Pawel Tatarek, Author at Backlink Manager

140+ Blogs Accepting Guest Posts by Industry

Posted on May 19, 2023May 20, 2023 by Pawel Tatarek

Guest posting involves contributing blog posts to other websites and is a proven method to increase your online visibility and obtain backlinks.

In the article, we explore how to write blog posts that get accepted and how to find opportunities for guest posting.

Most importantly, we present a curated list of over 140 blogs accepting guest posts from 15 industries.

TL;DR

Guest posting, aka guest blogging, is the practice of contributing content to another person’s blog or website to increase exposure and build backlinks for your website.
Guest posting enhances brand visibility, boosts SEO performance, and increases website traffic. It also provides networking opportunities and is an excellent chance to improve your writing skills and build a portfolio.
Accepting guest posts on your website brings fresh perspectives, increases your content volume, leverages others’ expertise, and allows you to focus on other tasks.
To write good guest posts, spend time familiarizing yourself with the blog’s existing content and audience, and tailor your guest post to match the blog’s style and readers’ interests.
Always adhere to the blog’s submission guidelines. After submitting your guest post, follow up with the blog owner. This shows your eagerness and can help speed up the review process.
Targeted search queries are one way to find guest posting sites. Social platforms like Twitter, Facebook, and LinkedIn are also great places to find guest posting opportunities. Use SEO tools to analyze your competitors’ backlinks and identify blogs where they have guest posted.
Identify frequently featured guest bloggers in your niche and track their posting locations. Reach out to them with unique content ideas that add value to their readers. Engage in online communities dedicated to guest blogging like Guest Crew, Blogger LinkUp, or PostJoint. Build relationships with influencers in your industry by engaging with their content. Once a relationship is established, propose your guest post idea.
After landing a guest post, use link monitoring tools BacklinkManager to track your links from different campaigns and get notified if they get removed.
Here’s a list of blogs accepting guest posts by industry:
- Technology Blogs
- Travel & Tourism Blogs
- Sports and Fitness Blogs
- Health Blogs
- Food Blogs
- Lifestyle Blogs
- Arts and Entertainment Blogs
- Family Blogs
- Home and Garden Blogs
- Sports and Fitness Blogs
- Health Blogs
- Food Blogs
- Lifestyle Blogs
- Arts and Entertainment Blogs
- Family Blogs
- Home and Garden Blogs
- Law and Government Blogs

What is guest posting?

Guest posting, also known as guest blogging, is the practice of contributing content to another person’s blog or website.

Its goal is to increase exposure of your content, develop relationships, and generate backlinks for your website.

What are the benefits of guest posting?

Guest posting offers numerous benefits for individuals, businesses, and brands, especially those looking to build their online presence.

Here are some key benefits:

Increased visibility and brand awareness – guest posting exposes your content to a new audience, increasing your visibility and enhancing your reputation.
Backlinks for SEO – when you guest post, you typically get a link back to your site. These backlinks are valuable for search engine optimization (SEO) because they signal to search engines that your website is a credible source of information, which can boost your rankings in search results.
Networking opportunities – guest posting can help you build relationships with other influencers and experts in your industry. This networking can lead to collaborations, partnerships, and other beneficial opportunities.
Increased traffic – with every guest post, you have the opportunity to attract more visitors to your website. If the host site has a large and engaged audience, this could significantly increase your site’s traffic.
Portfolio and authority building – if you consistently contribute high-quality content as a guest blogger, you’ll build a portfolio of work that showcases your expertise. This can help establish you as an authority in your field, which can foster trust with your audience and potential customers.
Improved writing skills – regular guest posting can also help improve your writing skills. You’ll learn how to adapt to different editorial guidelines and audience expectations, which can make you a more effective communicator.
Feedback and insights – engaging with readers’ comments on your guest posts can provide valuable feedback and insights into your audience’s needs and preferences. This can inform your future content creation efforts, making them more effective.

Should I accept guest posts on my blog?

It’s not only submitting guest blogs but also accepting guest posts on your blog that can benefit your website.

Some of the benefits include:

Fresh perspectives – guest bloggers can bring fresh ideas and perspectives to your blog that you might not have considered. This can provide your readers with a richer and more diverse content experience.
Increased content volume – hosting guest posts can help you increase the volume of content on your blog without additional effort on your part. This can be particularly beneficial if you’re struggling to keep up with a regular posting schedule.
Expertise – guest bloggers may have expertise in areas you don’t, allowing you to expand the range of topics covered on your blog. This can help to broaden your audience and increase your blog’s authority.
Networking – by accepting guest posts, you can build relationships with other bloggers or experts in your field.
SEO benefits – guest posts can improve your blog’s SEO if the guest blogger links back to their post on your site from their own website or social media. This can increase your site’s visibility and ranking in search engine results.
Increased traffic – if the guest blogger has a significant following, they may bring new readers to your blog when they share their guest post. This can increase your blog’s exposure and audience.
Time to focus on other tasks – with others contributing content, you’ll have more time to focus on other aspects of your blog or business, such as marketing, monetization, or building your own products or services.

11 Pro Tips on How to Write Guest Posts That Get Accepted

Writing a guest post that gets accepted requires research, understanding the target blog’s audience, and delivering high-quality, relevant content.

Let’s go over some best practices to follow to increase your chances.

Pro Tip # 1: Understand the Blog’s Content and Audience

Before you start writing, spend time understanding the blog’s content, tone, style, and audience.

Don’t just skim through the blog you’re targeting; take the time to immerse yourself in its content.

Read multiple posts, and understand the nuances of its writing style, the topics it covers, and the tone it uses. Pay attention to the audience’s interaction in the comments section to get a sense of what they value.

By fully understanding the blog’s essence, you can tailor your guest post to align seamlessly with its existing content, increasing your chances of acceptance.

Pro Tip # 2: Review the Guidelines

Most blogs that accept guest posts provide detailed submission guidelines. These instructions can include everything from word count and formatting to preferred topics and how to submit your post.

Ignoring these guidelines is a common reason for rejection.

Therefore, before you even begin to write, familiarize yourself with these rules and ensure you’re able to comply. If you can’t find any guidelines, consider reaching out to the blog owner or editor for more information.

Pro Tip # 3: Choose a Relevant Topic

After gaining an understanding of the blog and its audience, brainstorm topics that will add value.

Your topic should align with the blog’s theme, yet offer a fresh perspective or new information.

You can consider filling gaps in the blog’s existing content, answering questions from readers in the comments, or addressing current trends or issues in your industry.

A unique and relevant topic will pique the interest of the blog owner and their readers.

Pro Tip # 4: Outline Your Post

An outline acts as a roadmap for your post, helping you structure your thoughts and ensure you cover all necessary points.

Start with an engaging introduction that hooks readers and gives them a reason to continue reading.

Next, list the main points you plan to cover in the body of your post, making sure each point supports your overall argument or topic.

