Should you do link exchanges for your website in 2023?

Link exchange (also known as Reciprocal Linking or Link Swap) has been used and abused! We’ve all heard the warnings about this supposedly outdated technique, but is it really as bad as it’s made out to be?

It’s time to answer the major question – should you do link exchanges to build links for your website in 2023?

Before tackling this question, let’s take a moment to familiarise ourselves with the concept of link exchanges.


  • Link exchange is the process of exchanging links between two websites to increase their search engine visibility.
  • Benefits include organic rank boosts, improved branding and domain authority, and increased referral traffic.
  • Link exchanges involve direct link exchanges, guest post swaps, 3-way link exchanges, PINs (Private Influencer Networks) and PBNs (Private Blog Networks).
  • PBNs can be risky and violate Google’s guidelines, so it is important to weigh the risks and benefits before deciding to use this tactic.
  • Google does not promote link exchanges and suggests webmasters focus on creating quality content that will attract natural links.
  • Link exchange is still a popular method used by businesses to build their brand and increase their link-building; recent research by AHREFS found that more than 73% of websites are involved in reciprocal linking.
  • Link exchange can still be a useful tool in 2023, but should be done with caution – Google algorithms may be strict if it’s over-used.
  • Google will assess the quality of link exchanges, so it is important to focus on making them “good” and avoid link schemes.
  • Make sure to consider the website’s domain and page authority, the relevancy of the link to your website, and the type of link (contextual and editorial, not sitewide).
  • You can do link exchanges more easily with dedicated link-building CRM tools like BacklinkManager  (it has a FREE tier!) + monitor the links easily there to avoid link rot.

Do link exchanges easily & safely and monitor your links with BacklinkManager!


What is Link Exchange?

Link exchange is a process of exchanging links between two websites to increase their search engine visibility. It’s also known as trading links, reciprocal link building, and link swapping.

This process includes one website placing a link to another website, and in return, the other website does the same.

Link exchanges typically happen between two or more websites (aka ABC link exchanges) that have link building partnerships with each other or are facilitated by link building and SEO agencies:

backlink manager partnerships
Manage your link exchange partnerships with BacklinkManager for FREE!

Why do Businesses do Link Exchanges?

Link exchange has been a popular form of link building for many years, as it provides a simple, time-efficient way to acquire links from other websites. It is a natural way of providing references between two websites – but only if the content is valuable and resourceful.

Here are the three main benefits of link exchange:

  • Increasing the speed of link building – by doing link exchanges, you can build dozens of links per week instead of just 1-2 as with traditional means like guest posting, outreach for image or unclaimed brand mention link building. This is because both parties have the same goal – and are equally motivated to close the “deal”.
  • Building links from websites with higher Domain-Relevancy – typically sites that engage in link exchanges have closely overlapping target audiences and highly relevant domains – so the links obtained in such exchanges may carry more SEO weight (aka “link juice”) due to high relevancy.

This will help you achieve your link-building goals faster:

Enhancing Organic Rankings Over SERP: Link exchanges are a great way for websites to gain an advantage over SERPs and enhance their overall search analytics KPIs. Quality outgoing links from relevant sites and incoming links from well-established sites can result in better organic rankings.

Improving Branding and Domain Authority: By linking to other websites, you can build relationships with other website owners and create an authoritative presence on other web pages. Establishing high authority builds your trust not only with Google but also with your potential customers.

Improving Referral Traffic: Whenever someone visits your website by clicking on a link on a third-party website – that’s referral traffic.



Outreach email template for Link Exchange
Outreach email template for Link Exchange

Types of Link Exchanges

If you want to get your website out there, you have several options for link-swapping. You can opt for a direct link exchange, guest post swap, 3-way reciprocal linking, PIN (Private Influencer Network), or PBN (Private Blog Network).

Link Exchange websites always get involved in at least one of these types of link-swapping methods.

Direct Link Exchanges

Direct link exchanges are the simplest and most basic form of link swaps.

  • Website A is providing a backlink to website Bin exchange for:
  • Website B providing a backlink to website A.

Reciprocal links can help build a relationship between the two websites, as well as provide mutual benefit by helping to increase website visibility, search engine rankings, and traffic.

Guest Post Swaps

Guest post swaps are becoming popular among online content creators.

It’s like a friendly exchange: you scratch my back, I’ll scratch yours!

One person will link to the other’s website in their guest post and the other person will link back to the first person’s website in their own guest post.

It’s an easy way to help each other out while building up your own website traffic.

Guest post swap

What to do if you’re struggling to find a website that wants to do a guest posting swap?

Reach out to someone in your niche who you know or have heard of and offer to include a link to a relevant article from related sites. Ask if they have any target pages they’d like to be included in the post and see what they say. Chances are, they will return the favor someday.

3-Way Link Exchange or Indirect Link exchange or ABC Link Exchange

A three way link exchange is a type of link-building strategy in which three websites agree to link to each other’s content. Instead of exchanging links directly with each other, the two sites are connected through a third website, and so:

  • Site A provides backlinks to Site B
  • Site B provides backlinks to Site C
  • Site C provides backlinks to Site A

If you own more than one website, you can also use this technique in a slightly different way, pictured below:

Three Way Link Exchange

Indirect link exchanges are considered a safer link-building technique than direct link exchanges. It helps to create links across a network of websites that are more likely to be seen as legitimate by the search engine and helps to distribute link juice more evenly.

However, it is only safe unless not over-exploited; as is with any other link-building strategy. Beware of excessive link exchanges!

PIN (Private Influencer Network)

Private Influencer Network is a type of exchanging links that is seen as natural because it’s similar to word-of-mouth marketing that businesses do to get the word out about their brand.

Companies link up with each other and they are working together to help each other get more exposure and create more backlinks, thus boosting their domain authority and SERP rankings.

Building Private Influencer Networks is an advanced link-building tactic used by major businesses to get an edge over the competition.

“The golden rule you need to remember is this: If you receive a link from someone from a specific source, you need to replicate the link in kind.

So if you receive a link in a guest post from someone in the network, you need to give them a link from a guest post you write.”

– Glenn Allsopp (Viperchill)

TechCrunch and Mashable famously employed this tactic to grow their brands.

They mentioned each other and smaller sites like Copyblogger and Problogger collaborated through guest posts, product promotions, and traffic sharing.

Illustration of the tactic by Glenn Allsopp from Viperchill; Source:
Illustration of the tactic by Glenn Allsopp from Viperchill; Source:

Links were a key element in all these partnerships, but the links had no particular anchor text and weren’t to random affiliates.

