Thinking whether to go for Ahrefs vs Majestic? Choosing the right link audit software is critical for SEO agencies these days.
This article is going to dive into the Ahrefs vs Majestic debate and try to answer a key question.
Which is the better tool for link audit, as well as other use cases? Which one offers the best value for money, and will be most appropriate for a company of your size, with your resources?
Let’s find out! In the post below, we’ve covered all the common use cases and done an in-depth analysis of the key features of Ahrefs and Majestic – as well as compared it to an alternative solution that may be better in some situations.
TL;DR:
- Ahrefs and Majestic are both popular link audit tools with similarities and differences in features and pricing.
- Ahrefs for link audit: Sign up, analyze backlink profile, identify low-quality links, export and disavow toxic links, monitor backlink profile.
- Majestic for link audit: Log in, explore backlink profile, review backlinks, evaluate quality with Trust Flow and Citation Flow, create disavow file, monitor backlink profile.
- Better alternative for link audit: BacklinkManager offers efficient link monitoring, custom reports, and comprehensive link audit features.
- Ahrefs and Majestic for link building: Find link prospects, analyze competitors, broken link building, guest posting, monitor progress, outreach, enhance skills.
- Better alternative for link building: BacklinkManager offers link exchanges, broken link building, guest posting, link partnerships, link audits, link monitoring, and serves as a link building CRM.
- Ahrefs and Majestic for broken link building: Find broken links, verify, create replacement content, find contact information, reach out, follow up, expand knowledge.
- Better alternative for broken link building: BacklinkManager provides constant link monitoring, notifications, link status tracking, goals setting, and a reliable link crawler.
- BacklinkManager offers a better value for money and is a comprehensive solution for link audit and broken link building compared to Ahrefs and Majestic.
Ahrefs vs Majestic – similarities and differences
Ahrefs and Majestic are both applications for link audit, link building, and broken link building with several areas of overlap. Both Ahrefs and Majestic are popular SEO tools used mostly for link audit in SEO agencies. Both products have several similar features.
However, there are several details about the way these particular features are “executed” in both products that may make a substantial difference for the buyer.
They also have very different pricing plans. Let’s look at the details.
Ahrefs vs Majestic for link audit – differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality. That way, we’ll be able to figure out which tool – Ahrefs or Majestic – is the best option depending on your use case.
Ahrefs for link audit
Conducting regular link audits is vital for maintaining a healthy backlink profile and ensuring your website’s credibility and search engine rankings. Ahrefs provides a robust set of tools to help beginners perform comprehensive link audits. Here’s how you can use Ahrefs for link audits:
- Create an account: Sign up for an Ahrefs subscription to access their suite of SEO tools designed to help with link audits and more.
- Analyze your backlink profile: Use the Site Explorer tool to gain insights into your domain’s backlink profile, including the number of referring domains, backlinks, and their quality.
- Identify low-quality or toxic links: In the Site Explorer, navigate to the ‘Backlinks’ tab and use filters to find low-quality or toxic backlinks, such as those with low Domain Rating (DR), high Spam Score, or coming from unrelated or spammy websites.
- Export toxic links: Export a list of toxic backlinks by clicking the ‘Export’ button in the Site Explorer. This will provide you with a CSV file containing the data required for further analysis or disavowal.
- Create a disavow file: Use the exported list of toxic backlinks to create a disavow file, following Google’s disavow guidelines.
- Submit the disavow file to Google: Submit the disavow file to Google Search Console to request Google to ignore the low-quality or toxic backlinks, thereby preventing any potential negative impact on your website’s rankings.
- Monitor your backlink profile: Regularly monitor your backlink profile using the Site Explorer and set up Ahrefs Alerts to receive email notifications about new or lost backlinks, ensuring you stay up to date on any changes.
- Learn more: Enhance your knowledge of link audits by leveraging the educational resources available through Ahrefs’ Academy and Blog.