Finally, plan a strong conclusion that summarizes your post and leaves readers with a final thought or a call to action.

Pro Tip # 5: Write High-Quality Content

The content of your post should be well-researched, informative, and engaging.

Use reliable sources to back up your points and add credibility to your post. Make sure your writing is clear and concise, free of jargon, and tailored to the blog’s audience.

Avoid fluff. Every sentence should add value to the reader. Your post should not only meet but exceed the quality of the other content on the blog.

Pro Tip # 6: Include a Compelling Title

Your title is the first impression you make on both the blog owner and the readers, so it needs to be compelling.

It should clearly indicate what the post is about, include keywords for SEO, and entice readers to click on it.

It’s often a good idea to create a few different title options and then choose the one that’s most engaging and accurate.

Pro Tip # 7: Use Proper Formatting

Proper formatting makes your post easier to read and more visually appealing.

Break up your content into short paragraphs and use subheadings to make it easy to scan. Bullet points, numbered lists, and images can also be used to break up text and highlight important information.

Make sure your formatting aligns with the blog’s style and guidelines.

Pro Tip # 8: Add a Call to Action

A call to action (CTA) encourages readers to engage further with your content.

This could be asking them to comment with their thoughts, share your post on social media, or check out your website for more information.

A well-crafted CTA can increase engagement on your post and drive traffic to your own site or social media channels.

Pro Tip # 9: Include Your Bio

Most blogs allow guest posters to include a short bio with their post. This is your chance to introduce yourself to the readers and establish your credibility.

Mention your expertise or experience relevant to the topic you’re writing about, and don’t forget to include a link to your website or blog.

This bio is not just about promoting yourself; it’s also an opportunity to build a personal connection with the readers, making them more likely to visit your site or engage with your content.

Pro Tip # 10: Proofread and Edit

Before submitting your guest post, take the time to thoroughly proofread and edit it.

Look for any spelling, grammar, or punctuation errors, and double-check your facts and figures. Consider using tools like Grammarly or Hemingway Editor for help. In addition, read your post out loud to check for flow and coherence.

Ask a colleague or friend to review your post as well; they might spot errors or inconsistencies that you’ve missed.

A polished, error-free post demonstrates your professionalism and respect for the blog owner’s time.

Pro Tip # 11: Follow Up

After submitting your guest post, be patient but proactive.

If you haven’t heard back within the timeframe given in the guest post guidelines (or within two weeks, if no timeframe is given), follow up politely with the blog owner or editor. They may have missed your initial email or they might be busy, so a gentle reminder can help move things along.

Once your post is published, be sure to engage with any comments and share the post on your own social media channels. This shows your commitment and can help drive more traffic to your post.

How to Find Guest Posting Opportunities

Let’s have a look at a few ways to find guest blogging opportunities.

Google Searches

Google is a powerful way to uncover blogs in your niche that accept guest posts.

Start by using targeted search queries like

[your keyword] + guest post
[your keyword] + write for us
[your keyword] + guest article
[your keyword] + guest post opportunities
[your keyword] + this is a guest post by
[your keyword] + contributing writer
[your keyword] + want to write for
[your keyword] + submit blog post
[your keyword] + contribute to our site
[your keyword] + guest column
[your keyword] + submit your content
[your keyword] + submit post
[your keyword] + this post was written by
[your keyword] + guest post courtesy of
[your keyword] + guest posting guidelines
[your keyword] + suggest a post
[your keyword] + submit an article
[your keyword] + become a guest blogger
[your keyword] + guest blogger
[your keyword] + looking for guest blog posts
[your keyword] + accepting guest posts
[your keyword] + writers wanted
[your keyword] + articles wanted
[your keyword] + become a contributor
[your keyword] + submit guest posts

Review the search results carefully, visit each site, and verify if it’s relevant and high-quality.

If the content, style, and audience of the blog are a good fit, reach out to the owner or editor with your pitch.

Social Searches

Social media platforms like Twitter and Facebook are another good way to find guest posting opportunities.

Search for phrases such as “guest post”, “guest blog post”, or “write for us”.

Follow industry-related hashtags and keep an eye on what your peers are sharing. Engage with posts and users that seem relevant, and express your interest in contributing a guest post.

Competitor Backlinks

Use SEO tools like SEMRush, Moz, or Ahrefs to analyze your competitors’ backlinks.

This strategy can uncover blogs where your competitors have guest posted.

Once you have a list of these blogs, review them for relevance and quality. If they match your requirements, reach out to them with a well-crafted pitch for a guest post.

Other Guest Bloggers

Identify industry leaders or prolific guest bloggers in your niche and track where they’re posting. These blogs are likely high-quality and relevant to your industry.

Read through these blogs to understand their content and audience. Reach out to these blogs with unique content ideas that you believe would add value to their readers.

Guest Post Communities

Online communities dedicated to guest blogging can be a goldmine for finding guest post opportunities.

Platforms such as Guest Crew, Blogger LinkUp, PostJoint, Contento, GuestPost.com, GuestPostTracker, and Accessily serve as meeting points for bloggers and content marketers.

Start by creating a profile showcasing your expertise and niche. Participate in the community by responding to requests that align with your skills and interests. Don’t hesitate to post your own requests for guest post opportunities.

Always ensure you follow each platform’s guidelines and norms.

Blogger Outreach

Identify influential bloggers in your industry, engage with their content regularly, and build a relationship. This could be through comments, shares, or even direct emails where you appreciate their work.

Once a relationship is established, propose your guest post idea.

Personalize your outreach and show how your post can bring value to its audience.

LinkedIn is a vast professional network where many guest post opportunities can be found.

Start by posting on your profile that you’re looking for opportunities. Also, use the search feature to find posts where people are requesting guest contributors. Join relevant groups and participate in discussions.

Networking and establishing connections can lead to guest post invitations.

Industry Events and Conferences

Attend industry-specific events, webinars, and conferences.

Networking at these events often leads to opportunities for guest posts. When conversing with other attendees, express your interest in contributing guest posts. Follow up after the event with a formal email proposing your guest post idea.

Your Blog Comments

Comments on your blog posts could be a good source of guest posting opportunities.

If you decide to enable comments in your blog (and you should), make sure to engage with your readers. Don’t stop there though.

Check out who your users are and if they happen to be bloggers with a solid reputation, reach out to them and offer your blog post on a topic that’s relevant to their niche.

A Guest Posting Site List

Pages featuring lists of blogs that accept guest post contributions are easy to find with a simple Google search.

This is a quick way to find potential guest post opportunities because their authors do a lot of the hard work for you.

When looking for a list, pick the most recent ones as they are more likely to be up-to-date. As plowing through them can be time-consuming, the long lists aren’t necessarily the best bet. Look for those that focus specifically on your industry or niche.

Blogs accepting guest posts by industry sector

Let’s look now at our curated list of 140+ top blogs accepting guest post submissions.

To make your life easier, we’ve made sure to keep the site list current. We hand-picked quality sites from across a number of sectors with Domain Authority (DA) of 50+ that offer free guest posts.