Everyone involved had the same goal of building a reputable business.

PBN (Private Blog Network)

A private blog network is a collection of multiple sites created to help boost another website’s search engine rankings.

It’s used as a way to make it look like a website has earned links from other quality sites too, and Google takes those links as a sign that people like and trust the content. So, by linking to your site from the other websites in your PBN, you’re faking it till you make it and hoping for a higher rank in return.

To stay under the radar, PBN owners do all they can to keep their network a secret and hide any clues that might lead back to the money site.

Google penalty meme; Source:

Is it risky? Yes.

Not only does it violate Google’s Guidelines, but the links may be ignored by Google’s algorithm, as they may be seen as “suspicious”. This means the time and effort put into this tactic may be wasted, and you can get a penalty — your whole site or part of it may be demoted in Google, or possibly even deindexed outbound links from entirely.

So why do people do it anyway?

Because it can make the link-building process easier, and you can control the anchor texts of their backlinks. It’s usually impossible to control the anchor text of a link built through outreach, as it’s at the discretion of the site owner. But it is possible with PBNs.

Should you do it, then? It’s up to you to weigh the risks and benefits.

Search Engines’ Stance on Reciprocal Links and Excessive Link Exchanges

Google is very clear in its stance on link exchange – they do not promote its use.

They have stated that excessive link exchanges, such as “link to me and I’ll link to you” or partner pages solely for cross-linking should be avoided.

Screenshot of Google Console Search Documentation, regarding Link spam
Screenshot of Google Console Search Documentation, regarding Link spam

Google strongly suggests that webmasters should focus on creating quality content that will gain natural links, rather than relying on link exchanges.

The emphasis on the word “excessive” in this statement is key – while they do not promote link exchange, some link exchanges may be necessary to build website traffic.

Ultimately, the focus should be on creating quality content on relevant websites that people will want to link to.

Do Businesses Use Link Exchange for Link Building Campaigns?

Short answer: YES, they most certainly do.

Link exchanges are still a popular tool that businesses use to build their brand and increase their link-building.

It is something that Google and other search engines recognize as a natural occurrence when good content, good product, and good service are shared through backlinks on the Internet.

Recent research done by AHREFS on reciprocal links provides some interesting insights.

After analyzing 140k+ websites with more than 5k monthly traffic, they found that more than 73% of websites are involved in the activity of reciprocal linking.

This was also seen to be true for AHREFS itself, with nearly 19% of websites linking back to them after they had placed outbound links to them in the past.

Ahrefs report about reciprocal links; Source:
Ahrefs report about reciprocal links; Source:

The research also included another report focusing on the top 10 SERPs with non-branded search queries and difficulty scores of 40-60 and 5k – 10k monthly searches. This report provided further evidence of how popular link exchange is on the web.

Generally speaking, the study found that link exchange does have a positive impact on SEO and website rankings, with the effects being more pronounced for websites with higher domain authority.

Ahrefs report: How common are reciprocal links?; Source:
Ahrefs report: How common are reciprocal links?; Source:

Bottom line? Link exchange is NOT dead.

It is still widely used across the web, despite it being a red flag for search engines. Google algorithms tend to treat it as a natural means of link building, and they only become strict if you’re excessively over-using it.

So, back to the main question: should YOU use link exchange for your website in 2023?

Should you do Link Exchange in 2023?

Link exchange can still be a useful tool in 2023.

It as a natural and expected occurrence on the web. When two websites have similar content and high-quality services, it’s likely that they will refer to each other. Google acknowledges this, but cautions against overdoing it.

When Google crawls a website, it crawls every inbound and outbound link that it can find, and that assesses if the link exchange is “good” or “bad”.

If you decide to exchange links in 2023, put all your focus into making your exchanged links look “good”. We’ll elaborate on it in the following sections, but in a nutshell: you should only exchange links with highly-domain relevant sites, with high authority (measured in DA or DA).

What is Good Link Exchange and what is Bad Link Exchange?

Here are three key factors to consider when building quality backlinks (Remember! All three of these factors need to work together for you to get the most out of your link exchange):

Authority: Make sure the website you’re exchanging links with has a good domain authority and page authority (like a website with a DA of 80 or higher).

Ahrefs' study of 218,713 domains found a clear correlation between keyword rankings and Domain Rating, Source:
Ahrefs’ study of 218,713 domains found a clear correlation between keyword rankings and Domain Rating, Source:

Relevancy: Make sure the link you’re exchanging is relevant to your website. Do not aim for direct competitors, but within close proximity to your niche. For example, a furniture-selling website could be swapping links with a raw wood material-selling website or home decor website.

Type of link: Make sure the link you’re exchanging is contextual and editorial, not sitewide. This means it shouldn’t be in the footer or sidebar of the website. Link placement is more relevant to search engines than just identifying an outbound link on the page.

The screenshot below is a great example of how well the outbound links can be placed within the content of web page.

The backlinks at the highlighted/colored text – ‘were’, ‘still are’ and ‘iframe’ – are useful resources with valuable information that a reader should visit to enhance their insights on that particular topic.

Example of a good link placement; Source:
Example of a good link placement; Source:

Where to find websites for link exchanges?

Looking to find link exchange websites? There are plenty of Slack channels, Facebook groups you can use to find link exchange opportunities. You can also use dedicated tools for link exchanges or try traditional  PR outreach methods.

Let’s have a look at each of them!

Link Exchange Communities – Slack Channels and Facebook Groups

Monitor your hard-earned links to prevent link rot for free!

Link Exchange Tools

Backlink Manager 

Backlink Manager, as you may remember from above, is a CRM for managing link exchange partnership. It also has a “marketplace” of its users, with a “matchmaking” functionality that will hook you up with highly-domain-relevant partners who want to exchange links – without the hassle of doing traditional outreach via email and dozens of Google Sheets:

matchmaking in backlinkmanager

PR outreach

PR outreach, or Public Relations outreach, is the process of proactively engaging with journalists, bloggers, influencers, and other media professionals to secure positive media coverage for your brand, product, or service. The goal of PR outreach is to build and maintain relationships with these key industry players to generate brand awareness, enhance credibility, and ultimately, influence public perception.

PR outreach typically involves several steps, including identifying relevant media contacts, crafting tailored pitches or press releases, and following up on these communications. The process may also include offering exclusive interviews, providing expert commentary, or distributing compelling stories that will capture the interest of your target audience. Successful PR outreach requires a strategic approach, clear messaging, and persistent effort to ensure that your brand’s story reaches the right people and resonates with their audience.