Majestic for link audit
Next, let’s examine how Majestic can be used to conduct link audits. A thorough link audit helps you maintain a high-quality backlink profile, ensuring optimal search engine performance. Here’s an actionable, step-by-step guide for beginner SEOs:
- Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
- Step 2: Enter your website’s domain in the search bar and click “Explore” to access a wealth of information about your backlink profile, Trust Flow, and Citation Flow.
- Step 3: Review the “Backlinks” tab for a detailed list of all the backlinks pointing to your website. Look for any suspicious or low-quality links that may negatively impact your search engine ranking.
- Step 4: Use the Trust Flow and Citation Flow metrics to evaluate the quality and authority of your backlinks. Prioritize links with high scores for removal or disavowal.
- Step 5: Create a spreadsheet to document your link audit findings. Include columns for the website name, URL, Trust Flow, Citation Flow, and any relevant notes or actions to be taken.
- Step 6: Reach out to the website owners or editors hosting the low-quality or spammy links. Politely request link removal, providing a brief explanation of your concerns.
- Step 7: For unresponsive or uncooperative website owners, use Google’s Disavow Links tool to disavow the harmful links, preventing them from impacting your search engine ranking.
- Step 8: Monitor the results of your link audit efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to ensure a healthy link profile and continuous improvement in your search engine ranking.
By following these actionable steps, you can effectively use Majestic to perform comprehensive link audits, maintaining a high-quality backlink profile and optimizing your website’s search engine performance.
Better alternative for link audit – BacklinkManager
While BacklinkManager is not a typical link audit tool like ScreamingFrog, or even Ahrefs and SEMrush, it provides an efficient solution for monitoring and auditing the links that really matter to link building agencies and clients, rather than *all* links. By monitoring links built in specific campaigns and partnerships (or acquired from specific vendors), and notifying you when a link disappears or the page is 404, it ensures your hard-earned links don’t rot. It can also help with reporting to your clients on this via Custom Reports.
Here are some of BacklinkManager’s link-audit related features:
- Link Audit: BacklinkManager enables users to ensure their backlinks’ quality with its dedicated Link Audit feature. This feature allows users to maintain control over their link profile’s quality and integrity.
- Custom Reports: With BacklinkManager’s Custom Reports feature, users can generate and share detailed reports on the status of their backlinks. These reports assist in identifying and rectifying any backlink-related issues promptly, ensuring the effectiveness of their SEO strategies.
- Backlink Monitoring: In addition to audit and reporting tools, BacklinkManager provides constant backlink monitoring, which allows users to stay up-to-date with the status of their backlinks at any given time.
As a comprehensive solution for link-building operations, BacklinkManager goes beyond traditional CRM functionalities to offer powerful tools like link monitoring, custom report generation, and goal setting. By providing these resources, BacklinkManager supports SEO professionals and agencies in maintaining the quality of their backlinks and conducting efficient link audits.
Ahrefs vs Majestic for link building – similarities and differences
In this section of the article, we’re really going to dig into the nitty-gritty of each area of product functionality for link building. That way, we’ll be able to figure out which tool – Ahrefs or Majestic – is the best option depending on your use case.
Ahrefs for link building
Link building is a crucial component of a successful SEO strategy, as it helps improve your website’s credibility and search engine rankings. Ahrefs offers numerous features to assist beginners in executing effective link building campaigns. Here’s how you can use Ahrefs for link building:
- Create an account: Sign up for an Ahrefs subscription to access their wide range of SEO tools and resources.
- Find link prospects: Use the Content Explorer and Link Intersect tools to discover potential link opportunities by identifying relevant websites, articles, and resources in your niche.
- Analyze competitors: Analyze your competitors’ backlink profiles using the Site Explorer tool to uncover their link-building strategies and identify valuable link prospects.
- Broken link building: Use the Broken Link Checker to find broken links on relevant websites, create replacement content, and reach out to site owners with a suggestion to replace the broken link with your content.
- Guest posting: Identify guest posting opportunities by searching for relevant websites in your niche using the Content Explorer. Pitch high-quality, unique articles that provide value to their audience.
- Monitor link progress: Keep track of your link building efforts by monitoring your website’s backlink profile using the Site Explorer tool, and set up Ahrefs Alerts to receive email notifications for new backlinks.