Finance Blogs

Seeking Alpha | DA 87 | A platform for investment research, with broad coverage of stocks, asset classes, ETFs, and investment strategy.
Oil Price | DA 74 | A website dedicated to recent news, analysis, and forecasts for oil prices.
Money Crashers | DA 73 | Offers advice about personal finance including saving money,
Money Saving Mom | DA 73 | Provides coupons, deals, and tips for frugal living with a focus on motherhood and family.
I Will Teach You To Be Rich | DA 71 | Provides advice and strategies for personal finance and entrepreneurship.
IncomeDiary.com | DA 57 | Provides guidance on blog monetization and web entrepreneurship.
Bella Wanana | DA 55 | Shares personal finance and lifestyle tips.
Modest Money | DA 54 | Personal finance website providing investment advice and financial tips.
Finance Hike | DA 53 | A blog that shares finance news, tips, and strategies for financial growth.

Business Blogs

Forbes | DA 94 | A leading source for business news and financial information.
Harvard Business Review | DA 93 | Provides insights and best practices around leadership, strategy, and innovation
Fast Company | DA 92 | Covers technology, leadership, and design news with a focus on innovation.
Inc. | DA 91 | A business magazine offering advice, tools, and services to help small businesses grow.
Addicted 2 Success | DA 64 | A blog that shares inspiring content about success and entrepreneurship.
Killer Startups | DA 60 | A user-driven internet startup community.
WebCube360 | DA 55 | Shares digital marketing, tech, health, business, and fashion news.
Men With Pens | DA 50 | A web design and content marketing company blog.
WomenOnBusiness.com | DA 50 | A source of news, information, and resources for business women.

Digital Marketing, Social Media, SEO & Content Marketing Blogs

GoDaddy Garage | DA 97 | An expert source for all things related to website creation, optimization, and running a website.
Hootsuite | DA 92 | Provides insights and articles related to social media management, including best practices for using social media platforms.
Advertising Age | DA 92 | A daily publication that covers news, trends, and data in the world of marketing and media.
Hubspot | DA 91 | Offers a variety of resources about inbound marketing, sales, customer service, and more.
GetResponse | DA 81 | An online marketing platform’s blog that covers email marketing, landing page design, webinars, and marketing automation.
Content Marketing Institute | DA 76 | Shares insights and advice about content marketing strategy, issues, and trends.
Creative Bloq | DA 74 | An art and design blog featuring inspiration, tips, and reviews.
MarketingProfs | DA 74 | Offers articles and education on many aspects of marketing, from digital to strategy to writing.
Benchmark | DA 72 | A global email marketing service that also offers insights and tips on email marketing trends and strategies.
OutBrain | DA 71 | Provides insights on content marketing, particularly in regards to native advertising and discovery feeds.
B2Bmarketing | DA 70 | A resource hub for B2B marketing news, trends, and insights.
Thesitegirls | DA 69 | A blog offering tips and tutorials about blogging and social media.
CoSchedule | DA 69 | A blog that offers advice and best practices on content marketing, blogging, and social media.
Shout Me Loud | DA 68 | A blog about blogging, SEO, and online money-making ideas.
Pole Position Marketing | DA 66 | Offers insights into digital marketing and SEO.
Inc 42 | DA 63 | Covers Indian startups, entrepreneurship, and the tech industry.
Mailjet | DA 63 | An email service provider’s blog that offers tips on email design, strategy, and more.
The Blog Herald | DA 62 | A resource for bloggers and blog enthusiasts to find news, tools, and tips about blogging.
Search Engine People | DA 61 | A blog that offers SEO tips and online marketing advice.
Making Different | DA 60 | A blog about different aspects of digital marketing, including SEO, blogging, and social media.
Blogs Crew | DA 60 | Offers a wide range of articles covering SEO, blogging, and digital marketing.
Bizglide | DA 57 | A web solutions blog offering digital marketing, SEO, and website design tips.
The Work at Home Woman | DA 55 | A blog dedicated to helping women balance life and work at home, covering topics like business ideas and job leads.
Blog Engage | DA 54 | A blogging community blog that shares articles about blogging, SEO, and social media.
Viral Blog | DA 54 | Provides social, digital and mobile worldwide trends for international marketers.
Sociable Blog | DA 53 | Covers social networking and social media marketing news, tips, and tools.
Blog Planet | DA 53 | A general blog covering a variety of topics including digital marketing and SEO.
Info Insides | DA 53 | Shares advice and tips on SEO, online marketing, and technology.
Growmap | DA 51 | A website dedicated to helping businesses grow, with a focus on SEO and digital marketing.
Famous Bloggers | DA 50 | A multi-author blog and social network platform for blogging tips, SEO, and marketing
Hellbound Bloggers | DA 50 | A blog covering various aspects of the technology including blogging, social media, and internet tips.

Jobs & Education Blogs

The University of Texas | DA: 92 | The official website for the University of Texas, with news, information, and resources about the institution and its programs.
eLearn Magazine | DA 91 | An open-access, peer-reviewed journal published by ACM (Association for Computing Machinery), focused on online learning and education technology.
Edutopia| DA 83 | A comprehensive website and online community that increases knowledge, sharing, and adoption of effective K-12 educational practices.
Getting Smart | DA 78 | A community blog and resource site focused on innovations in learning and teaching.
ASCD.org | DA 74 | The official blog of ASCD, an international education organization, sharing insights on policy, research, and best practices in teaching.
Infed.org | DA 61 | A space for people interested in the theory and practice of informal education, social action, and lifelong learning.
The PIE News | DA 60 | An independent media, recruitment, and events company offering a global resource for professionals in international education.
EduGorilla | DA 52 | An educational community and one-stop solution for students all over India.

News, Media & Publications Blogs

The Guardian | DA 94 | A British daily newspaper known for award-winning journalism and comprehensive news coverage.
The HuffPost | DA 94 | An American news and opinion website and blog with localized and international editions.
Wall Street Journal | DR: 94 | A highly respected US-based international daily newspaper that focuses on business and economic news.
The Conversation | DR: 92 | An independent source of news and views, sourced from the academic and research community and delivered directly to the public.
Swarajya | DA 70 | An Indian English-language monthly print magazine and online daily offering news, analysis, opinion, and knowledge with a narrative from the Indian perspective.
Asia Times | DA 69 | A Hong Kong-based online news publication covering politics, economics, business, and culture from an Asian perspective.
GIJN DA 69| An international association of nonprofit organizations that support, promote, and produce investigative journalism.
Growth101 | DA 64 | A publication focused on delivering educational content for business growth and personal development.