Using PR outreach for link building is an effective way to generate high-quality backlinks and improve your website’s online presence. By connecting with reputable journalists, bloggers, and influencers, you can secure valuable organic links that boost your site’s authority and search engine ranking. Here are some strategies for leveraging PR outreach for link building:

  1. Create share-worthy content: Craft engaging, informative, or newsworthy content that journalists and influencers will be eager to share with their audiences. This may include in-depth articles, research studies, infographics, or interactive tools relevant to your industry.
  2. Build relationships: Establish and maintain relationships with journalists, bloggers, and influencers in your niche. Engage with them on social media, comment on their articles, and share their content. By fostering genuine connections, you increase the likelihood that they will link to your content in the future.
  3. Craft personalized pitches: Develop tailored pitches for each media contact that highlight the value of your content and explain why it’s relevant to their audience. Be concise and professional, ensuring your pitch stands out from the crowd.
  4. Leverage newsjacking: Monitor industry news and trends, and respond quickly with relevant content or expert commentary. By positioning your brand as a thought leader, you increase the likelihood of being quoted and linked to by journalists and bloggers covering the story.
  5. Offer exclusives or guest posts: Provide journalists or influencers with exclusive access to newsworthy content or offer to write a high-quality guest post for their site. This can help establish your credibility and expertise, while also securing a valuable backlink.
  6. Monitor mentions and follow up: Use tools like Google Alerts or Mention to track when your brand or content is mentioned online. If a journalist or blogger mentions your brand without linking back to your site, politely reach out and request that they include a link.

By consistently implementing these PR outreach strategies, you can build a strong network of media contacts and secure high-quality backlinks that improve your website’s search engine ranking and overall online visibility.

Whichever method you choose to find relevant link exchange websites,  make sure you know the dos and don’ts before you get started. Not all links are “good” and it can be risky if you don’t do your research and take the necessary precautions.

Things to Avoid When Exchanging Links – Dos and Don’ts of Link Exchanges in 2023

Probably stating the obvious here, but it has to be said; you should avoid the following at all costs:

  • links from low-quality websites, especially with explicit content (such as porn, gambling) or warez/piracy sites;
  • websites with low SEO scores (low domain authority, low traffic)
  • spammy link exchange (in the form of comments, sitewide and hidden links – aka “cloaked” links)
  • link farms

All of the above can harm your SEO scores and are not worth the risk!

Google ignoring spammy backlinks; Source:
Google ignoring spammy backlinks; Source:

Rather than relying on Google to ignore your bad links, take proactive steps to find and disallow toxic backlinks to protect your SEO strategy.

What To Look For When Exchanging Links

A good website for the purpose of exchanging links should:

  • High SEO value and high authority, high-traffic sites
  • Be relevant in terms of the niche (not direct competitors, but topically related, with related keywords)
  • Have valid editorial links from content (instead of a random sitewide link)

Once the website meets the above criteria, make sure that:

  • it doesn’t have an excessive number of outbound links
  • it doesn’t link to shady, low-quality websites
  • the links are anchored within a quality content
  • the links are appropriately attributed, especially in case it is a paid link

    Quality over quantity.

The key here is to ensure the content you’re linking to is top-notch and useful to your readers. That way, you’re not just getting traffic, you’re also providing value to your audience. It’s a win-win situation for both parties.


Link exchange can be a beneficial tool for website owners when done with care and for the purpose of delivering the right content to the right and relevant audience, instead of just doing it for the purpose of SEO and link building.

With the right strategy and research, link exchanges can help to boost your website in 2023 and beyond.

Buying links for SEO – should you do it? The Ultimate Guide

Buying Links for SEO – Should You Do It? The Ultimate Guide

It is not surprising or unexpected that companies and websites buy links to gain advantage in the SERPs, is it?

For the record – buying backlinks is a widely used practice in the world of blogging and websites, which allows you to increase your site’s authority in the eyes of Google. As a result, it can affect search engine rankings – but not always positively.

Let’s dive into detail on what actually backlink buying means, is buying links good or bad for SEO?

We’ll see if you should you buy backlinks, what are related benefits, the threats and risks, and what things we have to care about when considering buying backlinks for your website.

Disclaimer: The author (actually me) in no way promotes, condones, or endorses buying links. This post is for general information purposes only, and if you decide to do so, you do it at your own risk.

So if you are still here, make some of your favourite tea, get comfortable and let me guide you!


  • There are different types of paid backlinks, including paid guest posts, sponsored posts, paid reviews, private blog networks, paid listings on directory websites, and PR distribution services.
  • In theory, Google’s webmaster guidelines prohibit buying or selling links that pass PageRank.
  • How search engines treat paid links and the risks involved in buying them: While paid links can increase a site’s authority in the eyes of Google, they don’t always have a positive effect on search engine rankings, and in fact, can result in penalties if they violate Google’s quality guidelines.
  • To help you understand the risks and benefits of buying links, you should understand the factors to consider before buying links. These include understanding the difference between high-quality and low-quality backlinks, avoiding tactics such as buying links or engaging in link schemes, focusing on obtaining high-quality backlinks, creating high-quality content that others will want to link to, using the Google Disavow Tool to tell Google to ignore low-quality or spammy links, and staying on top of the latest best practices to ensure compliance with Google’s guidelines.
  • Why businesses invest in buying links: link building tactics can demand a huge investment of time, and buying links can save time and reduce the amount of work that link building requires. However, you need to be cautious when buying links, as many paid link-building tactics no longer work today due to changes in Google’s algorithm.
  • To build links safely and effectively, you should build links through outreach rather than buy them: This includes finding broken or dead external links and replacing them with your content, guest posting on trusted and popular platforms, cold blogger outreach, and link exchange.
  • Link building should be done in a sustainable way with high-quality content and links. Analyze the websites from which they plan to buy links carefully, to look for high-quality content and links that deliver search engine results pages in a sustainable way, and to avoid low-quality, irrelevant links.
  • Overall, this post provides a comprehensive guide to buying backlinks for SEO purposes and highlights the importance of doing it the right way to avoid penalties and achieve sustainable results.

Instead of buying and selling links here, BacklinkManager allows you to find link-building partners willing to work on A/B/C exchanges and guest posting through a matchmaking service.

You can mine other search engines for users with relevant domains and high DR also you can monitor your links so you’re notified when someone removes a link you’ve built or even paid for – and you can chase them up.

Try the best tool for your link building campaigns! CRM + Crawler + Reporting


What Are Paid Links?

First of all, you should be properly informed about link building rules. The truth is you can easily end up hurting your online reputation and as a bonus, you can grab a Google penalty, which I highly not recommended.

