B2B SaaS Marketing Guide for 20221 min read

Table of Contents

Why Did They Buy?

Here’s a novel idea: Go visit your new customers four or five months after they purchased your software and after they have deployed it into production use. Ask them, “How are you using our software? What applications have you implemented? What value are you receiving?” What you learn is tremendously important! You’ll take away terrific reference and success stories that will help you make your next sale, expand deployment with existing customers, and even open new markets.

Why Did They Buy?

Here’s a novel idea: Go visit your new customers four or five months after they purchased your software and after they have deployed it into production use. Ask them, “How are you using our software? What applications have you implemented? What value are you receiving?” What you learn is tremendously important! You’ll take away terrific reference and success stories that will help you make your next sale, expand deployment with existing customers, and even open new markets.
Here’s a novel idea: Go visit your new customers four or five months after they purchased your software and after they have deployed it into production use. Ask them, “How are you using our software? What applications have you implemented? What value are you receiving?” What you learn is tremendously important! You’ll take away terrific reference and success stories that will help you make your next sale, expand deployment with existing customers, and even open new markets.

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