Technology Blogs

Wired | DA 96 | An online magazine with in-depth coverage of current and future trends in technology, and how they are shaping business, entertainment, communications, science, politics, and culture.
Mashable | DA 95 | A global, multi-platform media and entertainment company focused on technology, digital culture, and entertainment content.
Tech Crunch | DA 95 | A leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
ZDNet | DA 95 | A business technology news website that provides IT professionals with commentary on the latest IT trends, issues, and events.
Engadget | DA 94 | A multilingual technology blog network that provides technology news and reviews of gadgets and consumer electronics.
The Verge | DA 92 | An ambitious multimedia effort founded to examine how technology will change life in the future for a massive mainstream audience.
Venture Beat | DA 91 | Offers news about tech, startups, venture capital funding, and Silicon Valley.
Site Point | DA 85 | An online community and resource for web developers, with articles and tutorials on HTML, CSS, JavaScript, PHP, Ruby, Mobile development, UX and more.
Hongkiat | DA 83 | A design weblog dedicated to designers and bloggers, featuring useful tips, tutorials, and inspirational artworks.
Read Write | DA 75 | A blog that provides analysis of startups, new technologies, and their intersection with life and culture.
Colocation America | DA 63 | A blog focusing on IT services, data center news, and tech advancements
Techie Event | DA 63 | An online tech magazine for all technology enthusiasts.
Banah | DA 61 | A blog that covers a wide range of technology-related topics.
Digifeast | DA 52 | A digital marketing and tech blog offering tips, tricks, and hacks.
Tech Gossips | DA 52 | A blog focused on the latest tech news, tips, and reviews.

Travel & Tourism Blogs

Hostel Bookers | DA 69 | A blog that reviews and lists budget accommodation for travelers, particularly focused on hostels.
Go Abroad | DA 65 | Provides resources for meaningful travel experiences, including study abroad programs, volunteer opportunities, internships, and language schools.
TheplanetD | DA 63 | A comprehensive travel blog that shares stories, advice, and photography from around the world.
eDreams | DA 58 | A travel booking site that also hosts a blog with articles on travel destinations, tips, and inspirations.
LifeYet | DA 58 | A lifestyle and travel blog providing travel guides, tips and stories to inspire the readers.
The Travel Bunny | DA 55 | A blog dedicated to providing travel advice, tips, and destination guides.
Global Grasshopper | DA 52 | An award-winning blog and resource for independent travelers.

Sports and Fitness Blogs

Health Line | DA 91 | An authoritative blog that offers clear, in-depth health and wellness information, from expert-reviewed articles to advice from board-certified doctors.
Sports Then & Now | DA 55 | A blog that takes a look at current sports topics with a retrospective view of sports history.
Hupots | DA 54 | A blog dedicated to sports and fitness enthusiasts, providing tips, news, and reviews of sports gear.
Outingvibe | DA 51 | An outdoors and adventure blog providing tips and advice for outdoor activities and destinations.
Off the Post | DA 50 | A soccer blog that brings readers all the latest football news from around the world.

Health Blogs

Psychology Today | DA 92 | A blog that features articles from psychologists, academics, psychiatrists and authors who discuss psychology and mental health issues.
Chivmen | DA 70 | A health and wellness blog featuring articles on fitness, nutrition, and self-improvement.
Pick The Brain | DA 64 | A comprehensive blog dedicated to self-improvement, motivation, productivity, and mental health.
Well-BeingSecrets | DA 56 | A health and well-being blog providing scientifically-backed tips and advice for healthy living

Food Blogs

Hindawi.com | DA 89 | A global scientific research publisher that also maintains a food science section discussing recent findings in food studies.
The Kitchen | DA 86 | A blog that provides daily inspiration for fun in the kitchen, including recipes, cooking tips, and kitchen design.
Taste of Home | DA 84 | A user-submitted recipe blog, complete with meal-planning tools and an interactive cooking community.
Food Dive | DA 77 | A news resource for food industry professionals, including articles on food industry trends, company performance, and new product launches.
One Green Planet | DA 73 | A platform that focuses on ethical and sustainable food, also offers plant-based recipes and advice on sustainable eating.
Tori Avey | DA 72 | A blog that explores the story behind the food – why we eat what we eat, how the recipes of different cultures have evolved, and how yesterday’s food can inspire us in the kitchen today.
Insteading.com | DA 66 | A blog focused on homesteading and self-sufficiency, which includes growing and cooking your own food.
DisneyFoodBlog.com | DA 64 | An unofficial Disney food blog that provides tips, reviews, and information about food in Disney’s parks, resorts, and cruise ships.

Lifestyle Blogs

Lifehacker | DA 91 | A blog packed with advice on everything from tech and finance to health and fitness, aiming to make your life more efficient and enjoyable.
Lifehack | DA 80 | A source for personal development and lifestyle improvement, offering advice on productivity, health, relationships, and more.
Mamamia | DA 80 | A women’s lifestyle blog that covers news, opinions, and advice related to various aspects of women’s lives, including parenting, health, beauty, fashion, and current events.
SelfGrowth | DA 78 | An all-encompassing self-help blog offering resources and advice on improving all areas of life, from personal growth to business skills.
Working Mother | DA 77 | A blog dedicated to working mothers, providing advice on balancing work, life, and parenting.
Elephant Journal | DA 76 | A blog dedicated to mindful living, covering topics such as wellness, spirituality, and sustainability.
CraftGossip| DA 59 | A blog reviewing and sharing the latest craft trends and products, including DIY projects, patterns, and ideas.
Craftbits.com | DA 58 | A collection of DIY craft projects and tips, from knitting and sewing to recycling and repurposing
Livingrichwithcoupons.com | DA 58 | A blog focused on helping you live a frugal lifestyle by providing coupon deals, budgeting tips, and money-saving advice.

Arts and Entertainment Blogs

Colossal | DA 91 | A blog dedicated to visual culture and the intersection of art, design, and physical craft.
Contact Music | DA 83 | A one-stop site for all things music-related, offering music news, reviews, interviews, and features.
Digital Photography School | DA 79 | A blog offering tips, tutorials, and guides to photographers of all experience levels.
Sonic Bids | DA 71 | An online platform that helps bands get gigs, and promoters book the right bands.
Help4flesh| DA 56 | An art and entertainment blog providing diverse content, from tech and lifestyle to art and culture.
Apzoblog | DA 56 | A lifestyle blog with an emphasis on tech, travel, and entertainment.
Lemony Blog | DA 52 | A general lifestyle blog covering a wide range of topics, including arts, food, travel, and more.
Guitar Chalk Magazine | DA 51 | An online resource for guitar lessons, gear reviews, and articles about music theory.