Paid links are the backlinks that are built in return for monetary benefits in the form of money, goods, and services for the purpose of gaining advantages over SERPs.

Simplified, the more relevant and quality links directing to your site – the higher you can rank in the search results pages.

Here are the types of paid backlinks:

  • Paid Guest Posts,
  • Sponsored Posts,
  • Paid Reviews,
  • Private Blog Networks (PBNs)
  • Paid listing on directory websites,
  • PR distribution services

As the name suggests, paid links are bought for money.

Source: Google Search Central Blog

Google’s webmaster guidelines warn that buying or selling links that pass PageRank will negatively affect your site’s ranking.

It includes “exchanging money for links, or posts that contain links, exchanging goods or services for links, or sending someone a ‘free’ product in exchange for them writing about it and including a link.”

Link Schemes

If you want to stick to Google’s guidelines completely, you should not buy links.

How do Search Engines Treat Paid Links?

In the SEO industry, most experts will tell you that google is against paid links.
The truth is that Search Engines don’t treat paid links positively; in fact, if detected, the website owner gets entitled to be penalized or to say it gently, purchased links have no effect on SERPs and SEO of the website.

What’s more, google webmaster guidelines don’t sell links, and don’t accept fees for indexing sites more frequently for better search rankings. Appearing in google’s search results doesn’t costs anything.

For violating the search engine’s guidelines, google can impose a link penalty on a website. Awareness of link penalties is important because they can dramatically impact visibility and search engine ranking.

Showing a drop in traffic after website got a penalty from Google

As you can see, the penalty means that google’s algorithm will push your site down in the rankings, which will result in a significant drop in visibility and organic traffic – all the things you were trying to compensate with your SEO work.

But! Here’s a but.
Google mentions that paid links are “a normal part of the economy of the web for advertising and sponsorship purposes.”

So, links bought for advertising purposes are perfectly OK when it comes to Google.
As long as they have “rel=nofollow” or “rel=sponsored” attributes.

What happens if a Paid Link gets identified by a Search Engine?

There are many things you can do to attract negative attention, whether intentionally or unintentionally.

If you are a website owner, you need to be watchful. If a search engine identified you have a paid link, it can be quite difficult to recover your website owners or domain authority, so you need to identify and address the issue as soon as possible.

Link penalties are the effect of spam, low-quality, unnatural, irrelevant or otherwise bad links in your site’s link profile. Google finds these types of links to be a violation of its quality guidelines for webmasters and an attempt to manipulate your site’s rankings in your favour with artificial link schemes.

Fortunately, there are also things you can do to avoid the penalty.

Look below at some ways to determine if your site has received a link penalty:

  • Check your site’s traffic and ranking – if you’ve noticed a significant drop in traffic or your site no longer ranks as well as it once did, it’s worth checking for link penalties.
  • Review your Google Search Console – if you have received a link penalty, you may receive a notification in Search Console.
  • Check your backlink profile – if your site has a great number of low-quality links or spammy backlinks, it may be a sign of a link penalty. You can check your backlink profile with a tool such as AHrefs or Majestic.
  • Check your manual actions report – if your website has received a manual penalty for low quality links, it will be reflected in the manual actions report in Google Search Console.

Here have some steps you can take to avoid future link penalties:

  • first of all, you should understand the difference between high quality and low quality backlinks
  • avoid tactics such as buying links or engaging in link schemes
  • focus on obtaining high quality backlinks
  • create high quality content that others will want to link to
  • use the Google Disavow Tool to tell google to ignore low-quality or spammy links
  • use the nofollow links properly to avoid any trouble with google
  • use broken link building to get high quality backlinks from the site’s domain rating
  • stay on top of the latest best practices to make sure your site is compliant with google’s guidelines.

Why do Businesses Invest in Buying Links?

Link building tactics demand a huge investment of time. Buying links can really save time. It reduces the amount of work that link building requires, like creating high quality content, finding organic link building opportunities and building relationships, and significantly reduces the time it takes to start seeing results.

Paradoxically, the price of bought links can be cheaper than not buying links. To be effective in getting free link building, you need a lot of resources.
For example, let’s assume you are conducting free link building in the form of guest posts. This strategy will require you to create high quality content, and this will require skilled content writers, designers and content experts.
The cost of free link building may be more than paying someone to do it for you.

There is a huge contrast when you pay someone to build links for you and when you participate in a link scheme. If you decide to do the second one, be careful. There are many low-quality link sellers out there. And Google mostly knows about them.

However, there are links that are worth buying. For example, if you want to increase awareness (regardless of your SEO efforts), you should pay for a presence or a guest post on reputable websites with correctly attributed and nofollow links. Having said that, they can be a great addition to your outreach strategy – just don’t expect them to help you jump up the search engine rankings. What’s more, when you buy high quality backlinks you can avoid penalties, and increases domain authority and conversions from organic traffic to skilled leads.

The Golden Question – Should You Buy Paid Links?

It’s important to note that a lot has changed regarding buying backlinks, with the biggest change that google’s algorithm is becoming incredibly smart in terms of detecting and buying backlinks that are relevant and irrelevant.

Therefore, as if you intend to buy quality backlinks to increase your website traffic, you should be careful, as you can’t buy quality backlinks from just any link and expect success.

If you are not a freshman in SEO, you may remember the Yahoo Directory which was the very first and the most historic website of the earliest examples of the backlink building and buying for SEO.

Yahoo Directory 1997

In the mid-2000s, the paid link industry was at its peak.

Countless paid link-building services appeared to meet the explosive demand for paid link-building.

While web directory sites were often of low quality, at least at the time, tools like these were seriously effective.

During the latter part of the decade, many private blog networks (PBNs) were launched.

These blog networks were created for one purpose and one purpose only – link building, which manipulates the PageRank algorithm.

Then came the great fearless penguin. Google Penguin.
Google Penguin’s goal was to break up link schemes and over-use (manipulative) link-building tactics.

Penguin Algorithm update

Popular PBNs, such as BuildMyRank, have been penalized, and sites using PBN links have fallen from the top of google’s search results to the very bottom.

Many of the paid link-building tactics that used to work will no longer work today. You still can find many services that offer a huge black hat link building for a low cost but they are taking a shortcut. Avoid these offers if you wanna buy high-quality backlinks.

Nowadays most common paid links are paid guest posts (also known as “sponsored posts”) and link inserts, known as “niche edits.”

Businesses still buy links from expert assistance and from agencies working in link building. That means, businesses still work on buying links. The reason is the evolution of both link buying and building along with search engine algorithms. It’s best recommended to get your links in a fashion that stays undetected by search engines, specifically Google.