- Outreach: Find contact information for potential link partners using Ahrefs’ email finder feature, and manage your email campaigns with the Outreach tool to track your communication and responses.
- Expand your knowledge: Enhance your link building skills by leveraging the educational resources available through Ahrefs’ Academy and Blog.
Majestic for link building
Let’s now focus on how to leverage Majestic’s robust features for effective link building. Link building is crucial for improving your website’s search engine rankings, and with Majestic’s extensive link data and unique metrics, you can craft a winning strategy. Here’s a step-by-step guide that even a beginner SEO can follow:
- Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
- Step 2: Enter a competitor’s domain or a website within your niche in the search bar, then click “Explore.” This will provide you with valuable insights into their backlink profile, Trust Flow, and Citation Flow.
- Step 3: Examine the Referring Domains tab to identify high-quality, relevant websites that you’d like to acquire backlinks from. Prioritize those with high Trust Flow and Citation Flow scores, as well as a relevant Topical Trust Flow.
- Step 4: Create a spreadsheet to manage your link building outreach efforts. Include columns for the website name, URL, contact information, outreach status, and any relevant notes or communications.
- Step 5: Research each target website to understand their content preferences, target audience, and submission guidelines. This will help you tailor your outreach and content accordingly.
- Step 6: Reach out to the website owners or editors with a personalized, professional email. Pitch your content or guest post idea, showcasing your expertise and explaining how your content will provide value to their audience.
- Step 7: Keep track of your communications and follow-ups in your link building spreadsheet. Update the status and notes as needed to maintain organization and ensure timely responses.
- Step 8: Monitor the results of your link building efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to measure progress, and refine your strategy as needed.
By following these actionable steps, you can effectively use Majestic to develop a successful link building strategy, boosting your website’s search engine ranking and increasing your online visibility.
Better alternative for link building: BacklinkManager.
BacklinkManager is a versatile tool designed to cater to all your link-building needs.
- Link Exchanges: Users can set their niches and Domain Rating (DR) expectations to find and connect with like-minded link exchange partners automatically.
- Broken Link Building: With 24/7 link monitoring, BacklinkManager notifies users instantly when a link’s status changes, aiding in efficient broken link building.
- Guest Posting: BacklinkManager enables users to keep track of guest post opportunities and monitor the links obtained from these efforts.
- Link Partnerships: This tool facilitates the management of link partnerships, tracking who has built more links, and maintaining clear communication with partners through live chat and comments.
- Link Audits: With BacklinkManager’s custom reports, users can conduct thorough link audits to ensure the quality of their backlinks.
- Link Building CRM: BacklinkManager serves as a dedicated CRM for link-building operations, managing relationships with clients, freelance link builders, and vendors.
- Link Monitoring: BacklinkManager offers comprehensive link monitoring services, including a reliable link crawler, link status notifications, and management of link-building targets, goals, and target groups.
BacklinkManager is more than a CRM—it’s a complete solution for your link-building operation. With its powerful features and tools, you can monitor links, create reports, set goals, and share interactive dashboards to streamline your SEO efforts.
Try BacklinkManager today and elevate your link-building strategy to new heights!
Ahrefs vs Majestic for broken link building – similarities and differences
Finally, most SEO agencies considering Ahrefs vs Majestic want to look at their functionality for broken link building. Let’s dive into it in more detail.
Ahrefs for broken link building
Broken link building is an effective technique for acquiring high-quality backlinks while simultaneously helping website owners fix broken links. Ahrefs offers powerful tools to help beginners implement successful broken link building campaigns. Here’s how you can use Ahrefs for broken link building:
- Create an account: Sign up for an Ahrefs subscription to access their comprehensive set of SEO tools and resources.
- Find broken links: Use the Site Explorer to analyze a target website’s backlink profile and identify broken outbound links. Alternatively, you can use the Broken Link Checker tool to find broken links on any website.
- Verify broken links: Double-check the status of the identified broken links using Ahrefs’ Batch Analysis tool or a third-party tool like HTTP Status to ensure they are indeed broken.
