlink checker is like a detective that keeps watch over your website. It spots those sketchy links and lets you cut ties before they drag down your SEO efforts.

Why are backlinks so important for SEO?

Why are backlinks so important in your site’s SEO journey? High quality backlinks are:

Authority Indicators
Backlinks are the digital votes that vouch for page authority and your site’s credibility. When respected sites link to yours, search engines see you as an authority in your field.

Ranking Boosters

Quality backlinks give your site a boost in search engine rankings. They’re like badges of honor that help you stand out from the crowd.

Pathways to Recognition

Backlinks are pathways that lead search engine crawlers to discover your content. The more quality backlinks you have, the more chances your site gets to be noticed.

Relevance Validators

Links from niche-relevant sites show search engines that your content is closely related to your industry. This connection enhances your site’s relevance and ranking.

Content Amplifiers

Backlinks can expose your content to a wider audience. When others link to your valuable resources, more people are likely to find and engage with your content.

Trust Builders

A strong backlink profile builds trust with both search engines and users. It’s like having a team of recommendations that vouch for your site’s reliability.

Search Engine Navigators

Backlinks help search engines explore your site efficiently. They act as bridges between pages, ensuring nothing goes unnoticed.

Differentiation Factors

Diverse external backlinks will showcase your site’s popularity among various sources. This diversity adds a layer of authenticity to your online presence.

The Importance of a Backlink Checker

The insights provided by a link checker empower you to make informed decisions about your SEO and content marketing strategies.

By assessing the performance of your link-building efforts, you gain valuable information about what works and what doesn’t.

This knowledge guides you in refining your overall SEO strategy, optimizing your content creation, and making data-driven choices to enhance your website’s search engine rankings and visibility.

An example of a backlink checker tool - Backlink Manager

A Backlink checker tool can help you:

Analyze Backlink Profile

When you use a backlink checker tool for a detailed analysis of your backlink profile, the tool scans the internet to compile a comprehensive list of all the websites that are linking to your site.

This list includes domains, specific pages, and URLs that reference your content.

Contextual Backlinks; Source: Backlinko

Backlink quality and quantity are also pivotal in determining the overall impact of your backlink profile on your website’s search engine ranking and authority:

  • The number of valuable backlinks that your site has can indicate how popular and well-connected your content is across the web
  • However, just a large number of backlinks is not enough; quality matters significantly (we’ll discuss this later).

Monitor Competitors

Another critical role of a backlink checker is to allow businesses to monitor their competitors’ backlink activities.

By analyzing your competitors’ backlinks, you can identify potential link-building opportunities and gain insights into their overall SEO strategy.

You can discover which websites are linking to your competitors and evaluate the quality and relevance of those links. This information can help you identify gaps in your own backlink profile and devise strategies to outperform your competitors in search engine rankings.

Furthermore, monitoring your competitors’ backlinks can also help you identify potential threats or negative SEO tactics. For example, if you notice a sudden influx of low-quality or spammy backlinks to your competitors’ websites, it could be a sign of a negative SEO campaign targeting them. By staying vigilant and monitoring such activities, you can take proactive measures to protect your own website from similar attacks.

Track Link Quality

Backlinks from authoritative, reputable, and relevant sources carry more weight in search engine algorithms. Analyzing the quality of linking domains helps you differentiate between valuable links and potentially harmful ones:

  • Some commonly used metrics include Domain Authority (DA) and Trust Flow. These scores are calculated based on factors like the linking site’s history, quality of content, and how well it’s perceived by search engines. High scores indicate high authority domains.Domain Authority Scale; source: itechindia.co/
  • Backlink trackers employ algorithms to identify potentially toxic or harmful backlinks. These are links coming from domains that are considered spammy, have engaged in link schemes, or violate search engine guidelines. Such backlinks can have a detrimental impact on your site’s SEO and search engine rankings.

Discover New Backlinks

Semrush dashboard with an info about the number of referring domains

A link checker tool enables you to stay informed about the latest websites that have linked to your content. This helps you stay aware of your site’s growing visibility and the reach of your online presence.

As you receive notifications about new backlinks, you can track the expansion of your backlink portfolio over time. This information is invaluable for understanding how your content resonates with different audiences and which strategies are driving fresh, new link building opportunities and acquisitions.

Audit and Cleanup

"I paid to build links - now I'm paying to clean them up"

The audit and cleanup feature helps you identify toxic or harmful backlinks that could potentially lead to less search results or engine penalties.

You can take proactive measures to address any issues that might negatively affect your site’s SEO performance.

This might involve removing or disavowing backlinks from low-quality or spammy sources to ensure the health and reputation of your website.

Assess Anchor Texts

A link checker assists you in analyzing the words or phrases used as anchor text in the backlinks pointing to your site. This analysis helps you ensure that your anchor text distribution is diverse and relevant.

A well-structured anchor link text strategy can enhance the context and credibility of your content in the eyes of search engines, contributing to improved rankings for targeted keywords.

Evaluate Linking Pages

A link checker provides insights into where your links are placed within the content of other websites.

This information helps you gauge the quality and appropriateness of linking contexts. It also allows you to assess whether the linking pages align with the message and purpose of your content.