So when you do it properly, buying backlinks can really work and there is no risk of a penalty, cause it is not possible to distinguish what is being paid and what is not.

Let’s jump to the below section and see what are things you should know before buying links.

6 Things That You Should Know Before Buying Links

When it comes to buying links for SEO benefits, it is more about doing the right thing, the right way.
There are several backlink builders that you can find in the market.
However, it would be more or less compromising with the quality and getting on the wrong radar of the search engines if not done the right way. Besides, it can be a costly deal, so investing in the right kind of resources is a must to get benefits in the long run.
For sure you should avoid services selling backlinks, it is a quick waste of money.

How Many Backlinks Do I Need?

Before approaching for buying links, it’s important to understand how many backlinks your website requires. However, this question has no definite answer as it depends on a number of factors.

Let’s spread them out.

Here’s a bullet list of factors that can influence the decision-making for the required number of backlinks:

  • Keyword difficulty or competitiveness – this is usually measured on a scale of 1 to 100 and it simply means the higher the score, the more difficult it is to rank the website for that particular keyword.
  • Domain Rating and authority – boost your website’s visibility and authority by building links. Gaining links from higher authority niche relevant websites benefit more than gaining from low authority websites. So getting 5 to 10 links from high DA and relevant websites is much better than getting 100 links from low DA websites.
  • Review competitors’ backlink profiles – When it comes to competing for better SERP stats, it’s best recommended to do your homework and review how your competitors have been performing there. When considering buying links, it’s important that you review the backlink profile of your competitors and check which links have been performing for them. This offers plenty of insights into how you can plan up your link-buying process.

There is no definite number to decide how many of links will help you a competitive edge since there are other businesses as well working on the link building, and this figure of all stated is bound to change with time. Link building is a continuous process and it is difficult to quantify the exact amount of links required to be beneficial for your website.

What can be the cost of buying links?

Reflect the fact that webmasters in today’s date very well realize how important links can be for their websites and charge quite high for a single link depending on their website stats like incoming traffic, authority score, and their niche. On average, the backlinks cost is around $360 (source

The low-priced offers that are available on websites like can be deceiving. The so-called “contextual HQ dofollow authority” – (Spammy Linkbuilding services) link-building services offered on such platforms for cheap rates as low as $50 do little to no good in terms of impacting your SEO.

Outreach is one of the most common techniques link builders use for gaining links on other websites with guest posting and niche editing (link insertion) being two of the most common methods. This tactic also comes with a hidden price as the publisher websites often demand money for placing links in the content with the price being directly proportional to the Search and web analytical stats.

On the other hand, white hat link building can be time taking right from analysis to strategizing and executing the whole process – it is all time-consuming and demands a good amount of labour. For this reason, hiring experts, or a link-building service company can be financially stressful.

Good Backlinks vs Bad Backlinks

Let me explain it in a simple way.

Good backlinks are those that do good for a website in terms of SEO and SERP standings;
bad backlinks are those that can harm your website’s SEO and impact SERP standings.

A good backlink for sure is an expensive one but also is a relevant outbound link to a trusted site. The more strong backlinks pointing, the more trustworthy your site is gonna be.

Bad links are low-quality links that are viewed by Google’s algorithm as unnatural, toxic or spammy. They are usually the product of shady link-building practices designed to quickly manipulate rankings. These are inexpensive because they are easy to get.

Here is a list of types of links that are considered bad:

  1. Links from Private Blog Networks
  2. Excessive links from the same source
  3. Comment Spamming
  4. Links from Low Authority forums and websites
  5. Excessive guest post links from the same sources
  6. Sitewide links and naked URLs.

And here we can move smoothly to the below point. Quality over quantity. Always.

Always Put Quality over Quantity

100s of links from low-quality irrelevant websites vs 5 to 10 links from authoritative, niche relevant websites, obviously the latter works much better when it comes to influencing the SERPs and boosting overall SEO stature.

A website getting backlinks from a high authority page and a high authority domain gets a big boost over Search engine result pages.

Authority of a website and webpages are visible on a variety of SEO Tools such as AHREFS, and SEMRush. So it’s best to seek out backlinks from websites with good authority scores, then you can be sure that your link is a good one.

Disclose Paid Links – Using Rel Attribute with links

Whenever we go for paid links such as sponsored posts, or niche edits, it’s best to mention the same in the source code by adding appropriate attributes to it. While in most of the cases, it’s recommended to go for a dofollow link in order for the PageRank to pass authority, however, this is not encouraged when buying links. In this case, it’s best recommended to go with ‘nofollow’ or ‘sponsored’ attribute value to stay on the safer side – especially if you go for a sponsored post or any other link gained for the purpose of promotion.

source: Google Search Central

Outreach – The best way to invest in buying links

Link-building outreach in general is finding a person or a company that is willing to link to your content and get the backlinks and traffic from other quality websites, which will give your content better visibility and improve your SEO rankings.

There is plenty of build backlinks strategies which you can use for your outreach campaign. For example:

  • Broken link building – it’s about finding broken or dead external links which don’t work any longer and you simply replace them with your content.
  • Guest posting – the most popular link-building strategy – you just need to find a trusted and popular platform, contact the owner and offer to write them a informative post.
  • Cold blogger outreach – you simply reach out to people who are writing similar posts and you letting them know about your post.
  • Link exchange – you are finding an influential company or a person with the suggestion to link to their content, and they will link to yours. But here, you need to be careful, as it may negatively impact the search engine results of your website

These strategies are not free and in almost 70% of scenarios, involve paying the webmaster in exchange for the link, so it’s considered a form of buying links, but the safest way without risking the integrity of our SEO stature.

Build Links faster with BacklinkManager

Instead of buying and selling links here, BacklinkManager allows you to find link-building partners willing to work on A/B/C exchanges and guest posting through a matchmaking service.

You can mine other search engines for users with relevant domains and high DR also you can monitor your links so you’re notified when someone removes a link you’ve built or even paid for – and you can chase them up.


If you are planning to build backlinks, it is important that you do it the right way. Before you go buy links, any link you should carefully and precisely analyze the website which is selling links.

Remember to look for high-quality content and links that deliver search engine results pages in a sustainable way.

I hope this post will help you see many different ways to link-building strategies.

The Ultimate Guide to Successful Link-Building Campaigns for 2023

Are you looking for tips how to create a really successful link-building campaign? Wanna get your website on top of the search engine rankings and stand out from the competition? You’re in the right place. In this article, we will discuss the essential steps of creating an effective and reliable link-building strategy.