Family Blogs

BabyCenter | DA 90 | A comprehensive resource for parents, offering expert advice and friendly support.
Indiewire | DA 90 | A leading news source on the independent film industry, featuring reviews, interviews, and industry news.
Cafe Mom | DA 82 | A blog for moms offering advice and community on parenting, lifestyle, and entertainment.
ADDitude Magazine | DA 79 | An authoritative resource for families and adults living with ADHD and related conditions
Modern Mom | DA 64 | A blog for the modern mother, covering celebrity parenting news, diet and fitness, and parenting tips.
Living Well Mom | DA 61 | A blog focused on making everyday life simpler, offering practical tips, real food recipes, and ideas for fun activities.
5 Minutes For Mom | DA 60 | An online magazine for women, packed with blogging tips, parenting information, and recipes.
Metro Parent | DA 57 | A parenting blog offering advice, stories, and tips for parents living in the metropolitan area.
Adoptive Families | DA 56 | A resource for adoptive families, providing practical information and emotional support
Virginia Mag | DA 55 | A blog focusing on Virginia lifestyle and community news, including articles about food, travel, and families.

Home and Garden Blogs

Residence Style | DA 65 | An interior design blog offering inspirational decorating ideas and home design trends.
Mookychick | DA 56 | A blog about indie lifestyle and alternative beauty.
Roohome.com | DA 73 | A home design website showcasing inspiring designs and ideas for the home and garden.

4. House Affection | DA 60 | A blog that shares information and ideas about home design and improvement, interior design, decorating, and gardening.

Law and Government Blogs

Politico Magazine | DA 92 | A leading source of news and analysis on politics, policy, and the current political environment in the United States and around the world.
open Democracy | DA 79 | An independent global media platform publishing news, analysis, and opinion from a pro-democracy perspective.
Above the law | DA 75 | An insightful, irreverent legal news blog offering a behind-the-scenes look at the world of law, and the realities of practicing law in today’s big firms.
.ActivistPost.com | DA 71 | A blog focusing on news, activism, and issues pertaining to human rights, the environment, and government transparency.
ABA for Law Students | DA 51 | The official student-focused blog of the American Bar Association, providing resources for current and aspiring law students.
LawFuel | DA 51 | A leading online source of legal news, information, and commentary, focused on events and issues affecting the law community globally.

Conclusion

Guest posting is one of the most popular and effective link-building strategies.

Out of the different ways to find guest post opportunities, curated guest posting sites like ours are the easiest one. They focus on specific work

And once you manage to land the highly coveted guest posts and secure backlinks, why not try BacklinkManager to help you keep track of them?

Local SEO Link Building: A Comprehensive Guide

Posted on May 18, 2023May 18, 2023 by Pawel Tatarek

Local SEO link-building is the process of acquiring backlinks from relevant local websites to increase visibility, domain authority, and organic rankings.

In our guide, we discuss the benefits of local SEO link-building, show you how to find local link-building opportunities, and 15 proven tactics that you can use in your local link-building strategy.

Let’s dive in, shall we?

TL;DR

Local SEO link building involves obtaining backlinks from relevant local websites to increase organic local search rankings and increase your brand awareness.
Building links with local organizations and influencers improves local brand visibility, drives website traffic, increases trust and credibility, helps build local networks, enhances local SERP rankings, and boosts your credibility.
Listing your website in local directories is a great way to get a local link.
Local media are another potential source of local backlinks. Apart from increasing your domain authority, they can drive lots of referral traffic and spread the word about your organization. You can either reach out to them directly or use press releases.
Establishing oneself as a reliable source of local information or an expert on a subject is a reliable tactic for local link-building.
Try writing guest posts to get links from high-authority local websites. You can do this by establishing partnerships with local bloggers and influencers.
Creating a local guide or a blog with local content will promote your business and help you secure backlinks.
Sponsoring a local event, organization or charity can often result in a backlink from the event’s website. Similarly, hosting your own event and getting it listed on local event directories can lead to backlinks.
If you are in a position to do so, consider funding a scholarship for a local student.
Local reviews and travel websites are other good sources of backlinks, so encourage your customers to review your product or service.
Collaboration with non-competing businesses will not only give you backlinks but also allow you to leverage their resources to promote your business.
Analysis of your competitor’s backlink profiles can reveal additional link-building opportunities. To do this, use products like Ahrefs or Moz Local.

BacklinkManager is a link-building application that allows you to track and monitor your website’s links, and receive automated status updates.
If you want to see how it can help you boost your local link profile, book the demo!</

Try the best tool for your local SEO link building campaigns! CRM + Link Monitoring + Reporting

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What is Local SEO Link Building?

Local SEO link building is the process of obtaining backlinks from relevant local websites to increase organic rankings for local searches and expand the reach of a local target audience.

You can get such local backlinks from sources such as city guides, local business directories, and local blogs.

How to Find Local Link-Building Opportunities

Finding local link-building opportunities requires a bit of research and creativity. Here are some possible sources that you can use:

Local business directories
Partnerships with local businesses
Local blogs and local news sites
Local events and sponsorships
Local organizations and clubs
Local influencers
Competitor analysis

Benefits of Local SEO Link Building.

Local SEO link building can offer several benefits to a business, especially those targeting a specific geographic area. Here are some of the main benefits:

Improved Local Visibility: Building quality local links will help search engines better understand your relevance to a specific location. This can significantly enhance your visibility in local search results, increasing the chance that local customers will find your business.
Increased Website Traffic: When local sites link to yours, their audience can become your audience too. This can drive more local traffic to your website, especially if the linking site has a large, engaged local following.
Increased Trust and Credibility: Links from respected local websites can improve your business’s credibility in the eyes of both search engines and customers. This can lead to higher search rankings and increased customer trust.
Enhanced Business Reputation: Being linked to well-regarded local businesses and organizations can improve your reputation within your local community. It’s an endorsement that tells others you are a trusted local business.
Local Network Building: Local link building often involves reaching out to other local businesses or organizations. This can help you build a strong local network, which could lead to additional partnerships, collaborations, or customer referrals.
Better Local Rankings: Local link building is a critical component of local SEO, which aims to improve your business’s ranking in local search results. The higher you rank, the more likely local customers are to find and choose your business.

15 Tactics for Easy Local Links

Given all the benefits, local link-building is definitely worth the effort. Here are 15 local link-building tactics that you could use in your local SEO strategy.

1) Add Your Business to a Local Business Directory

Including a business in online business directories is an effective strategy for link building, as it can help improve rankings and build visibility in the local community.

To add your business to a local directory, the essential data required is the name, address, phone number, and a link to the website.

When selecting a directory, businesses should take into account factors such as website traffic, search engine visibility, associated costs, and the overall quality of the directory.

2) Reach Out to Local Media

Appearing in local media outlets can be advantageous for local businesses, as it can help to raise visibility and establish a sense of trust with the local community. Additionally, local media can help to spread the word about a business’s products or services and draw in potential customers.

Local media outlets may include newspapers, magazines, and radio stations that are based in the local area.

To begin the process of reaching out to local media outlets, compile a list of local publications and websites and contact writers who may be interested in writing about your business.

After that, review any existing press mentions and reach out to request a link.

3) Send a press release about newsworthy events.

Press releases are a valuable tool for local SEO link building, as they can be used to create backlinks to a website and enhance its search engine rankings.

Crafting a successful press release begins with selecting a pertinent and newsworthy topic, followed by creating an attention-grabbing headline. To keep the content concise, include quotes that are both impactful and memorable.