Track Link Building Campaigns

By keeping tabs on your outreach initiatives and other link-building activities, you can measure the impact of your various link building strategies in acquiring new backlinks.

This tracking enables you to refine your approach over time, focusing on tactics that yield the best results and optimizing your efforts for maximum effectiveness.

Monitor Link Loss

A link checker’s monitoring capabilities allow you to promptly identify instances where existing backlinks have been removed or are no longer functional.

This helps you take immediate action to either restore the lost backlinks or find suitable replacements.

How Does a Backlink Checker Work?

Think of the internet as a massive web of connected websites. When one website links to another, it’s like leaving a trail or signpost that points to that other website. A backlink checker’s job is to follow these trails to see who’s pointing to your website.

Here’s how it does it:

  1. Crawling the Web: Similar to how search engines send out robots to explore websites and gather information, a backlink checker tool uses its own special robots to move around the web. These robots, sometimes called “spiders,” visit websites and look for links.
  2. Finding Links: When the backlink checker’s robot visits a website, it scans the page’s content to find any links that lead to other websites. It takes note of these links and the text around them.
  3. Collecting Data: Once it finds a link pointing to your website, the backlink checker tool collects information about it. It records where the link is coming from, which page it’s on, and what words or phrases are used in that link.
  4. Assessing Quality: The backlink checker’s robot isn’t just interested in any link—it wants to know if the linking website is trustworthy and relevant. It looks at things like how well-known the website is and if it’s related to the topic of your website.
  5. Reporting Results: After gathering all this information, the backlink checker tool compiles a report for you. It shows you all the referring domains that are linking to your website, along with their quality. It might even highlight any potentially harmful links that you should be aware of.
  6. Tracking Changes: The backlink checker tool keeps coming back to check if there’s any new referring domain. It updates its report and lets you know whenever you’ve aquired a new valuable link.
  7. Helping Cleanup: If the backlink checker spots any bad or spammy links that could hurt your website’s reputation, it alerts you. You can then decide whether to remove those links or disavow them (which means telling search engines not to count them).

In a nutshell, a backlink checker works by using robots to explore the internet, finding links that point to your website, and analyzing those links to see who’s talking about you and whether it’s good or bad for your site’s reputation.

Top Backlink Checker Tools in the Market

There are several backlink checker tools available in the market, each offering unique features and insights. Selecting the right one depends on your specific needs and budget.



Semrush is a versatile tool, excelling in both keyword research and backlink data analysis. It’s user-friendly and powerful, making it one of the top choices for many.

By entering the domain you’re interested in, you’ll unlock a wealth of information about its backlinks.


  • Dual functionality: keyword research and backlink analysis.
  • User-friendly interface.
  • Comprehensive backlink insights.
  • Effective identification of low-quality links.
  • Competitor backlink analysis.


  • Pricing might be considered high for some users.


  • Plans range from $119.95/month to $449.95/month.
  • Offers a 7-day free trial through specific links.


Ahrefs dashboard

Ahrefs is another keyword research powerhouse that doubles as a robust backlink analysis tool. With an easy-to-navigate interface, it provides a comprehensive overview of a domain’s backlinks.


  • Seamless transition between keyword research and backlink analysis.
  • User-friendly interface.
  • Highlights lost and broken backlinks.
  • Internal link analysis.
  • Effective competitor backlink tracking.


  • Higher price point compared to some alternatives.


  • 7-day trial at $7, followed by plans starting at $99/month ($82/month if paid annually).

Backlink Manager

Backlink Manager dashboard

Backlink Manager simplifies the task of overseeing your website’s links. It offers features such as:

  • Link Tracking and Updates: You can effortlessly monitor links and receive automatic updates on their current status. Whether links switch from being do-follow to no-follow, lead to missing pages, or are removed altogether, you’ll be promptly informed.
  • Link Exchange Management: Backlink Manager streamlines link exchanges. It enables you to easily share your link-building goals with partners through sharable sheets. Additionally, you can send link requests from specific pages on your partners’ domains. The tool also provides real-time updates on the progress of your link exchanges.
  • Quantitative and Qualitative Partner Evaluation: You can keep tabs on link exchange partners, assessing both the quantity and quality of the links. This includes measuring the average Domain Rating (DR) of the domains linking to you.
  • Average DR Tracking: Backlink Manager helps you stay informed about the average DR of the websites that are linking to your site.



backlinkmanager pricing

BacklinkManager offers three pricing plans to help you streamline your own backlink database building operations. Looking for a free backlinks checker tool? You can start for free without a credit card, and each plan comes with different features and limits:

  • Free backlink checker: Monitor and manage up to 250 backlinks, 50 targets, and invite 3 team members. Start for free.
  • Pro: $49/month billed annually – Monitor and manage up to 2,500 backlinks, 100 targets, invite 15 team members, and receive priority support.
  • Enterprise: $500/month billed annually – Monitor and manage up to 50,000 backlinks, 10,000 targets, invite 30 team members, white-label reporting, and priority support.


Backlink checkers have evolved into essential tools, safeguarding your site’s credibility and authority by monitoring and analyzing linking domains.

By comprehending the significance of backlinks and utilizing the insights from these tools, you can strategically enhance your site’s visibility, credibility, and overall SEO performance.