We’ll cover creating content that attracts links, researching target sites, developing relationships with webmasters, optimizing anchor text, and many other topics related to link building. Keep reading to learn how to launch a successful campaign, earn quality links, and reach your link-building goals.


  • Link building means building external links from other websites to your website.
  • Link-building campaigns in 2023 still play an essential role in any website’s SEO strategy – improving its credibility both for the readers and Google, SEO visibility, position of key pages in SERPs, and driving referral traffic.
  • High quality links come from highly relevant websites (to your niche or industry) with high Domain Authority/Rating, and with a high link placement and relevant anchor text. The page where you inserted your link shouldn’t have too many outbound links, and the link rel attribute should be ideally “dofollow” (although a natural mix of dofollow and nofollow links is important for a healthy link profile!)
  • A successful Link-building Campaign consists of several steps:
    • 1) Preparation: 1. Setting your link-building goals and selecting targets, choosing the right websites to reach out to, prospecting for the admins/ content managers on those sites.
    • 2) Outreach: Reaching out to prospects with a specific outreach tactic:
      • 1) broken link building
      • 2) reverse image search
      • 3) unclaimed brand mentions
      • 4) guest posting
      • 5) listicle link inserts etc.
      • 6) joining link building groups and marketing masterminds to swap links
    • 3) Follow up: Following up 4-7 times ensures higher success rates
  • Monitoring your links and reporting on results is a big part of successful link-building campaigns. Make sure you use tools like BacklinkManager to monitor your links (and get notified if any are broken) and help you manage the relationships with exchange partners, vendors, and clients.
  • There are various other helpful link-building tools for different JTBDs on the market:Link Building Tools for Finding the right link building opportunities:
    • Ahrefs
    • SEMrush
    • MOZ

    Link Building Tools for prospecting (finding emails):

    Link Building Tools for Outreach:

    • Postaga
    • Respona
    • Pitchbox
    • Buzzstream

    Link Building Tools for managing partnerships and monitoring results:

    • BacklinkManager – the first CRM for managing link-building outreach partnerships, vendors and clients + monitor links and get notifications when one goes 404
    • Linkody – a crawler allowing to monitor backlinks from your link building efforts

Try the best tool for your link building campaigns! CRM + Crawler + Reporting

What Is Link Building?


Backlink profile from ahrefs

Link building is the process of manually adding external links from other websites to a page on your own site. Link-building campaigns are sets of tactics and activities used to acquire qualified and relevant backlinks to increase SEO visibility, boost organic search rankings and drive more traffic to a website.

Google doesn’t like link-building done in shady ways. So it’s very important to only use legitimate methods when it comes to link building. If Google finds out about any kind of unnatural linking, penalties may be imposed.

Why Is Link Building Important?

removed link

Link building is important for your website’s Domain Authority, overall SEO visibility, and boosting your position in the SERPs for specific pages.  When executed properly, link building can be a powerful tool for helping a website appear at the top of the search engine results pages (SERPs). Through link-building outreach, you can achieve higher rankings in search engine results, easier navigability and discoverability, improved domain authority and trustworthiness, more leads and customers, increased credibility, and greater visibility for your site.

Search engines like Google give enormous importance to the acquisition of legitimate high quality backlinks. Quality backlinks add legitimacy to a website’s authority, while also increasing domain authority and consequently providing a better user experience.

More high-quality backlinks mean you will have more chances to attract potential customers and establish yourself as an industry expert. Link building is one of the few ways to get more organic traffic and bring people to your website without having to pay for clicks through advertising.

What Makes A Good Backlink?

backlinks, seo, link building

Understanding what makes a good backlink is a critical first step when it comes to building quality backlinks. Domain Relevance, anchor text, linking Domain’s Authority, total number of outbound links on that page, and link attributes are all factors to consider.

There are two types of links – organic (earned through various online activities such as blog comments and social media engagement) and manual, where a webmaster reaches out to a website to get a link.
Let’s have a look at some of the key characteristics of a high-quality backlink:


Perhaps the most important factor in distinguishing a good links from a bad one is relevance. For links from other websites to offer any value to your own site, they must come from websites from related industries/niches.

For example, if you’re an online retailer selling shoes, and another website posts a link pointing to your website within an article discussing the best sneakers trends – this links adds context to the article and offers the readers added value when picked up by search engines.

If a link to a website selling gadgets suddenly appears in an article discussing tourist spots in Barcelona, this could lead to confusion and dilute website’s overall link profile as search engines might not understand the new link placement.

Anchor Text

anchor text - from Ahrefs

Anchor texts play a major role in passing along voting credit to a website and functioning as endorsements for the contents. Anchor texts are clickable words that direct the visitors and search engine bots to the website to which the link is pointing.

Good anchor text includes relevant keywords and has a descriptive quality that informs the reader what the linked page is about, whereas bad anchor text does not offer clear context and fails to provide value to the readers.

There are several types of anchor texts, such as exact match, partial match and generic, that are used for different purposes. Exact match and partial match capture more attention and better inform readers about the linked page, while generic anchors provide valuable context while avoiding keyword stuffing.

How search engines treat anchor texts is based on several factors, such as the exact match anchor capturing attention, partial match anchor providing extra information, or generic anchor providing valuable context while avoiding keyword stuffing.

The approach you decide to take with anchor texts depends highly on the type of link you are trying to build. For example, if you’re reaching out to request guest posts, exact-match anchors often work best because they hold more weight with search engines as they suggest an endorsement of the content linked.

Linking Domain’s Authority

linking Domain Authority

Not all links were created equal – and the perceived “reputation” of the domain which is linking to your website is key for the “strength” of the backlink. Google measures the strength of a page mostly based on the number and quality of links it receives.

There are several different metrics that you can use to estimate the domain authority (developed by the different SEO tools) and thus measure the strength of a link coming from it:

  • DA – Domain Authority/Page Authority (by Moz)
  • DR – Domain Rating (by Ahrefs)
  • Trust Score (by Semrush)
  • Domain influence (by Cocolyze)

Total Number of Links from the Page – the Inbound to Outbound link ratio

The total number of outbound links on the page where you’re trying to insert your link itself can add or detract value to the link you’re trying to acquire. Pages with fewer outgoing links per page increase the PageRank value of each link on the page.

Keep in mind, though, that search engines consider link placement when evaluating the value of a link. That means that if there’s already a substantial number of outgoing links from the page, the added link might not bring much value. Websites with fewer outgoing links are a better target for link-building campaigns.