To ensure that a press release is newsworthy, it is advisable to focus on local business events with innovative ideas or charitable initiatives. Customizing a press release for a particular publication can significantly increase the likelihood of it being accepted and published.

4) Become a trusted source.

Establishing oneself as a reliable source is a vital tactic for local link building, as it can help foster relationships with local media outlets and build a strong local presence.

To become a trusted source, it is important to establish relationships with journalists and provide knowledgeable quotes on topics related to one’s area of expertise.

5) Write guest posts.

You can investigate media outlets that accept submissions from contributors.

An effective way to present editors with guest article ideas is to craft a concise email that outlines the concept and explains why it would be of value to their readers.

Naturally, your guest article should be of the highest quality, demonstrating your knowledge and providing readers with valuable experience.

If you can, try to include links to your business website, as this can drive traffic to your website and improve your local SEO.

6) Contact Local Bloggers

Establishing connections with local bloggers can be advantageous for local link building, as it can lead to increased visibility in local content and social media, thereby fostering engagement with the local community and expanding local reach.

You can identify relevant local bloggers by using tools such as Google search, BuzzSumo, or AllTop to search for blogs related to your specific industry or niche.

Establishing connections with local bloggers can be achieved by engaging with them on social media or via email. Simply, follow them on social media and interact with their content, or send them a personalized email introducing yourself and your business.

In exchange for a link from a local blogger, you can offer a variety of incentives such as a product or service sample, a discount code, or an invitation to an event.

7) Create a Local Guide

The seventh approach for achieving local links with ease is the creation of a local guide.

This strategy involves identifying a topic that is relevant to the local area and your business, conducting research, constructing the guide, and promoting it.

To acquire organic links, the local guide should provide valuable content and be promoted effectively. Additionally, the guide can be promoted to local businesses and organizations to request links, thus generating local links.

8) Sponsor Local Organizations

Sponsoring local organizations and local charities is an effective way for businesses to build local links.

For local businesses, sponsoring local organizations can provide numerous benefits, such as increased visibility, enhanced reputation, and networking opportunities.

Furthermore, sponsoring a local organization can be an effective way to engage with the local community and create meaningful connections.

When negotiating sponsorship terms, it is important to be transparent and honest about the budget and expectations.

To evaluate the success of the sponsorship, businesses should track the number of local links generated and calculate the return on investment (ROI).

9) Offer a Scholarship

Granting a scholarship to local students can be a great way to generate links for local SEO.

This approach has the potential to create multiple links from authoritative educational domains, and colleges and universities are likely to link back to the scholarship landing page or other local content.

To create a scholarship for local students, it is important to define eligibility criteria and award amounts. Additionally, a landing page should be created on the website to host the details and application instructions.

To maximize the reach of the scholarship, it is recommended to contact local schools and universities, send a press release to local media outlets, and list the scholarship on scholarship search engines and directories.

10) Get Links from Local Review and Travel Websites

Positive reviews on popular platforms such as Google or Yelp can help you with your local link-building goals, so encourage your customers to review your product or service.

Such positive reviews can also help you pitch your products to other customers in the future.

11) Hold Special Events and Promotions

Consider holding special events or campaigns that resonate with your local audience.

These could include sponsoring a local sports team, hosting a charity fundraiser, running a workshop, or holding a contest.

Once you’ve decided on an event or promotion, advertise it in your local news outlets such as local newspapers, radio channels, and Facebook community groups.

12) Create a Blog Covering Local Topics

Starting a blog and covering local topics is another way to build links for local SEO.

Blogging allows you to showcase your knowledge and expertise, thus increasing consumer trust and attracting more traffic to your website.

Spend time researching what your local audience wants and craft articles to meet their needs. If readers find your content useful, they’ll link back to it.

13) Build Relationships with Local Influencers

Local influencers have a significant following in their communities, and they can be instrumental in building local links.

Reach out to local influencers and propose a collaboration that could include them reviewing your product or service, running a giveaway, or hosting an event at your business location.

Make sure the collaboration is mutually beneficial and resonates with the influencer’s audience.

14) Collaborate with Non-Competing Local Businesses

Partner with non-competing local businesses for shared promotional efforts.

This could include guest blogging on each other’s websites, co-hosting an event, or offering joint promotions.

Not only does this strategy help in building local links, but it also helps in expanding your local presence and reaching a wider audience.

15) Conduct competitive analysis

A thorough competitive analysis is the final local link-building tactic in our roundup.

This entails studying and understanding the SEO practices, including link building, of your local competitors.

By doing this, you can find new local link-building strategies and local link opportunities to enhance your own SEO efforts.

Tools for local SEO link-building

We’re finishing the text with a quick roundup of a few tools that can help plan and manage your local SEO link-building efforts.

Google My Business

Google My Business isn’t a tool in the traditional sense, but it’s essential for local SEO.

It allows you to manage how your business appears in Google Search and Maps, and you can add your website link to your profile for a local SEO boost.

Ahrefs

This comprehensive SEO tool suite can be used for various aspects of your local SEO link-building strategy.

It can help identify your competitors’ backlinks, provide keyword rankings, and conduct content analysis. Its Site Explorer feature is particularly useful for examining your competitor’s backlink profile.

Moz Local

Moz Local is an excellent tool for managing your local citations.

It ensures your business details are consistent across all platforms and directories, which is crucial for local SEO. Moz also offers a Link Explorer tool for analyzing backlinks.

BacklinkManager

BacklinkManager is a link-building tool that allows you to track and monitor your website’s links.

With BacklinkManager, you can

track links and receive automated status updates
get notifications about link status changes (do-follow, no-follow, page not found, link removed)
track how many links you’ve built to reach your targets
manage link exchanges by sharing link-building targets with partners, receiving status updates on link exchanges, and keeping score with each link exchange partner

Conclusion

Local SEO link building is an important part of SEO as it helps boost visibility in organic local search results. It involves acquiring backlinks from relevant local businesses and websites that are likely to send your website more qualified traffic from customers in the local area.

There are numerous techniques you can use. Some, like sponsoring local events or scholarships, can be quite expensive, while others, like bloggers, influencers, or local press outreach require a lot of energy.

To help you optimize the costs and streamline your processes, choose the right tool stack. Tools like BacklinkManager can help you keep track of your link-building initiatives.

If you want to learn more about BacklinkManager and how it works, book the demo!

Try the best tool for your link building campaigns! CRM + Link Monitoring + Reporting

Press Outreach: How to Craft a Winning Strategy

Posted on May 15, 2023May 17, 2023 by Pawel Tatarek

Press outreach is about developing valuable relationships with media to build publicity for your company and product.

How do you craft a solid press outreach strategy to boost your link-building efforts?

That’s what we explore in our guide. Specifically, we look at

the types of press outreach
its benefits for link building
the process and best practices for designing a press outreach strategy

Let’s get right to it!