- Create replacement content: Develop high-quality, relevant content that serves as a suitable replacement for the broken link. Ensure that your content provides value to the target website’s audience.
- Find contact information: Locate the website owner’s contact details using Ahrefs’ email finder feature, social media profiles, or the website’s contact page.
- Reach out: Craft a personalized email to the website owner, kindly informing them of the broken link and suggesting your content as a valuable replacement. Keep your message concise, professional, and focused on providing value.
- Follow up: If you don’t receive a response within a week or two, consider sending a polite follow-up email to remind the website owner of your previous message.
- Expand your knowledge: Learn more about broken link building strategies and best practices by exploring the educational resources available through Ahrefs’ Academy and Blog.
Majestic for broken link building
Let’s now delve into using Majestic for broken link building, a powerful SEO tactic that involves identifying and replacing broken links with your own relevant, high-quality content. This strategy can help you earn valuable backlinks and boost your search engine ranking. Here’s an actionable guide for beginner SEOs:
- Step 1: Log in to your Majestic dashboard and navigate to the “Site Explorer” tool.
- Step 2: Enter a competitor’s domain or a website within your niche in the search bar, then click “Explore.” This will provide you with valuable insights into their backlink profile, Trust Flow, and Citation Flow.
- Step 3: Examine the “Backlinks” tab to identify broken links, which are indicated by a red “Deleted” status. Focus on high Trust Flow and Citation Flow scores, as well as relevant Topical Trust Flow.
- Step 4: Create a spreadsheet to manage your broken link building outreach efforts. Include columns for the website name, broken link URL, contact information, outreach status, and any relevant notes or communications.
- Step 5: Develop or identify relevant, high-quality content on your website that can serve as a replacement for the broken links you’ve discovered.
- Step 6: Reach out to the website owners or editors hosting the broken links with a personalized, professional email. Inform them of the broken link and offer your content as a suitable replacement, emphasizing its value for their audience.
- Step 7: Keep track of your communications and follow-ups in your broken link building spreadsheet. Update the status and notes as needed to maintain organization and ensure timely responses.
- Step 8: Monitor the results of your broken link building efforts using Majestic’s “Site Explorer” tool. Regularly review your backlink profile to measure progress, and refine your strategy as needed.
By following these actionable steps, you can effectively use Majestic to execute a successful broken link building campaign, earning valuable backlinks and improving your website’s search engine ranking.
Better alternative for broken link building – BacklinkManager
BacklinkManager offers an innovative approach to managing broken link building tasks. It provides users with constant link monitoring and real-time notifications in case of lost or no-followed links, which are essential for efficient broken link building in SEO.
- Backlink Monitoring: BacklinkManager comes with a reliable link crawler that keeps track of your backlinks’ status (do-follow, no-follow, 404) round the clock.
- Link Crawler & Linkbuilding Goals Tracker: The tool offers consistent monitoring of your clients’ backlinks, promptly notifying you whenever a purchased link is removed.
- Link Status Notifications: Users are immediately informed via in-app notifications or email when a link’s status changes, helping to safeguard your link building investments.
- Linkbuilding Targets, Goals & Target Groups: BacklinkManager allows you to easily manage your link-building efforts by setting goals for target pages and grouping these pages based on projects, domains, or clients.
- Reliable link crawler: With a two-factor check system, BacklinkManager ensures accurate crawling of your links, providing trustworthy data about your link-building campaigns.
As a comprehensive solution for link-building operations, BacklinkManager provides more than just CRM functionalities. It enables users to monitor links, create insightful reports, set goals, and share interactive dashboards, contributing to more effective and streamlined link building strategies.
Conclusion – which tool is better for your SEO, Ahrefs or Majestic?
Hopefully, this post helped you decide whether Majestic or Ahrefs is more appropriate for your company. As you can see – both have many upsides and downsides.
Undeniably, BacklinkManager provides a better value for money and is a better choice for a mid-market SEO, especially when it comes to link audit and broken link building.
If you’re interested in finding more book a demo with our team here!