Link Attributes – Dofollow vs Nofollow links

Link attributes are HTML code values that help search engines understand the meaning, relevance and variety of links on a page. Rel, dofollow and nofollow are the most common link attributes, with UGC and sponsored being the less popular ones. Utilizing different types of link attributes depending on the situation gives you greater control over the link profile of your own website.

Though nofollow links don’t pass voting rights, they protect against penalties associated with black hat link building tactics and attract potential referral traffic from users who read the anchor text, navigate to the page and subsequently visit your website. Search engines also analyze the text-anchor, content and position of the link on the page. When building campaigns, carefully considering these criteria will maximize the impact of acquired backlinks and help boost website rankings.

In sum, recognizing and properly utilizing the qualitative criteria to consider when selecting backlinks, such as domain authority, relevance, anchor text, type of link rel attribute, and even link placement and the number of inbound links vs outbound links on the page , are key elements to success in any link building campaign. Let’s see how to combine all these factors to build an effective link-building strategy!

Step-by-Step Guide to Creating a Link-Building Campaign

Creating a link-building campaign requires research, creativity, and networking. It is important to take some time to research competitors’ backlink strategies, identify target websites and create content for outreach.

Setting goals prior to beginning any link building campaign is essential as it will help structure the entire process. Assets should also be chosen carefully, as they are what will help generate more links. Let’s see how you can build a successful link building campaign using the tactics below- step by step.

STEP1: Prepare for your Link Building Campaigns by Setting Goals, Choosing link targets, and Creating Linkable Assets 

Set your Link Building Goals

Setting goals is an important thing to do when beginning any link building campaign. Doing this ensures that there is a focus on a certain set of desired results. When defining goals, there are several metrics to consider, such as the number of links, quality of links, link authority, and anchor text used.

Typically, you start from a few important URLs that e.g. are important for conversions as your link building targets – since you want to bump them up in SEPS:

link building targets in backlinkmanager

👉 Instead of using Google sheets for your link building targets, use Backlink Manager – it allows you to create folders of targets for different campaign, set the goal for each target, and share it with link building partners. And it’s FREE up to 250 links!

Additionally, having a website ready for building links, before carrying out a link building campaign can be extremely beneficial. When setting KPIs, reasonable expectations should be taken into account including scope of the project and achievable targets.

Tracking links are important for successful link campaigns, as they are a good way to measure progress.

Choose Link Targets

Relevance is one of the crucial aspects of choosing link targets. To assess a website for relevancy, factors such as topic, content and target audience should all be taken into account. Anchor text is another very important factor that should never be overlooked. Good anchor texts should be relevant to the content to which they are linked. Domain authorityinfluence should also not be forgotten. Finally, the total amount of outbound links from a page should be taken into account when determining the value of a link. All four attributes – relevance, anchor text, domain influence, and total number of inbound links – are necessary when placing a link in an article.

Create Linkable Assets

An important aspect of a link building campaign is the creation of content and visual assets that would naturally attract links. Highly informative, original or entertaining content such as original research reports, guides, quotes, statistics, infographics or memes are valuable “linkable assets” that you can use as part of your campaign.

STEP 2: Link Building Outreach

Outreach is an essential step in a link building campaign and helps establish relationships between partners that contribute to mutual benefit. Depending on the website and situation, an email outreach campaign can be used to reach the end goal of acquiring backlinks. It is very important to personalize emails, understand the needs of the recipient, and provide a clear value proposition for why the recipient should link to the original source. Automated tools can simplify the process, but manual approaches such as guest posts, blog comments, and forums can often be much more effective.

Knowing how to write a subject line, lines and body copy that captivates attention is also key. Additionally, Ahrefs’ Content Explorer can be used to find unlinked mentions and Prowly News Alerts can also be utilized for searching images. Manual link building also requires research, as analytics should be checked to make sure the post is doing well or not.

Building Outreach Prospecting Lists

email prospecting with Apollo

Once you have identified which websites you want to reach out to – find the email addresses of their admins/content managers using prospecting plugins like Hunter,, Apollo or Zoominfo.

Outreach Tactics and Ideas

To make your outreach successful, you can’t simply reach out asking for a backlink. There are several tactics you can use to land a juicy link through your outreach though – from guest posting, listicle inserts, through broken links and unlinked brand mentions – pick the ones with the lowest “effort score” for your link building campaigns first:

Guest Posting

Guest posting is an effective link building strategy which has remained relevant over the years. It’s essentially about writing blog posts and placing them on external sites. Ultimately, guest posting helps to spread awareness of a company’s product or services, while providing value to the recipient’s website.

To increase your success rate, make sure the external websites you target are accepting guest posts. Also – your chances of guest post being accepted by a website will go up if you mention prominent influencers in your piece.

In order to find the right websites to write for and the right influencers to mention, use social media networks like Twitter and LinkedIn, check which influencers are featured in your competitors’ backlinks column, or check competitor’s guest post section.

Listicle Posts

best onboarding tools listicle post

Listicle posts, or articles composed of lists of e.g. best tools, are helpful in creating backlinks, as these posts usually rank highly on Google, and it’s easy to justify an additional tool link placement there.

To successfully pitch adding your product to an existing listicle, you can:


Unlinked Brand Mentions

Unlinked mentions occur on various websites, like magazines, news sites, and online databases. One way to tap into this source is to search for these unlinked mentions through a content explorer, like Ahrefs’ content explorer. Through this tool, users can quickly search for mentions of your brand and then reach out to those websites, requesting them to link back to your content.

When reaching out, be sure to thank the recipient for the unlinked mention, compliment them on the quality of their content, and explain how your content is heavily related to their blog post here. Moreover, include a short presentation of yourself and suggest they view some of your work (now, linked!) so they can decide whether it’s worth linking to. Then provide them with a URL link at relevant points of the post, such as photos.

As you can see, you can use Google’s site search operator to search for mentions of a brand on a specific website.

Searching for: “Brand XYZ”

…will return results including mentions of Brand XYZ on the website

Apart from doing this manually, various other tools – such as SEMRush content gap analysis tool – can be used for this purpose.

Reverse Image Search

reverse image search

Reverse image searching is a tactic that will help you track down websites that are using your visuals (e.g. infographics, screenshots) without credit and help you gain backlinks from them.

Businesses that communicate important concepts, data, and ideas through visuals (such as infographics, research data presentation charts, and figures) can benefit from reverse image search.

It can help you track down websites that use your visuals and gain backlinks from them.

You just upload the image to the search engine and watch the results appear!

The easiest way to find out which websites use your visuals is to use Google’s image search. You can simply drag and drop an image into the search bar and it will give you a list of all the websites that use it.