Try the best tool for monitoring your links from press outreach campaigns!

TL;DR

Press outreach involves connecting with media entities like journalists, editors, bloggers, and influencers to promote a company.
Media relations is all about creating and maintaining relationships with the media, so you can get your brand or client some press coverage.
Public affairs focuses on an organization’s relationship with influential individuals in government, civil service, and trade associations.
Employee relations aims to establish and maintain a positive relationship between an organization and its employees.
Crisis communications is about protecting an organization’s reputation during a crisis by managing it and providing timely updates.
Media relations involves building relationships with reporters and media outlets to spread your company’s story. It’s particularly useful for link-building.
Press outreach can help build high-quality backlinks, enhance brand visibility, and distribute content across multiple platforms. It can also increase trust and credibility, lead to partnership opportunities, and result in social media shares.
Crafting a successful press outreach strategy involves defining your audience, researching and building a media list, creating an engaging subject line and pitch, and executing your plan.
When crafting your strategy, adopt the mindset of a journalist or reader by asking relevant questions, focusing on key information, eliminating unnecessary details, and verifying facts.
Utilize pre-header text in your email outreach to boost open rates, which can increase by up to 30%.
While the open rate is significant, it should not be the sole measure of a campaign’s success.
Incorporate small, bite-sized pieces of content or “microcontent”, like social media posts or short videos, in your outreach strategy.
Time your outreach appropriately to ensure relevance and increase chances of engagement.
Strive for unique pitches that offer fresh angles or new information, avoiding stories that have already received extensive media coverage
Consider phone calls for press outreach as they offer a more personal and direct communication route, fostering stronger relationships with reporters.
Avoid attaching files in your outreach emails as they may never be delivered to your audience and get you blacklisted for spamming.
BacklinkManager is a link-building tool that helps you monitor the status of your links and manage link exchanges.
If you want to see how it works, why not sign up and start using it now?

What is Press Outreach?

Press outreach is a form of PR that focuses on connecting with the media, such as journalists, editors, bloggers, and social media influencers, to spread the word about a company.

The goal of PR outreach is to get a business, product, or service more exposure by connecting with the right people and outlets. It can help boost a company’s influence, visibility, and reputation, while also raising brand awareness.

And it can help you build quality backlinks!

Types of Press Outreach

We specialize in four key areas of press outreach: media relations, public affairs, employee relations, and crisis communications.

Public Affairs

Public affairs is all about an organization’s relationship with people in influential positions, like those in government, civil service, and trade associations.

You can use it to engage with government officials to advocate for your company’s interests, lobby for legislation that benefits you, and build relationships with trade associations to promote industry-specific issues.

Employee Relations

Employee relations is all about creating and maintaining a positive relationship between an organization and its employees.

It’s important for companies to prioritize employee relations when it comes to PR outreach because it helps to foster a positive image of the organization among its employees.

This can lead to increased loyalty, engagement, and even word-of-mouth marketing, all of which can result in higher productivity.

Crisis Communications

Crisis communications is all about helping organizations protect their reputations when they’re facing a crisis.

It’s about recognizing the crisis, managing it, and keeping people up-to-date with timely updates.

Examples of crises that require crisis communications include natural disasters, product recalls, data breaches, and any scandals involving company executives.

Media Relations

Media relations is all about creating and nurturing relationships with reporters and media outlets to get the word out about your company’s story.

It involves building strong relationships with media outlets, targeting specific journalists, crafting compelling media angles, and creating successful PR outreach plans. It’s all about finding the right people to talk to and getting your message out there.

This is the kind of press outreach that you can leverage for link-building.

How can press outreach help your link-building efforts

Press outreach, when done correctly, can be a powerful tool in building high-quality backlinks to your website. Here are a few ways a media outreach campaign can help with link-building:

Quality Backlinks: Journalists and news outlets often have high-authority websites. When they publish a story about your business and link back to your website, it’s a high-quality backlink that can significantly improve your website’s SEO.
Brand Visibility: media coverage helps in getting your brand in front of new audiences. When more people become aware of your brand, there’s a higher chance that they will link to your content in their own blog posts, social media posts, and other channels.
Content Distribution: Press releases or news stories about your company can be syndicated across multiple platforms, leading to more backlinks. When you distribute press releases through major wire services, your release can end up on hundreds of websites, all linking back to you.
Trust and Credibility: Being featured in the press increases your credibility. This can lead to more organic backlinks as other sites will be more willing to link to a reputable source.
Partnership Opportunities: Press outreach can lead to partnerships with other businesses or influencers, who may then link back to your site in their content.
Social Media Shares: Press outreach often leads to social media shares. While social media links don’t have the same SEO impact as a direct backlink, they still contribute to increased visibility, which can indirectly lead to more backlinks.

How To Create A Winning Press Outreach Strategy

Crafting a successful media outreach plan involves a few steps:

defining your audience and goals,
researching your target audience,
building your media list and collecting contact information,
coming up with a media angle,
understanding the difference between a press release and a pitch,
writing an engaging subject line,
crafting your pitch, and
executing your plan.

Let’s check them out, one by one.

Step 1: Define Your Audience & Goals

To determine who our target audience is, we should consider the type of content we’re creating, the type of people we’re trying to reach, and our overall objectives.

We should then set meaningful goals that are clear and defined, measurable, achievable, pertinent, and with a timeline attached. This way, we can focus on what’s important and make sure that we’re achieving our desired results.

Step 2: Research Your Target Audience

Doing research on the target audience is key to a successful press outreach strategy.

It helps us figure out which media outlets to reach out to and how to craft the perfect pitch that will capture their attention.

Step 3: Build Your Media List

A media list is basically a compilation of the most important media outlets and relevant publications related to a particular business or industry, so it’s essential to think carefully about which ones you want to include.

Doing a web search with keywords related to your business’s area of expertise is the first step in creating a media list. It’s time to figure out which websites, blogs, and online channels are the go-to places for media influencers who post content similar to yours.

Once you’ve identified the publications and content creators that are relevant to your message, it’s time to make a list of the platforms and journalists you’ll be reaching out to!

You can also create an online newsroom and invite media contacts to follow it, as it can be a great way to engage with journalists and get your message out there.

Step 4: Collect Contact Information

If you’re looking for contact details for media contacts, industry associations, trade publications, social media, and company websites are great places to start.

Additionally, there are several handy tools available that can help you track down email addresses, like Hunter.io or Clearbit.

Step 5: Come Up With A Media Angle

Media angles are the key details that make a story worth reading.

It’s essential to think about how the journalist’s readership can connect with your story when crafting a media angle.

To craft an attention-grabbing media angle, try connecting your story to what’s going on in the world right now, focusing on a special part of your story, and making sure your angle is relevant to the journalist’s area of expertise.

Step 6: Understand The Difference Between Press Releases & Pitch

Press releases are official announcements put out to the media and beyond, while pitch emails are more of a personalized approach, crafted to catch the attention of specific journalists.