To find out if they are linking back to you, you’ll need to do some manual keyword research first. If they aren’t, you can contact the website owners and ask them to link back to you for the asset they are using. Getting credit for your work will also help improve your search engine ranking.

Broken Link Building

broken links in BacklinkManager

Broken link building is a process of finding the broken pages and external links on other websites in the same niche and replacing them with updated content or redirection to your own website. To begin a broken link building campaign, the first step is to develop a list of target keywords and websites in your niche. Then use a tool like Semrush’s Backlink Analytics Tool to quickly identify broken pages and links on competitor’s sites.

You can also use BacklinkManager to easily track the websites with broken down links pointing to your content.

Once you have identified the prospects to reach out to, prepare an outreach email explaining why the component suggested by you serves as a better resource than the one linked. Don’t forget to include a value proposition, explaining why the website should take the time to update the link.

Prospecting for broken links can be a great way to acquire links. Specifically, you’re looking for 404 errors—pages where the original content has been removed or moved to another location.

Finding a few of these errors on other people’s sites can give you an opportunity to create a new page on your site providing similar content, then reach out to the owners of those other sites and ask them to replace the broken link with a link to your page.

Join Marketing Masterminds

Joining marketing masterminds can be extremely useful for setting up link exchanges, getting inspired, and even finding customers. For example, the Newfound Marketing Masterminds Facebook group gives members access to a powerful network of professionals and experts. This can be a great asset and increase the chances of success.

Posting relevant questions and offering helpful advice to the group can help build links and connections with like-minded people. However, it is important to not spam content or push for sales. Participating in the group can be beneficial in terms of connecting with people who can offer insight and valuable advice about other link building opportunities and trends.

Join Link Building Groups and Communities

link building group on facebook

Similarly, Link building groups and communities are another great way to meet other link builders, potentially gain productive working relationships. Joining such a link building community can help you get more dofollow links faster and eliminate low quality backlinks.

Popular groups and organizations specifically focused on link building include Link Building HQ by uSERP, The Link Builder Club and The Link Exchange.

Use Infographics as Link Bait

infographic example

Using infographics as link bait can be a powerful tool during a link building campaign to capture the attention of curious readers and gain useful backlinks. Infographics showcasing original research results and stats are more likely to be accepted by the target website.

It’s also important to craft visuals that stand out from other graphics, properly optimize title tags and image alt texts, and provide unique insights about the topic within the infographic.

Mention Influencers in Your Post

Another valuable link-building strategy is mentioning influencers in your posts. This can help with link opportunities as it’s free marketing for both parties involved.

STEP 3: Follow Up

follow up outreach-email-template

Follow up messages should always be sent after the initial outreach and emails should be tailored to the type of link request. Typically, content marketers and website admins are very busy, so you should expect to follow up a few times before getting a positive response. Using outreach tools such as Pitchbox, Respona or Postaga can help you streamline the process of following up by scheduling the “bumps” and pausing the campaign automatically once your prospect rsponsde.

STEP 4: Meaure results

Finally, measuring success is key when it comes time evaluating the effectiveness of a link building campaign – tracking performance before during and after the process will give insight into whether changes need made in order optimize future campaigns even further!

backlinkmanager reporting dashboard

👉 you can easily monitor your progress and report on the links you’ve built in Backlink Manager (free up to 250 links!)

Metrics such as organic traffic growth rate (OTGR), click through rate (CTR) , bounce rate (BR), average session duration (ASD) etc., should all be monitored closely throughout the entire process in order ensure maximum ROI from any given effort put forth by marketers involved in this type of activity.

Link Building Tools to help you with Link Building Campaigns

Link-building tools can help you streamline the process of building links by helping you find the right linking opportunities and prospects, do the guest post outreach, edit your guest post, manage your link-building partnerships, and monitor your results. Here are some helpful link building tools by different Jobs-to-Be-Done:

Link Building Tools for Finding the right link building opportunities


These SEO tools help you e.g. look up the list of domains linking back to your competitors, find broken links to your website, find unclaimed brand mentions or check the domain rating of the sites you want to reach out to:

  • Ahrefs
  • SEMrush
  • MOZ

Link Building Tools for prospecting

To find the emails of the admins content managers of the websites you want to reach out to, use the following tools (most of them have handy Chrome extensions that will help you find the email addresses directly on the pages you’re browsing):


Link Building Tools for Outreach

postaga for sending link building campaign outreach emails

These days, there are plenty of outreach tools that have been designed especially for link building outreach. The most popular ones include:

  • Postaga
  • Respona
  • Pitchbox
  • Buzzstream

Link Building Tools for managing partnerships and monitoring results

backlink manager for link building campaigns

There are relatively few link building tools that are designed to manage and report on your link-building strategy outcomes – but here are a few worth mentioning:

  • BacklinkManager – the first CRM for managing link-building outreach partnerships, vendors and clients + monitor links and get notifications when one goes 404
  • Linkody – a crawler allowing to monitor backlinks from your link building efforts


Link building is an essential process for increasing website rankings, improving organic search rankings, and driving more traffic, which requires research and goal-setting in order to create a successful campaign. Quality backlinks are essential, with relevance and anchor text being two crucial aspects that maximize the power of the link. It can be beneficial to leverage marketing masterminds and tools such as Ahrefs, Semrush, and Majestic, in order to supplement efforts, whereas regularly monitoring KPIs, tracking links, and understanding link attributes will ensure progress is tracked accurately.

In 2023, various creative techniques should be explored to capture the attention of new audiences, from guest-posting, unlinked mentions, reverse image search, listicle posts, broken link building and mentorship amongst other strategies. With any activity, the impact of link building should not be underestimated: from elevating credibility, establishing trustworthiness, and increasing visibility and website ranking, it is one of the most reliable ways to expand one’s reach and accelerate success.

Frequently Asked Questions

What is a link building campaign in seo?

Link building is an important part of SEO because it involves getting relevant websites and external sources to link back to your website. This helps boost page performance, search engine visibility, and overall site performance.

By creating a comprehensive link-building campaign, you can increase your website’s ranking as well as its traffic.

What are link-building strategies?

Link building is a critical component of any successful digital marketing strategy. It involves strategically acquiring and building links from other websites to your own, in order to drive targeted traffic and increase rankings on search engine result pages (SERPs).

Common link building tactics involve content marketing, social media outreach, local link building and more.

Does link building still work?

Yes, link building is still a highly effective way to improve the credibility of your website through search engine rankings. By building strong relationships with other trusted websites and curating quality backlinks, you can make sure your website continually benefits from greater visibility and clicks.