A pitch email, on the other hand, is a short email sent to journalists and editors to show them how your story is relevant to their past work and how it can benefit their readers.

It’s the latter that is more useful for link-building.

Step 7: Write An Engaging Subject Line

Crafting a compelling subject line for your PR outreach emails is essential because it’s the first thing people will see when your message pops up in their inbox. It could make or break whether they open it or not.

When it comes to subject lines, you want to make sure you’re grabbing the reader’s attention. Try to come up with something catchy or customize it to the recipient.

Avoid using generic two-word phrases like “Story Idea” – you want to stand out! Try asking a thought-provoking question, presenting an intriguing statistic, or even suggesting a headline for a story.

Step 8: Craft Your Pitch

Crafting a quality pitch email is essential for successful media outreach so make sure it’s top-notch.

How?

provide all the details about your company or product they need right away,
include the media angle,
personalize your media pitches to build a stronger connection with journalists and bloggers, especially when using PR outreach email templates,
keep it concise and direct, and use keywords such as media outreach plan.

Step 9: Execute Your Plan

Wrapping it all up is executing your outreach campaign – the final step to make sure your plan is a success.

To ensure your outreach campaign is successful, submit your PR pitches to relevant content producers and keep tabs on who you sent the pitch to, the status of the media pitch, when it’s due to be completed, and any extra notes or links that are relevant.

If you’re not getting any responses from journalists, it could be because they’re too busy or they don’t think the timing is right. The best thing to do is to take a long-term approach to PR and not expect immediate results.

Tips For Crafting A Winning Press Outreach Strategy

Now that we know how to design a press or PR outreach campaign, let’s look at a few pro tips that will help you achieve your goals.

Think Like A Journalist Or Reader

Thinking like a journalist or reader involves asking the right questions, starting with the most important information, cutting out unnecessary details, and double-checking facts.

In other words, it’s all about delivering a great story that readers can trust.

To do this,

focus on telling a story,
answer the 5 Ws and an H,
make sure the most important info is up top (the inverted pyramid),
cut out any unnecessary details,
keep it concise,
show and tell, and
double-check your facts.

Have An Eye-Catching Text

Pre-header text is an important element of email outreach and it can boost open rates by up to 30%, making it an essential part of crafting a winning press outreach strategy.

To make sure your pre-header text is as effective as possible, focus on being emotionally engaging, personalized, and delivering on what it promises.

Surprise your readers and show them how the content can help them. Tap into their pain points, have a clear call to action, and communicate your core values.

Open Rate Is Not Everything

When it comes to press outreach, relying solely on open rate isn’t the best idea, as it can be misleading and doesn’t necessarily reflect the success of the campaign.

Apart from the open rate, you should also be tracking email deliverability and gauging the impact your content has on your audience.

The content of an outreach email can have a huge impact on its success – it’s what will determine whether the recipient will actually engage with the email and take action.

Include Micro Content

Micro-content is a great way to get the most bang for your buck when it comes to press outreach.

What’s micro-content?

Microcontent refers to small, bite-sized pieces of content that can be consumed quickly and easily. It is designed to deliver a clear message or idea in a concise format.

Microcontent comes in many forms and can be used across various digital platforms. Some examples of microcontent include:

Basically, it’s bt

social media posts,
short videos,
infographics,
images, memes, and GIFs

The goal of microcontent is to capture the audience’s attention, engage them, and often encourage them to take some action, like clicking a link, sharing the content, or making a purchase.

Timing is key when it comes to press outreach.

If your pitch isn’t timely and relevant to the current climate, it’s unlikely to be given a second glance.

If you’re looking to get published in print media, the sweet spot is about a month before your desired publication date.

For digital media outlets, the lead times can vary widely. Some bloggers might only need a few days’ notice, while others might prefer a week or two. Industry-specific outlets can function as magazines or news sites, depending on their publishing frequency.

Avoid “Me Too” Pitches

A me-too pitch is a story that has already been covered by the media, and it can be a real turn-off to reporters.

Instead, keep the reporters on your radar for future opportunities or at least make your story stand out.

To make your pitch stand out, do your research and come up with a fresh angle or new information.

Phone Calls Are More Effective

Phone calls are the go-to for press outreach.

Research has revealed that they result in more successful outcomes than emails. Phone calls are more personal and direct than email or other forms of communication, and they provide the opportunity to build stronger relationships with reporters and increase your chances of getting a response.

Don’t Attach Files In The Email

Attaching files in email outreach is not recommended.

This can give off an untrustworthy vibe and can also cause issues with getting your emails delivered and maintaining a good sender reputation.

It’s much better to include key content in the email body Additionally, it’s important to make sure that you are sending emails from the same email address to ensure that your messages are reaching their intended recipients.

Best tools for press outreach

To wrap up, let’s look at a few tools that will help you design and coordinate your press outreach campaigns.

Prowly

Prowly is software for Media Relations and PR professionals that offers a variety of features to assist with press outreach efforts.

Its features include:

Media Database to identify relevant media contacts for your outreach campaign.
CRM Features to manage and track your interactions with journalists and other media contacts.
Press Release Creator to create visually engaging press releases that include images, videos, and other interactive content.
Brand Journal to give journalists easy access to your press releases, news, blog posts, and other content.
Email Pitching to send personalized email pitches directly to your media contacts.
PR Analytics to help you measure the effectiveness of your PR campaigns.

Here’s an example of how you could use Prowly to design and execute your press outreach strategy:

Identify relevant media contacts in Prowly’s database and add them to your contact list.
Use the CRM features to keep track of your communication with each contact.
Craft a compelling press release using Prowly’s press release creator and publish it in your brand journal.
Send personalized email pitches to your media contacts, linking back to the press release in your brand journal.
Monitor the open rates and click-through rates of your emails to understand which contacts are most engaged.
Refine your outreach strategy based on the insights you gather from Prowly’s analytics.

BacklinkManager

If the goal of your press outreach campaigns is link-building, you will need a tool for tracking and monitoring your website’s links. That’s where BacklinkManager enters.

Its link-monitoring features allow you to:

track links and receive automated status updates,
get notifications about link status changes (do-follow, no-follow, page not found, link removed),
track how many links you’ve built to reach your targets.

On top of that, BacklinkManager offers functionality for managing link exchanges, so that you can:

share link-building targets with partners via sharable partnerships,
easily send link requests from specific pages on your partners’ domains,
receive status updates on link exchanges,
keep score with each link exchange partner – both in terms of link quantity and quality (average DR of linking domains),
track the average DR of websites you get links from.

Conclusion

Press outreach is an effective strategy to generate interest in your content, help you drive traffic to your website, secure backlinks and increase your page authority.

Crafting a successful press outreach strategy involves defining your audience and goals, researching your target audience, and building a media list. Most importantly, it requires creating compelling and engaging outreach emails.

If you want to see how BacklinkManager can help you stay on top of your link-building efforts, book the demo!